$3499.99 when purchased online
Target Online store #3991
About this item
Highlights
- Powered by Cognitive Processor XR and enhanced by XR Triluminos Max, millions of individual, self-illuminating pixels deliver more colors than ever before
- See up to 200% color brightness compared to conventional OLED TVs, bringing scenes to life with pure blacks and the brightest colors
- Enjoy immersive and engaging cinematic content as the creator intended with Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
- 4K Upscaling accesses a vast database, intelligently recreating lost textures and detail for a real-world picture
- Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you
Description
Sony's best color ever. Definitive contrast.Sonys brightest and widest range of colors and hues powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max technology experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black so your favorite movies shows and games burst to life on screen with extraordinary detail and depth.
Features
•Cognitive Processor XR
•Pure OLED black and high brightness
•Google TV
•HDMI 2.1 with features like 4K/120 VRR and ALLM
•Support for Dolby Vision IMAX Enhanced Netflix Adaptive Calibrated Mode and more
•Acoustic Surface Audio+ and support for Dolby Atmos
•XR Clear Image and XR 4K Upscaling
•Bravia Cam included
Intelligent and powerful TV processingSee how real your entertainment can be with immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.
Sonys best color everExperience Sonys widest palette of colors with breakthrough QD-OLED panel technology. Enhanced by XR Triluminos Max millions of self-illuminating individual pixels deliver more saturation and brightness to every color revealing all the exquisite detail and subtle hues of real life.
Feel immersive realism with pure black and Sonys brightest colorsDrastically transform the look and feel of your favorite content with enhanced QD-OLED contrast and color. By pairing Sonys QD-OLED panel and XR OLED Contrast Pro see up to 200% color brightness compared to conventional OLED TVs bringing scenes to life with pure black and Sonys brightest colors.
The entertainment you love. With help from GoogleWith 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.
Movies on Sony with BRAVIA COREWith the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youre also subscribed to an amazing selection of movies to stream anytime. With Pure Stream get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.
All your game settings in one placeWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen all the way down to a 27 monitor size for precision gaming on your big screen. And exclusively on the A95L use Multi View to split your screen and enjoy watching content from two different sources at the same time.
Level up your gaming with HDMI 2.1 featuresSony TVs deliver a thrilling gaming experience with support for 4K/120 VRR and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games and input lag as low as 8.5ms giving you the advantage in
Features
•Cognitive Processor XR
•Pure OLED black and high brightness
•Google TV
•HDMI 2.1 with features like 4K/120 VRR and ALLM
•Support for Dolby Vision IMAX Enhanced Netflix Adaptive Calibrated Mode and more
•Acoustic Surface Audio+ and support for Dolby Atmos
•XR Clear Image and XR 4K Upscaling
•Bravia Cam included
Intelligent and powerful TV processingSee how real your entertainment can be with immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.
Sonys best color everExperience Sonys widest palette of colors with breakthrough QD-OLED panel technology. Enhanced by XR Triluminos Max millions of self-illuminating individual pixels deliver more saturation and brightness to every color revealing all the exquisite detail and subtle hues of real life.
Feel immersive realism with pure black and Sonys brightest colorsDrastically transform the look and feel of your favorite content with enhanced QD-OLED contrast and color. By pairing Sonys QD-OLED panel and XR OLED Contrast Pro see up to 200% color brightness compared to conventional OLED TVs bringing scenes to life with pure black and Sonys brightest colors.
The entertainment you love. With help from GoogleWith 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV takes streaming and live TV to the next level bringing together your favorite entertainment from across your apps and organizing it all just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.
Movies on Sony with BRAVIA COREWith the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. Youre also subscribed to an amazing selection of movies to stream anytime. With Pure Stream get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.
All your game settings in one placeWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen all the way down to a 27 monitor size for precision gaming on your big screen. And exclusively on the A95L use Multi View to split your screen and enjoy watching content from two different sources at the same time.
Level up your gaming with HDMI 2.1 featuresSony TVs deliver a thrilling gaming experience with support for 4K/120 VRR and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games and input lag as low as 8.5ms giving you the advantage in
Dimensions (Overall): 32.75 inches (H) x 56.87 inches (W) x 1.37 inches (D)
Weight: 51.6 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 11.93 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 13.3 inches
Product Height with Stand: 36.2 inches
Product Width with Stand: 56.8 inches
Screen Size: 65 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001028223
UPC: 027242927483
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 8 inches length x 63 inches width x 39 inches height
Estimated ship weight: 112.2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 491 reviews
Great TV with one major flaw
4 out of 5 stars
Amps - 4 days ago
originally posted on sony.com
TV is really good Excellent picture. Google TV operating system is good and hopefully easily updatable. However one major and quite unbelievable flaw is the mutually exclusive WiFi and ethernet. It will not enable both the same time. I rand Sony's support desk and they confirmed that this is the case. My 8 year old Samsung can do this.It's something that Sony needs to provide a software fix for.
Overall satisfied but lack few important features
4 out of 5 stars
bobbysuman - 5 days ago
originally posted on sony.com
I am completely satisfied with the sound and picture quality which is mainly needed for an audience as part of his/her viewing experience. But a must needed few things to be added are arrow pointer so that customer quickly move around while entering any text while searching, it is difficult to scroll by clicking the button on the remote. Deafult in built browser should be added to the apps menu
1 reply from Sony North America Customer Support team - 3 days ago
Hi bobbysuman, thanks for sharing your experience with the Sony - Bravia A95L. The The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue enjoying the product, thank you for choosing Sony. Regards, -Dominick
The worst Sony TV I have bought over 20 years
2 out of 5 stars
A Sony disaster - 5 days ago
originally posted on sony.com
I bought this Sony TV about 9 months ago together with Sky. Sky is very poor with too few programmes and the TV It is FAR FAR FAR, too complicated and is very easy to loose the settings. When!! it is working it is good but I can not afford to pay a TV engineer to keep coming to sort thing out. I doubt I will ever buy another Sony again.
1 reply from Sony support team team - 3 days ago
Hi, Thank you for your feedback. We're sorry to hear that you're facing difficulties with your XR-55A95L; this is not the norm, as we always strive to deliver the best quality possible. You can always use our online help guide as it's really comprehensive and thorough, and you can use the search bar in it to learn more about the XR-55A95L settings and features: https://cutt.ly/ArhfE9PD You can also reach the same user guide by pressing the Help button on the remote control of the TV. Moreover, please feel free to contact us using the details in this link and provide us with more details about the issue that you're facing with your TV so that we can provide you with the needed support: https://cutt.ly/heoRCkdW Menna @Sony Support UK
GREATEST TV
5 out of 5 stars
LOVEMYSOFAKINGSONY - 8 days ago
originally posted on sony.com
SONY is the OLED KING!! Nothing comes close, all the other brands attempt to enhance (which makes it look fake) the scenes making it look fake and AI generated. SONY puts you in the scene and that is where I want to be!! THANK YOU SONY!!
1 reply from Sony North America Customer Support team - 7 days ago
Hi LOVEMYSOFAKINGSONY! Thank you so much for your enthusiastic comment! We're thrilled to hear that you feel Sony is the leader in OLED technology. Our commitment to delivering an immersive viewing experience is at the heart of what we do. It's wonderful to know that our efforts resonate with you. We appreciate your support and look forward to continuing to bring you incredible visuals that transport you right into the scenes! Thank you for being a part of the Sony family! Best regards, - Stephanie
A95L 65 inch OLED Bravia Master Series
5 out of 5 stars
- 10 days ago
originally posted on sony.com
The best TV on the planet. Nothing else to report. They just need to make 4 HDMI with 120hz or at least not combine the 120hz with the ARC (there is 4 HDMI but only 2 are 102hz). If you can swing this tv--BUY IT! This out performs G series LG and all the Samsung's. It is just pricey. But definitely worth it.
1 reply from Sony North America Customer Support team - 8 days ago
Hello there, Thank you for choosing Sony. Thank you for sharing your thoughts on the XR-65A95L! We’re thrilled to hear that you consider it the best TV on the planet. Your feedback regarding the HDMI ports is valuable. It’s great to know that while you appreciate the features, you would like to see all four HDMI ports support 120Hz without combining it with ARC. We’ll certainly pass your suggestion along to the team. Your input helps us improve and create even better products in the future. Thank you for choosing Sony! Best regards, -Fred
Great product
5 out of 5 stars
deniz muse - 11 days ago
originally posted on sony.com
Beyond my expectation. Brilliant picture quality and smart tv features working perfectly.
Beautiful
5 out of 5 stars
Pumpkinhead - 16 days ago
originally posted on sony.com
We brought this Sony Bravia Oled a few weeks ago and the picture is stunning and the clarity is outstanding. The sound is also very good. Overall very happy.
