$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe on all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25**lasting freshness vs the leading liquid detergent alone.
Scent: Fresh
Health Facts: Phosphate-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Product Form: Liquid
Formulation: High Efficiency
Sustainability Claims: Recyclable
Net weight: 140 fl oz (US)
Number of uses: 190
TCIN: 82823990
UPC: 030772100516
Item Number (DPCI): 003-07-0016
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), colorants, fragrances, water
Allergens & Warnings:
NOT A DETERGENT: Use fabric softener in addition to your usual detergent., Using more than recommended can increase this effect., ● On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth)., ● On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., DO NOT USE THIS PRODUCT:, WARNING: Liquid fabric softener can increase fabric flammability., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 9.1 inches length x 5.8 inches width x 10.8 inches height
Estimated ship weight: 9.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests appreciate Downy April Fresh fabric softener for its long-lasting, pleasant scent, softening properties, and affordability. It's a reliable product that has been used by many for years. However, some guests have reported issues with the product leaving stains on clothes and the scent being too strong or different from what they remembered.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 13595 reviews
quality: 4.84 out of 5
scent: 4.81 out of 5
value: 4.66 out of 5
96% would recommend
563 recommendations
Most have!
5 out of 5 stars
mayshalti_6074 - 7 days ago
originally posted on downy.com
This downy liquid fabric smells so so good! My mother in law uses this and this is when I started using it! It has the best smell I’ve ever smelled! The clothes smells amazing for long time and looks really clean as well! The price isn’t bad for the quality you get! Definitely recommend.
Soft and alluring scent
5 out of 5 stars
poona_5805 - 11 days ago
originally posted on downy.com
Ultra Downy April Fresh Liquid Fabric Conditioner makes my clothes soft and alluring scent. The texture gives the comfort to my clothes. Good value for money.
Weak April fresh scent!
1 out of 5 stars
Loyalcustomer - 16 days ago
originally posted on downy.com
Lately, the April fresh scent does not last and can barely be detected in the Tide detergent product.
1 reply from Customer Care team - 12 days ago
Thank you for sharing this with us. Our Downy Ultra products are put through many quality checks to ensure they arrive to you in the best condition, and we're sorry to hear that you aren't noticing the scent from your Downy Ultra April Fresh. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 688-7638.
Smells so good!!!!
4 out of 5 stars
madysenw27_8526 - 19 days ago
originally posted on downy.com
Downy fabric softener earns a solid 4 out of 5 stars for its overall performance. The scent is absolutely amazing—fresh, long-lasting, and not too overpowering, making laundry day feel a little more luxurious. The packaging is sleek and easy to handle, with a well-designed spout that helps avoid spills. In terms of effectiveness, Downy does a great job at softening clothes, reducing static, and leaving fabrics feeling smooth and refreshed. It also offers good value for the money, as a little goes a long way per load. However, its environmental impact is a slight drawback, as it contains some ingredients that aren’t the most eco-friendly. Despite that, it’s a great product for anyone looking to elevate their laundry experience with an incredible scent and noticeable fabric care.
The good old Downy April Fresh scent...
5 out of 5 stars
Thumbs up graphic, would recommend
StPaulRed - 24 days ago, Verified purchaser
You just can't go wrong with the OG Downy. We use the Downy Ball and it works great.
Smells wonderful!!
5 out of 5 stars
Thumbs up graphic, would recommend
Summergirl - 1 month ago, Verified purchaser
My favorite scent of Downey Rinses.
Lasts a long time
5 out of 5 stars
Thumbs up graphic, would recommend
JD - 1 month ago, Verified purchaser
Large size and Great price
Wonderful
5 out of 5 stars
Thumbs up graphic, would recommend
Tina T - 1 month ago, Verified purchaser
Great product. I've used it for decades.
Rose softner
5 out of 5 stars
Thumbs up graphic, would recommend
ah115 - 2 months ago, Verified purchaser
Surprisingly soft and the scent wasn’t too strong.
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 2 months ago, Verified purchaser
My clothes smell great and keeps them clean.
Ultra Downy April Fresh Liquid Fabric Conditioner
5 out of 5 stars
toanp97_3367 - 2 months ago
originally posted on influenster.com
Ultra Downy April Fresh Liquid Fabric Conditioner 💦 Downy fabric softener is concentrated in the US, safe and gentle even for sensitive skin, so it is safe for babies. It is a good packaging design and value for money using. 💦 DOWNY with the special scent of American orchids, brings a naturally attractive fragrance, a gentle, long-lasting fragrance, and retains the fragrance on clothes longer. 💦 DOWNY fabric softener can be used for hand washing or machine washing. 💦 Ability to completely remove detergent foam. 💦 DOWNY keeps fabric fibers soft, smooth, colorfast and always new after each wash. 💦 DOWNY helps increase the life of clothes, saving time on ironing.
Love!
5 out of 5 stars
allies1_4726 - 2 months ago
originally posted on influenster.com
I love this fabric softener! It smells very fresh and slightly floral. It makes my clothes and towels feel soft. I appreciate that there is no static after using this with my loads of laundry. Great value for your money, too!
Absolutely love it!!
5 out of 5 stars
trishap35_8601 - 2 months ago
originally posted on influenster.com
This product is amazing!! My clothes and sheets all smell so good! Its the perfect combo with the soap because often the soap is not enough to get the tough smells out of the product. Would highly recommend
Must have!!!
5 out of 5 stars
taylorl342_3854 - 2 months ago
originally posted on influenster.com
Can't beat the smell!!!! This stuff is so strong and smells AMAZING and the freshest scent out there. Leaves my clothes soft and moisturized. I will forever keep using this! Best fabric softener on the market. Can't beat the value for the amount you get either
Downey
5 out of 5 stars
Thumbs up graphic, would recommend
Kuffy - 2 months ago, Verified purchaser
Always a Downey fan ☀️
Downy April Fresh HE Compatible Liquid Fabric Softener
5 out of 5 stars
Thumbs up graphic, would recommend
NellyPoo - 2 months ago, Verified purchaser
Love the quality of this softener
A def fav!
5 out of 5 stars
lisap585_4245 - 2 months ago
originally posted on influenster.com
This has been our go to fabric softener for years! We love how it is gentle and not to heavy on the fragrance. This is definitely a favorite of mine. Also it is good for sensitive skin.
Favorite scent
5 out of 5 stars
truthfully_honest_2784 - 2 months ago
originally posted on influenster.com
I really like adding this scent down to my laundry wash as I find you can smell it after it has washed and dried your clothes which I prefer. I also like how you can measure the amounts out.
Great Softener to add to your laundry.
4 out of 5 stars
Thumbs up graphic, would recommend
Holdthemayo1 - 3 months ago, Verified purchaser
Great product for laundry. Nice smell that lasts a long time.
Worth every penny I spend!!
5 out of 5 stars
tammiieeteex_1383 - 3 months ago
originally posted on influenster.com
Love downy the best!! Smell is amazing, never would replace it with anything else, my everyday laundry , worth the money I ever spend, does its job , buy it don’t think back