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Sun Bum Blonde Formula Hair Lightener - 4 fl oz

Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 1 of 4
Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 2 of 4
Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 3 of 4
Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 4 of 4
Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 1 of 4
$16.99 when purchased online
Target Online store #3991

About this item

Highlights

  • BLONDE HAIR LIGHTENER. Sometimes we gotta lighten up, so grab this spray that uses Costa Rica Pineapple and Lemon to help brighten your hair by amplifying the natural effects of the sun that create subtle tones and highlights.
  • GOOD VIBES FOR YOUR HAIR. Keeping your mane tame is easy with our products made specifically for blonde babes! Protect against frizz, humidity, UV oxidation and dullness with our color-enriching regimen. Perfect for natural or color treated hair.
  • HOW TO USE. For an all over lighten and brighten, spray throughout dry or damp hair before sun exposure. For sun-kissed highlights, spray onto select strands. Sonny’s Tip: We don’t recommend using more than once between hair washes.
  • PROTECT YOUR HAIR. The key to maintaining healthy locks is healthy, natural ingredients. Our Blonde hair products are enriched with Costa Rican Pineapple and Meyer Lemon, and are Vegan, Gluten, Cruelty and Paraben Free. They’re gonna be your fav!
  • TRUST THE BUM. What does that mean? It means trust us, the ones who live on the beach and need products that work on the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

Description

Sun Bum Blonde Hair Lightener is specifically formulated to brighten hair by amplifying the natural highlighting effects of the sun. Infused with pineapple and lemon, this special UV-activated blend creates natural subtle tones and beautiful highlights without brassiness. Best suited for blonde and light brown hair types. Paraben free, Phthalate Free, Cruelty-Free, Gluten Free.
Hair Type: All Hair Types
Health Facts: Gluten-Free, Vegan, Paraben-Free, Phthalate-Free
Product Warning: Keep out of reach of children, eye irritant
Product Form: Spray
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shine Enhancing
Net weight: 4 fl oz (US)
TCIN: 51141415
UPC: 871760001817
Item Number (DPCI): 063-00-3207
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, hydrogen peroxide, ananas sativus (pineapple) fruit extract, citrus limon (lemon) fruit extract, polysorbate 20, fragrance, glycerin, silicone quaternium-8, trisodium ethylenediamine disuccinate, phosphoric acid, disodium phosphate, ext. violet 2.

Shipping details

Estimated ship dimensions: 1.38 inches length x 1.46 inches width x 6.66 inches height
Estimated ship weight: 0.331 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this work on hair that has been dyed a medium ash blonde color?

submitted by jjustbecause - 5 years ago
  • A: Hey there! Yes, it's perfect for that :) It's also highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us or your stylist for more info. Hope this helps <3 xo, SB

    submitted bySun Bum Team - 5 years ago
    Brand expert
  • A: Absolutely not! The main ingredient is hydrogen peroxide.

    submitted byAllie - 4 years ago

Q: Is this formula UV activated or heat activated? I’ve seen both on here.

submitted by targetshopper - 2 months ago
  • A: Hey, Great question! The Sun Bum Blonde Formula Hair Lightener is UV-activated, exposure to direct sunlight is key! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert

Q: Can I use this and then after 30 min swim in the pool?

submitted by Kelsy - 6 months ago
  • A: Hey there! This product is heat-activated so we wouldn't recommend getting your hair wet after applying. If you have any other questions, don't hesitate to reach out! xo, SB

    submitted bySun Bum Team - 6 months ago
    Brand expert

Q: Does this "wash out" after you go in the pool?

submitted by Charmierosen - 6 months ago
  • A: Hi there! Yes, we recommend spraying this only 1-2 times per week and then using a blow dryer or hangin' in the sun to activate :) If you have any other questions about it, feel free to reach out! xo, SB

    submitted bySun Bum Team - 6 months ago
    Brand expert

Q: Hi, is this okay to use on 11 or 12 year olds? And if so can someone write back quick? One of my daughters wants it but I don't know if it's okay for her. (And we are going tomorrow)

submitted by LM - 10 months ago
  • A: Hi Audrey, thanks so much for reaching out! Everyone's hair is different! What makes this product work is a lightening blend of ingredients including hydrogen peroxide, which oxidizes the melanin in the hair causing it to lighten. This product is intended to be used slowly and gradually and should be used on dry or damp hair directly to areas you want affected. We would recommend that you use the product no more than 2 or max 3 times a week in order to avoid hair breakage and damage. If you have any further questions on how to proceed, feel free to reach out to us on our website’s contact page or check with your stylist for more info. With love, Sun Bum

    submitted bySun Bum Team - 10 months ago
    Brand expert

Q: Can you use it when laying in direct sun?????

