Ulta Beauty Collection Ultimate Lash Mascara - 0.3 fl oz - Ulta Beauty

This is easy to apply and fun to use. I love colored mascara and no longer buy black mascara!

Mascara came out clumpy and had to be cleaned off my eyelashes with a clean wand.

A lot of product on the wand. Shape of the wand allows for a lot of coverage.

Will continue to buy and keep part of my daily makeup routine.

I was given this product during a free give away and now I'm hooked. Like the way it accentuates my lashes

I purchased this mascara that is supposed to be Plum because I wanted Purple. When I put it on, it's black. It's not what I thought it was.

I got this for free in a gift bag from a purchase and have purchased like three more now. I used to only use better than sex mascara and it works great but I truly think this mascara and brush is just as good! Really love it!

The purple shade just looks like standard black/brown and the mascara itself isnt good quality so that was the only reason I bought it.

Great mascara & I love the brown over traditional black because it makes my green eyes pop more. Definitely glad I purchased & will purchase again.

What a mess. Clumpy and awful.

Nourishes and defined my older, getting sparse eyelashes!! Love this look it defines my eyes with and long-wear mascara!! You!re gonna love it!!!

I like this mascara a lot. The color is great and draws attention to my eyes

I really wanted to like this mascara but it flakes almost immediately. I applied the recommended 2 coats and liked the brush and the volume it provides. But 10 minutes after application it flaked all over my under eye and cheeks. (GWP)

Bang for buck this mascara does not clump and I love the color!

ok I didn't buy the full size but I have had different variations of this mascara in previous gifts in the past. THE NEW CURRENT GIFT HAS THE NEW FORMULA AND BRUSH. I can't get over that I actually like this one! and I've always hate a like/hate relationship with any of the mascaras. so far this one has me turning different about the brand. try it as a freebie!

Love the length my eyelashes get with this product!

Since Ulta's rebrand all their products are now trash at a much higher price. I have bought their products for years and they said they only changed the packaging but my old products compared to new say otherwise. I'm super disappointed I have to now switch brands and find new makeup after 15 years. it's so disappointing they changed formulas and have made their products smaller but charge more.

Clumpy. Flakes off. LOTS of fallout. Do not recommend it.

I bought this purple mascara and was honestly really disappointed because it doesn't look purple when applied, it looks more like a standard brown or black. A huge bummer!

This mascara is absolutely awful! It barely provides coverage and flakes and smudges upon application. It is for certain the worst mascara I have ever used!