Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28oz

Enjoy radiant, glossy color for up to 60 days! Our unique TRESemmé Keratin Smooth Color System, with Anti-Fade™ advanced technology, helps to control frizz while keeping your style effortlessly smooth. This sulfate-free shampoo gently cleanses your color-treated hair, smoothing frizz from root to tip, and extends the life of vibrant looking color for up to 60 days. This sulfate-free shampoo with Anti-Fade Technology cleanses color-treated hair and maintains long-lasting color results for up to 40 washes. Formulated with amino acids and ceramide, this salon-level Pro Style Technology™ makes hair 2x stronger, 2x more manageable, and resistant from breakage (vs. a non-conditioning shampoo). Make your hair the perfect style canvas with this shampoo. How to use: Step 1: Apply TRESemmé Keratin Smooth Color Shampoo to wet hair, gently massage the scalp and roots with fingertips to work into a lather. Step 2: Lightly squeeze this hair color shampoo from roots to ends and rinse thoroughly. Step 3: Finish with TRESemmé Keratin Smooth Color Conditioner and style with your favorite TRESemmé products. This shampoo for color-treated hair is free from Sulfates, Parabens, Mineral Oil, and DMDM Hydantoin. We've always understood that style is more than a look, it's a powerful tool to help you achieve your dreams. With our professional quality care, a world of style possibilities is yours to achieve. Every choice we make at TRESemmé, from the values we promote—such as not testing on animals and being PETA-approved—to the carefully selected ingredients we use, are made to give you professional salon quality haircare products you can trust. Because 70 years on, we believe in the power of style. So tell your story, make your mark – and achieve your aspirations with confidence.