$4.49 when purchased online
About this item
Highlights
- Ultra-lightweight, moisturizing formula
- Helps minimize the appearance of pores
- Blends seamlessly and blurs imperfections
- Delivers buildable coverage and a long-lasting, hydrating glow
- Talc-free, Gluten-free, Cruelty-free, Vegan
Description
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas. Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Fair
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Texture Improvement, Skin Tone Improvement, Brightening
Net weight: .95 fl oz (US)
TCIN: 76726981
Item Number (DPCI): 052-03-7822
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, c12-15 alkyl benzoate, peg-10 dimethicone, o-cymen-5-ol, isopentyldiol, butylene glycol dicaprylate/dicaprate, glycerin, pentylene glycol, synthetic fluorphlogopite, dimethicone, magnesium sulfate, trimethylsiloxysilicate, phenoxyethanol, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, disteardimonium hectorite, sorbitan isostearate, vinyl dimethicone/methicone silsesquioxane crosspolymer, triethoxycaprylylsilane, dimethicone/vinyl dimethicone crosspolymer, tribehenin, c18-36 acid triglyceride, aluminum hydroxide, ethylhexylglycerin, disodium edta, [+/- (may contain/peut contenir): titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)].
Shipping details
Estimated ship dimensions: 1.31 inches length x 1.5 inches width x 3.65 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Wet n Wild Photo Focus Foundation is a favorite among guests for its impressive coverage and smooth application. Many appreciate its lightweight feel and buildable coverage, making it suitable for various skin types and occasions. The foundation offers a dewy finish that enhances natural beauty without feeling heavy. Its affordability and effective performance against redness and imperfections make it a go-to choice for everyday use, especially for those seeking a budget-friendly option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 280 reviews
quality: 4 out of 5
easy to apply: 4.71 out of 5
easy to remove: 4.87 out of 5
value: 4.35 out of 5
long lasting: 3.7 out of 5
70% would recommend
27 recommendations
Get Some
5 out of 5 stars
Sunchik - 1 month ago
originally posted on WetnWild
Very nice foundation for the mature woman! Beautiful coverage and a healthy glow, I love it and so cheap!
A very good foundation that I use every day making
5 out of 5 stars
sunnyt13_392006 - 2 months ago
originally posted on WetnWild
Has a very good coverage and a floral scent which I like. Has a good packaging and like the applicator. Leaves a dewy natural finish and the line has great shade ranges.
Amazing Foundation for years!
5 out of 5 stars
Eternity! - 4 months ago
originally posted on WetnWild
I’ve been using this same foundation for almost 7 years now! It lets me build the coverage from medium to full depending on how red my face is. It doesn’t cover freckles all that well, but does cover my redness/ acne which I am grateful. I’ve bought high end expensive foundations, but none compare to the photofocus! ❤️
Overall, it’s a reliable, affordable option for a natural look
5 out of 5 stars
- 6 months ago
originally posted on influenster.com
I’ve found Wet n Wild PhotoFocus Foundation to be a solid choice for everyday use. It offers a smooth, matte finish and good coverage without feeling heavy. The formula is designed to minimize flashback in photos, which is a nice bonus. It’s also budget-friendly, making it accessible for many.
Even better than expensive brands !!! Idk how!
5 out of 5 stars
Thumbs up graphic, would recommend
Hvo - 6 months ago
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Skin concern: Pores, Blackheads
In all honesty, this is my favorite foundation ever. I’ve purchased as expensive as Dior, makeup4ever, MAC, and there was always something that I didn’t like about those brands. Wet n wild foundation and their concealers dont cake or crease, the foundation is not heavy yet has amazing coverage. I love their products !!
Wet n wild foundation
4 out of 5 stars
Thumbs up graphic, would recommend
Miley - 7 months ago
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
I love it full coverage the only thing is the smell and it felt a bit greasy applying but after powder it feels fine
Good Stuff!
5 out of 5 stars
- 8 months ago
originally posted on WetnWild
Just like the expensive brands without the high priced tag! Love it! Stays the same color and does not dry out skin all day. Mixes well with moisturizers too. No pilling.
This is it!
5 out of 5 stars
jojo11 - 9 months ago
originally posted on WetnWild
I'm 63 and hate most foundations because they look fake and cakey and settle into lines..., so I had only been wearing L'Oreal Glowtion. While it was great for a while, I really needed more coverage..., without losing the dewy factor. I stumbled upon this very inexpensive foundation and have been transformed! I even put a bit of Glowtion on top of it and I look SO much better. PLEASE dont stop making this foundation! It is better than any high end expensive foundation out there....no joke! The price makes this a definite "try" for everyone.
Love this!
5 out of 5 stars
Csimpson - 10 months ago, Verified purchaser
- Skin concern: Uneven skin tone
- Skin type: Combination
- Eye color: Blue
- Hair color: Blonde
- Skin tone: Light
I love this wet and wild foundation and have repurchased many times. It goes on smooth and never cakes up.