Sony XR-65A95L
5 out of 5 stars
Georgez - 17 days ago
originally posted on sony.com
Stunning TV. Sony has done their sorcery and produced and A1 product. This TV can rightfully wear the crown of 'the best TV in the world' at this time. Picture and processing are leagues above the competition. SDR is fantastic and HDR punches with vivid contrast and brightness. This TV is a complete all rounder with a mouth watering feature set. It does wonders with all sources but feed it a 4k signal and the results are simply mesmerising. This is truly a TV of all ages and at the pinnacle of Sony consumer AV at this time.
You get what you pay for
5 out of 5 stars
markykitch - 20 days ago
originally posted on sony.com
Overall better quality than expected, very slim unit with a quality glass feel to the screen. The sound is considerably better to my old TV and the buttons on the TV remote light up when the remote is picked up or moved making it easier to use in the evenings. I chose the 95 model as it had good positive reviews regarding the picture and sound so not having to add a sound bar
Outstanding!
5 out of 5 stars
Denzouk - 20 days ago
originally posted on sony.com
I bought this TV as a replacement for my KD-55XD9305 which was about 9 years old and had never had a fault. The step up to the A95L is immediately noticeable. I have the 65 inch model and the picture clarity, colours, and contrast is truly outstanding. I've paired the TV with a Theatre 9 sound bar (saving up for the SW5 sub-woofer) and I am very happy with the configuration. Signing into Google and all the apps is straightforward, and using the soundbar to playback music from e.g. Spotify Connect and the Bravia Connect app allows you to change the sound settings. Altogether, this TV is fantastic and I hope it proves to be as reliable as my old KD-55XD.
No So Great Features
4 out of 5 stars
- 22 days ago
originally posted on sony.com
I did a lot of research and spend a lot of time looking at videos and reading reviews before making my purchase. The screen and operating system are great. I wanted a clean looking setup with no wires or cables showing when looking at the TV, However I have several issues with the back of the TV as follows: 1) The stands only fit on the ends, I would have preferred a center stand (pedestal) that would have given the TV a better appearance when setting the TV on a cabinet. 2) Cable Management, the inputs are to close to the edge. I had to bend the HDMI cables as much as possible and still couldn’t install the back cover.
1 reply from Fred team - 16 days ago
Hello there, Thank you for your valuable feedback regarding the XR65A95L. We're thrilled to hear that you are enjoying both the display and the operating system. Your insights on maintaining a clean, wire-free setup are greatly appreciated. We will forward your concerns about stand positioning and cable management to our product development team for future improvements. Thank you for choosing Sony! Best regards, -Fred Sony North America Customer Support
Best tv
4 out of 5 stars
Both123 - 22 days ago
originally posted on sony.com
I love this tv, a truly upgrade and money well spent. Only negative is Sony’s website, I had so much trouble in, finding where my order was due to, the web page kept logging me out !
1 reply from Sony support team team - 20 days ago
Hi, Thank you for your feedback. We are glad that you are happy with the quality of your XR-65A95L. We hope you continue to enjoy it for years to come. Regarding the order tracking, if you still facing that issue, you can contact our order management team with your order number, and they can solve that issue for you. You reach them through these contact details: https://cutt.ly/WeVi6C0A or +44 (0) 207 365 0054 If you need further assistance in the future, you can contact us using this link: https://cutt.ly/leABWCVc Ahmed @Sony Support UK
Just getting used to it
5 out of 5 stars
Rustplane - 23 days ago
originally posted on sony.com
Picture is great. TV speakers seem average and haven't adjusted anything but will be using AVR or headphones. Like voice control but miss having direct keypad channel entry. I switch channels a lot and don't always want to scroll or talk to google and don't need google to tell me the make and model of the tv when I ask it to turn on or off. Maybe there's a setting for that.