submitted by DeeDee - 3 years ago
  • A: Hello DeeDee, the Sun Bum Blonde Formula Hair Lightener is UV-activated, exposure to direct sunlight is key . -We hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: What does it mean to use no more than once between shampoos? I’m confused like use it once a month, use it every other shampoo or what? I’m just not sure exactly and feel very confused

submitted by Mary - 3 years ago
  • A: Hi Mary, thanks so much for reaching out! What makes this product work is a lightening blend of ingredients including hydrogen peroxide, which oxidizes the melanin in the hair causing it to lighten. This product is intended to be used slowly and gradually and should be used on dry or damp hair directly to areas you want affected. We would recommend that you use the product no more than 2 or max 3 times a week in order to avoid hair breakage and damage. Hope this helps, and feel free to reach out to us through our contact page if you have any more questions :) xo, SB

    submitted bySun Bum Team - 3 years ago
    Brand expert

Q: Can you use this product to lighten arm hair?

submitted by Shopper100 - 4 years ago
  • A: Hi there! Thanks for reaching out about this. While we don't recommend spraying this directly on skin, if you'd like to use it on body hair, we recommend patch-testing first to ensure that your skin doesn't become irritated. If you have any other questions, don't hesitate to reach out to us! xo, SB

    submitted bySun Bum Team - 3 years ago
    Brand expert

Q: Does this work for dark brown hair with natural red highlights???

submitted by Jorgie - 4 years ago
  • A: Hi there! When it comes to our Hair Lightener, what makes this product work is a lightening blend of ingredients which includes hydrogen peroxide which oxidizes the melanin in the hair causing it to lighten. The product is intended to be used slowly and gradually. It's highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us on our website’s contact or check with your stylist for more info. With love, Sun Bum

    submitted bySun Bum Team - 3 years ago
    Brand expert

Q: Can I use this if not going outside in sun? Will it work as well?

submitted by CJ - 4 years ago
  • A: Hi CJ! Yes, you can definitely use our Hair Lightener is you're not going out in the sun. What makes this work best is heat which activates the ingredients causing your hair to lighten :) If you use a blowdryer, it will work just as well! If you have any other questions, feel free to reach out to us at hey@sunbum.com! With love, SB

    submitted bySun Bum Team - 4 years ago
    Brand expert

Sun Bum Hair Care Collection

About the collection
Go Ahead, Get Tangled
Give your hair what it needs to do its thing, so you can go back to doing yours. With the nourishing and revitalizing protection of Sun Bum Hair Care, you can spend less time worrying about it, and more time doin’ what you love.
View Sun Bum Hair Care Collection collection

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4.2 out of 5 stars with 499 reviews
quality: 4.26 out of 5
effectiveness: 4.21 out of 5
value: 4 out of 5
77% would recommend
74 recommendations

Best summer hair lightner!

5 out of 5 stars
Thumbs up graphic, would recommend
Mik - 10 days ago, Verified purchaser
Haven’t colored my hair in 2 years because of this product! Spray this on my hair during the summer and it brightens it very quickly. I was concerned it’d damage my hair with time but I didn’t experience any issues. Have used this product the last 3+ years and love it.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Great

5 out of 5 stars
Jeannette - 1 month ago
originally posted on sunbum.com
Great I bought it in Uruguay And it works really nice! It left me with some lovely golden highlights (I’m ash blonde), nothing orange. It’s sold out here and I can’t find it anywhere.
Did you find this review helpful?

Great for Natural Blondes!!

5 out of 5 stars
Q - 1 month ago
originally posted on sunbum.com
This product is amazing for natural blondes! I have naturally blonde hair and don't dye it. During the winter it naturally becomes a darker blonde color and I use this in the summer to bring out natural highlights and even out the color. It looks like I get highlights from the spray!! Love it and works great with natural blonde hair :D
Did you find this review helpful?

I like this prodect

5 out of 5 stars
Thumbs up graphic, would recommend
Giselina - 3 months ago
It makes my hair look gold in the sun. If you use it correctly your hair won’t get dry. A bottle lasts me a year, because I only apply in my roots once a month
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?

No

1 out of 5 stars
Katie V. - 3 months ago
originally posted on sunbum.com
My hair turned completely orange right away and didn’t truthfully do what the product was supposed to do. I also did not excessively use it at all.
1 guest found this review helpful. Did you?

Not good

1 out of 5 stars
Coco - 3 months ago
originally posted on sunbum.com
I was very disappointed with this product. The bottle is yellow for a reason that is the colour it turns your hair!!!!! No blonde affect just a terrible orenge yellow tinge.
Did you find this review helpful?

I haven’t had much chance

3 out of 5 stars
Andrea O. - 3 months ago
originally posted on sunbum.com
I haven’t had much chance to try yet to decide but it seemed ok.
Did you find this review helpful?