Love this foundation
5 out of 5 stars
AnKr - 10 months ago
originally posted on WetnWild
I love this foundation. It has a light application, that I'd say is in between full coverage and light coverage. The color matches my skintone well and the dewy effect is just right!
AMAZING!!!
5 out of 5 stars
Jink - 1 year ago
originally posted on WetnWild
If I could give this 20 stars I would! I am 60 years old, and was looking for an affordable foundation that would work well with my aging skin. I was using a high-end foundation for so many years. This foundation goes on like silk! It covers my age spots, absolutely does not settle into any of my fine lines and wrinkles, doubles as a concealer and wears absolutely phenomenally! The best part is the price point. I will never go back to my other foundation ever! Here’s the secret ladies…figure out what your undertone is to your skin, whether it be more yellow, pink, or neutral. Get a a too light of a shade and get a darker shade. Mix the two based on what your skin tone is at the time. For instance, in the summer, you may be a bit darker, so use more of the darker shade. I find this mixing allows me to have a perfectly matched foundation shade, no matter what time of the year! I ultimately settled for soft ivory and cream beige in the dewey finish. Sooooo happy for this amazing find!
Great coverage
4 out of 5 stars
Maria88 - 1 year ago
originally posted on WetnWild
I bought this foundation a month ago and it delivered beautifully results so far. I’m surprised the foundation performs just as good as the high end ones.
I love this foundation
5 out of 5 stars
annas898 - 1 year ago
originally posted on influenster.com
This is a very cool foundation. I am buying it for the third time, it masks my face very well. For those with dry skin, I do not recommend buying a matte shade, it is better to take a gloss. Bought at a very good price.
Works great but overwhelming scent
3 out of 5 stars
jessical657 - 1 year ago
originally posted on influenster.com
Wow! I was really surprised at how well this product performs. The coverage is amazing. The formula is very watery but a little goes a long way. The price!!! It’s only about 5 dollars! The applicator is a flat plastic type foot. The main complaint I have about this product is the scent. The scent is so strong and almost smells like paint. I haven’t repurchased lately bc of the overwhelming scent.
Great coverage
5 out of 5 stars
angelesp21 - 1 year ago
originally posted on influenster.com
Great coverage especially the matte version it has a scent not too strong though. I feel that for the price the package feels high end. It has a variety of shades but nor as inclusive in my opinion.
Oxidizes to an orange shade.
2 out of 5 stars
reneec96 - 1 year ago
originally posted on influenster.com
I was influenced to buy this wet and wild photo. Focus Dewy foundation in the color buff bisque. A lot of the influencer makeup channels that I watch recommend this foundation highly. I purchased the best color in store that I could to my skin tone. My biggest problem with this is that it looks like my shade in the bottle, and when I first apply it but it oxidizes worse than any other foundation that I've ever tried. I turn orange. I purchased the same foundation in other shades, and it always oxidizes on me. So I never know what kind of shade I'm going to get, but it oxidizes to an orange shade, and I'm a cool light undertone. So I can't really complain about the longevity or the Dewey finish because I can't get over the oxidation to even look past my orange skin. But on a good note, this foundation is very affordable, and many people can try it without breaking the bank. Just know that what you see in the bottle is not what you're going to get on your face.
Smooth and Good Coverage
5 out of 5 stars
- 1 year ago
originally posted on influenster.com
I really like this foundation. Since I have olive-toned skin, I haven’t found a shade that quite matches my undertone, but I sometimes use this foundation in winter and mix a lighter and darker shade. I don’t usually wear foundation, but sometimes I will use this as a light/medium coverage concealer or will mix it with moisturizer to make a tinted moisturizer. This product makes my skin look more even and there is a lot of product for the price. It does have a faint soap smell, but I don’t really mind. Overall, I think this product is worth a try if you can find a good enough shade.
Feels and looks incredible!
5 out of 5 stars
robyn85 - 1 year ago
originally posted on WetnWild
The coloring of foundation is beautifully rendered. The warm tone designation for the foundation is right on point. The texture and dewy feel are incredible. I bought foundation after much searching and concluded this looked the best. Makes my day bright. I feel like a million bucks thanks to wet n’ wild beauty inc.!
Affordable and has great coverage!
5 out of 5 stars
amberf293 - 1 year ago
originally posted on influenster.com
Absolutely love this line of products entirely!! Has an amazing coverage and finish. The products work best together. The packaging is also amazing!
It's actually rose ivory
3 out of 5 stars
elleng57 - 1 year ago
originally posted on influenster.com
I liked how it actually dry pretty fast and so basically I just put on a layer and then it stays there for long. And I don't quite worry about for at least half a day. It works pretty well with other concealers and powder. I dislike its taste, kinda too industrial scented. It's very fluid and so a good brush can apply really quickly.