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The Next Frontier of Restaurant Management - (Cornell Hospitality Management: Best Practices) by Alex M Susskind & Mark Maynard (Paperback)
About this item
Highlights
- "The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level.
- About the Author: Alex M. Susskind is Professor of Food and Beverage Management and Associate Dean for Academic Affairs at the School of Hotel Administration, SC Johnson College of Business, Cornell University.
- 258 Pages
- Business + Money Management, Industries
- Series Name: Cornell Hospitality Management: Best Practices
Description
About the Book
"Provides managers, employees, and students with tools to better understand the complexities of the restaurant business and how to use those tools to improve business operations"--Book Synopsis
"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level."
― (Richard Ghiselli, Purdue University)
* Creating and preserving a healthy company culture
* Developing and upholding standards of service
* Successfully navigating guest complaints to promote loyalty
* Creating a desirable (and profitable) ambiance
* Harnessing technology to improve guest and employee experiences
* Mentoring employeesMaynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Review Quotes
"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level."
--Richard Ghiselli, Purdue University"Both authors have extensive restaurant backgrounds. I highly recommend this book for Services Marketing, Human Resources, Strategic Management, Catering, and general seminar-type courses."
--Mark Bonn, Florida State University"Alex Susskind and Mark Maynard have combined powers to create an invaluable guide to managing the sometimes chaotic and always challenging environment of a restaurant, from the practicalities of lighting to the intangibles of guest experience. This coupling of data-driven research with anecdotal storytelling, informed by two rich careers in different corners of the industry, make for a compelling and dynamic account that speaks to readers working the floor as much as those in the classroom."
--Danny Meyer, CEO, Union Square Hospitality Group, Founder of Shake Shack, and author of Setting the TableAbout the Author
Alex M. Susskind is Professor of Food and Beverage Management and Associate Dean for Academic Affairs at the School of Hotel Administration, SC Johnson College of Business, Cornell University. Mark Maynard is a Director of Operations at Union Square Hospitality Group. He was General Manager at Union Square Cafe, cofounder of Blue Smoke and Jazz Standard restaurants, Managing Director of Union Square Events, and cofounder of Porchlight bar.