$2.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Scented
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Removes Grease, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 14.7 fl oz (US)
TCIN: 84230940
UPC: 030772002063
Item Number (DPCI): 003-06-6028
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat. c10-16 alkyldimethylamine oxide colorants fragrances methylisothiazolinone pei-14 peg-24/ppg-16 copolymer phenoxyethanol ppg-26 sodium chloride sodium laureth sulfate sodium lauryl sulfate water
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.11 inches length x 2.78 inches width x 7.83 inches height
Estimated ship weight: 1.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 4287 reviews
61% would recommend
277 recommendations
Great Bottle
5 out of 5 stars
Thumbs up graphic, would recommend
JamiLM - 6 days ago, Verified purchaser
This style bottle seems to last longer than the traditional bottle.
Weird new smell!
2 out of 5 stars
Fred30 - 12 days ago
originally posted on dawn-dish.com
I love the squeeze bottle, hate the smell. Being very sensitive to the scents of most cleaners, which trigger headaches, Dawn was one of the few products that didn't bother me. And now it does! I've been using the free and clear kind now which is fine. But I don't understand why such an excellent product needed changing.
1 reply from Customer Care team - 11 days ago
Thank you for your review, Fred. We're glad to know you enjoy the EZ-Style bottle, but sad that you're not able to use Dawn Ultra Original with the new Clean scent safely. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we're glad you stopped using that bottle. You mentioned that you're happy with Dawn Free & Clear, and we hope that version is all good for you. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Smells horrible
1 out of 5 stars
RayRay555 - 12 days ago
originally posted on dawn-dish.com
I just bought some Dawn EZ Squeeze, Green Apple dish soap. It smells nothing like green apples. It stinks like chemicals.
1 reply from Customer Care team - 10 days ago
Thanks for giving Dawn EZ Squeeze with Apple Blossom scent a try, Ray. We're very sorry that the fragrance didn't work out for you. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so know your comments on this purchase will be shared with the rest of our team. We'd be happy to help you with your next purchase, and hope you'll give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.
Why clean scent?
1 out of 5 stars
Cleaner - 13 days ago
originally posted on dawn-dish.com
Why would you add so much scent now? You had a working formula and people buy this because of how it cleans and they don't want the smell... If people want the smell there are lots and lots of other products they can buy. The whole thing smells of some kind of marketing idea... I hope you realize that was a disaster. Bring back the original and test run it against the new clean scent.
1 reply from Customer Care team - 10 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. While we did work with a team of Dawn consumers when choosing a new fragrance, in hopes all would like it, we do understand scent preference is unique, and hearing from you will definitely help improve future production. We're sorry to hear you are not a fan of the new scent. Because we do not have plans to return to the previous scent, we hope you'll give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
LOVE the new scent
5 out of 5 stars
E Money - 14 days ago
originally posted on dawn-dish.com
So surprised by all the negative comments. I can't get enough of the new scent! It is fantastic.
New Scent is Horrific
1 out of 5 stars
Annie92 - 15 days ago
originally posted on dawn-dish.com
The new scent smells so bad, I'm going to have to donate or throw out the bottle. It reminds me of the smell of nursing homes ... like a stomach churning floral scent used to mask something awful. It's disgusting.
1 reply from Customer Care team - 11 days ago
We thank you for sharing your feedback on your recently purchased bottle of Dawn. We understand that scent preference can be very personal, and are sorry to hear you are not a fan of this bottle's fragrance. Know that we'll be sharing your review with our R&D Team, and they'll discuss it in future product development meetings. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New Scent needs to GO! YUCK!
1 out of 5 stars
Scarlet76 - 16 days ago
originally posted on dawn-dish.com
The New Scent needs to go! I want to know who was in the focus group that picked this - it is HORRIBLE. Please go back to the ORIGINAL scent.
1 reply from Customer Care team - 14 days ago
We appreciate you taking the time to share your feedback with us, Scarlet, and we're sorry to hear that you're unhappy with the scent of your Dawn Ultra. We do extensive research and testing when we design our products to make sure we're creating scents that meet the needs/preferences of our consumers, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Go back to the old formula
2 out of 5 stars
Jamesr - 18 days ago
originally posted on dawn-dish.com
The new formula does not create the same amount of suds as the old formula and the suds that are created dissipate after a few minutes.
