$2998.00 sale price when purchased online
$3499.99 list price
Target Online store #3991
About this item
Highlights
- Powered by Cognitive Processor XR and enhanced by XR Triluminos Max, millions of individual, self-illuminating pixels deliver more colors than ever before
- See up to 200% color brightness compared to conventional OLED TVs, bringing scenes to life with pure blacks and the brightest colors
- Enjoy immersive and engaging cinematic content as the creator intended with Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
- 4K Upscaling accesses a vast database, intelligently recreating lost textures and detail for a real-world picture
- Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you
Description
Sony's best color ever. Definitive contrast.Sonys brightest and widest range of colors and hues powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max technology experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black so your favorite movies shows and games burst to life on screen with extraordinary detail and depth.
Features
•Cognitive Processor XR
•Pure OLED black and high brightness
•Google TV
•HDMI 2.1 with features like 4K/120 VRR and ALLM
•Support for Dolby Vision IMAX Enhanced Netflix Adaptive Calibrated Mode and more
•Acoustic Surface Audio+ and support for Dolby Atmos
•XR Clear Image and XR 4K Upscaling
•Bravia Cam included
Intelligent and powerful TV processingSee how real your entertainment can be with immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.
Sonys best color everExperience Sonys widest palette of colors with breakthrough QD-OLED panel technology. Enhanced by XR Triluminos Max millions of self-illuminating individual pixels deliver more saturation and brightness to every color revealing all the exquisite detail and subtle hues of real life.
Feel immersive realism with pure black and Sonys brightest colorsDrastically transform the look and feel of your favorite content with enhanced QD-OLED contrast and color. By pairing Sonys QD-OLED panel and XR OLED Contrast Pro see up to 200% color brightness compared to conventional OLED TVs bringing scenes to life with pure black and Sonys brightest colors.
The entertainment you love. With help from GoogleWith 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.
Movies on Sony with BRAVIA COREWith the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youre also subscribed to an amazing selection of movies to stream anytime. With Pure Stream get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.
All your game settings in one placeWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen all the way down to a 27 monitor size for precision gaming on your big screen. And exclusively on the A95L use Multi View to split your screen and enjoy watching content from two different sources at the same time.
Level up your gaming with HDMI 2.1 featuresSony TVs deliver a thrilling gaming experience with support for 4K/120 VRR and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games and input lag as low as 8.5ms giving you the advantage in
Features
•Cognitive Processor XR
•Pure OLED black and high brightness
•Google TV
•HDMI 2.1 with features like 4K/120 VRR and ALLM
•Support for Dolby Vision IMAX Enhanced Netflix Adaptive Calibrated Mode and more
•Acoustic Surface Audio+ and support for Dolby Atmos
•XR Clear Image and XR 4K Upscaling
•Bravia Cam included
Intelligent and powerful TV processingSee how real your entertainment can be with immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.
Sonys best color everExperience Sonys widest palette of colors with breakthrough QD-OLED panel technology. Enhanced by XR Triluminos Max millions of self-illuminating individual pixels deliver more saturation and brightness to every color revealing all the exquisite detail and subtle hues of real life.
Feel immersive realism with pure black and Sonys brightest colorsDrastically transform the look and feel of your favorite content with enhanced QD-OLED contrast and color. By pairing Sonys QD-OLED panel and XR OLED Contrast Pro see up to 200% color brightness compared to conventional OLED TVs bringing scenes to life with pure black and Sonys brightest colors.
The entertainment you love. With help from GoogleWith 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.
Movies on Sony with BRAVIA COREWith the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youre also subscribed to an amazing selection of movies to stream anytime. With Pure Stream get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.
All your game settings in one placeWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen all the way down to a 27 monitor size for precision gaming on your big screen. And exclusively on the A95L use Multi View to split your screen and enjoy watching content from two different sources at the same time.
