$20.00 when purchased online
Target Online store #3991
About this item
Highlights
- A vegan lengthening mascara that defines each lash for naturally long-looking lashes
- Smudge- and transfer-resistant formula
- Plush wand creates maximum length and even coverage
- Enriched with plant-based ingredients like Jojoba oil and Rice bran to hydrate and lengthen each lash
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Description
Go to great lengths while keeping it clean. Well People’s Expressionist Lengthening Mascara elongates and nourishes each lash for a beautifully dimensional look. Enriched with nourishing ingredients like jojoba oil and rice bran, the plant-powered formula works to moisturize, soften and lengthen your lashes while giving them a natural boost. The bristled wand coats lashes with even and maximum coverage for a one-swipe length effect that’s smudge- and transfer-resistant.
Why you’ll love it:
• Lengthens and defines each lash for naturally long-looking lashes
• Smudge- and transfer-resistant formula
• Plush wand creates maximum length and even coverage
• Enriched with plant-based ingredients like Jojoba oil and Rice bran to hydrate and lengthen each lash
Plant-powered ingredients:
• Jojoba Oil: moisturizes and softens lashes
• Rice Bran: volumizes and lengthens lashes
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why you’ll love it:
• Lengthens and defines each lash for naturally long-looking lashes
• Smudge- and transfer-resistant formula
• Plush wand creates maximum length and even coverage
• Enriched with plant-based ingredients like Jojoba oil and Rice bran to hydrate and lengthen each lash
Plant-powered ingredients:
• Jojoba Oil: moisturizes and softens lashes
• Rice Bran: volumizes and lengthens lashes
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening
Net weight: .26 Ounces
Features: Built-In Brush, Long Lasting
TCIN: 86755207
UPC: 609332320482
Item Number (DPCI): 052-00-5166
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), copernicia cerifera wax, hydrogenated jojoba oil, glyceryl stearate, glycerin, acacia senegal gum, stearic acid, oryza sativa (rice) bran wax, palmitic acid, oleic/linoleic/linolenic polyglycerides, shorea robusta resin, aminomethyl propanol, octyldodecanol, xanthan gum, 1,2-hexanediol, caprylyl glycol, sodium dehydroacetate, cellulosemay contain: [+/-]: iron oxide (ci 77499)ingredients may change or vary from time to time. please refer to the packaging of the product you receive for the list of ingredients in your particular product.
Shipping details
Estimated ship dimensions: 4.84 inches length x 0.75 inches width x 0.75 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: The label info and product description are for tinted lip product not for the actual product (mascara). Are y'all aware of this, and when will it be fixed?
submitted by Walking1102 - 4 months ago
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Summary of reviews
The Well People Expressionist Lengthening Mascara has garnered positive feedback for its ability to lengthen and define lashes without clumping. Guests appreciate its clean ingredients and lightweight formula, making it suitable for sensitive eyes. The wand design allows for easy application, and many have noted its impressive staying power throughout the day. While some guests experienced minor flaking, the overall consensus is that this mascara is a fantastic choice for achieving natural-looking, beautiful lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2771 reviews
easy to apply: 4.08 out of 5
easy to remove: 3.83 out of 5
long lasting: 3.5 out of 5
quality: 3.67 out of 5
value: 3.58 out of 5
72% would recommend
22 recommendations
Loved
4 out of 5 stars
Mon - 2 months ago
originally posted on http://w3llpeople.com/

I'm really impressed with this mascara! It gives my lashes great length without clumping and feels lightweight throughout the day. The formula is also gentle on my sensitive eyes, and I love that it's made with clean ingredients. It's become a staple in my makeup routine for natural, voluminous lashes!
Well people
5 out of 5 stars
Rosselly - 4 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I loved ithis mascara it left my lashes looking super thick and with lots of volume.
Perfect for me!
5 out of 5 stars
RRice - 4 months ago
originally posted on http://w3llpeople.com/

I recently tried this mascara, and I was definitely impressed! The formula is lightweight yet delivers noticeable length and definition without clumping. It lasted all day without smudging, even in humid weather, which is a huge plus. I love that it's made with clean, plant-based ingredients - perfect for someone like me who values natural beauty products.
Definitely lengthens, but clumps horribly!!!
1 out of 5 stars
B - 4 months ago
originally posted on http://w3llpeople.com/

