$20.00 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing mascara
- Volumizes, lifts, and gives you lush, fuller-looking lashes
- Long-wear, non-flaking formula
- Easy removal without scrubbing
- Hourglass-shaped, bristled wand creates feathery volume and lift
- Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Oil, Cellulose Plant Fiber to nourish and naturally plump lashes
- This makeup product is dermatologist-developed, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
2020 Allure Best of Beauty Award Winner
Turn up the volume while keeping it clean with Well People’s Expressionist Volumizing Mascara. This volumizing and lifting mascara instantly gives you full and feathery lashes from corner to corner. Powered by nourishing plant-based ingredients like Castor Seed Oil and Sunflower Seed Oil, the long-wear formula conditions, hydrates, and supports healthy lashes while giving them a natural boost. Use the hourglass-shaped bristle wand to create a fluffy, eye-popping effect. An Allure Best of Beauty Award Winner!
Why Well People loves it:
• Volumizes, lifts, and gives you lush, fuller-looking lashes
• Long-wear, non-flaking formula
• Easy removal without scrubbing
• Hourglass-shaped, bristled wand creates feathery volume and lift
• Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Oil, Cellulose Plant Fiber to nourish and naturally plump lashes
Plant-Powered Ingredients:
• Castor Seed Oil: Conditions lashes
• Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids
• Cellulose Plant Fiber: A natural thickening agent that helps volumize lashes
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Turn up the volume while keeping it clean with Well People’s Expressionist Volumizing Mascara. This volumizing and lifting mascara instantly gives you full and feathery lashes from corner to corner. Powered by nourishing plant-based ingredients like Castor Seed Oil and Sunflower Seed Oil, the long-wear formula conditions, hydrates, and supports healthy lashes while giving them a natural boost. Use the hourglass-shaped bristle wand to create a fluffy, eye-popping effect. An Allure Best of Beauty Award Winner!
Why Well People loves it:
• Volumizes, lifts, and gives you lush, fuller-looking lashes
• Long-wear, non-flaking formula
• Easy removal without scrubbing
• Hourglass-shaped, bristled wand creates feathery volume and lift
• Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Oil, Cellulose Plant Fiber to nourish and naturally plump lashes
Plant-Powered Ingredients:
• Castor Seed Oil: Conditions lashes
• Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids
• Cellulose Plant Fiber: A natural thickening agent that helps volumize lashes
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Non-Toxic, Phthalate-Free, Talcum-Free, Propylene Glycol-Free, Mineral Oil-Free, Sulfate-Free, Petroleum-Free, Aluminum-Free, Vegan, Formaldehyde-Free, Sodium Laureth Sulfate-Free, Paraben-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Thickening, Lengthening
Industry or Government Certifications: EWG Verified
Net weight: .26 Ounces
Awards: Allure Best of Beauty Awards
Features: Long Lasting, Non-Flaking
TCIN: 53693561
UPC: 609332320505
Item Number (DPCI): 052-00-0763
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.84 inches length x 0.75 inches width x 0.75 inches height
Estimated ship weight: 0.066 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 1126 reviews
easy to apply: 2.7 out of 5
easy to remove: 3.79 out of 5
long lasting: 2.67 out of 5
quality: 2.42 out of 5
value: 2.56 out of 5
20% would recommend
34 recommendations
Dried Product or Little to no Product in Tube
1 out of 5 stars
Thumbs down graphic, would not recommend
Nichole - 24 days ago, Verified purchaser
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
It didn’t seem like there was any product in the tube from the first time opening it. I’m not sure if the product was super dried up or I bought a defected mascara but this mascara is terrible. For the money I spent on this, this is quite upsetting. I will not be repurchasing any mascara from this brand again.
I knew the moment I tried this, I wasn't going to like it
1 out of 5 stars
Jillian - 3 months ago
originally posted on http://w3llpeople.com/
Darn. :( Since I bought around the holidays I figured I would stock up on makeup so I ordered two of these mascaras since the other mascara was sold out. :( The brush is very hard to get the product to adhere to the lashes and the product flaked off almost immediately. Wish I would have been able to try the other mascara, the "best seller"
Would not purchase again
1 out of 5 stars
jacra - 5 months ago
originally posted on http://w3llpeople.com/
Dry and clumpy right out of the box. Brush bristles are clumped together. Leaves flakes of mascara below my lashes.
Unfortunately disappointed
1 out of 5 stars
Queen - 5 months ago
originally posted on http://w3llpeople.com/
I was disappointed by this product. It was dry and clumpy on the applicator. It did not spread well onto my top lashes at all. It would not spread at all onto my bottom lashes. It really did not look like I was wearing mascara.
Clumpy brush
3 out of 5 stars
Thumbs down graphic, would not recommend
PasleyHill - 5 months ago, Verified purchaser
- Skin type: Normal
- Hair color: Red
- Eye color: Blue
- Skin tone: Light
The brush to apply this was very clumpy. It did not go on smoothly, and would easily fall off during the day.
Doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
Unapllicable - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Eye color: Blue
- Hair color: Blonde
- Skin concern: Puffiness, Redness
It was so dry it wouldn’t even apply.
Not good
2 out of 5 stars
Thumbs down graphic, would not recommend
Stephanie - 7 months ago, Verified purchaser
This mascara is the worst. It is very dry and hardly coats my eye lashes. I don't know if its just this bottle or if that is how the brand is. The whole point of buying a volumizing mascara is to give them more volume and this does not do that.
