About this item
Highlights
- A no-nonsense, start-to-finish roadmap for aspiring franchisees In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses.
- About the Author: JOE MATHEWS has nearly forty years' experience working in franchising, sales, and leadership roles.
- 352 Pages
- Business + Money Management, Franchises
Description
About the Book
"In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk"--Book Synopsis
A no-nonsense, start-to-finish roadmap for aspiring franchisees
In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk.
You'll also find:
- All the info you need to know about franchising before you start looking for the right fit
- Strategies for properly and fully investigating a franchise opportunity in your area
- Techniques for conducting proper diligence to determine a franchisor's skills and viability.
Perfect for budding entrepreneurs, founders, and other business-minded professionals, as well as employees, leaders, and suppliers to franchise brands who want a better understanding and appreciation for how franchising works, The Ultimate Guide to Franchising will earn a place on the bookshelves of anyone serious about opening their own franchise as well as those who have already begun their franchising journeys.
From the Back Cover
Make your next franchising effort an extraordinary success
The Ultimate Guide to Responsible Franchising is a no-fluff guide to choosing and opening your own franchise business in your area. In the book, you'll explore the basics of franchising, why people invest in them, how to choose an opportunity, how to pick an ethical and responsible franchisor, and much more. Author Joe Mathews draws on over forty years of franchising, sales, and leadership experience to walk you through the steps you need to take to improve your odds of success and mitigate your risks in the world of franchising.
Learn about the entrepreneurial traits you have that may work in your favor and those that may make failure more likely. Discover how to spot a reputable franchisor that's likely to help you by building massive brand value and avoid those likely to flounder in the face of intense competition.
Perfect for first-time and serial entrepreneurs, The Ultimate Guide to Responsible Franchising is an essential resource for business owners who want to set themselves up for extraordinary success while avoiding dangerous pitfalls.
"Joe Mathews' The Ultimate Guide to Responsible Franchising describes a philosophy integral to the success of College Hunks Hauling Junk & Moving. Every franchise candidate, franchisee, and franchisor executive who aspires to create an iconic franchise brand should read this book and execute the tactics and strategies within."
-- Nick Friedman, Co-founder of College Hunks Hauling Junk & Moving and 2024 IFA Entrepreneur of the Year
About the Author
JOE MATHEWS has nearly forty years' experience working in franchising, sales, and leadership roles. He has worked with companies like Subway, Fantastic Sams, Marco's Pizza, and other world-renowned franchisors. He has written five books on franchising, including Street Smart Franchising.