About this item
Highlights
- What should retailers know about the purpose of the store?
- Author(s): Gerard Szatvanyi
- 195 Pages
- Business + Money Management, E-Commerce
Description
About the Book
What should retailers know about the purpose of the store? How can team members be treated so they feel engaged in meaningful work? What potential exists in technologies like headless commerce, virtual spaces, the long tail of commerce, and data analytics?
As an IT industry thought leader and the founder of OSF Digital, a Salesforce partner, Gerard Szatvanyi has provided the answers to these questions to retailers around the globe. In his debut book, he explains what true digital transformation encompasses. He presents ways to put the customer at the center of everything, incorporate mobile experiences, utilize video interactions, and build communities. He lays out best practices to set up teams and systems, and then bring in digital tools to support the overarching goals. Readers will walk away with a long list of action items they can get started on right away.
Book Synopsis
What should retailers know about the purpose of the store? How can team members be treated so they feel engaged in meaningful work? What potential exists in technologies like headless commerce, virtual spaces, the long tail of commerce, and data analytics?
As an IT industry thought leader and the founder of OSF Digital, a Salesforce partner, Gerard Szatvanyi has provided the answers to these questions to retailers around the globe. In his debut book, he explains what true digital transformation encompasses. He presents ways to put the customer at the center of everything, incorporate mobile experiences, utilize video interactions, and build communities. He lays out best practices to set up teams and systems, and then bring in digital tools to support the overarching goals. Readers will walk away with a long list of action items they can get started on right away.
From the Back Cover
AN INVITATION TO DREAM
What lies ahead for retailers? Certainly, the landscape is changing. Businesses who want to remain in the game must adapt to play in this connected, digital environment. The challenge arises when we begin to discuss how to forge into the future. The status quo? Will no longer work. Creativity, imagination, and a little dreaming are the starting points to truly implement an effective, profitable transformation, explains sought-after entrepreneur and renowned executive Gerard Szatvanyi in his groundbreaking book. After guiding global brands through their own digital journeys, Szatvanyi pulls back the layers behind the trends in retail and the digital world. In doing so, he reveals that the possibilities are nearly endless for those who are open to exploring new ways to live and work. In easy-to-follow language and real-life examples, Szatvanyi explains that digital transformation isn't about discussing software, digital products, and new technologies. Instead, the conversation begins with the question, "What if...?" followed by an invitation to re think how we currently do business and interact with customers.