$17.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dermatologist-tested eye balm for firming undereyes and softening crow’s feet
- 93% agree* the product softens the appearance of fine lines around the eyes.
- Granactive retinoid, shiitake mushroom extract, and vitamin E
- Clinically tested, made for aging skin and dryness
- Non-toxic, vegan, cruelty-free
- Packaging made with 47% PCR (post-consumer recycled) plastic
Description
What It Is: All the benefits of retinol, targeted for the most delicate area of your skin. This gentle, effective formula visibly softens lines and wrinkles while firming skin and restoring bounce.
For: Fine lines + Firmness
What It Solves: This lightweight balm helps firm up crapey skin, while being gentle on the delicate area around your eyes. Granactive retinoid (a gentler, less irritating form of retinol) reforms texture to soften the appearance of crow’s feet and reduce milia. Shiitake mushroom extract supports the skin’s moisture barrier, and nourishing antioxidants like vitamin E and black currant seed oil to help protect against premature signs of aging.
The Results:
Based on a six-week consumer perception trial of people aged 36-64:
93% agree the product softens the appearance of fine lines and wrinkles around the eyes.
90% agree the product increases skin’s smoothness, firmness, and brightness.
90% agree the product visibly minimizes puffiness.
87% saw a visible difference in under-eye wrinkles.
How to use: Gently tap into skin with your ring finger. Apply on undereye area every PM, starting at the inner corners and moving up towards temples. Use after serums and skip moisturizer on this area (you won’t need it), but don’t forget SPF the next day.
Good to Know: Your ring finger naturally has the lightest touch, so use it to apply eye products and avoid pulling.
For: Fine lines + Firmness
What It Solves: This lightweight balm helps firm up crapey skin, while being gentle on the delicate area around your eyes. Granactive retinoid (a gentler, less irritating form of retinol) reforms texture to soften the appearance of crow’s feet and reduce milia. Shiitake mushroom extract supports the skin’s moisture barrier, and nourishing antioxidants like vitamin E and black currant seed oil to help protect against premature signs of aging.
The Results:
Based on a six-week consumer perception trial of people aged 36-64:
93% agree the product softens the appearance of fine lines and wrinkles around the eyes.
90% agree the product increases skin’s smoothness, firmness, and brightness.
90% agree the product visibly minimizes puffiness.
87% saw a visible difference in under-eye wrinkles.
How to use: Gently tap into skin with your ring finger. Apply on undereye area every PM, starting at the inner corners and moving up towards temples. Use after serums and skip moisturizer on this area (you won’t need it), but don’t forget SPF the next day.
Good to Know: Your ring finger naturally has the lightest touch, so use it to apply eye products and avoid pulling.
Scent: Unscented
Health Facts: Petroleum-Free, Sodium Lauryl Sulfate-Free, Butylparaben-Free, Talcum-Free, Aluminum-Free, Paraben-Free, Formaldehyde Donor-Free, Contains Vitamin E, Nonylphenol Ethoxylate Free, Non-Toxic, Propylparaben-Free, Phthalate-Free, No Fragrance Added, Formaldehyde-Free, Vegan
Product Warning: Keep out of reach of children
Product Form: Balm
Package Quantity: 1
Beauty Purpose: Anti-Aging, Moisturizing, Hydrating
Industry or Government Certifications: Forest Stewardship Council Certified
Recommended Skin Type: Dry, Normal, Oily, Mature, Combination
Net weight: .42 fl oz (US)
TCIN: 91940699
UPC: 810002113246
Item Number (DPCI): 037-12-8390
Origin: Assem In USA w/ foreign parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
butyrospermum parkii (shea) butter, helianthus annuus hybrid oil. tricaprylin. c10-18 triglycerides. hydroxystearic/linolenic/oleic polyglycerides polyhydroxystearic acid, stearyl behenate, helianthus annuus (sunflower ) seed wax, water (aqua) (eau). jojoba esters, tocopheryl acetate, ribes nigrum (black currant) seed oil, hydroxypinacolone retinoate, tocopherol, lentinus edodes extract, glycerin, acacia decurrens flower wax, polyglycerin-3. silica silylate. dimethyl isosorbide, sodium citrate. phytic acid. potassium sorbate, sodium benzoate
Allergens & Warnings:
For external use only. Avoid direct contact with eyes. Keep out of reach of children. Discontinue use if irritation occurs.Shipping details
Estimated ship dimensions: 1.73 inches length x 1.73 inches width x 1.46 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 351 reviews
66% would recommend
3 recommendations
Retinol eye balm
3 out of 5 stars
Pamela S. - 16 days ago
originally posted on versedskin.com
Found this balm to be thick and not easy to spread under eye. Haven’t used long enough to see any benefit so can’t give opinion on how effective it is. Wouldn’t order again.
Clogged pores around eyes
2 out of 5 stars
Thumbs down graphic, would not recommend
Mstafford - 1 month ago, Verified purchaser
Looks like it’s working on my baggy eyes but it’s leaving me with white clogged pores around my eyes. I have about 4 clogged pores after a week of use so I’m going to have to stop using it.
Get it
5 out of 5 stars
Thumbs up graphic, would recommend
KB - 2 months ago
I really ended up liking this! I bought it because I was looking for an eye balm to use under concealer to help with dryness and settling into lines, and it did just that!! I actually use this day and night. During the day with SPF over it, then wait a bit for it to absorb, dab with tissue to absorb excess and makeup away. It’s so much smoother now I love it and can it’s gradually improving the under eye area which is great because I only needed it for makeup haha! Bonus!
