$3.29 when purchased online
Target Online store #3991
About this item
Highlights
- Waterproof lengthening mascara that increases definition with precision for longer-looking, sweat-proof, humidity-resistant, and smudge-resistant lashes
- Enriched with Vitamin E to soften, moisturize, and protect lashes
- Precision comb brush hugs every lash from root-to-tip for optimal length
- Ophthamologist-tested and safe for contact lens wearers
- Cruelty-free. Gluten-free. Sulfate-free.B10:B11
Description
Elongate your lashes to new lengths with the NEW! Mega Length™ Waterproof Mascara that knows its place and sticks to it! A super pigmented formula works to flatter eyes of all shapes and colors with the added benefits of Vitamin E to soften, moisturize and protect lashes from clumping, smudging and running. Apply this waterproof lengthening mascara with the precision comb brush for increased definition and precision for longer-looking, sweat-proof, humidity-resistant, and smudge-resistant lashes.
How to Use: Prep: Always begin with clean lashes and check your mascara brush to make sure it is clump free. For a heightened effect use an eyelash curler to curl your lashes. Application: Wiggle it! To apply - look down into a hand mirror while slightly closing your eye and wiggle the application wand from the root of your lashes to the tip so that each lash is coated with formula. Continue to build until you get the volume you want.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
How to Use: Prep: Always begin with clean lashes and check your mascara brush to make sure it is clump free. For a heightened effect use an eyelash curler to curl your lashes. Application: Wiggle it! To apply - look down into a hand mirror while slightly closing your eye and wiggle the application wand from the root of your lashes to the tip so that each lash is coated with formula. Continue to build until you get the volume you want.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan, Paraben-Free
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening
Net weight: .21 fl oz (US)
Features: Waterproof, Vitamin-Infused, Smudgeproof, Non-Clumping, High Pigment Density, Conditioning
TCIN: 75564185
UPC: 077802364203
Item Number (DPCI): 052-03-0458
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, beeswax/cire d'abeille, isohexadecane, silica, trimethylsiloxysilicate, disteardimonium hectorite, paraffin, euphorbia cerifera (candelilla) wax/cire de candelilla, vp/eicosene copolymer, peg-10 dimethicone, butylene glycol, propylene carbonate, microcrystalline wax/cire microcrystalline, dipentaerythrityl hexahydroxystearate/hexastearate/hexarosinate, sorbic acid, phenoxyethanol, vp/hexadecene copolymer, tocopheryl acetate, tocopherol, isoeicosane, glycine soja (soybean) oil, iron oxides/ci 77491, ci 77492, ci 77499.
Allergens & Warnings:
CAUTION: Always use in a sanitary manner. Do not use if your eye is injured, irritated or infected.Shipping details
Estimated ship dimensions: 0.75 inches length x 2.71 inches width x 5.78 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What color is it brown or black?
submitted by Dia - 2 months ago
A: Hello! This mascara is in the shade black.
submitted bywetnwildbeauty - 2 months agoBrand expert
Q: Does it make me break out like ya know mhmmmm?
submitted by ScreenName - 2 years ago
A: Hey, Great question! The Wet n Wild Mega length waterproof mascara is Ophthamologist-tested and safe for contact lens wearers. It also claims Cruelty-free. Gluten-free and Sulfate-free. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: is this mascara waterproof?
submitted by idontknow - 4 years ago
A: Yes, this product is waterproof!
submitted bywetnwildbeauty - 4 years agoBrand expert
Frequently bought together
Guests also viewed
Discover more options
Summary of reviews
This mascara has garnered a mix of opinions, with many guests praising its affordability and effectiveness in lengthening lashes. It is noted for its waterproof formula, which holds curls well and provides a dark, defined look. However, some guests have experienced issues with removal and smudging, particularly for those with oily eyelids. Overall, it offers a great value for those seeking a budget-friendly option that delivers on length and curl retention.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
4.0 out of 5 stars with 384 reviews
long lasting: 3.81 out of 5
easy to remove: 3.02 out of 5
value: 3.83 out of 5
easy to apply: 4.15 out of 5
quality: 3.47 out of 5
56% would recommend
64 recommendations
Good *for the price*
4 out of 5 stars
Thumbs up graphic, would recommend
Chadri - 1 month ago, Verified purchaser
It takes about 60sec to dry, but I haven't had any issues with smudging thankfully. I've had it for about a month. It doesn't add too much volume which is good since I need length more than volume. Is difficult to remove with micellar water but easier to remove with a cleansing balm!
Not waterproof!
1 out of 5 stars
AnneC - 2 months ago
originally posted on WetnWild
I bought the waterproof mascara for a reason... It is NOT waterproof, not even water resistant. One yawn and i look like a racoon and thhat was the only eye makeup i was wearing so it couldn't be another product... What fake claim are these?
Senior lashes
5 out of 5 stars
Thumbs up graphic, would recommend
EL - 2 months ago, Verified purchaser
- Skin tone: Medium
- Hair color: Grey
- Skin type: Combination
- Skin concern: Sun damage, Aging
I absolutely love the waterproof mascara! It lengthens my lashes & stays all day! I work in a hot kitchen & it stays! If I wear it till bed time, it does start to flake, but for $3.29, who cares! It is hard to remove though. Otherwise, my fav!!
