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Too Faced Born This Way Natural Finish Longwear Liquid Foundation - 1 fl oz - Ulta Beauty
$47.00 when purchased online
Target Online store #3991
About this item
Highlights
- Medium-to-full undetectable coverage
- Hydrating & Longwearing Formula
- Photo friendly/No flashback
- Non-comedogenic & Oil-Free
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.
- Paraben free, Cruelty free & Vegan
Description
Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation is an oil-free foundation that masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way.
How to Apply: Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.
How to Apply: Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Medium
Skin Undertone: Neutral
Beauty Purpose: Smoothing, Oil Control
Net weight: 1 fl oz (US)
TCIN: 82551230
UPC: 651986701773
Item Number (DPCI): 342-02-4672
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water\aqua\eau, cyclopentasiloxane, glycerin, aluminum starch octenylsuccinate, isododecane, polyglyceryl-4 isostearate, cetyl peg/ppg-10/1 dimethicone, hexyl laurate, dimethicone, 1,2-hexanediol, alcohol, bht, butylene glycol, caprylyl glycol, cocos nucifera (coconut) water, diphenyl dimethicone, disteardimonium hectorite, ethylhexyl methoxycinnamate, ethylhexyl palmitate, hexylene glycol, lecithin, magnesium sulfate, phenoxyethanol, pistacia lentiscus (mastic) gum, polysilicone-11, potassium sorbate, propylene carbonate, rhododendron ferrugineum extract, silica dimethyl silylate, sodium hyaluronate, tetrahexyldecyl ascorbate, tetrasodium edta, tribehenin, triethoxycaprylylsilane, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]
Shipping details
Estimated ship dimensions: 4.25 inches length x 1.92 inches width x 1.77 inches height
Estimated ship weight: 0.32 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Too Faced Born This Way Foundation is praised for its extensive shade range and buildable coverage, making it suitable for various skin tones and preferences. It offers a natural, radiant finish with hydrating ingredients like hyaluronic acid, ideal for normal to dry skin. While it blends seamlessly and provides long-lasting wear, some guests with oily skin may need additional setting products to control shine. Overall, it's a versatile choice for those seeking a flawless complexion.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 19340 reviews
65% would recommend
20 recommendations
I love it
5 out of 5 stars
Jennifer - 18 days ago
originally posted on http://www.ulta.com
I received a sample and tried the color Vanilla. I love this foundation! Can use as light to medium coverage or full, depending on how it is applied. I wasn't looking for a new foundation but I liked the way it feels/wears/covers that I went out the next day and bought a bottle. Highly recommend!
My Favorite
5 out of 5 stars
Ezyra - 20 days ago
originally posted on http://www.ulta.com
I've used this foundation since 2019. It's my all time favorite, my go-to. I work 12 hour shifts and my makeup generally stays put all night. I love it!
Love this product
5 out of 5 stars
- 21 days ago
originally posted on http://www.ulta.com
First time using this foundation and I love it. Covers so much of my skin!
The best foundation for on camera but removed medium shades
3 out of 5 stars
Brax - 24 days ago
originally posted on http://www.ulta.com
Ive been wearing this foundation since about 2020/2021 in the shade warm sand in the winter/spring, and Brulee in the summer. It's always been my go to for on camera work. I model and have even gotten compliments from photographers about how it blends so well and looks just like skin. It is a natural glowy finish which i have oily skin so skin prep is a must if youre looking to make this last all day on oily skin. But its so worth it. Unfortunately im trying other brands as my shade warm sand was removed from the range and praline is too dark while sand is too light. Its unfortune they removed multiple medium shades just to add fair shades. Its very hard to find good medium shades in majority of brands as that transition usually gets skipped over.
The best foundation for on camera but removed medium shades
3 out of 5 stars
Brax - 24 days ago
originally posted on http://www.ulta.com
Ive been wearing this foundation since about 2020/2021 in the shade warm sand in the winter/spring, and Brulee in the summer. It's always been my go to for on camera work. I model and have even gotten compliments from photographers about how it blends so well and looks just like skin. It is a natural glowy finish which i have oily skin so skin prep is a must if youre looking to make this last all day on oily skin. But its so worth it. Unfortunately im trying other brands as my shade warm sand was removed from the range and praline is too dark while sand is too light. Its unfortune they removed multiple medium shades just to add fair shades. Its very hard to find good medium shades in majority of brands as that transition usually gets skipped over.
The best foundation for on camera but removed medium shades
3 out of 5 stars
Brax - 24 days ago
originally posted on http://www.ulta.com
Ive been wearing this foundation since about 2020/2021 in the shade warm sand in the winter/spring, and Brulee in the summer. It's always been my go to for on camera work. I model and have even gotten compliments from photographers about how it blends so well and looks just like skin. It is a natural glowy finish which i have oily skin so skin prep is a must if youre looking to make this last all day on oily skin. But its so worth it. Unfortunately im trying other brands as my shade warm sand was removed from the range and praline is too dark while sand is too light. Its unfortune they removed multiple medium shades just to add fair shades. Its very hard to find good medium shades in majority of brands as that transition usually gets skipped over.
