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VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty

VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty - 2 of 4VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty - 3 of 4VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty - 4 of 4
VERB Hydrating Shampoo Reformulation - 12oz - Ulta Beauty - 1 of 4
$22.00 when purchased online
Target Online store #3991

About this item

Highlights

  • A daily hydrating shampoo that adds hydration for smooth, silky hair.
  • Reduce frizz and hydrate.
  • Powered by Argan Oil: rich in antioxidants and provides hair with moisture.
  • Moisture-Locking Ceramide helps smooth hair, promotes shine, and increases hair elasticity.
  • Paraben Free
  • No Harmful Sulfates

Description

Now with an improved formula and fragrance, Verb Hydrate Shampoo for Dry and Frizzy Hair gently cleanses and adds moisture to dry, frizzy hair. Powered by argan oil, babassu oil, a moisture-locking ceramide and a hydrating complex, this shampoo is formulated to leave hair nourished. Massage into wet hair, lather and rinse well! Follow with Verb Hydrate Conditioner.

Clinically proven to:
• provide 7x more hydration*
• reduce frizz by 77%*

*proven results in a third-party testing lab when using the full Verb® Hydrate Collection.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Deep Hydration, Moisturizing, Softening
Net weight: 12 fl oz (US)
TCIN: 91597490
UPC: 850041150680
Item Number (DPCI): 342-03-8740
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, sodium c14-16 olefin sulfonate, cocamide mipa, cocamidopropyl hydroxysultaine, cocamidopropyl betaine, acrylates/beheneth-25 methacrylate copolymer, glycol distearate, pyrus malus (apple) fruit extract, argania spinosa (argan) kernel oil, orbignya oleifera seed oil, ceramide np, squalane, lauryl/myristyl polyricinoleate, ethylhexyl olivate, ethylhexylglycerin, glycerin, polyquaternium-7, parfum/fragrance, sodium lauroyl sarcosinate, guar hydroxypropyltrimonium chloride, aminomethyl propanol, sodium hydroxide, trisodium ethylenediamine disuccinate, citric acid, sodium benzoate, phenoxyethanol, potassium sorbate, benzyl salicylate. vhs04-g23

Allergens & Warnings:

Warning: Use product only as directed. Avoid contact with eyes.

Shipping details

Estimated ship dimensions: 2.6 inches length x 2.6 inches width x 5.9 inches height
Estimated ship weight: 0.01 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Summary of reviews

The Verb Hydrate Shampoo has received mixed reviews from guests. Many appreciate its hydrating properties, leaving hair soft, smooth, and manageable. The new scent is a point of contention, with some finding it pleasant and others overwhelming. The shampoo is praised for its ability to reduce frizz and maintain moisture, making it suitable for various hair types, including color-treated hair. However, some guests miss the old formula and scent, citing issues with the new version's fragrance and performance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 733 reviews
    50% would recommend
    2 recommendations

    Curls Need Hydration

    5 out of 5 stars
    Audra M. - 15 days ago
    originally posted on Verb
    [This review was collected as part of a promotion.] My naturally gray, curly hair needs extra love. While I love the Verb curl line, the extra hydration added in really gives my hair more dimension.
    Did you find this review helpful?

    I would buy this product again for sure

    5 out of 5 stars
    Britt - 18 days ago
    originally posted on http://www.ulta.com
    I have super dry damaged hair and this shampoo has helped so much with my damaged hair
    Did you find this review helpful?

    Perfect for my long hair

    5 out of 5 stars
    Leah A. - 24 days ago
    originally posted on Verb
    The new scent is amazing. It's still perfect for my hair and makes it easy to manage my long hair (down to lower back). I'm even getting some for my gf for her birthday!
    Did you find this review helpful?

    It smells so clean!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    madisone - 1 month ago
    I absolutely love this shampoo and conditioner duo. The smell is SO GOOD, it smells refreshing. It leaves my hair feeling super clean and hydrated, I’ve been recommending it to my friends and family now.
    Did you find this review helpful?

    The formula has changed f

    3 out of 5 stars
    Nicolette - 2 months ago
    originally posted on http://www.verbproducts.com/
    The formula has changed for this product. The smell is overwhelming for me personally, tho I think its pleasant on other people.
    Did you find this review helpful?