HORRIBLE TURNS HAIR ORANGE 🍊

1 out of 5 stars
Avery E. - 3 months ago
originally posted on sunbum.com
I AM A DIRTY BLONDE IT TURNED MY HAIR ORANGE, UNLESS YOU WANT TO BE A LEPRECHAUN DO NOT USE
Did you find this review helpful?

blondeee

4 out of 5 stars
r - 4 months ago
originally posted on sunbum.com
only use if really light brown hair but works really well
Did you find this review helpful?

DO NOT BUY THIS PRDUCT

1 out of 5 stars
Addie - 4 months ago
originally posted on sunbum.com
DO NOT GET THIS PRODUCT WILL TURN YOUR HAIR ORNAGE you will not be able to die your hair for almost a year after using this because if the chemicals that are in this. Worst decision I ever made using this. Hair is still orange even after dying it. Would not recommend.
Did you find this review helpful?

I LOVE this spray! This

5 out of 5 stars
Laura S. - 5 months ago
originally posted on sunbum.com
I LOVE this spray! This is my 3rd bottle. It makes my hair a super nice summery blonde, doesn’t turn your hair orange like sun in spray does! And every time I use it my naturally curly hair is flawless!
1 guest found this review helpful. Did you?

Love this product for summer!

5 out of 5 stars
Jenny - 5 months ago
originally posted on sunbum.com
Works so well!! Took my natural colour from winter to summer over a few months. I love it
Did you find this review helpful?

Decent

3 out of 5 stars
Thumbs down graphic, would not recommend
Abby - 5 months ago, Verified purchaser
It has a bad smell afterwards. It’s almost garlic like?
quality: 3 out of 5
effectiveness: 3 out of 5
value: 2 out of 5
Did you find this review helpful?

DONT BUY TURNED MY HAIR ORANGE!

1 out of 5 stars
new g. - 5 months ago
originally posted on sunbum.com
People said it makes your hair dry out, yes it does but easily can be fixed with hair mask. My natural hair color is dirty blonde, i got highlights this year and at first i thought i was getting blonder. But all my highlights turned orange. Many people i know have asked me if i died my hair and went ginger. So please don’t buy, don’t listen to anyone if they say this worked. I fell for it and now i’m Ed Sheeran.
Did you find this review helpful?

DO NOT BUY

1 out of 5 stars
Thumbs down graphic, would not recommend
Nicole - 5 months ago
I put it in my dirty blonde hair and it turned my whole head light ginger it was the WORSE.
effectiveness: 1 out of 5
quality: 3 out of 5
value: 1 out of 5
Did you find this review helpful?

RUINED MY HAIR

1 out of 5 stars
Athena - 5 months ago
originally posted on sunbum.com
I used this terrible product because I thought that it would speed up the lightening process. In one day it made my hair orange. I don’t want to be a ginger, I hate that color. My hair was the only good thing about me and this product ruined it. Never buy it. I wish I could give this 0 stars because it doesn’t even deserve one start
Did you find this review helpful?

Great product

5 out of 5 stars
Hayley - 5 months ago
originally posted on sunbum.com
This product honestly worked much better than I expected, did exactly what I needed it to! It’s made my blonde last so much longer and saved me several expensive hair appointments. Definitely only suggest for people with lighter hair, mine is a light brown naturally.
1 guest found this review helpful. Did you?

Pretty good, great alternative to going to the salon.

5 out of 5 stars
Thumbs up graphic, would recommend
Mr Poo - 5 months ago, Verified purchaser
It may dry out your hair but just don’t use it everyday and you will be good, my hair got super light from this product. If your light brown to platinum blonde then this product is good for you, if not then your hair will just turn orange.
value: 5 out of 5
effectiveness: 4 out of 5
quality: 5 out of 5
Did you find this review helpful?

My hair stylist is blown away!

5 out of 5 stars
Mindy J. - 5 months ago
originally posted on sunbum.com
I’ve been using this since 2020 everytime I go in the sun or tanning bed! My hair stylist says she is blown away by how good my hair looks. I am a natural blonde, but as I got older, it turned to dark ash blonde. So I use this and it turns my hair blonde (not orange or red). I just use on my roots and my hair looks like I get it done professionally. Light on top and dark on the bottom! I love this stuff! I will use it for life!!!
Did you find this review helpful?

Do not buy - turns hair orange

1 out of 5 stars
Thumbs down graphic, would not recommend
OrangeHead - 6 months ago
TURNS YOUR HAIR ORANGE DONT buy unless you want to waste a few hundred getting it professionally fixed
1 reply from Sun Bum Team team - 5 months ago
Hi there! We're super bummed that you had this unexpected experience. When it comes to our Hair Lightener, it's important to remember that due to its active ingredients, your hair color will gradually become lighter. Depending on how dark your hair was to begin with it could pull the orangeish tint you are experiencing. Just as if you were going to get a salon service you will need to tone your hair to enhance the lightening process. It's highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us on our website’s contact page or check with your stylist for more info. With love, Sun Bum
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?

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