Ulta Beauty Collection Ultimate Lash Mascara - 0.3 fl oz - Ulta Beauty

I love the brown mascara! It allows for defined lashes with a natural appearance.

They have changed the formula of this or something and it is not as good as the last one. I used this mascara every day as a base mascara before using my IT cosmetics one and it was PERFECT. but since this new one came out it has not been the same. I am sad about that

Since covid made most mascara manufacturers go to brown and black, I have been searching for a good purple. The picture of this one was just what I wanted, but the actual color is more like burgundy. Sad.

I received this in a free gift bag with an older purchase, I didn't pay much mind to it as first as I wanted the gift bag for a blush, but once I tried it, it actually replaced my name brand mascara immediately! Really great coverage and not clumpy

The mascara was all dried up, rendering it ineffective/useless. This is my first bad experience with Ulta Beauty brand cosmetics, hoping it is a fluke.

I got this as a free gift. Its been in my drawer for months. I finally decided to open it and use it this morning. I didn't expect much, but WOW! This stuff is amazing. Most mascaras have to be used a few times to work well. This was outstanding on thr first use. It gave my lashes length and volume. I highly recommend you try it!

I typically enjoy Ulta mascara, both the quality and the price point. This particular mascara is a bit of a disappointment. The product goops on the brush and clumps the bristles together making it difficult to apply to lashes. Even after many coats it just looks like I'm wearing two-day old mascara. There are better options, even within the Ulta line.

This is easy to apply and fun to use. I love colored mascara and no longer buy black mascara!

Mascara came out clumpy and had to be cleaned off my eyelashes with a clean wand.

A lot of product on the wand. Shape of the wand allows for a lot of coverage.

Will continue to buy and keep part of my daily makeup routine.

I was given this product during a free give away and now I'm hooked. Like the way it accentuates my lashes

I purchased this mascara that is supposed to be Plum because I wanted Purple. When I put it on, it's black. It's not what I thought it was.

I got this for free in a gift bag from a purchase and have purchased like three more now. I used to only use better than sex mascara and it works great but I truly think this mascara and brush is just as good! Really love it!

The purple shade just looks like standard black/brown and the mascara itself isnt good quality so that was the only reason I bought it.

Great mascara & I love the brown over traditional black because it makes my green eyes pop more. Definitely glad I purchased & will purchase again.

What a mess. Clumpy and awful.

Nourishes and defined my older, getting sparse eyelashes!! Love this look it defines my eyes with and long-wear mascara!! You!re gonna love it!!!

I like this mascara a lot. The color is great and draws attention to my eyes

I really wanted to like this mascara but it flakes almost immediately. I applied the recommended 2 coats and liked the brush and the volume it provides. But 10 minutes after application it flaked all over my under eye and cheeks. (GWP)