1 reply from Customer Care team - 15 days ago
We appreciate you taking the time to share your feedback with us, James! Our products go through many quality tests to make sure they get your dishes clean effectively every time when used as directed, so we're sorry to hear that your Dawn Ultra didn't work as well as you were expecting, and we're glad you brought this to our attention. It may be helpful to know that using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. In this case, use more dishwashing liquid. Additionally, you need to use more liquid if you have hard water, due to hard water containing a lot of dissolved minerals. To increase the amount of suds, we recommend adding the dishwashing liquid to the sink before adding water, and also be sure to use water that is 105°F to 115°F (40.56°C to 46.11°C). Your satisfaction is important to us, and we'd love to learn more about your experience, so that we can provide some tips on how to get the best results from your Dawn and assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Toilet bowl freshness
1 out of 5 stars
Unknown - 18 days ago
originally posted on dawn-dish.com
I have just now came acrossed this" new "scent. It smells like a bad overwhelming floral scent much like they use on toilets. The scent lingers in the skin and ever surface you put it on.
1 reply from Customer Care team - 15 days ago
We appreciate you taking the time to share your feedback with us. We do extensive research and testing when we design our products to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and please know that we value your input greatly. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Very Disappointed
1 out of 5 stars
arcg14 - 18 days ago
originally posted on dawn-dish.com
I Cannot Believe the SMELL!! Make the Label Bigger.. Especially when Ruining a great product
1 reply from Customer Care team - 17 days ago
We appreciate you taking the time to share your thoughts with us, and we're sorry to hear that you're disappointed with the scent of your Dawn Ultra. When we design our products, we do extensive research and product testing to ensure that we're creating scents that our consumers will love, so please know that we value your feedback greatly, and we'll be sure to share this with the rest of our Team. Consumer comments are vital in helping us improve our products and in guiding the Dawn Team as they continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original is unable to meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Your satisfaction means a lot to us, and we'd love to hear more about your experience to be able to assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Noxious smell
1 out of 5 stars
Julia_X - 19 days ago
originally posted on dawn-dish.com
Joining the fray. I recently finished the last of a previous (apparently original scent) Dawn and picked up a new bottle. I smelled it while washing my first set of dishes and thought "is this actually the right smell?". I finished washing the dishes and left the kitchen, returned later to get something and was aware that I smelled a sickly sweet unpleasant smell in the whole kitchen.... and went to smell the bottle - sure enough, it was the new Dawn. Why, oh why. It's most definitely some artificially created chemical with incredible staying power and pungency that Dawn chemists thought would be an improvement, but there is no fooling the nose - it's UNNATURAL. The original Dawn actually smelled clean and simple and natural, now it smells like it was modified out of petrochemicals in a lab process. This is not a matter of personal taste, this is genuinely a noxious lab-created scent not found in nature. I always get blue Dawn because I think of it as the gold-standard that they use to clean oil spills off ducks and marine life - but I feel like this scent is going to ruin that because it will probably interfere with nature at a hormonal level not to mention whatever functions marine life needs based on scents. I see that there is an unscented version but would like the actual original scent to return. If it ain't broke don't fix it.
1 reply from Customer Care team - 18 days ago
We appreciate you taking the time to share your feedback with us, Julia. Our products go through many quality checks to make sure they reach you in perfect condition, and we do extensive research/testing to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and please know that we value your input greatly. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Terrible knew scent. Won't buy it.
1 out of 5 stars
Sandycat - 21 days ago
originally posted on dawn-dish.com
Clean Scent Is nasty. The original Dawn scent was the cleanest best smelling dish soap around. That is why I chose it over Palmolive. Back to Palmolive now as I csnt stand the new scent and threw all 5 bottles I ordered away. Even my friends wouldn't take it because of the nasty smell.
1 reply from Customer Care team - 18 days ago
Your loyalty means a lot to us, Sandy, and we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
It gets nasty!
