$4.49 when purchased online
Target Online store #3991
About this item
Highlights
- Long-lasting eyeliner stays in place
- Liquid eyeliner with felt tip lets you create a variety of looks
- Easily glides on for a smooth finish
- Cruelty Free
Description
Keep your eyes lined and defined, whether you're going for a subtle everyday look or getting ready for a bold night out, with Wet n Wild Proline Felt Tip Eyeliner. This felt tip liquid eyeliner smoothly glides on and lets you create anything from a thin line to a wing tip. This long-lasting eyeliner stays put, leaving you with a photo-ready look all day long.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Palette: Dark Tones
Product Form: Pencil
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining
Net weight: .02 Ounces
Features: Glide-On Application
TCIN: 51265167
UPC: 077802587626
Item Number (DPCI): 052-03-0806
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, styrene/acrylates/ammonium methacrylate copolymer, butylene glycol, glycerin, citric acid, sorbitol, ammonium acrylates copolymer, pvp, ceteareth-25, sodium carbonate, coco-glucoside, sodium polymethacrylate, phenoxyethanol, disodium edta, ethylhexylglycerin, [+/- (may contain/peut contenir): black 2/ci 77266, iron oxides/ci 77491, ci 77492]. [2005-2]
Shipping details
Estimated ship dimensions: 1.06 inches length x 0.83 inches width x 4.41 inches height
Estimated ship weight: 0.026 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This eyeliner offers a blend of affordability and ease of use, making it a popular choice among guests. Many appreciate its fine tip for precise application, vibrant pigmentation, and smooth glide. However, some guests have experienced issues with the cap design leading to drying out and inconsistent performance. Overall, it serves as a reliable option for both beginners and experienced users looking for a budget-friendly eyeliner that delivers decent results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 771 reviews
easy to apply: 2.89 out of 5
easy to remove: 3.8 out of 5
long lasting: 2.56 out of 5
quality: 2.38 out of 5
value: 2.44 out of 5
30% would recommend
40 recommendations
I got a bad one or don't know how to use?
1 out of 5 stars
Burgerbob - 9 months ago
originally posted on WetnWild
I just bought this and was excited to put it on, its dry?? I tried wiping my hand with it to try and get product in the tip but the tip doesn't have anything, and it just oozes out at the base, "soft" my butt my eyelid is sore now from trying to apply this, it was a faded brown, I finally rubbed off what little I was able to apply because it wouldn't apply. I'm trying again, but otherwise going back to return it.
0 stars
1 out of 5 stars
Thumbs down graphic, would not recommend
chinaaddison - 9 months ago, Verified purchaser
- Eye color: Green
- Skin tone: Light
- Skin type: Combination, Oily
- Skin concern: Blackheads, Pores, Dullness, Aging, Acne
- Hair color: Brunette
I love wet and wild products but this is a miss. Ran dry after one use and wasn’t opaque or easy to work with at all.
Faulty lid
3 out of 5 stars
Baby Bongo - 1 year ago
originally posted on WetnWild
Loved the liner until 3 weeks in the cap became possessed. It wont stay on. Therefore dried out. Pops off with high speed like a Jack in the Box. Until the packaging is fixed, I will not be buying this again.
Dry and unusable
1 out of 5 stars
Thumbs down graphic, would not recommend
Mila - 1 year ago, Verified purchaser
- Skin tone: Medium
- Skin type: Dry
Way too dry. Just utterly unusable, which is so sad since usually their products are great. I tried flipping the nib and everything, but to no avail. Came off in 13 seconds without rubbing, too, just fully melted away.
Dry
1 out of 5 stars
Thumbs down graphic, would not recommend
Harper - 1 year ago
- Hair color: Blonde
- Skin type: Combination
- Eye color: Brown
- Skin tone: Light
- Skin concern: Blackheads, Pores, Acne, Redness
Dry garbage. Would not recommend it
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Klanou - 1 year ago
- Skin tone: Light
- Eye color: Blue
- Skin type: Normal
WNW I love you but this was dried out and didn’t work.
Dry, useless
1 out of 5 stars
Thumbs down graphic, would not recommend
Liner - 1 year ago, Verified purchaser
Dries out after doing 1 eye. Would never buy again
Fantastic Product
5 out of 5 stars
ChristineL - 1 year ago
originally posted on WetnWild
This product works perfectly. Based on failed experiences with other brands maybe I should tell you what it DOESN'T do. It doesn't dry up as you are drawing the line. As the applicator end keeps its shape you don't end up with occasional "oops" blobs. It doesn't smear. It doesn't disappear in spots by the end of the day. You actually have complete control over the line. (And here all along I thought it was me!)
Dry upon purchase
1 out of 5 stars
Thumbs down graphic, would not recommend
Ash - 2 years ago
“Marker” was dry upon purchase. It does not work. Going straight into the trash… if I pressed really hard I was able to get some awful pigment…
Not worth it
1 out of 5 stars
Thumbs down graphic, would not recommend
agroff13 - 2 years ago, Verified purchaser
- Skin type: Dry
- Eye color: Blue
- Skin concern: Sensitivity, Dark circles, Redness, Uneven skin tone
- Skin tone: Light
- Hair color: Blonde
Honestly not sure why this went viral or has great reviews… not pigmented and does not come out easily. Acts as if it’s dried out even when it’s not.
Worthless
1 out of 5 stars
Thumbs down graphic, would not recommend
Tanya - 2 years ago, Verified purchaser
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
On my first use - no liquid or much of anything coming out of the tip.
Dont waste money
1 out of 5 stars
Thumbs down graphic, would not recommend
Whitney L - 2 years ago, Verified purchaser
- Eye color: Blue
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
Dried up completely when opened.
Pretty brown liner
5 out of 5 stars
darling9 - 2 years ago
originally posted on WetnWild
Super happy with the wings I'm able to make. The dark brown is soft and natural, and the tip is precise. I'd recommend this to all skill-levels, but it's a great tool for those just starting out with eyeliner!
Simple!
5 out of 5 stars
Thumbs up graphic, would recommend
Keepitnice - 2 years ago, Verified purchaser
- Skin tone: Light
- Eye color: Green
- Skin concern: Aging
- Skin type: Combination
- Hair color: Blonde
Easy to use. You can draw thin or thick!
Save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Morgans21 - 2 years ago
- Skin type: Normal, Dry
- Skin tone: Light
- Skin concern: Dark circles, Dullness, Uneven skin tone
- Hair color: Brunette
Absolutely terrible.. I was looking for a cheaper alternative to the one I usually get and this one was bone dry the second I opened it. I can hardly get any color to come out at all. Save your money and go with something better quality.
Not for hooded eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
anonymouse - 2 years ago, Verified purchaser
Don't waste your money on this if you have hooded eyelids - the product smudges and will stick your eyelid to the skin underneath your eyebrows. Very uncomfortable, and will immediately smudge!
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Master eyeline applier - 2 years ago
- Eye color: Blue
- Skin concern: Dullness
- Skin type: Normal
- Skin tone: Light
- Hair color: Blonde
Worst eyeliner of the year award goes to this. Couldn’t apply it not even enough ink. When I needed it It didn’t work. Tried every technique in the book. Crap 👴🏻
Defective cap
1 out of 5 stars
IndK - 3 years ago
originally posted on WetnWild
Bought this just over a month ago and after two to three uses, the cap just kept popping off on its own and was impossible to keep it closed. Ended up having to throw it away because it dried up.
Spring in cap rendered it useless
1 out of 5 stars
ErinRenee - 3 years ago
originally posted on WetnWild
Seriously, don't buy this. It's a great eyeliner, but despite all the reviews saying the same thing, they still haven't redesigned the product. There's a spring in the cap that launches it off, and never closes again. I had to smash the cap because I wanted to know why it wouldn't close. It's an awful design & waste of money.
Dont buy it
1 out of 5 stars
Thumbs down graphic, would not recommend
Bbygrl - 3 years ago, Verified purchaser
The tip is very hard and doesnt give enough color. It was fine by me bc Idont like my eyeliner to be too dark but eventually it gives you less and less pigment. Then at around 2-3 weeks the cap breaks and it wont stay on so the pen dries up by the next day. Useless.