The Non-Obvious Guide to Public Relations & Communication - (Non-Obvious Guides) by Shonali Burke (Paperback)

Book Synopsis

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size.

More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it.

In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.

About the Author

Shonali Burke is an innovative communication strategist whose social marketing expertise transforms the brand communications of purpose-driven organizations for bottom line results. With two+ decades in the greater branding and marketing space, she works at the nexus of social technologies and marketing communications to help clients more impactfully connect with stakeholders. She is based in Washington, D.C.

Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.