    Hair

    5 out of 5 stars
    Jeffrey S. - 2 months ago
    originally posted on http://www.verbproducts.com/
    Love how hydrated it keeps my hair!
    Did you find this review helpful?

    hydrating products

    5 out of 5 stars
    Candace B. - 2 months ago
    originally posted on Verb
    I use the hydrating line of products and love them. My hair feels so soft and smooth after washing and conditioning.
    Did you find this review helpful?

    hydrating products

    5 out of 5 stars
    Candace B. - 2 months ago
    originally posted on http://www.verbproducts.com/
    I use the hydrating line of products and love them. My hair feels so soft and smooth after washing and conditioning.
    Did you find this review helpful?

    It works great but the scent is not for me

    2 out of 5 stars
    Maria - 2 months ago
    originally posted on http://www.verbproducts.com/
    Hydrating shampoo and conditioner changed their scent and I cannot absolutely get over it. The first time I used it it game me a headache. I tried using less the next time and it's still terrible. I would love to know where I can get the old one because it's the only thing that works for my dry ugly hair.
    Did you find this review helpful?

    Works very well in helping

    5 out of 5 stars
    Mollie R. - 2 months ago
    originally posted on http://www.verbproducts.com/
    Works very well in helping my hair stay hydrated!
    Did you find this review helpful?

    Pricey

    4 out of 5 stars
    Karen J. - 2 months ago
    originally posted on http://www.verbproducts.com/
    Pricey but good l9ve the product
    Did you find this review helpful?

    old formula and smell were far better

    3 out of 5 stars
    Emily R. - 2 months ago
    originally posted on http://www.verbproducts.com/
    i prefer the older version. it left my hair softer. and i despise the new smell of both this and the new conditioner. off putting and far too strong/perfumey. i recently pulled out my travel shampoo which had the older version and it was soooo much better on all fronts. give us a choice please and bring back the older shampoo and conditioner. not everyone wants intensely strong scents (even if the current wasn't as strong, which it is, the smell is too perfumey).
    Did you find this review helpful?

    My hair never felt so healthy!

    5 out of 5 stars
    Jessica Q. - 2 months ago
    originally posted on Verb
    Amazing product! I’ve been using the Hydrate line for about a year now and can really feel the results.
    Did you find this review helpful?

    My hair never felt so healthy!

    5 out of 5 stars
    Jessica Q. - 2 months ago
    originally posted on http://www.verbproducts.com/
    Amazing product! I've been using the Hydrate line for about a year now and can really feel the results.
    Did you find this review helpful?

    I've always struggled with other

    5 out of 5 stars
    Ashley C. - 3 months ago
    originally posted on Verb
    I've always struggled with other products leaving build up on my scalp, and since using this shampoo not one problem! I love this product and will never use any other brand again.
    Did you find this review helpful?

    I've always struggled with other

    5 out of 5 stars
    Ashley C. - 3 months ago
    originally posted on http://www.verbproducts.com/
    I've always struggled with other products leaving build up on my scalp, and since using this shampoo not one problem! I love this product and will never use any other brand again.
    Did you find this review helpful?

    Disappointed

    1 out of 5 stars
    Lauren - 3 months ago
    originally posted on http://www.ulta.com
    Wanted to love this shampoo/conditioner because it smells amazing. I have thin, fine hair and after using this shampoo and conditioner, my hair feels dirty, dry and is a tangled mess. It took me almost an hour in the shower to detangle my hair as opoosed to my hair rinsing well and feeling smooth after using biolage within minutes. Disappointed that I bought the bigger size thinking I was going to love it.
    Did you find this review helpful?

    no hydrating. my hair feels

    2 out of 5 stars
    allison j. - 3 months ago
    originally posted on http://www.verbproducts.com/
    no hydrating. my hair feels dry after washing
    Did you find this review helpful?

    Beautiful hair. . . . . oh thank you!

    5 out of 5 stars
    Kaitlyn N. - 3 months ago
    originally posted on Verb
    All time favorite shampoo. I have been looking for a hydrating shampoo for my color gaIr that won't weight it down. This was it I have been using for a few years and consented get comments on my hair
    Did you find this review helpful?

    Beautiful hair. . . . . oh thank you!

    5 out of 5 stars
    Kaitlyn N. - 3 months ago
    originally posted on http://www.verbproducts.com/
    All time favorite shampoo. I have been looking for a hydrating shampoo for my color gaIr that won't weight it down. This was it I have been using for a few years and consented get comments on my hair
    Did you find this review helpful?

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