$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Transformative liquid to matte formula
- Goes on like a gloss, dries down matte
- High pigment, one swipe color pay-off
- Long-lasting
- Comfy to wear with a weightless feel
- Infused with jojoba oil and Vitamin E
- Vegan & Cruelty-free
Description
Liquid Matte’s transformative texture glides on silky smooth like a gloss and then dries down with a velvety matte finish, without drying out your lips! This intense, one-swipe, long-wearing, comfy formula is paired with fierce, bold pigments that pop and last all day long. Elevate your lip routine with Liquid Matte Lipstick.
How To Apply:
To apply, Starting in the inner corner glide on until both lips are saturated in color.
Be sure to be precise around your cupid bow for the perfect pout!
Layer with any TLB Lip Gloss to add high-shine to your lip look. Or, create an ombre lip using a darker TLB Liquid Matte Lipstick for more dimension.
How To Apply:
To apply, Starting in the inner corner glide on until both lips are saturated in color.
Be sure to be precise around your cupid bow for the perfect pout!
Layer with any TLB Lip Gloss to add high-shine to your lip look. Or, create an ombre lip using a darker TLB Liquid Matte Lipstick for more dimension.
Suggested Age: All Ages
Health Facts: Vegan
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Net weight: .24 fl oz (US)
Features: High Pigment Density, Long Lasting
TCIN: 52860824
UPC: 856873007147
Item Number (DPCI): 052-00-2594
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, cyclopentasiloxane, trimethylsiloxysilicate, dimethicone, polymethyl methacrylate, ethylhexyl palmitate, quatemium-90 bentonite, dimethicone/divinyldimethicone/silsesquioxane crosspolymer, octyldodecanol, propylene carbonate, simmondsia chinensis (jojoba) seed oil, tocopheryl acetate, phenoxyethanol, caprylyl glycol, may contain (+/-) mica, titanium dioxide (ci 77891), yellow 5 lake (ci 19140), yellow 6 lake (ci 15985), red 6 (ci 15850), red 6 ba lake (ci 15850:2), red 7 lake (ci 15850), red 21 lake (ci 45380), red 27 lake (ci 45410), red 28 lake (ci 45410:2), blue 1 lake (ci 42090), iron oxides (ci 77491, ci 77492, ci 77499).
Allergens & Warnings:
Caution: Flammable until dry. Keep away from fire, flame, or heat.Shipping details
Estimated ship dimensions: 0.83 inches length x 1.14 inches width x 4.37 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in recent Target Finds stories
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Summary of reviews
This matte lipstick offers vibrant, long-lasting colors that are perfect for any occasion. Guests appreciate its rich pigmentation and staying power, making it a staple in their makeup routine. While some find it slightly drying, many suggest using a lip balm for added comfort. The lipstick is praised for its smooth application and ability to complement various skin tones, making it a versatile choice for beauty enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1090 reviews
long lasting: 4.42 out of 5
easy to remove: 4.11 out of 5
value: 4.32 out of 5
easy to apply: 4.68 out of 5
quality: 4.43 out of 5
84% would recommend
415 recommendations
Saturated color!
5 out of 5 stars
Thumbs up graphic, would recommend
T Shopper - 5 days ago, Verified purchaser
- Skin tone: Dark
- Skin type: Normal
- Hair color: Grey
- Eye color: Grey
The color is beautiful and heavily saturated. Matte finish and non-drying. Excellent price point for the quality.
Lipstick
4 out of 5 stars
Thumbs up graphic, would recommend
Pl0307 - 5 days ago, Verified purchaser
- Skin concern: Cellulite
- Skin tone: Dark
- Skin type: Combination
- Eye color: Brown
I like the color but I had to learn to let it dry or have lipstick teeth.
Beautiful Lip Color
5 out of 5 stars
Thumbs up graphic, would recommend
Merita - 11 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
I love the quality of the product and the color!
Matte lipstick
5 out of 5 stars
Thumbs up graphic, would recommend
Fox - 13 days ago, Verified purchaser
Wonderful color and long lasting
Not for everyone
2 out of 5 stars
Thumbs down graphic, would not recommend
Mandy - 14 days ago, Verified purchaser
- Skin tone: Dark
- Hair color: Black
- Skin type: Oily
- Eye color: Brown
I really wanted to like this product. I had heard so many great things about it on social media, and as it is Black women owned brand, I was so excited to support. I decided to give it a try after my current lipsticks ran out. I’m disappointed to say that I wouldn’t recommend this to people who have the same preferences as I do: First, the applicator was a bit too harsh for me. While the product goes on well, it dries so quickly that it’s hard to clean up or modify. Once it’s dry, that’s the end all be all. Second, this product is great in that it lasts all day. I drank, ate and had this lipstick on for 6+ hours and it did not move ONCE. It is literally cement. However, it feels very drying on your lips which I didn’t like very much. Also, I think the worst part of this product for me is the removal. I didn’t realize that I needed to use makeup remover (oil based) for it to come off. I scrubbed my lips with water and a cloth so hard that they have now started bleeding. As much as I love a matte lip, I don’t think it should require makeup remover to take it off (again, this is just a personal preference). But it stained my lips overnight and even when I woke up the next day, after having showered and gone to bed the night before, some of the product was still on my lips. I looked it up and ended up using coconut oil to remove it, as I don’t use makeup remover. Also, this product tends to be very messy and it got all over my fingers and clothes for some reason. It also does not wash off from your hands with soap and water, which was a bit annoying to me. All in all, pigment is the best I’ve seen from a lipstick brand, but the other qualities of this product were a no go for me. I will be returning sadly. It just wasn’t for me, but glad that others have enjoyed it!
