EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Too Faced Born This Way Natural Finish Longwear Liquid Foundation - 1 fl oz - Ulta Beauty

Too Faced Born This Way Natural Finish Longwear Liquid Foundation - 1 fl oz - Ulta Beauty - 2 of 4Too Faced Born This Way Natural Finish Longwear Liquid Foundation - 1 fl oz - Ulta Beauty - 3 of 4Too Faced Born This Way Natural Finish Longwear Liquid Foundation - 1 fl oz - Ulta Beauty - 4 of 4
Too Faced Born This Way Natural Finish Longwear Liquid Foundation - 1 fl oz - Ulta Beauty - 1 of 4
$47.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Medium-to-full undetectable coverage
  • Hydrating & Longwearing Formula
  • Photo friendly/No flashback
  • Non-comedogenic & Oil-Free
  • Coconut Water: Aids in delicately replenishing skin’s moisture levels.
  • Alpine Rose: Helps support skin’s health and resilience.
  • Hyaluronic Acid: Gives a smoother, more youthful appearance.
  • Paraben free, Cruelty free & Vegan

Description

Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation is an oil-free foundation that masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way.

How to Apply: Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Medium
Skin Undertone: Neutral
Beauty Purpose: Smoothing, Oil Control
Net weight: 1 fl oz (US)
TCIN: 82551184
UPC: 651986701360
Item Number (DPCI): 342-02-1545
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water\aqua\eau, cyclopentasiloxane, glycerin, aluminum starch octenylsuccinate, isododecane, polyglyceryl-4 isostearate, cetyl peg/ppg-10/1 dimethicone, hexyl laurate, dimethicone, 1,2-hexanediol, alcohol, bht, butylene glycol, caprylyl glycol, cocos nucifera (coconut) water, diphenyl dimethicone, disteardimonium hectorite, ethylhexyl methoxycinnamate, ethylhexyl palmitate, hexylene glycol, lecithin, magnesium sulfate, phenoxyethanol, pistacia lentiscus (mastic) gum, polysilicone-11, potassium sorbate, propylene carbonate, rhododendron ferrugineum extract, silica dimethyl silylate, sodium hyaluronate, tetrahexyldecyl ascorbate, tetrasodium edta, tribehenin, triethoxycaprylylsilane, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]

Shipping details

Estimated ship dimensions: 4.33 inches length x 1.92 inches width x 1.77 inches height
Estimated ship weight: 0.32 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Discover more options

L'Oreal Paris True Match Super Blendable Foundation

$8.49 - $9.99
Select items on clearance
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 4201 ratings

e.l.f. Halo Glow Powder Filter Foundation

$14.00
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 356 ratings

Maybelline Super Stay 24HR Skin Tint Foundation with Vitamin C - 1 fl oz

$7.59 - $13.99
Lower price on select items
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 861 ratings

Summary of reviews

The Too Faced Born This Way Foundation is praised for its extensive shade range and buildable coverage, making it suitable for various skin tones and preferences. It offers a natural, radiant finish with hydrating ingredients like hyaluronic acid, ideal for normal to dry skin. While it blends seamlessly and provides long-lasting wear, some guests with oily skin may need additional setting products to control shine. Overall, it's a versatile choice for those seeking a flawless complexion.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 19203 reviews
    61% would recommend
    26 recommendations

    doesn't stay long

    1 out of 5 stars
    Ind - 14 days ago
    originally posted on http://www.ulta.com
    I bought it by mistake I usually wear the matte version which last all day. This one doesn't stay, it removes if I touch it or after drinking water, after eating..... Also is cakey
    Did you find this review helpful?

    Amazing

    5 out of 5 stars
    Minyyk - 24 days ago
    originally posted on http://www.ulta.com
    This is hands down the best foundation I've ever used! It lasts all day, keeps my skin looking flawless, and I absolutely love it!
    Did you find this review helpful?

    Definitely not worth the wait

    2 out of 5 stars
    CassieB - 24 days ago
    originally posted on http://www.ulta.com
    I wanted to try this product for years, since it first came out, so in my new foundation shopping spree I finally purchased it. I have never been more disappointed. the makeup looks like makeup on your skin. it goes on dry and feels awkward but by the end of the day, it's oily. I spent 103 on 3 too faced foundation products and I wish I could return all three. I can get that performance from drug store brands. don't waste your money on this. Worst purchase of the year.
    Did you find this review helpful?

    I used to love this, now it makes me super greasy

    2 out of 5 stars
    Haylee - 27 days ago
    originally posted on http://www.ulta.com
    I dont know of tbe formula changed but i use to love this foundation and now it makes me look greasy ans makes me feel gross.
    Did you find this review helpful?

    I used to love this, now it makes me super greasy

    2 out of 5 stars
    Haylee - 27 days ago
    originally posted on http://www.ulta.com
    I dont know of tbe formula changed but i use to love this foundation and now it makes me look greasy ans makes me feel gross.
    Did you find this review helpful?

    I used to love this, now it makes me super greasy

    2 out of 5 stars
    Haylee - 27 days ago
    originally posted on http://www.ulta.com
    I dont know of tbe formula changed but i use to love this foundation and now it makes me look greasy ans makes me feel gross.
    Did you find this review helpful?

    Great pale skin shades but not good for dry skin

    4 out of 5 stars
    I - 28 days ago
    originally posted on http://www.ulta.com
    Shade snow is one of the only foundation shades light enough for me and I thought the coverage was really good as it was able to easily cover all my redness and acne. However, it was very drying on me, and throughout the day would start to cling to dry areas of my skin and separate slightly. Also, its undertones were slightly too yellow for me. Not one I tend to reach for, but it's a good foundation and I could definitely swe it being perfect for some people, especiallly those with more oily skin.
    Did you find this review helpful?

