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Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty

Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 2 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 3 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 4 of 4
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 1 of 4
$36.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Oil-free formula
  • Use for concealing, contouring, highlighting, and retouching
  • Non-comedogenic
  • Longwearing for 12 hours
  • Coconut Water: Aids in delicately replenishing skin’s moisture levels.
  • Alpine Rose: Helps support skin’s health and resilience.
  • Hyaluronic Acid: Gives a smoother, more youthful appearance.
  • Paraben free, Cruelty free & Vegan

Description

Too Faced Born This Way Super Coverage Concealer is a hydrating, full-coverage, weightless 4-in-1 concealer that covers, contours, highlights, and retouches. This is the ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.

How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
Suggested Age: All Ages
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones, Light Tones, Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing, Brightening, Smoothing, Color Correction
Net weight: .45 fl oz (US)
TCIN: 85561658
UPC: 651986006458
Item Number (DPCI): 342-02-1310
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water\aqua\eau, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, isoamyl laurate, triethylhexanoin, trimethylsiloxysilicate, cetyl peg/ppg-10/1 dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, methyl trimethicone, dimethicone, glycerin, butylene glycol, disteardimonium hectorite, acrylates/polytrimethylsiloxymethacrylate copolymer, sodium hyaluronate, cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) fruit juice, rhododendron ferrugineum extract, dimethicone/vinyl dimethicone crosspolymer, silica, sodium chloride, triethoxycaprylylsilane, 1,2-hexanediol, caprylyl glycol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]

Shipping details

Estimated ship dimensions: 4.56 inches length x 1.53 inches width x 1.33 inches height
Estimated ship weight: 0.19 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

This concealer has garnered a strong following for its impressive coverage and blendability, making it a favorite among guests who appreciate its versatility. Many guests love its creamy texture and long-lasting wear, often opting to use it alone instead of foundation. However, some guests have noted issues with shade matching and potential for cakiness, particularly on dry skin. Overall, it remains a go-to choice for those seeking reliable coverage and a natural finish.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2631 reviews
    72% would recommend
    18 recommendations

    10/10 conclear

    1 out of 5 stars
    Thumbs up graphic, would recommend
    Skibidi - 2 months ago, Verified purchaser
    • Skin type: Combination, Oily, Normal, Dry
    • Skin tone: Light
    Not the products fault but delivery is messy and confusing.
    Did you find this review helpful?

    COLORS ARE OFF

    1 out of 5 stars
    Ingrid - 2 months ago
    originally posted on http://www.toofaced.com/
    finally i know what product Donald Trump is using! It must be this concealer, the lightest shade. It is so orange! Not even neutral, just orange. Orange as in every cheap orange concealer product ( Toofaced considers it 'neutral'), or orange as in tangerine orange (aka 'rosy'). Yes i did consult with online agents, and discovered that none of them know the product they sell. The coverage is somewhat average. On dry skin will show all the pores and lines, on oily skin will melt off, concealer is a bit shiny. "Marshmallow" with promised rosy undertones is just plain yellow, a different shade of yellow, but still a yellow and not pinkish. Could be a nice product if colors did match description or if Toofaced support was aware of shades they have. If you are pale (not albino, just pale or fair skinned), neither marshmallow nor snow will fit. Maybe Cloud is a nice fit, i wouldn't know. It is advertised as if it is for albinos and can be too white.
    1 reply from Too Faced team - 2 months ago
    Hello Ingrid! Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns. 
    1 guest found this review helpful. Did you?