2 out of 5 stars
glow_with_cindy_1114 - 21 days ago
originally posted on influenster.com

I thought I would love this because it is always ready to go. There is no lid to idem and close, and you don't have to wait for the soap to get to the opening. I did love it until I saw that there was muck around the cap. It was really nasty. There was never a chance for it to dry. Even when I cleaned it and started keeping it in an area where there was good airflow, it didn't help much. I've gone back to the classic bottle, and I won't be purchasing it again.
Use the blue
5 out of 5 stars
sarahm1681_8103 - 22 days ago
originally posted on influenster.com

I love the scent and effectiveness of this soap. It’s a great value for the money and works every time. My dishes always come out looking spotless and clean. Highly recommend.
I do not want sent in my dish soap
1 out of 5 stars
Ryan1 - 23 days ago
originally posted on dawn-dish.com
I was tricked into buying your new scent Blue Dawn dish soap. I will never buy it again. Sadly. That's all we used to use in our household was Blue Dawn dish soap for everything. We do not use Blue Dawn to soap in our household because of the scent. Just like everybody else, remove the scent and go back to the old formula.
1 reply from Customer Care team - 21 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Great dish soap!
5 out of 5 stars
wendyt109_8011 - 25 days ago
originally posted on influenster.com

I love this dish soap! It is Super convenient to use, no opening the top, just squeeze and you are set. The soap smells great, suds like no other and really cleans. It only takes a small amount of soap to do an entire sink full. My hands don’t dry out and it lasts forever. Great value what you get!
Overpowering scent
1 out of 5 stars
Fffffft - 26 days ago
originally posted on dawn-dish.com
Please please please return to the original scent. The new fresh scent is far from fresh and so overpowering. I actually really looked forward to the original scent. Based on similar reviews I recommend you dump the fresh scent and return us to normalcy. There is enough change in the world.
1 reply from Customer Care team - 24 days ago
Thank you so much for your review. Our goal is for you to enjoy doing your dishes, so we're sorry that you find this scent too strong. Scent perceptions will vary from person to person though, so your feedback is important to us, and we'd like to connect about this and help. We can be reached at (800) 725-3296.
1 reply from Customer Care team - 24 days ago
Thank you so much for your review. Our goal is for you to enjoy doing your dishes, so we're sorry that you find this scent too strong. Scent perceptions will vary from person to person though, so your feedback is important to us, and we'd like to connect about this and help. We can be reached at (800) 725-3296.
Stink, stank, stunk!!!
1 out of 5 stars
Palmolive4me - 30 days ago
originally posted on dawn-dish.com
Have you noticed that the only positive reviews are coming from "Influenster"? Every other single review for people that actually spent their hard earned money buying this garbage has been honest in saying that it smells putrid. I haven't used Dawn dish soap in close to a year since the original scent went away.
1 reply from Customer Care team - 29 days ago
We appreciate you taking the time to share your thoughts with us, and we're sorry to hear that you're disappointed with the scent of your Dawn Ultra. When we design our products, we do extensive research and product testing to ensure that we're creating scents that our consumers will love, so please know that we value your feedback greatly, and we'll be sure to share this with the rest of our Team. Consumer comments are vital in helping us improve our products and in guiding the Dawn Team as they continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Your satisfaction means a lot to us, and we'd love to hear more about your experience to be able to assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Don’t like the new scent
1 out of 5 stars
Dawn new scent - 1 month ago
originally posted on dawn-dish.com
I do not like the new scent. I grew up on Dawn and remember the original scent. This new scent it’s not the same, it smell funny. Don’t think I will be buying Dawn anymore.
1 reply from Customer Care team - 28 days ago
We're sorry to hear that you're unhappy with the scent of your Dawn Ultra! We do extensive research and testing when we create our products to make sure they meet the needs/preferences of our consumers, and provide an effective clean every time when used as directed, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Disgusting new smell
1 out of 5 stars
Katlee - 1 month ago
originally posted on dawn-dish.com
I have used Dawn for years but cannot handle the new scent. I tried but the smell is so bad I cannot do it.
1 reply from Customer Care team - 1 month ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.