$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- Brightens whites without bleach
- 2X whitening power* in one easy step
- No pretreating, bleach, stain removers, or additives necessary
- Safe on colors
- America's #1 Most Trusted Laundry Detergent Brand**
Description
Get brilliant whites in one easy step with Tide Ultra OXI White and Bright. A new liquid laundry detergent that brightens whites without bleach, Tide Bright and White has 2X the whitening power* to make your loads look whiter and brighter. No pretreating, bleach, stain removers, or additives necessary, Tide White and Bright takes care of white laundry in one simple step, while being safe on all colors. Formulated with coldzymes, Tide Ultra OXI White and Brights get it the ability to clean, even in cold water. Give your whites the brightness they deserve with Tide, America's #1 Most Trusted Laundry Detergent Brand.***Ingredients vs. the leading bargain brand detergent**Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Features: With Oxi
Product Form: Liquid
Net weight: 149 Ounces
Number of uses: 106
TCIN: 89790745
UPC: 030772141595
Item Number (DPCI): 003-08-1540
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cleaning agents/agents nettoyants (sodium and mea c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium de monoethanolamine; sodium lauryl sulfate; c10-16 pareth/pareth c10-16; mea laureth sulfate/laureth sulfate de monoethanolamine; c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-alkyldimethy!), stabilizers/stabilisateurs (sodium borate; calcium formate/formate de calcium; hydrogenated castor oil; sodium cumenesulfonate), suds reducers/reducteurs de mousse (sodium and mea salts of c12-18 fatty acids/sodium et sels de mea d'acides gras c12-18; phenylpropyl ethyl methicone; simethicone; trimethylsiloxysilicate), water softener/adoucisseur d'eau (sodium and mea citrate/citrate de sodium de monoethanolamine), enzymes (subtilisin; amylase enzyme/enzyme d'amylase; pectate lyase enzyme; mannanase enzyme/enzyme de mannanase), cleaning aids/produits de nettoyage (polyethyleneimines alkoxylated/polyethyleneimines alcoxylees; tetrasodium glutamate diacetate), whitening agent/agent blanchissant (fluorescent brightener 71/azurant optique), odor removers/eliminateurs d'odeurs (diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate), solvents/solvants (propylene glycol; alcohol; ethanolamine), colorants, fragrances/parfums, water/eau.
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED, CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 6.18 inches length x 9.17 inches width x 11.09 inches height
Estimated ship weight: 10.47 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this remove stains from colored clothes as well?
submitted by LG - 4 months ago
A: Yes, this can help remove some stains from colored clothes.
submitted byP&G - 4 months agoBrand expert
Q: Hello, can this be used to wash colored clothes
submitted by Coloured clothes - 5 months ago
A: Yes, this is safe for colored fabrics when used as directed.
submitted byP&G - 5 months agoBrand expert
Q: Does this tide with bleach have a scent?
submitted by Laura - 6 months ago
A: Great question, Laura! We're happy to answer this. Tide Ultra Oxi White + Bright Laundry Detergent contains a fresh scent. If you have any additional questions, please give us a call at (800) 879-8433.
submitted byP&G - 6 months agoBrand expert
Q: Is this detergent clear in color meaning, is it blue?
submitted by Jeannie - 7 months ago
A: We appreciate you reaching out with your question, Jeannie! Tide Ultra Oxi Whitening Liquid Laundry Detergent is blue in color.
submitted byP&G - 7 months agoBrand expert
Q: Can I use it on my black clothes
submitted by Cal7 - 11 months ago
A: Yes, it is safe to use on blacks and colors when used on directed.
submitted byP&G - 11 months agoBrand expert
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Summary of reviews
The Tide Ultra Oxi White Bright detergent is highly praised for its powerful stain removal and brightening capabilities, especially for whites. Guests appreciate its fresh scent and effectiveness in keeping clothes clean and vibrant. It's gentle on sensitive skin and works well in both standard and HE machines. While some guests noted packaging issues, the detergent's performance remains a standout feature, making it a reliable choice for maintaining bright, fresh laundry.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 241 reviews
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
100% would recommend
4 recommendations
Tide
5 out of 5 stars
Thumbs up graphic, would recommend
Kphilli84 - 4 months ago, Verified purchaser
Tide has always been my go to detergent
Staining my clothes
1 out of 5 stars
Maria26 - 4 months ago
originally posted on tide.com
[This review was collected as part of a promotion.] I love Tide and have always used your brand. I am disappointed with the ultra oxy white and bright. It is staining my colored clothes thank goodness if I put them through the wash again without soap the stain comes out. I actually threw out an expensive pair of fig scrubs before learning the stain would come out. I have tried to wait to put the soap in until after the washer fills with water but it still leaves a stain. I would like to be refunded so I can buy a different tide product
1 reply from Customer Care team - 4 months ago
Firstly, thank you so much for your loyalty and support, Maria. We're sorry to hear about the stains, but we're glad you managed to get them out. As you know this isn't normal especially if you're using the right amount of detergent for your load size, so we'd love to collect some details for our Quality Team and help. Please call us at (800) 879-8433.
Smells Horrible
1 out of 5 stars
Cats5 - 4 months ago
originally posted on tide.com
I have used several Tide formulas recently with no issues; I figured I’d try this one because I was looking for something to brighten whites but when I opened the bottle the scent almost knocked me out. This is by far the most disgusting smelling detergent I have ever used. It smells like chemical. I honestly don’t know that I can even use the rest of it. What a waste of money.
1 reply from Customer Care team - 4 months ago
We're very sorry that this has been your experience with Tide Plus Ultra Oxi White and Bright Liquid Detergent. Our products go through many tests and checks to ensure they are safe and to ensure consumer satisfaction. We appreciate you letting us know that you didn't like the scent, and we'll be sure to share this with our team. Based on what you described, we recommend discontinuing the use of the detergent, but please hold onto it for at least 2 weeks incase our team needs any additional information. We would love to learn more about your experience to help us best assist you. When you have the chance, please give us a call at (800) 879-8433.
Tide
5 out of 5 stars
Thumbs up graphic, would recommend
Clean Queen - 6 months ago, Verified purchaser
I absolutely love this Tide
Tide
5 out of 5 stars
Thumbs up graphic, would recommend
Jerry - 7 months ago, Verified purchaser
Great product for your white's
Great detergent for white clothes
5 out of 5 stars
maggietdf7c - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve always used the original Tide so I was happy to try the Ultra Oxi White +Bright Tide detergent, especially right before baseball season. This Tide worked just as well as the original and definitely helped make my son’s white baseball pants even whiter. The scent was kind of strong but not unpleasant. I’d recommend this detergent to people who want to keeps their whites white.
Tide
5 out of 5 stars
Thumbs up graphic, would recommend
FR - 9 months ago, Verified purchaser
The OXI white keeps the whites whiter and helps get the stains out
Lousy
1 out of 5 stars
Davleo - 10 months ago
originally posted on tide.com
Tide is not worth the money. It did not get out any of my stains. I mean none of them the ring around the collar some rusting other stains do better with a cheaper brand. Same amount of cleanliness. In fact cheaper brand cleans better.
1 reply from Customer Care team - 10 months ago
We're so sad to learn you're not happy with the clean you've received from your bottle of Tide+ Ultra OXI White and Bright Liquid Laundry Detergent. Because this detergent features advanced stain removal and whitening power, with no pretreating, bleach, stain removers, or additives necessary, we only expect you'll have the best results from this bottle of laundry detergent. We'd be happy to talk more with you about your results, and make sure you're using the detergent to get the best results possible. We're phone-side Mondays through Fridays, from 9 AM to 6 PM, EST, and on Saturdays and Sundays from 9 AM to 5:30 PM, EST. Our number is 1 (800) 879-8433.