Lip bar
2 out of 5 stars
Thumbs down graphic, would not recommend
Jenn - 14 days ago, Verified purchaser
Creamy and messy when applying. I was not a fan. It definitely stains your lips, and hard to come off.
Gorgeous
5 out of 5 stars
Thumbs up graphic, would recommend
zm - 17 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
Beautiful color! Lasts long but will smudge so use a tad bit of powder in it and lip liner.
Nice gloss
5 out of 5 stars
Thumbs up graphic, would recommend
Dee - 18 days ago, Verified purchaser
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Black
- Eye color: Brown
Love the color and how smooth it goes on.
Lovely lips
5 out of 5 stars
Thumbs up graphic, would recommend
Silverbella - 18 days ago, Verified purchaser
- Eye color: Brown
- Skin type: Normal
- Skin tone: Dark
- Hair color: Grey
I love the application and long lasting wear of this lip stick .
T
5 out of 5 stars
Thumbs up graphic, would recommend
Teshia - 18 days ago, Verified purchaser
- Hair color: Black
- Skin concern: Uneven skin tone, Acne, Puffiness, Pores, Aging, Cellulite
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
Feels good on! Amazing pigmentation!
Go to lipstick
5 out of 5 stars
Thumbs up graphic, would recommend
Mal - 19 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
Pretty color, long lasting
Bawse Lady
5 out of 5 stars
Thumbs up graphic, would recommend
DDL - 29 days ago
- Hair color: Black
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
10/10/10! I love that this is non-drying and doesn’t transfer easily. I got dressed for a photoshoot and used this lip product. The shoot ran behind, so I grabbed a bite to eat. When I finally arrived, I asked how my lips looked, and I received so many compliments—as if it had been freshly applied! I thought I had a red I’d never replace, but Bawse Lady has certainly stolen the show. I can’t wait to try the other TLB colors!
This is an excellent lipstick
5 out of 5 stars
Thumbs up graphic, would recommend
Sally - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry, Normal
- Skin concern: Sensitivity
- Hair color: Auburn
- Eye color: Hazel
Bawsw lady is a beautiful deep red and it's super comfortable for a long wear liquid lip. I thought I hated this at first but I was applying too much. Go with the thinnest layer you can and it will dry down to pure awesomeness. Be precise with your application and use oil to remove.
Beautiful color, but transfers
3 out of 5 stars
therainbowchaser - 2 months ago, Verified purchaser
- Skin concern: Pores, Acne, Uneven skin tone, Aging
- Skin type: Oily
- Eye color: Brown
- Skin tone: Medium
- Hair color: Black
The colors on these are beautiful! Like that it’s matte, but it is drying, so apply a moisturizer before and a gloss or topper after. For me, these are NOT transfer proof. The lipstick gets everywhere and is a pain when you’re constantly wiping everything it touches. But overall, solid product, just needs more staying power.
Great color. Needs better applicator wand
3 out of 5 stars
SillyMe - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
- Hair color: Black
- Eye color: Brown
Love the color, but the applicator FELL OFF inside the tube.
Win..Win
5 out of 5 stars
Thumbs up graphic, would recommend
Krys B - 2 months ago, Verified purchaser
- Skin tone: Dark
- Eye color: Black
- Skin type: Oily
- Skin concern: Sensitivity
- Hair color: Black
I love the color. Oh my, and it stays. The value for the product was spot on, price effective and beautifully durable. Win/Win!
Fall color
5 out of 5 stars
Thumbs up graphic, would recommend
Kim - 2 months ago, Verified purchaser
Beautiful fall color - last all day
LOVE'nn
5 out of 5 stars
Thumbs up graphic, would recommend
MrsClo21 - 2 months ago, Verified purchaser
Colors are so vibrant and it literally lasts all day long. This will definitely be my go to lipstick from now on.
Love love love
5 out of 5 stars
Thumbs up graphic, would recommend
MrsClo21 - 2 months ago, Verified purchaser
Colors are so vibrant and it literally lasts all day long. This will definitely be my go to lipstick from now on.
LOVE IT!!
5 out of 5 stars
Thumbs up graphic, would recommend
MrsClo21 - 2 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Acne, Uneven skin tone
- Hair color: Brunette
- Skin type: Combination
Colors are so vibrant and it literally lasts all day long. This will definitely be my go to lipstick from now on.