The Age Curve - by Kenneth Gronbach (Paperback)

About the Book

Marketing guru Gronbach reveals how successful companies are earning the loyalty of Generation Y and the Baby Boomers, cultivating allegiance to their products for years to come. Both shocking and compelling, "The Age Curve" will change the way companies look at their customers and how they market to them.

Book Synopsis

How old is your best customer? This number will change as your customers grow--and as a marketer, it's your responsibility to stay ahead of them and their money. Learn how to effectively anticipate your buyers' future demand.

Review Quotes

"'The Age Curve' has one overwhelming reason to read and digest the book: it will make you re-think what you thought was obvious." --Inland Empire Business Journal

"To gain an overview of the coming trend, begin by reading the entertaining, inspiring new book, "The Age Curve: How to Profit from the Coming Demographic Storm," by Kenneth Gronbach." --Dr. Mildred Culp, "Workwise" syndicated columnist

"With a little guidance from 'The Age Curve, ' readers will be better able to set their company on a path to future sales success." --Houston Business Journal

"Gronbach will inspire you to think beyond his examples, not only about what has already worked, but what also needs to be done in future." -- "QRCA Views"

"The book takes on what could be a mind-numbing topic, but Gronbach does it with interesting style and intellectual edification...."The Age Curve" is as enlightening as it is sobering." --"Springfield Business Journal"

"This lucid, well-written book is thought-provoking and accessible to a wide audience, and is especially valuable reading for business students and practitioners. Summing Up: Highly recommended. All levels." --Choice

About the Author

Kenneth W. Gronbach is a nationally recognized expert in the field of demography and generational marketing. He regularly provides counsel to Fortune 500 companies as well as large and small businesses across the U.S.