Level up your gaming with HDMI 2.1 featuresSony TVs deliver a thrilling gaming experience with support for 4K/120 VRR and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games and input lag as low as 8.5ms giving you the advantage in
Dimensions (Overall): 32.75 inches (H) x 56.87 inches (W) x 1.37 inches (D)
Weight: 51.6 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
Native screen refresh rate: 120 Hz
Smart platform: Android TV
VESA Mounting Standard: 300x300
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 11.93 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 13.3 inches
Product Height with Stand: 36.2 inches
Product Width with Stand: 56.8 inches
Screen Size: 65 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001028223
UPC: 027242927483
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 8 inches length x 63 inches width x 39 inches height
Estimated ship weight: 112.2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Even better than I expected!
5 out of 5 stars
OldRider - 2 days ago
originally posted on sony.com
Replaced an old 55" Bravia with the 65" A95L. Upscaling is amazing. Watch some old OTA shows. They just look great. Color accuracy in the store is what hooked me. Contrast is great. Little or no reflection from room lights. The 4k Sony Pictures videos are amazing. The menus are very responsive. If you can't tell, I really am happy with my purchase !
Amazing TV
5 out of 5 stars
Rajjy87 - 3 days ago
originally posted on sony.com
I spend a lot of time looking into TV's wanting to make sure I made the right decision. This TV has it all. Amazing picture, excellent interface, high quality sound.
A95L
3 out of 5 stars
Mark two - 6 days ago
originally posted on sony.com
It’s been 6yrs since I purchased my last oled which was Panasonic GZ2000. I was hoping to see a big difference in picture quality. Too be totally honest the GZ2000 picture is as good. The build quality of the Panasonic GZ2000 is far better and more solid. I was expecting a lot more from the Sony. The to is ok middle of the road in my opinion.
1 reply from Sony support team team - 2 days ago
Hi, Thank you for your feedback. We are happy to hear that you are enjoying your XR-65A95L. Yet, Yet, we're sorry to learn that you're facing difficulties with the picture quality. You can adjust the picture quality to your desired options by following the steps here: https://cutt.ly/ce5Sk0YV Furthermore, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW Menna @Sony Support UK
Outstanding
5 out of 5 stars
- 9 days ago
originally posted on sony.com
Outstanding picture and quality ! Love everything about this TV
1 reply from Sony North America Customer Support team - 6 days ago
Hi John Fusco, That's great! We're glad to hear that you love the picture and quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony! -David
Fabulous OLED
5 out of 5 stars
Offgrid1 - 9 days ago
originally posted on sony.com
Bought strictly to play 4k discs. Just as advertised. Fantastic.
1 reply from Sony North America Customer Support team - 8 days ago
That's perfect, Offgrid1! We're glad you are enjoying your 4K movies. Make sure to keep your TV's firmware updated to enjoy all its features. Again, enjoy and thanks for choosing Sony. -Craig
never buy this televison
1 out of 5 stars
MKIKEA95L - 9 days ago
originally posted on sony.com
never buy this televison you push the change button and you end up 4 channels away and you donot known were you are no indication were you are this is only 1 bad point there are many more IFEEL YOU DO NOT DESERVE ANY STARS
1 reply from Sony support team team - 7 days ago
Hi, Thank you for your review. We're sorry to hear that you have issues with changing the channels on your XR-55A95L. You can troubleshoot your remote control in an attempt to fix the issue through this link: https://cutt.ly/ne7Tcb5h If the issue remains, you can try the below steps: - Disconnect all the external devices from the TV. - Unplug the TV from the mains for 2 minutes. - Make sure that the TV is running the latest software update: https://cutt.ly/ne7Tvpcg. You can perform a factory reset for the TV: https://cutt.ly/0e7Tv0NA If you require any assistance in the future, you can contact us using this link: https://cutt.ly/leABWCVc Ahmed @Sony Support UK
Bravia TV
5 out of 5 stars
Captain Tony - 10 days ago
originally posted on sony.com
We love our new tv. We had done research in advance on what tv worked for us and this tv fit the bill. We have owned Bravia TVs previously.