Eye cream
1 out of 5 stars
Elizabeth S. - 2 months ago
originally posted on versedskin.com
I had an allergic reaction to this product which included bright red irritation around my eyes. Redness and itchy eyes for several days.
A noticeable difference
5 out of 5 stars
Thumbs up graphic, would recommend
Kristy S - 2 months ago
This is the kind of product you use consistently out of habit and then one day you realize your under eyes look so much better than they did before.
Love! Holy Grail Nighttime Must Have!
5 out of 5 stars
Marisa - 2 months ago
originally posted on versedskin.com
I absolutely love this nighttime eye balm! Definitely a holy grail product once your skin starts to mature/is mature. I am 36, and I am grateful to be blessed with great genes and oily skin (as far as wrinkles go). However, I am a sun lover (and I only started to truly cover my face and heavily apply sunscreen at 30) so I did see a little bit of the crows feet forming and my concealer creasing more than I liked. Well, I switched to this balm last year (Feb 2024), so now it’s been a full year of using it every night, and just WOW! In combination with a vitamin c eye cream in the morning, I no longer use concealer, just a simple tinted under eye balm. I no longer get the dreaded “oh, you look tired” comment that every woman hates and knows it means you look awful. I highly highly recommend this product, and please add it into your night time routine if you want to wake up with fresh, smooth under eyes! And for the price point and how long it lasts, you cannot go wrong! Btw, this is not a magic product, lots of water and sleep makes up most of your youthful appearance, not a beauty/skin product, but this for sure aides in the way that our bodies cannot. And Versed, please do not discontinue this, I cannot be on the search for another eye cream that works as amazing as this one!
Soft Eyes
5 out of 5 stars
Kay W. - 3 months ago
originally posted on versedskin.com
This product definitely smooths the fine lines around my eyes!!
Amazing and so gentle
5 out of 5 stars
Suzanne K. - 3 months ago
originally posted on versedskin.com
I saw a Youtube video for this skin care line and it was so affordable I didn't think it could live up to all the reviews but I was wrong. This is extremely gentle on my skin and I have rosacea on my checks. I actually ordered additional products and so far I have loved everything. So great to find a skin care line that lives up to the hype and is affordable.
Amazing
5 out of 5 stars
Gail S. - 3 months ago
originally posted on versedskin.com
I love this balm ! It quiets and depuffs lower eye area better than any product I’ve used so far. Looking for long terms benefits of retinol!
Anything but smoothing
1 out of 5 stars
Alinda T. - 5 months ago
originally posted on versedskin.com
I wanted to love this product, after using it for 3 weeks, it caused purpling, puffiness and dry patches on my eyes.
Allergic reaction
1 out of 5 stars
Sarah - 5 months ago
originally posted on versedskin.com
I had a really bad allergic reaction to this product. Swelled my eyes up and the skin underneath was itchy. A week later and the skin under my eyes is now scaley and dry.
Not Happy
2 out of 5 stars
Franne S. - 6 months ago
originally posted on versedskin.com
This product does nothing for my under eye. It doesn’t penetrate the skin and if anything my eyes are more puffy. Very disappointing! Wish I could return it.
The best!
5 out of 5 stars
Lea H. - 7 months ago
originally posted on versedskin.com
Doesn’t irritate my skin at all and I put it all around my eyes, even on eyelids, every night. I’m 50 with barely any eye wrinkles and I credit this stuff . It is a bit too heavy for AM wear though
Smooth landing
5 out of 5 stars
Jill D. - 8 months ago
originally posted on versedskin.com
Smooth landing is a night time eye cream with retinol. I do like how easy it goes on. I can’t say I have seen a great difference, but I’m 70 years old. Two eye creams, one for day and one for night is a new experience for me. I will finish the product first before making the decision to continue or not.
Helps with bumps under eyes
5 out of 5 stars
Melissa T. - 8 months ago
originally posted on versedskin.com
Moisturizing without being oily. Helps with milia and the natural little texture under eyes.
Feels good but does very little.
2 out of 5 stars
Afternoon_eyes - 9 months ago
originally posted on versedskin.com
I have used this product for years. I love the feel of it when putting it on at night but can I say it’s done anything to change my under eye area or winkles? I can’t. I have not noticed a difference or any sort of effect. I finally gave up on this product and I am sad about it. I had hope especially after 3 years of use.
Great eye gel
5 out of 5 stars
Linda_60 - 11 months ago
originally posted on versedskin.com
All I can say is FINALLY! An eye gel that smooths wrinkles and improves the look of my skin.
Seems like a great product.
4 out of 5 stars
Sweetstephy31 - 1 year ago
originally posted on versedskin.com
I just purchased so it hasn't been long. Makes my eye area so soft. I love it so far. I want to say it's working on my fine lines. I would of gave 5 starts, but it's just too soon. It's definitely a great product from what I see so far.
Smoothe
5 out of 5 stars
Buckeye's - 1 year ago
originally posted on versedskin.com
I've been using this at night and it works.. I use it under makeup during the day and my crows feet are less pronounced. I've bought it twice now
Great Stuff
5 out of 5 stars
65Impala - 1 year ago
originally posted on versedskin.com
This eye balm is great! It has really softened my wrinkles and I have seen a big difference in the bags under my eyes. I will buy this again.