    Please bring back the shade "Cloud" :(

    4 out of 5 stars
    Fabi - 28 days ago
    originally posted on http://www.toofaced.com/
    I have been using this foundation for almost 10 years now and I really thought that this foundation would be my foundation for life. Unfortunately, I can only use the color "Cloud" from this foundation range because all the other colors are much too dark and/or yellow for my skin tone. However, as the color "Cloud" is no longer available, I now have to look for a new foundation after 10 years of loyalty to this product. I think that's a real shame because the color "Cloud" really was a perfect match. It will probably be very difficult to find another foundation that offers a shade that matches my skin tone. Hence my request: Please, if possible, bring back the color "Cloud".
    Did you find this review helpful?

    don't get

    1 out of 5 stars
    a - 29 days ago
    originally posted on http://www.ulta.com
    ts literally the worst thing out. its so heavy and cakey and doesnt mix will. i had to use elf halo glow to kinda help it and even then it was still horrible threw it out. the concealer is good tho luv her l
    Did you find this review helpful?

    Yes

    5 out of 5 stars
    Karla - 29 days ago
    originally posted on http://www.ulta.com
    I loved
    Did you find this review helpful?

    So nice

    5 out of 5 stars
    drogers_2f - 1 month ago
    originally posted on http://www.toofaced.com/
    I love the smell and the way this product makes my skin feel
    Did you find this review helpful?

    Worth it

    5 out of 5 stars
    Abby - 2 months ago
    originally posted on http://www.ulta.com
    best coverage! goes amazing with the all nighter primer and setting spspray ,I've worn it on a night out and it did not move,love ittt
    Did you find this review helpful?

    Very nice on my skin Recommend

    4 out of 5 stars
    Trin - 2 months ago
    originally posted on http://www.ulta.com
    Looks great !
    Did you find this review helpful?

    I would buy this product again

    5 out of 5 stars
    Sandra - 2 months ago
    originally posted on http://www.ulta.com
    Love how my skin looks so smooth and soft, I get many compliments from my friends highly recommend
    Did you find this review helpful?

    I love this foundation...but I'm a Cloud girly

    3 out of 5 stars
    J - 2 months ago
    originally posted on http://www.toofaced.com/
    This has been my go-to foundation for years, but now that Cloud is discontinued, I am going to have to find a new foundation and concealer combo. I bought as much as I could afford at Ulta to get me by because I've tried so many foundations and this is always my favorite. Swan is simply too dark and yellow for me.
    1 reply from Too Faced team - 2 months ago
    Hey, Gorgeous! Thank you for your Born This Way Flawless Coverage Natural Foundation review! So glad to hear you enjoyed this formula for all these years and we apologize Cloud is no longer available. We're sad to hear Swan wasn't perfect and want to help with this! We'd love to invite you to chat with a US Too Faced Artist to determine your best match and chat about possible return/exchange options. To get started, click here: https://bit.ly/TFContactUS. Hope to chat soon!
    Did you find this review helpful?

    COLORS ARE OFF

    1 out of 5 stars
    Ingrid - 2 months ago
    originally posted on http://www.toofaced.com/
    finally i know what product Donald Trump is using! It must be this concealer, the lightest shade. It is so orange! Not even neutral, just orange. Orange as in every cheap orange concealer product ( Toofaced considers it 'neutral'), or orange as in tangerine orange (aka 'rosy'). Yes i did consult with online agents, and discovered that none of them know the product they sell. The coverage is complete garbage, it is too liquid and too orange to cover anything. Even Korean BB creams perform better. Such a waste of money. Would return it all if i could.
    1 guest found this review helpful. Did you?

    It was awesome, please bring back cloud

    5 out of 5 stars
    Resse - 3 months ago
    originally posted on http://www.toofaced.com/
    I miss the cloud shade. The swan and snow are both still too dark for me. I can't buy any more of this foundation so now I need to find a new one because they no longer have cloud.
    Did you find this review helpful?

    The Primer Matters The Most While Using This

    3 out of 5 stars
    Dorothy - 3 months ago
    originally posted on http://www.ulta.com
    I'm not a huge makeup person: primer, foundation, concealer and mascara; that is all. I decided to give this foundation and the Born This Way Concealer a try. I have tried it with two different primers, the first Veil by Hourglass and the second the poreless liquid concealer by elf. With the first primer, this foundation stuck very well to my face, created great coverage, lasted all dat and I had an airbrushed look from far away but up close, very cakey and brought out my worry lines. The second primer, could not get this foundation to stick, would not blend very well, very sheer but I had a more natural look and my worry lines weren't packed full of the product. I apply my foundation with a beauty blender to give more context. So, is the product worth the money? It really all comes down to the primer you use and if you are looking for a more lightweight/sheer look or something heavier. I can work with this for now but I will more than likely choose something else once I have finished this bottle.
    Did you find this review helpful?

    Born This Way (Chai)

    5 out of 5 stars
    RoxieP - 3 months ago
    originally posted on http://www.ulta.com
    Awesome make-up which match perfectly with my skin tone. The cost is worth it!
    Did you find this review helpful?

    Brown This Way Chao Makeup

    5 out of 5 stars
    Roxie - 3 months ago
    originally posted on http://www.ulta.com
    Awesome make up and perfect match with my skin.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy