$24.00 when purchased online
Target Online store #3991
About this item
Highlights
- trick in a stick™, 8 hrs of beauty sleep in a pen for the nights you only get 4
- twist-up pen glides on smoothly to neutralize the inner rim
- brighten the inner corner, brow bone, waterline, nose & Cupid’s bow
- blend with the built-in smudger
Description
tarte™’s insta-brightening liner twists up & glides on smoothly. Gel formula neutralizes the inner rim & brightens the inner corner, brow bone, waterline, nose & Cupid’s bow. Twist up to apply, blend on with the built-in smudger. Results? Bigger, brighter, more open looking eyes in seconds. It’s the ultimate trick in a stick™–8 hrs of beauty sleep in one pen on the nights you only get 4. In nude or white! Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: For a wide-awake brightened effect apply to the: inner corner of the eyes, along the brow bone, on the waterline, down the bridge of the nose, and across the Cupid’s bow. Use the built-in smudger to soften & blend.
CLINICAL RESULTS*: all-day wear; waterproof; vegan; dermatologist tested; ophthalmologist tested; safe for contact lens-wearers *based on a clinical study of 32 subjects
How to use: For a wide-awake brightened effect apply to the: inner corner of the eyes, along the brow bone, on the waterline, down the bridge of the nose, and across the Cupid’s bow. Use the built-in smudger to soften & blend.
CLINICAL RESULTS*: all-day wear; waterproof; vegan; dermatologist tested; ophthalmologist tested; safe for contact lens-wearers *based on a clinical study of 32 subjects
Suggested Age: Adult Use Only
Color Palette: Light Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .01 Ounces
Features: Dermatologist Tested, Ophthalmologist Tested, Built-In Smudger, Long Lasting
TCIN: 82609060
UPC: 846733019458
Item Number (DPCI): 342-02-1898
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, trimethylsiloxysilicate, polyethylene, ceresin, diisostearyl malate, isododecane, calcium aluminum borosilicate, silica, silica silylate, isopropyl titanium triisostearate, tin oxide, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499).
Shipping details
Estimated ship dimensions: 0.6299 inches length x 0.6299 inches width x 5.5118 inches height
Estimated ship weight: 0.0235 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product is a versatile eye brightener that many guests find essential for achieving a more awake and refreshed look. It is praised for its smooth application and long-lasting effect, making it a staple in daily makeup routines. However, some guests have experienced issues with the product not showing up or causing irritation, suggesting it may not be suitable for all skin tones or eye sensitivities.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1222 reviews
73% would recommend
19 recommendations
this stuff is magic
5 out of 5 stars
Donna D. - 6 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I don't know what's in this product but it works! It stays on so well and is so bright. def worth buying.
I might not understand how
2 out of 5 stars
Julianne F. - 9 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I might not understand how to use this but it looked ridiculous and was also too easy to smudge. Even if you liked the look, I don't think it would have staying power.
Fake Awake!
5 out of 5 stars
Lana C. - 9 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Does just as it says! Brightens my under and helps me look more awake.
The original, the best!
5 out of 5 stars
Beth P. - 11 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I’ve tried others, but the Fake Awake for my waterline is still the best. Stays on like no other, and creamy texture is perfect.
Curiousity
5 out of 5 stars
Thumbs up graphic, would recommend
fire - 12 days ago, Verified purchaser
- Eye color: Brown
- Skin type: Dry
- Skin tone: Medium
Got it because I was curious but now it’s an everyday makeup staple for me.
Eyeliner
5 out of 5 stars
Valerie M. - 12 days ago
originally posted on tartecosmetics.com
This really wakens up the eyes on a tired morning. Can’t go without it now
Wide Awake!
5 out of 5 stars
Sarah P. - 15 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I had been looking for a product that would help open up my almond shaped eyes! This product is subtle enough to look natural while also making a big difference!
Buy this now
5 out of 5 stars
KARIN D. - 15 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] If you want a naturally bright looking eye area then pick this up immediately. I love this product, it helps my tired eyes look more awake. I use it every day
If your a tired adult
5 out of 5 stars
Elizabeth M. - 19 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] If your a tired adult you need this I mean that or tape Googley eyes on to pretend your awake bright eyes
I wouldn't buy this again. I don't think it's worth it.
1 out of 5 stars
CM - 27 days ago
originally posted on http://www.ulta.com

I wouldn't buy this product again, it's not worth it in my opinion.
Fantastic…yes, I’m awake!
5 out of 5 stars
Monica K. - 28 days ago
originally posted on tartecosmetics.com
I’ve been using this almost every day for the past year. It is absolutely fantastic; stays in place all day and makes me look more awake for my busy school day. I love it and highly recommend it.
Alien
2 out of 5 stars
Lyn S. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I thought I looked like an alien using this on the waterline of my bottom lid. . . and I'm pretty fair skinned. It just looked very strange.
AWESOME
5 out of 5 stars
Autumn W. - 1 month ago
originally posted on tartecosmetics.com
Honestly did not think it’d do anything extra than my normal highlighter but it did!! Highly recommended
This is AMAZING!!
5 out of 5 stars
Gina M. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This product is AMAZING! This was my first time purchasing it and I will definitely continue buying it. I never get enough sleep but using this on the waterline of my eyes makes me look refreshed and awake. I also love using it under my brows, on the corners of my eyes and on my cupid's bow. A lot of other similar products I've tried melted away on my combo/oily skin, but this STAYS PUT! Love it!
Bright eyed
5 out of 5 stars
Francine B. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] While wearing this product I feel I look more refreshed even tho I’m as tired as can be
Helps these night shift eyes
4 out of 5 stars
Kenzie - 2 months ago
originally posted on http://www.ulta.com

Certain things really help me look bright eyes for the start of a shift. This is one of them! Its such a simple step and it seems to last well.
Perfect
5 out of 5 stars
Sam W. - 2 months ago
originally posted on tartecosmetics.com
Looks great and doesn’t irritate my eyes. I like the fact that it doesn’t need to be sharpened.
perfect shade, but smudges
4 out of 5 stars
Monica V. - 2 months ago
originally posted on tartecosmetics.com
love the shade and application, but it smudges and wears off so easily :( just have to keep reapplying and touching up the smears throughout the day when i wear it
Makes me look more awake!
5 out of 5 stars
Kay - 2 months ago
originally posted on http://www.ulta.com

This pencil is great. It glides on my water line smoothly and stays put. I don't get any irritation. It seems to last all day! Love this product.
Stays put all day
5 out of 5 stars
Jeni - 2 months ago
originally posted on http://www.ulta.com

This lasts all day (8-12 hours) on my waterline, and without heaviness feeling or irritation. I'm totally impressed.