$4.49 when purchased online
Target Online store #3991
About this item
Highlights
- Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow.
- A gel-infused, long-wearing formula leaves skin looking luminous with a naturally sun-kissed glow
- Features a bouncey-touch texture that is a hybrid of cream and powder for a weightless, smooth application
- Formulated with pearl pigments for a lit-from-within glow
- Cruelty-free, gluten-free, fragrance-free, vegan
Description
Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the browline with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.You can contour and add warmth to your cheeks, cheekbones, and temples in just a few minutes with the Color Icon™ Bronzer. Use the bronzer over foundation, bare skin or as a topper to primer. To apply: Sweep the bronzer on a large fluffy brush over your temples and hairline moving in small concentric circles. Layer to chisel your cheekbone or swirl along your cheekbones toward the apples of your cheeks.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Medium Tones
Cosmetic Coverage: Buildable
Product Form: Pressed Powder
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining, Shine Enhancing, Contouring
Net weight: .38 Ounces
TCIN: 76613265
UPC: 077802364708
Item Number (DPCI): 052-03-2088
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, boron nitride, microcrystalline cellulose, silica, magnesium myristate, vinyl dimethicone/methicone silsesquioxane crosspolymer, dimethicone, synthetic fluorphlogopite, lauroyl lysine, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, hexylene glycol, water/eau, o-cymen-5-ol, triethoxycaprylylsilane, tin oxide, iron oxides/ci 77491, ci 77492, ci 77499, mica, titanium dioxide/ci 77891.
Shipping details
Estimated ship dimensions: 0.472 inches length x 2.795 inches width x 3.346 inches height
Estimated ship weight: 0.12 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This bronzer has garnered attention for its beautiful shades and blendability, making it a favorite among guests seeking a sun-kissed glow. Many appreciate its affordability and the way it enhances their makeup looks, although some have noted issues with packaging and excessive shimmer. Overall, it serves as a versatile product that can be used for both bronzing and highlighting, appealing to a wide range of skin tones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 378 reviews
easy to apply: 3.93 out of 5
easy to remove: 4.15 out of 5
long lasting: 3.31 out of 5
quality: 3.17 out of 5
value: 3.46 out of 5
50% would recommend
34 recommendations
Dont recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
D - 3 months ago, Verified purchaser
- Skin type: Dry
- Eye color: Blue
- Skin concern: Acne, Dark circles
- Skin tone: Light
- Hair color: Blonde
It’s super glittery and shimmery, and kind of orange. I think it wouldn’t look so orange if there wasn’t so much glittery but it’s honestly more like a highlighter than a bronzer. Never buying again.
Glitter Overload now
1 out of 5 stars
Memyselfn1 - 4 months ago
originally posted on WetnWild
Why soooo much glitter in the new formula? Also what happened to the SPF? I have 6 people hooked on this, and frankly we are all looking for a replacement. So sad they messed up a good thing.
Too sparkley now
2 out of 5 stars
Memyselfn1 - 4 months ago
originally posted on WetnWild
I've used this for year's, but since the packaging change (from round to square) the glitter content is way too much. I use Ticket to Brazil, and I have to powder over it to calm down the gold glitter. Unfortunately, I have about 4 on hand, all overly glitterered. Please, adjust this issue.
bronzer
5 out of 5 stars
Thumbs up graphic, would recommend
summer time - 9 months ago, Verified purchaser
- Skin concern: Sun damage
- Skin type: Dry
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
the color is great! I’m very impressed on how it blends .
Oksy
3 out of 5 stars
As - 10 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
Looks more like blush rather than bronzer when applied.
Beach vibes
5 out of 5 stars
Smash - 11 months ago
originally posted on WetnWild
I absolutely love this bronzer, the shade it gives me that beach vibes when i do makeup/no makeup tutorials on YouTube. I get Compliments on it. I do love and want more. I love all of your products 😍
No pigmen
1 out of 5 stars
Thumbs down graphic, would not recommend
SN - 1 year ago, Verified purchaser
Bronzer does not have any color payoff and is just glittery. Might work better as a highlighter than a bronzer.
Don't order it online to be shipped or delivered .
1 out of 5 stars
Thumbs up graphic, would recommend
Ms Vanessa - 1 year ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Dark circles, Sensitivity
- Hair color: Black
- Eye color: Brown
Don't ever have it delivered. Because mines arrived totally crushed, and it got all over everything inside the box, despite that, it should have been packaged securely.
Messy
2 out of 5 stars
Thumbs down graphic, would not recommend
Tarfluencer - 1 year ago, Verified purchaser
- Skin type: Dry
- Skin tone: Light
Too much fall out and mess.
Great product, awful packaging
4 out of 5 stars
Thumbs up graphic, would recommend
Riss808 - 1 year ago
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Aging
- Hair color: Brunette
- Skin type: Combination
Great for price!! Lots of shimmer! But agree with other reviewers the packaging is awful and cheap! I have to keep mine’s closed with a rubber band. Other than that it’s excellent, applies smoothly and great color payoff. I used to use hoola but I don’t like the matte, I like the shimmer better.
Great color, bad quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Wet n Wild Striptease - 2 years ago, Verified purchaser
Love the color but it is very fragile. With just a little swipe with my makeup brush, a ton comes off and makes a mess! Every corner is broken within only 3 days of use. Not worth it.
It looks good
5 out of 5 stars
- 2 years ago
originally posted on influenster.com

I love this bronzer it looks so good on my face after I put out all my make up the best make up bronzer is wet and wild they have the best one and it’s affordable
Caribean in your face
5 out of 5 stars
esmerlynp - 2 years ago
originally posted on influenster.com

Is not orange… is easy to blend…. Ho little by little.. It can’t fell a little dry at first but in a combination of a setting spray you will melt the texture… Like the worth the money
Too dusty
1 out of 5 stars
Thumbs down graphic, would not recommend
Meg B - 2 years ago
The product immediately turns to dust and gets everywhere. It's incredibly difficult to work with.
Beautiful shade
5 out of 5 stars
Thumbs up graphic, would recommend
KS - 2 years ago, Verified purchaser
Definetley makes me feel sunkissed. I like this product!
not gooddd
1 out of 5 stars
Thumbs down graphic, would not recommend
hellokittyluver - 2 years ago
- Skin concern: Pores, Blackheads, Acne
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
- Hair color: Black
it’s more of a highlighter then a bronzer. it does not show at all on my skin, i will be trying to use it for my inner corner highlight instead 😩
Good bronzer
4 out of 5 stars
Thumbs up graphic, would recommend
Monse - 2 years ago, Verified purchaser
- Hair color: Black
- Skin type: Combination
- Skin tone: Medium
- Eye color: Brown
I love this bronzer because it blends well but the lid part got broken in a few days that I started using it. I hated that the lid was falling apart but otherwise it was a good product.
review
2 out of 5 stars
bronzer - 2 years ago
- Skin concern: Dark circles, Redness
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
it’s nice but it seems like it’s more of a highlight instead of a bronzer and it’s patchy
Good
5 out of 5 stars
jerricae1 - 2 years ago
originally posted on influenster.com

This product I just purchased not to long ago and haven't used it but only a few times now. It seems to work good and blends well with my foundation.
awful
1 out of 5 stars
Thumbs down graphic, would not recommend
midnight - 2 years ago, Verified purchaser
- Skin concern: Blackheads, Acne, Pores
- Skin type: Combination
- Hair color: Black
- Skin tone: Light
- Eye color: Brown
this sucks, i’m extremely pale and it doesn’t even show on my skin. also looks like you did your makeup in a glitter factory.