The best foundation for on camera but removed medium shades
3 out of 5 stars
Brax - 24 days ago
originally posted on http://www.ulta.com
Ive been wearing this foundation since about 2020/2021 in the shade warm sand in the winter/spring, and Brulee in the summer. It's always been my go to for on camera work. I model and have even gotten compliments from photographers about how it blends so well and looks just like skin. It is a natural glowy finish which i have oily skin so skin prep is a must if youre looking to make this last all day on oily skin. But its so worth it. Unfortunately im trying other brands as my shade warm sand was removed from the range and praline is too dark while sand is too light. Its unfortune they removed multiple medium shades just to add fair shades. Its very hard to find good medium shades in majority of brands as that transition usually gets skipped over.
The best foundation for on camera but removed medium shades
3 out of 5 stars
Brax - 24 days ago
originally posted on http://www.ulta.com
Ive been wearing this foundation since about 2020/2021 in the shade warm sand in the winter/spring, and Brulee in the summer. It's always been my go to for on camera work. I model and have even gotten compliments from photographers about how it blends so well and looks just like skin. It is a natural glowy finish which i have oily skin so skin prep is a must if youre looking to make this last all day on oily skin. But its so worth it. Unfortunately im trying other brands as my shade warm sand was removed from the range and praline is too dark while sand is too light. Its unfortune they removed multiple medium shades just to add fair shades. Its very hard to find good medium shades in majority of brands as that transition usually gets skipped over.
Love it!!
5 out of 5 stars
Olga - 25 days ago
originally posted on http://www.ulta.com
This is so far the best foundation I ever tried. It feels like I don't have anything applied to my face. I will be buying it again. I will also recommend it to friends and family
Doesn't stay on face
2 out of 5 stars
Britt - 1 month ago
originally posted on http://www.ulta.com
I wanted to love this, the color looks nice on, but even with a finishing powder if i so much as touch my face this foundation wipes right off. Wearing sunglasses the nose part immediately wipes off. For the price this foundation shouldnt wipe right off at the touch of a finger.
Absolutely LOVE this foundation!
5 out of 5 stars
Flawlesslylilly - 1 month ago
originally posted on http://www.ulta.com
First time using this foundation, (Golden Beige). Ive had a gard time find just the perfect shade thay doesnt oxidize as much. This foundation is perfect. I can apply a little bit and looks very natural. Its a buildable foundation, from medium to full coverage. I have between dry and skin and then i get some oily skin. This foundation goes on well, ans lasts all day long wothout having to reapply. Will be sticking to this foundation.
Yes
5 out of 5 stars
Rosio - 1 month ago
originally posted on http://www.ulta.com
It good product
I love the foundation blends great to my sink love it
5 out of 5 stars
Beverly - 1 month ago
originally posted on http://www.ulta.com
love how the Foundation leaves my face looking always getting compliments on how Beautiful my make is
doesn't stay long
1 out of 5 stars
Ind - 2 months ago
originally posted on http://www.ulta.com
I bought it by mistake I usually wear the matte version which last all day. This one doesn't stay, it removes if I touch it or after drinking water, after eating..... Also is cakey
Amazing
5 out of 5 stars
Minyyk - 2 months ago
originally posted on http://www.ulta.com
This is hands down the best foundation I've ever used! It lasts all day, keeps my skin looking flawless, and I absolutely love it!
Definitely not worth the wait
2 out of 5 stars
CassieB - 2 months ago
originally posted on http://www.ulta.com
I wanted to try this product for years, since it first came out, so in my new foundation shopping spree I finally purchased it. I have never been more disappointed. the makeup looks like makeup on your skin. it goes on dry and feels awkward but by the end of the day, it's oily. I spent 103 on 3 too faced foundation products and I wish I could return all three. I can get that performance from drug store brands. don't waste your money on this. Worst purchase of the year.
I used to love this, now it makes me super greasy
2 out of 5 stars
Haylee - 2 months ago
originally posted on http://www.ulta.com
I dont know of tbe formula changed but i use to love this foundation and now it makes me look greasy ans makes me feel gross.
I used to love this, now it makes me super greasy
2 out of 5 stars
Haylee - 2 months ago
originally posted on http://www.ulta.com
I dont know of tbe formula changed but i use to love this foundation and now it makes me look greasy ans makes me feel gross.
I used to love this, now it makes me super greasy
2 out of 5 stars
Haylee - 2 months ago
originally posted on http://www.ulta.com
I dont know of tbe formula changed but i use to love this foundation and now it makes me look greasy ans makes me feel gross.
Very Orange
1 out of 5 stars
SR - 2 months ago
originally posted on http://www.ulta.com
I never leave reviews but this is crazy.. i hope Too Face does some quailty control.. I Tested this shade out at the store and seemed fine. All the shades did seem orangey though but this seemed the least. Bought it and brought it home and its straight up orange.. I shook it and no change. Shade vanilla