    Yikes

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ceg715 - 3 months ago, Verified purchaser
    • Skin type: Normal
    • Skin tone: Light
    • Skin concern: Dark circles
    Had an allergic reaction after wearing for only a couple hours. Looked like I got punched in the eye - swollen and red/purple (and that’s with taking allergy meds daily anyway). Coverage was meh, hard to get correct color.
    3 guests found this review helpful. Did you?

    totally disappointed

    2 out of 5 stars
    Karla - 3 months ago
    originally posted on http://www.toofaced.com/
    The last time I bought the mini it was 3.5 ML and this one is almost half of 2mL.
    1 reply from Too Faced team - 3 months ago
    Hello Karla. Thank you for sharing your insight about the Travel Size Born This Way Super Coverage Multi-Use Sculpting Concealer. We're concerned to hear about your experience. For further assistance, please reach out to our Consumer Care team at 800-814-1125 to share the details of your concern.    
    Did you find this review helpful?

    Best concealer!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mindyb373 - 4 months ago, Verified purchaser
    • Skin type: Combination
    • Eye color: Hazel
    • Skin concern: Aging, Sun damage, Redness, Dark circles, Uneven skin tone
    • Skin tone: Light
    • Hair color: Brunette
    My favorite concealer! I blend it out with a sponge so it’s not as full coverage as it could be and it stays all day! If you used your finger or a brush it would be a more full coverage option. But I like a little less. It’s the best!
    Did you find this review helpful?

    Amazing!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kayyyy - 5 months ago, Verified purchaser
    • Eye color: Brown
    • Hair color: Blonde
    • Skin type: Combination
    • Skin tone: Light
    • Skin concern: Dark circles
    Love!!! Have been skipping my foundation and just using concealer alone.
    Did you find this review helpful?

    Very Good Concealer

    4 out of 5 stars
    RSumner - 5 months ago
    originally posted on http://www.toofaced.com/
    The concealer blends well and sets perfectly. The shade finder on the website missed the mark, however, I was able to find my shade in person at Ulta. This concealer and foundation are a staple.
    Did you find this review helpful?

    Best concealer ever

    5 out of 5 stars
    B - 6 months ago
    originally posted on http://www.toofaced.com/
    I've tried them all and I always come back to this. It's full coverage but versatile and can be applied lighter layers. Marshmallow is perfect if u are nc15 or nars vanilla. So smooth and lasts all day. Will repurchase forever
    Did you find this review helpful?

    slay

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Gen - 8 months ago, Verified purchaser
    • Skin concern: Pores, Uneven skin tone
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Brown
    • Skin type: Normal, Combination
    i love this concealer so much. i’m such a beginner and it makes me look like a bro. the blend. the wear lasts so long and its coverage is 10/10 for me
    1 guest found this review helpful. Did you?

    I'm very unhappy

    1 out of 5 stars
    Raheela - 8 months ago
    originally posted on http://www.toofaced.com/
    I bought this as my first product. The Customer Assistant of Too Faced applied concealer on my dark circles to test the shade which seemed correct so I asked for one. I had a flight early the next day so I didnt check it again, but when I arrived I noticed that she gave me a very dark shade which is not the one I chose and it was not sealed either. It is quite an expensive product that I cant even use because of how dark it is. I am very disappointed on both the waste of my money and my time.
    1 reply from Too Faced team - 8 months ago
    Thank you for taking the time to share your experience, Raheela. Products purchased at a retail store should be exchanged / returned to a retail location. We recommend contacting the store where the purchase was made to inquire about their return policy. If for any reason you are unable to return your purchase to the original retail location, please contact Too Faced Cosmetics Global Consumer Care via phone at 800-814-1125 for assistance.
    1 guest found this review helpful. Did you?

    My favorite

    4 out of 5 stars
    Cristina - 9 months ago
    originally posted on http://www.toofaced.com/
    Love this concealer. It the 4th time I'm buying it and it's my favorite so far, even though I've tried many concealers over the past year. I use it with a color corrector underneath. BUT I do have to say, the bottle is annoying, it leaves a mess. At least at the beginning when the bottle is full, there is product leaking from the line between the bottle and the golden part where the brand name is. That really leaves a mess on my makeup case. :(
    Did you find this review helpful?

