$4.49 when purchased online
Target Online store #3991
About this item
Highlights
- All-day, ultra-long lasting wear
- Lightweight, matte, and buildable medium-to-full coverage
- Nourishes with Licorice Root Extract, Shea Butter and Mango Seed Butter
- Blends seamlessly for perfect contouring and highlighting
- Cruelty-free
Description
MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply never crack the endless secrets of the Incognito code.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Light Tones
Cosmetic Coverage: Full
Product Form: Cream
Skin Tone: Fair
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing
Net weight: .18 fl oz (US)
TCIN: 80028882
UPC: 077802118943
Item Number (DPCI): 052-03-8764
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, isopentyldiol, glycerin, cetyl peg/ppg-10/1 dimethicone, trimethylsiloxysilicate, talc, cetyl ethylhexanoate, triethylhexanoin, pentylene glycol, peg-10 dimethicone, diisostearyl malate, magnesium sulfate, phenoxyethanol, disteardimonium hectorite, triethoxycaprylylsilane, aluminum hydroxide, fragrance/parfum, ethylhexylglycerin, disodium edta, niacinamide, butylene glycol, mangifera indica (mango) seed butter, butyrospermum parkii (shea) butter, tocopherol, vitis vinifera (grape) seed extract, resveratrol, alcohol, glycyrrhiza glabra (licorice) root extract, [+/- (may contain): titanium dioxide/ci 77891, iron oxides/ci 77491, ci 77492, ci 77499].
Shipping details
Estimated ship dimensions: 0.63 inches length x 0.63 inches width x 4.055 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This concealer is highly praised for its excellent coverage, blendability, and affordability. Guests appreciate its lightweight formula that doesn't crease or settle into fine lines. It is suitable for various skin types and tones, making it a versatile choice for everyday use. However, some guests experienced issues with creasing and patchiness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 787 reviews
easy to apply: 4.7 out of 5
easy to remove: 4.74 out of 5
long lasting: 4.22 out of 5
quality: 4.03 out of 5
value: 4.23 out of 5
76% would recommend
78 recommendations
Great formula, but not full coverage
3 out of 5 stars
kelsie1 - 12 days ago
originally posted on WetnWild
I have been using this brand a while I really like that they are the only one with my shade match I have the lightest shade. But I have cystic acne and really deep scaring. It doesn't cover it like a "full coverage" concealer should. I still see the redness of the acne and scaring. I use acne putty primer with green and it still doesn't cover my blemishes. I love the formula but this product is not true full coverage.
not full coverage
1 out of 5 stars
Thumbs down graphic, would not recommend
leia - 2 months ago, Verified purchaser
- Eye color: Blue
- Skin type: Oily
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Dark circles, Acne, Blackheads
this did not work at all. i used it and there a lil bit of coverage but it definitely isn’t full coverage. it also creases really bad especially under the eye even when used with powder it’s really bad. it also isn’t long lasting i’ve tried it will tons of different primers and setting spray and it doesn’t last. wouldnt recommend
Better than any high end concealer ive tried
4 out of 5 stars
Thumbs up graphic, would recommend
Yellowmug - 2 months ago, Verified purchaser
- Skin type: Combination, Dry
- Skin tone: Medium
I’ve tried so many concealers including high end and this is the only one that hydrates and stays on all day. My skin is complicated and my under eyes are usually in the dryer side so not just any concealer works for me. Apply to back of hand blend and apply with a small brush. Goes on seamlessly and lasts all day! Please bring us more shades!
Favorite concealer
5 out of 5 stars
Bell1616 - 3 months ago
originally posted on WetnWild
This is the only concealer that I’ve ever used that doesn’t flake and also lasts forever! I have super dry and pale skin and this concealer is a perfect shade match and doesn’t dry me out more
Good for price
4 out of 5 stars
Thumbs up graphic, would recommend
S - 3 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Eye color: Brown
Good for the price. Not great but good
Has a cancer causing ingredient
4 out of 5 stars
RamenEater3000 - 3 months ago
originally posted on WetnWild
I bought this a while ago and I did a test to ai to tell me what ingredients are good and what are bad but I seen talc was bad and cancer causing. I love this concealer to the death but remove talc please!
Best concealer
5 out of 5 stars
Thumbs up graphic, would recommend
C - 4 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Green
- Hair color: Blonde
- Skin concern: Uneven skin tone, Pores, Dark circles
- Skin tone: Medium
Love this concealer !!!!
favorite ever
5 out of 5 stars
fatimat80_3619 - 5 months ago
originally posted on influenster.com
AMAZING!!! favorite concealer ever. it has natural coverage but is very build able so it can be full coverage. it works great at covering up my red spots.
Best drugstore concealer!!
5 out of 5 stars
lindseyt138_446785 - 5 months ago
originally posted on influenster.com
Full coverage that’s easily blendable and doesn’t pill. It lasts a full 8 hour shift at work and easily covers my blemishes with a couple dots with no overpowering scent
Like it
4 out of 5 stars
Thumbs up graphic, would recommend
RetiredMN - 6 months ago, Verified purchaser
For a low-cost brand, this concealer works pretty well. I need color correcting underneath it as I have very purple under eyes. It works good to touch up around the face. I did need touch up later in the day.
Fantastic value
5 out of 5 stars
Thumbs up graphic, would recommend
mfisher767 - 6 months ago, Verified purchaser
- Skin concern: Puffiness, Pores, Redness, Cuticles, Dark circles, Cellulite, Aging
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
I like this better than my nyx or winky lux
Really good
5 out of 5 stars
mrzbratzdoll - 8 months ago
originally posted on influenster.com
This was fun and easy to use. Good coverage, not too cakey not too thin at all. Blends fairly easy. Of course you have to put some work in. Good concealer overall.
Definitely not the worst but definitely not the best
2 out of 5 stars
Thumbs down graphic, would not recommend
asiram - 9 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Acne
I like the coverage, but that’s about it. If you use concealer on your face like I do, or use it to cover blemishes, & you also sweat on your face, please rethink your choice. This lasted .4 seconds when I started sweating and then just came completely off when I tapped it with a tissue to get the sweat off like one does. I was actually shocked that it could do that, because I barely tapped the tissue to my face, but it looked like I rubbed the spot with a makeup remover wipe. I live in the south and also sweat on my face, so unfortunately this won’t work for me.
Blendability, Affordable
5 out of 5 stars
rosalinac6 - 9 months ago
originally posted on influenster.com
First time buying this concealer and I'm HOOKED! Affordable, easy to blend, and amazing coverage. Perfect for those on a budget like me! Creamy formula and unbeatable price point. Definitely a new staple in my makeup routine!
Too many pink undertones
2 out of 5 stars
Lacij08 - 9 months ago
originally posted on WetnWild
i really like this concealer it's lightweight, medium to full coverage and blends nice. the problem i had was being fair/light and warm. i tried this concealer when it came out in fair beige/fair and light beige all were really pink. Then i figured out i needed warm undertones(which they don't list anywhere) . i ordered light honey bc honey should be warm right? no it's also pink! i just got medium neutral and it's neutral but i don't understand why they don't have fair warm and light warm shades? i can get away with medium neutral which is way down the line and I'm usually the 2nd lightest shade in winter maybe the 4th in summer. this is my summer shade but could probably still use it in winter. so all the shades are lighter than they appear and they don't have the undertones listed so it's too much of a hassle to find the right undertone. And every shade I've gotten has been pink in the fair-light range. There are light skin tones who have golden undertones. fyi wet n wild. y'all really let me down on this one. If not for the pink shade range I would've given 5 stars smh.
Best Concealer ever!
5 out of 5 stars
Swissmiss - 9 months ago
originally posted on WetnWild
I have been using this concealer for a while now and I love it. It last all day and lays down smooth and doesn’t budge.
Better than highend, I've tried them all
5 out of 5 stars
Thumbs up graphic, would recommend
strawbetty - 10 months ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Dark circles, Pores, Sensitivity, Uneven skin tone
- Hair color: Black
- Eye color: Brown
I use this in Fair to highlight and Light Beige for undereyes. Its better than higher end or expensive concealers ive tried. It doesn't crease or settle and has high coverage without being heavy. Best concealer ever.
Settles in fine lines
3 out of 5 stars
Thumbs down graphic, would not recommend
Sabrinasmom - 10 months ago, Verified purchaser
Coverage was excellent, but I didn't realize how many fine lines I had until I put this on. Amplified every little crease. I was horrified!
A Hit!
4 out of 5 stars
Thumbs up graphic, would recommend
Beachbride322 - 10 months ago
- Skin concern: Aging, Redness, Uneven skin tone, Puffiness, Dullness, Sun damage
- Hair color: Blonde
- Skin type: Dry
- Skin tone: Light
- Eye color: Blue
Ok, Wow! I mean Wow! For the money it’s impressive! It has nice pigmentation and it covers! Will repurchase!
The BEST!
5 out of 5 stars
Thumbs up graphic, would recommend
Brrr - 10 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Redness, Dark circles, Cuticles, Pores, Sensitivity, Sun damage, Uneven skin tone, Cellulite
- Hair color: Brunette
- Eye color: Blue
Best concealer I've ever used. I'm 40 and needed a little help under my eyes. This goes on well on top aveeno, or the sunscreen up&up clear sticks for kids, too. It stays well. I blend it with a dry blender. Best ever. This is all I wear. It stays on even in 90°. I don't wear anything but this. I don't believe in full foundation faces. This is perfect for some freckles you don't like, and covers underage circles and redness well! As a 40 yr old woman this is hydrating. I hate matte makeup, so putting this on and through the day you can see it hydrates, so it does go a little dewy, but I love the dewy look. Matte looks unnatural and I love this concealer.