1 reply from Fred team - 16 days ago
Hello there, Thank you for your feedback on the XR77A95L! We're glad to hear that you're enjoying the picture quality. To enhance your audio experience, using an AVR or headphones is a great choice. For voice control management, it’s crucial that your voice recognition settings are properly configured. Ensure that the Voice control function is enabled by following these steps: Press the Quick Settings or HOME button on your remote. Navigate to Settings. Select Accounts and Sign In > (Login Name) > Google Assistant > Voice control > On. If you're experiencing inconvenience without direct keypad channel entry, there are alternatives available: For changing channels, you can use the on-screen channel guide by pressing the Guide button on your remote. From there, navigate to your desired channel using the arrow buttons and the select button. You can also use voice commands by pressing the Google Assistant or MIC button and saying "Watch channel number. If you require assistance with any steps, we invite you to contact Sony Support for tailored help. For technical support information, please visit the following link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=headphones. Thank you for choosing Sony. Best regards, -Fred
Great picture, sound, No concealed cabling ( AF8 )
4 out of 5 stars
Bold69 - 24 days ago
originally posted on sony.com
It's a great product but it's a shame there's no center stand or concealed cabling, like the AF8
1 reply from Sony support team team - 22 days ago
Hi, Thank you for your feedback. We're happy to hear that you are enjoying your XR-65A95L, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! Moreover, we appreciate your feedback regarding the stand and the concealed cabling; hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Moreover, if you need any assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW Menna @Sony Support UK
I made a great choice in buying this TV
5 out of 5 stars
Sheltie - 24 days ago
originally posted on sony.com
I brought this to replace my 3 year Samsung QN94A, wondering if it would the step up I hoped it would be....But the Sony L95A not only matched my expectations, but exceeded them in both picture and sound quality.... It looks great as well
Incredible picture, terrible lip sync issues
3 out of 5 stars
Geee80sNarrly - 24 days ago
originally posted on sony.com
First things first, the picture quality is fantastic! However, this TV has some serious issues that need addressing ASAP. When paired with a Sony Quad Theatre there are some serious audio sync issues. The quad system worked perfectly with my Panasonic GZ950… but not with the SONY A95L. Audio measures at 300milliseconds out, when coming through Arc. I can thankfully correct this using the on board audio delay options on the Theatre Quad… but it’s still not quite right. The centre speaker also works intermittently when trying to flow the sound through the TV to the Theatre Quad, with all channels working with the exception of the centre speaker. The other issue is the very strange frame skipping that pretty much always happens on first watching content on the TV. It’s only once, but it is very evident. I’m assuming these issues can be sorted out with firmware updates, however I have noticed I am not the first to highlight these issues and they’ve been going on for a year now. You need to fix these. I can’t recommend this TV currently with these issues.
1 reply from Sony support team team - 19 days ago
Hi, Thank you for your feedback. We are sorry to hear that you have lip sync and frame skipping issues with your XR-77A95L. Yet, we're glad that you are happy with the picture quality. Regarding the Audio Sync issues, you can follow these steps in an attempt to fix the issue: https://cutt.ly/Rrs2SZtD If both issues persist with the framing skip, you can try these steps: - Disconnect all the external devices from the TV. - Unplug the TV from the mains for 2 minutes. - Make sure that the TV is running the latest software update: https://cutt.ly/Zrs2D6mv. If the issue remains, you can perform a factory reset for the TV: https://cutt.ly/Vrs2Fm8x If you need further assistance, you can contact us using this link: https://cutt.ly/leABWCVc Ahmed @Sony Support UK
Sony A95L Review: Stunning Picture, Great Sound
5 out of 5 stars
Magic72 - 27 days ago
originally posted on sony.com
I’ve been using the Sony A95L for a while now, and overall, I’m very happy with it. The picture quality is absolutely stunning—sharp, vibrant, and with deep blacks that make everything look more realistic. The sound is also impressive for a TV, delivering clear dialogue and a strong, balanced output without needing a soundbar. Both included remotes are excellent, but I prefer using the smart remote because it's more compact and easier to navigate. The biggest downside is the menu system. It feels overly complicated and could be much simpler. There are too many settings buried in different places, making it frustrating to adjust things quickly. A more user-friendly interface would be a great improvement. Despite that, the Sony A95L is a fantastic TV with top-tier picture and sound. If Sony improves the menus, it would be nearly perfect.
Bravo Bravia
5 out of 5 stars
jazzman101 - 28 days ago
originally posted on sony.com
absolute stunning picture quality sharp crisp vivid and vibrant colours very nice
1 reply from Sony North America Customer Support team - 24 days ago
Hey Jazzman101, thanks for taking the time to review your great TV! We are so happy to hear you enjoy the picture quality, as Sony, we always want to provide you the best! You can choose between numerous picture modes to enhance your viewing experience just by clicking a few buttons. If you have any question or want to know more about your TV, feel free to contact us, and we will be there for you! Thanks for selecting Sony! Gus
The best there is (?!)
5 out of 5 stars
iiDA - 28 days ago
originally posted on sony.com
Got upgrated from A90 to the A95 when the previous stopped working through my PRO license and MY god what an upgrade. I thought the color rendering & contrast couldn’t get any better but I was wrong. Along with the wider viewing angles and highlights it makes my job (as a colorist) tons better. Amen!
Easy to setup
5 out of 5 stars
pacarr60 - 29 days ago
originally posted on sony.com
We have had this TV a month now. It's a refurbished one but has no issues. Fantastic picture and sound with great connectivity. The only drawback is the price of a brand new one (2k). If you want the best however its worth it.