    Get it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    tlaine - 9 months ago, Verified purchaser
    • Skin tone: Light
    • Skin concern: Redness, Dark circles, Sensitivity, Uneven skin tone
    • Eye color: Blue
    • Hair color: Brunette
    • Skin type: Dry
    Great for my dry skin. I like that you can do full coverage or light coverage.
    Did you find this review helpful?

    USE WITH CAUTION

    1 out of 5 stars
    Lubna - 9 months ago
    originally posted on http://www.toofaced.com/
    So I have used this product on my sister (first time ever using it) and her eyes are now almost completely swollen shut and her face is inflamed in its entirety. It's the first makeup product that I have encountered that has ever caused a reaction like this and I've been in the makeup world for about 7 years. I've used drug store to high end makeup in that time period. Her face swelling is going into over a week and she's had two steroid shots and now is on a regimen of pills to try to help with whatever is going on.
    1 guest found this review helpful. Did you?

    I love it!!

    5 out of 5 stars
    ctayy95 - 10 months ago
    originally posted on http://www.toofaced.com/
    I had my makeup done and she used this concealer. Completely changed the way I do my concealer now. I have very dry skin and very dark circles. I also have very fair skin. So my undereyes have always been extremely difficult to tackle. She used the shade Pearl on me (I would never reach for such a "tan" shade for my pale skin) because I want the bright eye look. She also used the smallest tiniest amount I was confused when she was going back in with a lighter shade to cake it on. This was the perfect concoction and I do not do my concealer any other way. I have dry skin and I always have creasing. All you need is the SMALLEST dot under your eyes and it lasts all day. If you are experiencing creasing or caking try to use less.
    Did you find this review helpful?

    I love this but…

    3 out of 5 stars
    Amu - 11 months ago
    originally posted on http://www.toofaced.com/
    I absolutely love this concealer i've used it for many many years, it's perfect coverage, consistently, etc. Which brings me why i am giving it 3 stars, as my concealer was finishing my bf gifted me a brand new one as i told him my shade(natural beige) and this time around this shade was extremely yellow on my for some reason and there was a visible difference between my finishing natural beige bottle compared to the new one. and i am now unable to return it as it was a gift and am stuck with this yellow concealer. I'm not sure why the colour was so off but i do love this concealer and with i could get the regular natural beige shade.
    Did you find this review helpful?

    Amazing product!!

    5 out of 5 stars
    Karen317 - 1 year ago
    originally posted on http://www.toofaced.com/
    I had a "red light treatment" done at the dermatologist office to get rid of pre-cancerous cells! I had this done 3 days ago and as you can see, I am a mess. Had to go out today and used your product to help cover up….what an amazing job it did!!
    8 guests found this review helpful. Did you?

    yass

    5 out of 5 stars
    kryslen - 1 year ago
    originally posted on http://www.toofaced.com/
    It's so good that it makes my skin flawless, and my under eyes is never creased up, and don't walk run to buy it
    Did you find this review helpful?

    STAPLE

    5 out of 5 stars
    Jaswmua - 1 year ago
    originally posted on http://www.toofaced.com/
    This is a product I CANNOT live without. I use this product for every day use, work, on my bridal clients, etc. It is a MUST. I have repurchased this for gifts and all. AMAZING AMAZING AMAZING!!!
    Did you find this review helpful?

    BEST EVER, been using for YRS

    5 out of 5 stars
    Juliann - 1 year ago
    originally posted on http://www.toofaced.com/
    I have been using for YEARS , I absolutely love this concealer and I have been using it for YEARS ! I was in cheer , theatre and I am a PRO MUA , this is something I ALWAYS recommend to clients depending on what they are looking for and their skin type ! Good Prep is always a must for EVERY skin type to make the longevity of your application but this always looks FLAWLESS
    Did you find this review helpful?

    Born this way

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Dc96614 - 1 year ago, Verified purchaser
    • Skin tone: Medium
    • Skin concern: Sun damage, Dark circles
    • Eye color: Brown
    • Hair color: Grey
    • Skin type: Dry
    I have been using this for years. I love it!
    Did you find this review helpful?

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