1 reply from Sony North America Customer Support team - 9 days ago
Hi Captain Tony, sweet! We're glad you love your new TV! Thanks for choosing Sony! Enjoy! ~Earl
Sony XR-55A95L: A Premium QD-OLED Experience
5 out of 5 stars
Abu Bakr 29 - 10 days ago
originally posted on sony.com
Sony XR-55A95L: A Premium QD-OLED Experience The Sony XR-55A95L is a 55-inch television that showcases Sony’s advancements in display technology, particularly with its Quantum Dot OLED (QD-OLED) panel. This model aims to deliver exceptional picture quality, enhanced brightness, and accurate color reproduction. Design and Build The XR-55A95L features a minimalist design with slim bezels and a sleek profile. It is supported by two aluminum feet positioned at the extremes of the bottom edge, providing stability but requiring a wider surface for placement. The anti-reflective coating on the screen effectively reduces glare, ensuring optimal viewing even in well-lit environments.  Picture Quality This model excels in delivering vibrant and accurate colors, thanks to its QD-OLED panel. The TV achieves impressive peak brightness levels, enhancing HDR content with vivid highlights and deep blacks. Sony’s Cognitive Processor XR further refines the picture by enhancing upscaling and color reproduction, resulting in a natural and immersive viewing experience.  Audio Performance Sony’s Acoustic Surface Audio+ technology is integrated into the XR-55A95L, where actuators behind the screen produce sound directly from the display. This design creates a more immersive audio experience, with dialogue appearing to emanate from the characters on screen. The system delivers clear and detailed sound, though for a more robust audio performance, pairing the TV with an external sound system or soundbar is recommended. Smart Features Running on Google TV, the XR-55A95L offers a user-friendly interface with access to a wide array of streaming services and apps. The inclusion of the Bravia Cam allows for video calls and enables features like ambient optimization, which adjusts picture and sound settings based on your viewing environment. However, some users may find the camera’s inclusion adds to the overall cost without providing essential functionality.  Gaming Performance For gamers, the XR-55A95L supports HDMI 2.1 features, including 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). These features ensure smooth and responsive gameplay. However, it’s worth noting that only two of the four HDMI ports support these advanced gaming features, which may be a limitation for users with multiple high-end gaming devices.  Price Point Positioned as a premium offering, the XR-55A95L comes with a higher price tag compared to some competitors. While it delivers exceptional picture quality and a suite of advanced features, budget-conscious consumers might find better value in alternative models.  Conclusion The Sony XR-55A95L is a testament to Sony’s dedication to high-quality home entertainment. Its combination of QD-OLED technology, powerful processing, and thoughtful design results in a TV that excels in delivering a captivating viewing experience. While it carries a premium price, for those seeking top-tier performance and features, the XR-55A95L is a compelling choice.
Best 65 TV out there!!
5 out of 5 stars
- 11 days ago
originally posted on sony.com
I’ve always had a Sony Bravia as I believe they give the best experience!!! And this A95L doesn’t disappoint one bit!! And everyone in the show room I asked if money was no object which tv would you have and everyone said the A95L!!! Love everything about it!! The dark colours are so easy to see and the screen is just incredible!!
Overall a great TV
4 out of 5 stars
Nina N - 12 days ago
originally posted on sony.com
It has excellent image quality, and supports most digital video and audio formats. The system software is easy to use, and you put it into a "app only mode" or even a "no smart TV mode" if you want. Only issue with formats I've had so for was that the sound on one movie I watched came out stuttering, but that might have been a soundbar issue. One thing that does bring down the score is baffling decision to only put a 100Mbps Ethernet port on it, with good quality 4k HDR digital formats requiring speeds way in excess of 100Mbps it is a glaring issue with the TV. Unless you have good WiFi or get lucky and find a USB->Ethernet adapter that works you will struggle to stream great quality video.
1 reply from Sony support team team - 10 days ago
Hi, Thank you for your feedback. We're delighted to hear that you're enjoying your XR-65A95L, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! For the issue with the stuttering sound, test the TV without the soundbar if the issue persists without the soundbar, try the steps below and test again: 1. Disconnect all externals (e.g. sky box, Ariel cable, HDMI cables or USB, etc.) 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Make sure the software is updated: https://cutt.ly/Me4BokZ8 4. Reset the sound settings following the steps here: https://cutt.ly/8e4Bil0I 5. In case issue persists, perform a factory data reset: https://cutt.ly/we4BoeIn And for the internet issue, connect the TV to another internet source (e.g. mobile hotspot) and test again. Moreover, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW Nihad @Sony Support UK
Amazing TV and picture quality
5 out of 5 stars
Nickers000 - 12 days ago
originally posted on sony.com
Bought this TV 3 weeks ago and it’s absolutely amazing, the clarity and quality is unbelievable
Fantastic OLED market leader! Just buy it.
5 out of 5 stars
JamesHammy - 13 days ago
originally posted on sony.com
Upgraded recently from a fairly early LG OLED generation and the difference is spectacular with HDR content. Motion handling is superb and the colours are incredibly accurate, even out of the box without any calibration. Just knock the judder/smooth values down nice and low and it looks incredible with film/24fps content. 4K Blu-Ray reference discs (Blade Runner 2049, Revenant, etc) look astoundingly lifelike and natural. I can’t comment too much on the audio (it sounds fine though) as I exclusively use a home cinema amp for that duty. ARC/eARC functions on one of the HDMI inputs are as hopelessly inconsistent as on any other set and best avoided unless you have an incredibly simple soundbar setup. I simply couldn’t get the audio return channel working via my home cinema amp without it also doing weird CEC control functions. I therefore use the TV’s own audio for TV watching and use all my other home cinema courses for the usual streaming apps meaning I don’t use any apps on the TV at all. Coming from an Apple ecosystem, the Google operating system is horrible, it’s difficult to navigate and it seems to dim the screen when rolling around the menus. Watching content sees it back to normal though. This is clearly by design and not a fault. Being honest, all TV OS’s are hopeless though. Given I will never need to interact with it after initial setup though (I use a lovely all-in-one remote for all my equipment) it’s not an issue. It’s a nice design and the audio being produced by vibrating the screen is undoubtedly clever but I can’t help thinking that would result in the picture shaking slightly, for those who will use the TV sound. The stand legs are a pretty terrible design decision, with them being placed right at the extremity of the width of the screen. This means you’ll need a unit/stand that is wider than the set to place it on, which is really annoying. I solved this by purchasing a Sanus VTVS1-B2 stand, to replace the Sony legs, which is a perfect addition and very adjustable. It’s possible to position the set as low as you like, exactly as per Sony’s intention, which finished it off nicely. All being said, this is the best TV set I’ve watched and worth every penny. I’m very fussy about picture quality. HDR games also look superb, albeit with the caveat of some input lag that hardcore gamers won’t like. I’m only a casual gamer and it’s tip-top for me.
Great Home Cinema Setup
5 out of 5 stars
Gaz1965 - 13 days ago
originally posted on sony.com
I purchased this TV to replace my previous range topping Sony AF9 which was also a great TV in its day, the problem was it wasn’t compatible with the HT-A9/SW5 home cinema I purchased a couple of months ago in that the TV S-Centre speaker in wouldn’t work due to the terminals on the TV being bare wire terminals. Now I have the complete package with a sublime picture and impressive surround sound, it really is like having your own cinema in your living room. The QLED OLED definitely has a brighter, more vivid picture.
WOW What a picture
5 out of 5 stars
Martinbez - 14 days ago
originally posted on sony.com
Wanted to get this TV IN THE A95K but decided it wasn’t the right time to upgrade, got the A95L as thought go for it and wished I’d done it earlier the picture is stunning, slight niggle with sound cutting out but fixed by changing a menu setting. Couldn’t be happier
As always top quality!
5 out of 5 stars
Costa Pinto - 15 days ago
originally posted on sony.com
I had a Sony 4K for 11 years, the very first model I think. I'm very impressed with the image and colors of the A95L. It's a fantastic tv.
1 reply from Sony North America Customer Support team - 12 days ago
Hi Costa Pinto, Thank you for your purchase and we are honored to have customers like you. We're glad to hear that you like the picture quality of your new Sony TV. Thank you again for choosing Sony and your continued support is greatly appreciated. -David
Outstanding picture out the box
5 out of 5 stars
Kierend93 - 17 days ago
originally posted on sony.com
I have owned the TV for a month now and the picture it produces out the box it absolutely breath taking. I also personally think the sound is brilliant and can't see any reason to need a sound bar unlike its competitors. I have the 65inch version and can't see me changing for a long time.
Superb Tv
5 out of 5 stars
Rishs - 21 days ago
originally posted on sony.com
Display at its peak ground reality and the best tv
Amazing quality picture
4 out of 5 stars
Pietro Baresi - 21 days ago
originally posted on sony.com
In a nutshell this is an amazing TV with the best sharpest highest contrast screen I have ever seen. Easy to Use. Very pleased. Therefore I don’t understand why manufacturers pair it with such a poor speaker system. Within 24 hours I was back at the shop buying a soundbar (albeit at a reduced rate) and it’s all now good. But with a TV at this price you shouldn’t need to upgrade the sound system just for ‘normal’ listening. So do not buy this TV without a soundbar (or Theatre system)
1 reply from Sony support team team - 19 days ago
Hi, Thank you for your feedback. We are glad that you are happy with the picture quality of your XR-55A95L. We hope you continue to enjoy it for years to come. Yet, we're sorry to hear that you're not satisfied with the sound of your TV, and you got a new soundbar. We appreciate your insights on potential improvements for future models, as we're always working to develop our TVs to what suits your needs. Furthermore, we will share your feedback with the concerned team for future consideration. You can learn more on how to configure various settings related to the TV’s sound such as sound quality and sound mode to have the optimum experience: https://cutt.ly/Se3HbjoQ If you need further assistance in the future, you can contact us using this link: https://cutt.ly/leABWCVc Ahmed @Sony Support UK
Sony out did itself
5 out of 5 stars
La Nena - 23 days ago
originally posted on sony.com
This TV is the best one I ever had. The picture is perfect and the sound coming out of the screen is enough for me, so I do not need any additional speakers. My husband and I are enjoying it a lot. Football, movies, news all look awesome!
1 reply from Sony North America Customer Support team - 21 days ago
Hi La Nena, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig
Great picture quality, very good sound quality.
5 out of 5 stars
- 23 days ago
originally posted on sony.com
The TV was extremely easy to set up. All of my usual apps worked, I just needed to log into each one. I haven't had the TV very long but I am very impressed with the picture quality. The sound quality is also very good, although I use mine with external speakers. There have been a couple of problems that I'm still trying to get to the bottom of. The internal Chromecast doesn't work with some videos. I previously used an external Chromecast on my old TV and never had any significant problems, so I'm assuming that it is a software issue. I received an email from Sony saying that they are working on an update. I haven't been able to plug in the Webcam. It feels like something is going to break when I try so I've not installed it. I wouldn't usually bother with the webcam but as it is used to control other features of the TV like auto-brightness and people sensing, I'm a bit disappointed. I'm not sure why this TV shipped with 2 remotes. One feels more premium, but it has a lot less functionality. Some of the functionality that is the same on both remotes are in different places, which means the wrong buttons are regularly pressed. I find the user interface quite awkward, but I just need to get used to it.