Not a fan of this mascara at all. It does lengthen, but note you will have major clumps and it will be super hard to separate your lashes again. It looks horrendous! I wish I could get a refund.
I would buy this again
5 out of 5 stars
Tina - 4 months ago
originally posted on http://w3llpeople.com/

I love this mascara; it was very bold and not to clumpy like others! Very smooth on the eyelashes!
Best mascara and organic
5 out of 5 stars
Glitch - 5 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] It didn't bkead with water it didn't mess up I actually enjoyed using it till I ran out like last week
So worth trying out!
5 out of 5 stars
Si - 5 months ago
originally posted on http://w3llpeople.com/

I don't love using mascara bc it always gets clumpy and not cute but this mascara I found myself using ever last drop and even reordered. It really separates each lash and is a great clean and simple eye look!
Must have !
5 out of 5 stars
Sam - 6 months ago
originally posted on http://w3llpeople.com/

I love that it's long lasting and it makes my lashes look longer than ever !
Just okay
3 out of 5 stars
Thumbs down graphic, would not recommend
EllenC - 6 months ago, Verified purchaser
I’ve been transitioning to non-toxic products and purchased this because it rated well on the Yuka app and had good reviews. I wasn’t expecting it to be as good as my usual waterproof mascara, but I didn’t like this and won’t be purchasing again. It does not help lashes hold a curl at all and it smudges a lot. Eye makeup remover doesn’t completely remove it either, I use makeup remover before the shower and still have black streaks running down my face when I get out of the shower.
Not great
1 out of 5 stars
Thumbs down graphic, would not recommend
Hjrob - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Eye color: Grey
- Hair color: Brunette
Purchased because it was EWG verified and I can only use clean products. The wand is terrible, a very hard plastic. The mascara itself irritated my eyes. I returned it.
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
KM - 6 months ago, Verified purchaser
- Eye color: Green
- Skin concern: Aging, Dark circles
- Skin tone: Medium
- Hair color: Blonde
- Skin type: Normal
Like the wand & coverage. And of course the clean ingredients
really nice mascara!
4 out of 5 stars
sash12321 - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I don't often wear mascara, but when I do this will be my new go to! I really liked the consistency and packaging.
Nice Product
5 out of 5 stars
GaBra - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Great everyday mascara. Didn't smudge on me and it was a nice clean formulation that did what it advertised. Had a nice clean even long sweep on my lashes. No crazy volume which is what I'm looking for but great for short lashes.
The best mascara I've tried
5 out of 5 stars
Nico - 7 months ago
originally posted on http://w3llpeople.com/

Wow…..when I was looking for better quality makeup braces and stumbled upon Wellpeople I didn't know that I would be finding THE best and only mascara I'll ever need. I've had multiple people ask if I was wearing fake eye lashes and I'd proudly say, "Nope, it's just the mascara."
It's okay
4 out of 5 stars
Lyn - 8 months ago
originally posted on http://w3llpeople.com/

I didn't like the wand, but the product itself was good. I felt like it held a lash curl pretty well, and it didn't look clumpy despite using a few coats. Definitely lengthening, I liked how it made my bottom lashes look!
Not bad
4 out of 5 stars
Jesse - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I liked the little brush, and it seems nice and black. The container was high quality, as well. The mascara seemed a little stiff once it dried on my lashes, but it did last well.
Fabulous
5 out of 5 stars
Jenn - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Love Well people expressionist lengthening mascara it grabs all my little lashes and makes them look long .. I love it !!
Flakey fall out
3 out of 5 stars
Thumbs down graphic, would not recommend
SadieC - 8 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
I generally like the wand and application, but find that it rubs off extremely easily. You can expect mild flaking and fall out throughout the day, especially in humid areas. On the brightside, it makes removal easy.
Love it
5 out of 5 stars
Mscott - 8 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Very nice formula. 10/10 recommend
Love it. Holds curl.
5 out of 5 stars
Gabby Giselle - 9 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] This mascara is rich and it holds curl. It applies product evenly to lashes and it does not get clumpy.