About this item
Highlights
- As each generation ages, what they buy and how much they buy will change.
- About the Author: Kenneth W. Gronbach is a nationally recognized expert in the field of demography and generational marketing.
- 288 Pages
- Business + Money Management, Marketing
Description
About the Book
Marketing guru Gronbach reveals how successful companies are earning the loyalty of Generation Y and the Baby Boomers, cultivating allegiance to their products for years to come. Both shocking and compelling, "The Age Curve" will change the way companies look at their customers and how they market to them.Book Synopsis
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that profit wave of predictable demand to long-term success. You'll discover how our largest generations, the baby boomers and generation Y, are redefining businesses' most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of generation Y and cultivating allegiance to their products for years to come; why generation X is a much less valuable market than any of us have been led to believe; and much more. Groundbreaking and compelling, The Age Curve will change the way companies look at their customers and how they market to them today and for many years to come.Review Quotes
"'The Age Curve' has one overwhelming reason to read and digest the book: it will make you re-think what you thought was obvious." --Inland Empire Business Journal
"To gain an overview of the coming trend, begin by reading the entertaining, inspiring new book, "The Age Curve: How to Profit from the Coming Demographic Storm," by Kenneth Gronbach." --Dr. Mildred Culp, "Workwise" syndicated columnist
"With a little guidance from 'The Age Curve, ' readers will be better able to set their company on a path to future sales success." --Houston Business Journal
"Gronbach will inspire you to think beyond his examples, not only about what has already worked, but what also needs to be done in future." -- "QRCA Views"
"The book takes on what could be a mind-numbing topic, but Gronbach does it with interesting style and intellectual edification...."The Age Curve" is as enlightening as it is sobering." --"Springfield Business Journal"
"This lucid, well-written book is thought-provoking and accessible to a wide audience, and is especially valuable reading for business students and practitioners. Summing Up: Highly recommended. All levels." --Choice
About the Author
Kenneth W. Gronbach is a nationally recognized expert in the field of demography and generational marketing. He regularly provides counsel to Fortune 500 companies as well as large and small businesses across the U.S.