Great until the Waterproof part
4 out of 5 stars
Name - 5 months ago
- Skin tone: Light
- Skin type: Normal
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Brown
It's pretty good, it holds sorta well, not sure if I would recommend it or not. One time I wore it into the pool and it got off my lashes. It's blacker then my eyebags, so you could tell it was there. Although, you rarely need to reapply.
Empty
1 out of 5 stars
Thumbs down graphic, would not recommend
Empty - 5 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Hair color: Blonde
This bottle came completely empty with no mascara in it.
yes!
5 out of 5 stars
Thumbs up graphic, would recommend
buyforealitynotpotential - 6 months ago
waterproof, & HOLDS. currently the cheapest waterproof mascara at target. Doesn’t stick when curled after applying! 10/10, no notes
Awesome
5 out of 5 stars
Thumbs up graphic, would recommend
Kelli - 7 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Aging
- Skin type: Normal
- Hair color: Brunette
Omg this mascara is my new favorite. Keeps the curl after using my lash curler and it’s a great price!
not for straight lashes people
1 out of 5 stars
Thumbs down graphic, would not recommend
Hd - 8 months ago
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
- Eye color: Brown
I bought this and if you have straight lashes like me it will not work and when you curl your lashes the mascara will make your lashes straight so it doesn’t work well if you have straight lashes, so it’s not really waterproof.
Get it.
5 out of 5 stars
Thumbs up graphic, would recommend
Not cilantro - 9 months ago
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Acne, Blackheads, Aging, Dark circles, Pores, Sensitivity, Sun damage, Uneven skin tone, Puffiness, Cellulite
- Hair color: Brunette
- Eye color: Brown
I really like this mascara. It keeps my bone straight hard to stay curled lashes curled and it does what it says.. lengthen.
Nice staying power
5 out of 5 stars
Thumbs up graphic, would recommend
Amk - 9 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Hazel
- Skin concern: Aging
- Skin type: Combination
- Skin tone: Light
I really liked this mascara. It is a very affordable price. It went on smooth and stayed put, no smudges. I used a makeup remover and it came off with little effort. It passed my initial expectations.
No mam
2 out of 5 stars
Thumbs down graphic, would not recommend
MamaMai - 9 months ago, Verified purchaser
You get what you pay for, it’s cheap so the formula isn’t great. Does add length, but it smudges where your lashes touch your face. It’s extremely hard to remove, I feel like my eyes are never clean from it, and that’s after using makeup wipes and washing/ scrubbing my eyes with soap.
Favorite Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Karina - 10 months ago, Verified purchaser
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Puffiness, Cellulite, Aging, Redness, Acne, Uneven skin tone, Blackheads, Pores
- Eye color: Brown
- Skin tone: Light
This is the only mascara that keeps my lashes curled and make them look like falsies. It separates my lashes without clumping them definitely recommend!
Lies
2 out of 5 stars
Thumbs down graphic, would not recommend
Natalie - 10 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Pores
- Hair color: Brunette
- Eye color: Hazel
Does not add length at all
Cheap - not worth it
2 out of 5 stars
Arentz30 - 11 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Hair color: Blonde
Formula okay.. but the applicator is so cheap and flimsy that it bends when trying to apply. Won’t last long
Smudges
2 out of 5 stars
Thumbs down graphic, would not recommend
EG - 11 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Sensitivity
- Hair color: Black
- Eye color: Brown
This is definitely NOT mega length! It is waterproof, but it smudges while wearing, even without rubbing my eyes. The only good thing is it doesn't burn my sensitive eyes.
Curl of lash fall immedietly
1 out of 5 stars
Thumbs down graphic, would not recommend
Xol - 1 year ago, Verified purchaser
Rlly wanted to like this mascara, bc i rlly do love wet n wild and how affordable it is , but as soon as i put on my lashes would fall, so not for my small almond eye shape :/
slay
5 out of 5 stars
Thumbs up graphic, would recommend
sarah - 1 year ago, Verified purchaser
- Skin tone: Light
- Hair color: Black
- Eye color: Hazel
- Skin concern: Acne, Blackheads, Redness
- Skin type: Combination
this is honestly the best drugstore mascara ive ever tried. buy it now. and use coconut oil to get it off so you dont pull ur lashes out!!!
best buy
5 out of 5 stars
ambrosofi.jk - 1 year ago
originally posted on WetnWild
I bought it a few weeks ago and I fell in love with it, it leaves your eyelashes super pretty and curled all day, it doesn't smudge and it is sweat-proof.
Favorite Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Shae - 1 year ago, Verified purchaser
- Skin tone: Dark
- Skin type: Normal
- Eye color: Hazel
- Hair color: Auburn
My fave it beats out all the other mascara and has a great price
Too dry
1 out of 5 stars
SadGal - 1 year ago
originally posted on WetnWild
New formula is dry as a dessert. I can only get 2 uses out until it’s hard as a rock. It was my favorite until December (it’s now august) I keep buying it hoping it was a bad batch but seems like a new super dry formula