Because My Daughter Insists On Wearing White
5 out of 5 stars
DAdams1 - 10 months ago
originally posted on tide.com
We thought it would never come out! My daughter Emily invariably decides to wear her whitest clothes when she eats the messiest foods. So when I cooked up my spaghetti and meatballs for her and she was wearing her bright white cheerleading turtleneck, I had a feeling it wouldn’t end well. And not even a few bites in our fears were realized, a rogue meatball fell off the fork and right down the front of her shirt. My meatballs swim in grease. So to say she was upset was an understatement. It was covered in a trail of sauce and grease and on an all white shirt there was no hiding it. Thankfully we had recently saw the new ad for Tide Oxi White And Bright, in which Emily said she could be a future advertisement star for, and got it right away to store away in the laundry room for moments like this. And amazingly enough after one wash, the stains were gone. Spaghetti sauce AND grease gone in one wash. We were both thrilled. She will absolutely be packing this with her when she goes away to college this fall.
Lid not tight
1 out of 5 stars
PJ - 11 months ago, Verified purchaser
The lid wasn’t on tight and during shipping it leaked. Lost alot of the product during shipping.
1 reply from Tide team - 11 months ago
We're sorry to hear this. When you have a minute, please reach out to Target at 1-800-440-0680, so they can take care of this for you.
Great Cleaning Power
5 out of 5 stars
reginab34 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Tide ultra Oxi White and Brightening does a great job on cleaning tough stains. I like that you only need a 1/2 capful for a large load . This will definitely become a detergent I use again.
It's nice
5 out of 5 stars
tajahm3 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a nice detergent that smells nice and cleans your clothes well. My clothes smell fresh and it doesn't feel like it leaves behind any residue on the clothes. I have noticed that my colors seem brighter and my whites seem whiter which I love. Lastly, I have a medical condition that makes my skin very sensitive but this laundry detergent hasn't caused any problems or reactions so I believe it is sensitive skin approved.
Best detergent combination
5 out of 5 stars
nyyami - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Tide was already my favorite laundry detergent brand because as a girl was sensitive skin it has never irritated me like some cheaper brands do. The tide oxi-bright has to be by far the best I’ve tried so far. It’s gentle on colors so I am using it in every single load, and for once I feel like I don’t smell like I have two cats. Love tide, and love this.
Nice size
3 out of 5 stars
lauraw4ce2 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Nice large quantity, I like the see through lid so I know exactly how much I'm putting in. It does seem to leave a light residue though. Not sure if it's my washer or what it is. It does have a scent to it. I do feel like It does clean clothes well as far as taking the stinky smell from clothes. This I feel with the size will last a while as well
Brighten Power
5 out of 5 stars
gianap5 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This detergent is so awesome ! I used it to wash my white sheets, and they actually came out brighter! Definitely has a strong cleaning power and fresh but subtle scent. I definitely recommend!
Made my clothes smell clean and feel clean! Little goes a long way
5 out of 5 stars
skye_soup - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The scent is amazing. It smells blue and like tide but not so strong. I used it and honestly my clothes felt cleaner, soft, and had a light smell of the tide. It’s a small bottle but all you need is a bit. Totally worth your money.
Oxi White Bright laundry detergent
5 out of 5 stars
ashleym793 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I don’t like to use bleach because of the smell and how easy it is to ruin other colors. This white+bright is a good alternative to the bleach. Smells great and works well though I don’t know how much it helps whiten and brighten but maybe would be better from the newer clothes onward. Overall I would purchase again!
Perfect for Stains and Whites
5 out of 5 stars
xomaisha - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love using the original Tide for my laundry, it is always good at getting my clothes nice and clean. Ultra Oxi White + Bright is even better with getting stains out and making whites brighter. Leaves my clothes smelling fresh and clean. Bottle and cap is easy to use and dispense the right amount of detergent. Definitely recommend buying a bottle or two at its price.
Tide
5 out of 5 stars
vibewbai - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This laundry soap was perfect for washing whites. It made them look like I just bought my white socks from the store. I highly recommended this detergent to anyone who is interested in trying a new laundry detergent.
Good ol Tide
5 out of 5 stars
dianap180 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great value for the money. The scent was very pleasant and it didn't fade the clothing. Tide has always been a trusted detergent in this home and it will continue to be.