EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Unfair Mindshare - by Derek Weeks (Paperback)

Unfair Mindshare - by  Derek Weeks (Paperback) - 1 of 1
$17.95 when purchased online
Target Online store #3991

About this item

Highlights

  • ABOUT UNFAIR MINDSHAREDerek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan.
  • Author(s): Derek Weeks
  • 312 Pages
  • Business + Money Management, Sales & Selling

Description



Book Synopsis



ABOUT UNFAIR MINDSHARE

Derek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation, account-based marketing, and brand positioning strategies.

In this transformative guide, Weeks embarks on an insightful journey that expands upon traditional marketing strategies. He introduces a community-led approach that empowers marketing teams to craft integrated go-to-market initiatives that enable them to easily stand out in noisy markets. Readers will gain practical advice on budgeting for community-led marketing, assessing community health, tracking the right metrics, and reporting outcomes.

The book also offers ground rules for community engagement to foster participation, empower members, and maintain market momentum year-after-year.

This book isn't merely about understanding community-led marketing; it's about taking decisive action. Unfair Mindshare offers compelling case studies and practical marketing playbooks capable of driving 100x growth.

Order your copy today!




Review Quotes




"In the modern era, people crave connection. Companies fostering thriving, self-sustaining communities not only gain a substantial competitive advantage but also forge enduring connections, creating value for years. Unfair Mindshare is a tour de force in the art of attracting and engaging today's buyers. Derek Weeks illuminates how community-led marketing can become a CMO's secret weapon for driving significant pipeline and revenue growth. This book is a game-changer packed with strategic insights and fresh perspective."

- DAN TYRE, HubSpot CEO, Tyre Angel


"Derek masterfully unpacks the critical role of community-led marketing in a modern, orchestrated marketing plan. Unfair Mindshare serves as a strategic blueprint, providing step-by-step guidance for aligning community initiatives with both demand and brand strategies. If your marketing team is not part of the community conversation, you're starting from a position of disadvantage. This book equips CMOs with the tools to shift from this vulnerable stance to one of considerable advantage, optimizing plans to drive tangible results."

- TERRY FLAHERTY, Vice President & Principal Analyst, Demand Services, Forrester Research


"Unfair Mindshare is the definitive guide to community-led marketing. Derek Weeks is a seasoned expert, whose 'been there, done that' expertise and comprehensive understanding of the synergy between product, brand, and community yield a book that's both inspirational and educational. Above all, it's brimming with actionable insights. This book is an indispensable read for the modern marketer."

- KATHLEEN BOOTH, SVP Marketing & Member Experience, Pavilion


"Unfair Mindshare masterfully engineers a seismic shift in marketing, propelling the conventional playbook into a new era of community-led strategies. Building upon traditional product and brand marketing strategies, Weeks introduces a paradigm that helps businesses rise above the market noise. A courageous approach, grounded in real-world case studies, which makes it all the more compelling. Viva la revolution!"

- PAUL MULLER, Co-founder, Denting the Universe and former Worldwide VP Marketing, Hewlett Packard


"Unfair Mindshare has redefined my perception of what's possible in community-led marketing. Weeks unveils innovative methods that align perfectly with our current landscape. For CMOs hungry for transformative insights, this book serves as your marketing North Star."


Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .65 Inches (D)
Weight: .92 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 312
Genre: Business + Money Management
Sub-Genre: Sales & Selling
Publisher: Unfair Mindshare
Theme: Management
Format: Paperback
Author: Derek Weeks
Language: English
Street Date: November 15, 2023
TCIN: 91099018
UPC: 9798988275107
Item Number (DPCI): 247-34-8246
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.65 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.92 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Discover more options

Related Categories

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy