$15.59 when purchased online
Target Online store #3991
About this item
Highlights
- Plant-based, conditioning tinted eyebrow gel with creamy wax formula offers soft, flexible hold
- Includes a micro-precision brush that effortlessly grooms brows to perfection
- Thickens, tames, and fills in your eyebrows for a full, feathery brow look
- Buildable natural pigment for a boost of color and definition
- Infused with plant-powered ingredients like Cocoa Butter and Sunflower Seed Wax
- Available in Blonde, Brown, Dark Brown, Brunette, and Black
- This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Perfect eyebrows, naturally with Well People’s Expressionist Brow Gel. This tinted brow gel instantly thickens, tames, and fills in your eyebrows for a fuller-looking finish. It features a micro-precision brush, designed to help you effortlessly tame and groom your brows. The creamy wax-based formula is infused with plant-powered ingredients to condition brow hairs, hold them in place, and provide natural pigment for a boost of color and definition.
Why Well People loves it:
• Plant-based creamy wax formula offers soft, flexible hold
• Micro-precision brush effortlessly grooms brows to perfection
• Buildable natural pigment creates definition
• Infused with plant-powered ingredients like Cocoa Butter and Sunflower Seed Wax
• EWG-VERIFIED
Plant-Powered Ingredients:
• Cocoa Butter: Hydrates and nourishes brow hairs
• Sunflower Seed Wax: Moisturizes brow hairs with Vitamin E and antioxidants
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Plant-based creamy wax formula offers soft, flexible hold
• Micro-precision brush effortlessly grooms brows to perfection
• Buildable natural pigment creates definition
• Infused with plant-powered ingredients like Cocoa Butter and Sunflower Seed Wax
• EWG-VERIFIED
Plant-Powered Ingredients:
• Cocoa Butter: Hydrates and nourishes brow hairs
• Sunflower Seed Wax: Moisturizes brow hairs with Vitamin E and antioxidants
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Formaldehyde-Free, Sodium Laureth Sulfate-Free, Sulfate-Free, Vegan, Non-Toxic, Phthalate-Free, Aluminum-Free, Paraben-Free, Mineral Oil-Free, Propylene Glycol-Free, Petroleum-Free, Talcum-Free
Color Palette: Dark Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free, Plant-Based
Includes: Spoolie Brush
Beauty Purpose: Shaping, Filling
Net weight: .1 Ounces
TCIN: 83841596
UPC: 609332320024
Item Number (DPCI): 052-00-0112
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), c9-12 alkane, polyglyceryl-3 polyricinoleate, butylene glycol, glycerin, copernicia cerifera cera/coperni cia cerifera (carnauba) wax*, octyldodecyl oleate, brassica campestris/aleurites fordi oil copolymer*, leuconostoc/radish root ferment filtrate, sorbitan olivate, theobroma cacao seed butter/theobroma cacao (cocoa) seed butter*, butyrospermum parkii butter/butyrospermum parkii (shea) butter, silica, helianthus annuus seed wax/helianthus annuus (sunflower) seed wax, mag nesium myristate, sodium chloride, zinc stearate, tocopherol, polyglyceryl-3 ricinoleate, coco-caprylate/caprate, helianthus annuus seed oil/helianthus annuus (sunflower) oil, simmondsia chinensis seed oil/simmondsia chinensis (jojoba) seed oil*, limnanthes alba seed oil/liumnanthes alba (meadowfoam) seed oil, cocos nucifera oil/cocos nucifera (coconut) oil, sodium phytate [+/-] black iron oxide (ci 77499), red iron oxide (ci 77491), yellow iron oxide (ci 77492), titanium dioxide (ci 77891) *organic ingredients
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION.Shipping details
Estimated ship dimensions: 0.72 inches length x 0.79 inches width x 3.56 inches height
Estimated ship weight: 0.029 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 191 reviews
easy to apply: 4.29 out of 5
easy to remove: 4.7 out of 5
long lasting: 4.29 out of 5
quality: 4.34 out of 5
value: 4.03 out of 5
84% would recommend
77 recommendations
do not buy!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
megan - 25 days ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
- Eye color: Brown
very thick, an awful and unnatural brown color, flakes off during the day. wish I never spent $17 on this!
Save ypur money
1 out of 5 stars
Thumbs down graphic, would not recommend
Gracie - 28 days ago, Verified purchaser
I don’t know if I can describe just how much I hate this product. I bought it on a whim because I just needed new brow gel. First of all $17 for the size is absurd. The reason why I hate it: it’s SO thick. It’s not a gel consistency. Even if you wipe the little brush off to get off excess product, it applies so thick. It’s smudges everywhere and feels terrible. I’ve used it twice and both times I’ve had to do a major clean up job with a makeup wipe to make my brows somewhat acceptable.
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
Pear - 29 days ago, Verified purchaser
Love this brow gel! I scrape the brush before use to put the excess gel back into the bottle and it's the perfect amount to fill out my brows while looking natural!
Lovee this!
5 out of 5 stars
Thumbs up graphic, would recommend
Just me - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Aging
- Hair color: Blonde
- Eye color: Blue
- Skin type: Combination
My favorite clean brand eyebrow gel. The color matches perfectly with my hair. I love the applicator and the size is great for on the go. It does stay a little wet throughout the day, but it doesnt bother me.
Unsanitary Looking
1 out of 5 stars
Thumbs down graphic, would not recommend
Disatified - 7 months ago
Outer box has weird unsanitary looking staining. Notified Well People customer service via email.
This is great but brush needs improvement
4 out of 5 stars
BE - 11 months ago
originally posted on http://w3llpeople.com/
So, this brow gel is actually really awesome. it fills in and adds natural looking swipes within your eyebrow hairs. I really like it and it stays put the rest of the day, you just have to give a few minutes to dry before you touch it or put on anything else. Then once it dries, it doesn't smudge all day and it comes off easily when I wash my face which is great. My only issue is similar to what others have mentioned is that you have to really clean the brush off. Like I spend minutes wiping the excess gel back into the bottle until it looks really clean and thin. Because if you don't, it will clump and put too much gel all over. It was horrible the first time I tried it but now that I do this, it works better. It still usually puts too much on the first smoke and then it balances it out. So tI wish I could use it every day but it's such a process that I can't use it every morning personally. I hope they improve the brush system in future editions.
Love the color but this is not "gel"
2 out of 5 stars
baitayl - 1 year ago
originally posted on http://w3llpeople.com/
I have used other brands that were a brow gel. They set my brows and would wipe away if you touched them. That's what I expect with a gel. This is more of a cream/wax. The brush is not the best and leads to lots of clumping as other reviews have stated. I'm disappointed because there aren't a lot of "clean" brow products that are gel. This isn't it. I unfortunately bought two colors I liked but they don't withstand the day due to the formula.
Obsessed
5 out of 5 stars
Thumbs up graphic, would recommend
Sarah - 1 year ago, Verified purchaser
The color of my microblading has faded since I last got it done many years ago. I used to religiously fill them in and have tried so many products – Anastasia Brow Wiz, Anastasia Brow Definer, Anastasia Dip Brow Gel, e.l.f. Eyebrow Kit, NYX Proof It, etc. This is by far the best product I've tried. First of all, the non-toxic ingredients is incredible. As for application, sometimes with the Anastasia dip brow gel, I would get too much product on the brush and have to use a separate brow brush to remove excess and disperse the pigment. The formula of this somehow is dry enough to be able to disperse throughout the brow very evenly while also being very pigmented. Lastly, I keep wearing this before sweaty dance classes and have every confidence that it will stay in place throughout. I will say that the tube is smaller than I expected, but I imagine this will last me a pretty long time.
Do NOT waste your money.
1 out of 5 stars
Thumbs down graphic, would not recommend
Rachel W - 1 year ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Sensitivity, Dark circles
I grabbed this product to try along with their highlighter because they both rated high on the Yuka app. I wanted to like them but will not be buying either again. I was very unimpressed with both products especially for the price and amount you get. They were the size of what I would consider “sample size” or the size places like Ulta or Sephora give you for your birthday gift. For $17 no thank you. That alone would make me think twice about buying again let alone the fact they don’t do much (the highlight is too subtle for me) and the brow gel is an absolute pain to use. I’d say 5x as much as you need come out on the applicator so you have to scrape it all off on the side of the bottle and you are still left with may too much. It also smears like crazy even after setting spray is applied. I’ve kissed my baby and found brown smudged on her face. No thank you. It may be “clean” but it is certainly messy. I’ll be sticking to my drug store brow gel and my Glossier Highlight from now on.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
Phxlady - 1 year ago, Verified purchaser
- Hair color: Brunette
- Eye color: Blue
- Skin concern: Blackheads, Acne
- Skin tone: Light
- Skin type: Normal
The perfect ashy brown!
More like mascara
4 out of 5 stars
Stacy the Bakester - 2 years ago, Verified purchaser
- Hair color: Blonde
- Skin type: Normal
- Skin tone: Light
- Eye color: Blue
I like the color, but it’s a little thick. I like brow gel that enhances my natural brow, but this is like mascara with a small brow brush. It’s also a little sticky on your brows. It doesn’t completely dry.
Gloopy mess
1 out of 5 stars
Thumbs down graphic, would not recommend
Bekki - 2 years ago, Verified purchaser
I picked this up in-store when I was travelling and forgot my usual brow products. I choose this brow gel because the color looked better compared to the other in store options, and I liked the itty bitty packaging - perfect for travelling light! The color did turn out to be great; I have reddish dark brown hair but my brows are nearly black so the dark brown shade was spot on. But I hated everything else about this product. It's far too thick and it smears all over my skin. It's like, mascara thick. It even dries weird, like my brows are permanently wet? I didn't feel like it kept my brows in place, either, despite feeling like my brows were absolutely coated after a single swipe. All in all, it worked in a pinch but I had to do a lot of work to make my brows look presentable.
Too thick and itchy
2 out of 5 stars
Thumbs down graphic, would not recommend
Sky123 - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Hazel
Too thick and greasy. It also makes my eyebrows itch terribly. It is a waste of money.
Not worth it
2 out of 5 stars
Thumbs down graphic, would not recommend
CatLadiesAreCool - 2 years ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
It’s oily, doesn’t dry or hold, and smears onto skin. The wand is too big.
Very happy with the color and wear but not the quality
2 out of 5 stars
Stown - 2 years ago
originally posted on http://w3llpeople.com/
I was thrilled with the color and wear of the brow gel but the application was pillier than other brands I've used. I was able to remedy the pilly clumps with a clean dry wand that I kept from another brand. Since it didn't save me and money and required extra time with application, I'll return to my previous brand.
Smear city
2 out of 5 stars
Thumbs down graphic, would not recommend
JoyFull - 2 years ago
Least favorite brow gel I’ve tried, and the most expensive. Cute packaging. It smears and doesn’t really hold. Color is off.
I would buy this product again
5 out of 5 stars
TQ - 3 years ago
originally posted on http://w3llpeople.com/
I wasn't sure if I would like this product at first. I chatted with one of the Well People beauty advisors and they gave some great tips. Now I love this gel. BUT you do need to follow their advice for use. I thought at first the brush was too small but after you learn how to use the product correctly you realize why the brush is the size it is.
One of the best
5 out of 5 stars
MamaE - 3 years ago
originally posted on http://w3llpeople.com/
One of the best tinted brow gels I have tried. I got brown and it has a lot of pigment and coverage! I don't feel like I need to fill in my brows more after using this.
It's good
4 out of 5 stars
MDG - 3 years ago
originally posted on http://w3llpeople.com/
I like that this helps my brows stay in place and the color works well. It stays on all day and does not smear or appear to melt away. I do not love the brush as it's not super easy to work with but you can make it work. I do find that a lot of product comes out and I do have to wipe a considerable amount off otherwise I get a lot of clumps and splotches. It gets the job done and I like that it has clean ingredients. However, there are other products with a better price point that work better.
Brow gel needs work
2 out of 5 stars
Crystal - 3 years ago
originally posted on http://w3llpeople.com/
I've been using this product daily for one week. Pros - great color Cons - gel stays wet, does not dry nor hold my brows in place, brush is too large, gel comes out gloppy, I have to remove some on my hand to get an even application wasting product in the process and finally the gel smears and wears off after a few hours. I purchased two because of the reviews! Maybe I received a bad batch?