Nice but brush isn't great
3 out of 5 stars
BE - 11 months ago
originally posted on http://w3llpeople.com/
This mascara is nice but the brush doesn't separate good enough. the mascara brush gets full and can clump eyelashes together. You have to clean the brush on the bottle before you use it on your lashes so you can layer it and get the volume without the lashes clumping together. It's ok but not the best and I want to change all of my makeup out for cleaner products and these have been falling short for me which stinks.
Ehhhhh
3 out of 5 stars
Thumbs down graphic, would not recommend
slwhite - 11 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Skin concern: Blackheads, Pores, Redness, Acne
- Hair color: Blonde
- Eye color: Green
I love the sleek container, but the formula itself feels a bit dry. The mascara stays on but goes on a bit clumpy.
It works!
5 out of 5 stars
Goss - 11 months ago
originally posted on http://w3llpeople.com/
Sometimes reviews help and sometimes people are so picky that it can deter you from trying a good product. After reading many reviews finding flaw with this mascara, I decided to try it during a sale, since every other clean brand that I have tried I have a sensitivity reaction to. Well, I am glad I did because this mascara is CLEAN, my eyes don't get red after applying it, and they don't even get irritated when I fell asleep with it on. (I know you are not supposed to but I had a 14 hour day at work). I don't use any setting spray because I can't find one that I am not sensitive to, and the mascara still holds up. Should you expect the same staying power as mascaras with PFAS and god knows what else...? No! But that shouldn't even be a demand from a product in the first place. The priority should be that it is a safe product for your health, and that it is ethically made. This mascara stays under reasonable conditions and frame of time, and I am excited to try more products from WellPeople. Love that they are EWG certified.
Pass on this one
1 out of 5 stars
Thumbs down graphic, would not recommend
jenn - 1 year ago
- Skin tone: Light
- Skin type: Oily
No. So thick and dry. Feels like it’s expired, made my lashes feel sooooo heavy. Hard to apply, hard to remove, barely lasted through the day
No
1 out of 5 stars
Thumbs down graphic, would not recommend
Trgtlvr - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Blue
Dry chunky mess of mascara. Would not recommend
Useless
1 out of 5 stars
Thumbs down graphic, would not recommend
Nellbells - 1 year ago
- Hair color: Auburn
- Skin tone: Light
- Skin concern: Sensitivity
- Skin type: Dry
- Eye color: Grey
It would have done more for my lashes to set a $20 bill on fire than to use this mascara. The formula is way too thick for the wand bristles. It comes out of the tube absolutely mud. If you can actually get any to transfer to your lashes it is not going to stay there. I can’t believe this product made it to shelves. It’s an absolute disaster.
Goopy and flaky
2 out of 5 stars
Al - 1 year ago
originally posted on http://w3llpeople.com/
Right out of the box it seemed like the mascara was dried out. Managed to glob some on and spread it out without clumps. Pretty flaky once dried. Needed two coats to get the volume of my other eco brand.
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Mg - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Auburn
- Eye color: Green
It was super funky, hard to apply, and super flaky after drying. Worst mascara I've ever used so far.
Great…except the satan sprinkles
3 out of 5 stars
MandaB - 1 year ago
originally posted on http://w3llpeople.com/
I love everything about this mascara, except two things: It's a bit dry, so I had to add saline solution (2xs so far), & I get satan sprinkles underneath my eyes about halfway through the day. I don't rub my eyes cause I wear contacts so that parts a little disappointing.
Too thick and clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
Memoo - 1 year ago, Verified purchaser
I was looking for a mascara with no pfas, no sulfates, cruelty free but this mascara is so thick and gooey I can't even get it on my eyelashes, it just clumps up on my eyelid. I even tried to rehydrate a little bit of it with castor oil and it was still to thick and clumpy. This mascara did not work for me.
Will be making the switch to this mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
Aplusm - 1 year ago
I did get this as a free (full size) sample. I wasn’t expecting to like it as much as I do because the wand is very simple. I don’t like a clumping mascara at all so I stay away from the volumizing ones- when I saw that this was a lengthening mascara I decided to give it a try and I was shocked because I actually love it and will be switching from my previous mascara that I’ve used for years. It doesn’t clump, it makes my lashes long and it doesn’t irritate my eyes (which a lot of mascaras do for some reason). It’s pretty affordable. I’ll be buying again! And probably in brown also, for more low key makeup days
Sad about This Mascara
3 out of 5 stars
Hudgie - 1 year ago
originally posted on http://w3llpeople.com/
I have used this product in the past and have loved it. The one I recently ordered is very dry and clumpy. Then it flakes all around my eyes and cheeks.
Volume!
5 out of 5 stars
Thumbs up graphic, would recommend
Green Bay - 1 year ago, Verified purchaser
- Skin concern: Aging, Uneven skin tone, Acne, Puffiness
- Skin type: Dry
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
Va va volume!! Just what my lashes needed. It does seem to be a dryer formula and there are some clumps on the brush, but just wipe the clumps off on the bottle and then apply. It doesn’t affect the application at all and there are no clumps on my lashes. I love this more natural product. I would buy again for sure. I am blonde and I got the brown color.