$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Feria Is Multi-Faceted Permanent Honey Brown Hair Color: Known for shimmering color and edgy colors, Feria permanent honey brown hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 25 Minutes
TCIN: 92450818
UPC: 071249692158
Item Number (DPCI): 063-01-6866
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
- - - - - -- - - - - - - - - - - phosphoric acid, tetrasodium etidronate, tetrasodium aqua / water / eau, hydrogen peroxide, cetearyl alcohol, 6-hydroxyindole, p-aminophenol, m-aminophenol glycol, hexylene glycol, poloxamer 338, oleyl alcohol shimmering conditioning developer crème 1190015: edta, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, lauryl ether, deceth-3, propylene glycol, ammonium hydroxide, laureth-5 carboxylic acid, ethanolamine, dipropylene shimmering conditioning colour gel 1295079 e: aqua/ pyrophosphate, sodium salicylate. f.i.l # d209747/8 trideceth-2 carboxamide mea, ceteareth-25, glycerin, sodium metabisulfite. f.i.l # 170044660/1 hydroxybenzomorpholine, p-phenylenediamine, citric acid, parfum / fragrance, ammonium thiolactate, erythorbic acid, water / eau, alcohol denat ., peg-4 rapeseedamide, glyceryl, aromatic shimmer serum 1183532: helianthus annuus seed oil/ sunflower seed oil, parfum / fragrance, cocos nucifera oil/ coconut oil, poly(linseed oil). f.ll # t177462/2 bonding care complex conditioner 1260524: aqua / water / eau, cetearyl alcohol, glycerin, behentrimonium chloride, dimethicone, bis-cetearyl - amodimethicone, cetyl esters, citric acid, isopropyl alcohol, dicetyldimonium chloride, parfum / fragrance, sodium citrate, phenoxyethanol, candelilla cera / candelilla wax / cire de candelilla, isopropyl myristate, hydroxypropyl guar, coco-betaine, amodimethicone, cetrimonium chloride, dilauryl thiodipropionate, trideceth-10, sodium chloride, peg-100 stearate, steareth-6, trideceth-3, acetic acid, trisodium hedta. f.i.l # t291377/1
Allergens & Warnings:
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., Not recommended on predominantly gray or heavily highlighted hair. Results will vary depending on condition and colour of hair., USAGE ADVISORY-SAFETY WARNINGS may be increased. . IF YOU HAVE A TATTOO, the risks of allergic reaction TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. - You have a sensitive, itchy or damaged scalp. EACH USE OF THIS PRODUCT (see insert). REMEMBER - You have already had a reaction to a haircolor product. · DO NOT USE IF: · PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE REACTION WHICH, IN CERTAIN RARE CASES, CAN THESE PRECAUTIONS: BE SEVERE. THEREFORE, YOU MUST FOLLOW IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC -, · Avoid contact of this product with eyes and skin. · If product gets into eyes, rinse immediately. · Wear gloves provided in kit. · Thoroughly rinse hair after application. · Do not use over compound henna or progressive color. · Wait at least 14 days after bleaching, relaxing or perming before coloring. · Keep product out of the reach of children. Do not apply on children.Shipping details
Estimated ship dimensions: 2.75 inches length x 3.5 inches width x 6.5 inches height
Estimated ship weight: 0.589 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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3.6 out of 5 stars with 5194 reviews
effectiveness: 2.93 out of 5
quality: 3.07 out of 5
value: 2.88 out of 5
47% would recommend
530 recommendations
Don't Ruin Your Color
1 out of 5 stars
Thumbs down graphic, would not recommend
Katie - 1 day ago, Verified purchaser
NOT true to color. This created COPPER roots on my brown hair. Will NEVER buy again!! Do not purchase.
Love this product
5 out of 5 stars
Thumbs up graphic, would recommend
Karen - 2 days ago, Verified purchaser
Works as described. Color is true to description
Bright brown
5 out of 5 stars
angelitar2_8106 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application process was so easy it came with everything that is needed to make it easy. The packing was very good. The scent was not strong which I love that. The color accuracy is very great. There’s a lot of shade range to choose from. The color is very bright and is a good brown color and makes it stand out
5/5
5 out of 5 stars
oksanal4_71 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve tried a lot of at-home hair dyes over the years, and L’Oréal truly stands out as the best! The color is vibrant, long-lasting, and exactly what I expected based on the box. It covered my grays completely and left my hair feeling soft and healthy—no dryness or damage like I’ve experienced with other brands. The formula doesn’t have a harsh smell, and the conditioner it comes with is amazing. Easy to apply, mess-free, and salon-quality results at home. Highly recommend!
Shimmery with light color
3 out of 5 stars
silvial35_3644 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was very easy to apply and the instructions were easy. The packaging was also pretty good and made things easy. However, the dye isn't as potent as my mom would have liked. It does give the shimmer described, but her gray hairs staged pretty gray. I would like to see how the other colors do as the scent wasn't as overwhelming as other box dyes.
Honey Brown Dye Loreal
5 out of 5 stars
anag1001_3473 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This hair dye is amazing. The instructions were clear and it worked amazing. The color really showed up on my hair. I would definitely recommend as it didn't damage my hair.
Choc cherry 🍒is life
4 out of 5 stars
Thumbs up graphic, would recommend
Feria 36 Chocolate Cherry - 30 days ago
I usually go to Sally's but I haven't used box dye in ages so I was like wth might as well try, it is hair so worse case I can re dye it, my bf picked the color out and I love it, the roots came out more pinky red but I am sure it wil fade, and the bottom is a choc cherry just as described, for a box dye not bad! I may use it again
Not happy with the results
1 out of 5 stars
Mari - 1 month ago
originally posted on lorealparisusa.com
I bought this hair color it’s been the worse experience ever! It didn’t cover any of my grays the color on the box was nothing like the results I was expecting. I will never buy this brand anymore I have used it many times and this time I was satisfied.
Wrong item delivered
1 out of 5 stars
Tonya B - 1 month ago
I NEVER RECEIVED MY ORDER the pic below IS NOT LOREAL HAIR DYE
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there Tony B! We are sorry to hear that your most recent online purchase of the Féria Multi - Faceted Shimmering Permanent Hair Color, in the shade Smokey Silver, did not arrive. We know this can be frustrating and we will share this feedback with our distribution partners. We suggest reaching out to your local Target with your order information. If you need further assistance, please call us at 1-800-322-2036 M-F 9am-5:30pm ET.
L'Oréal feria Honey brown
5 out of 5 stars
erlindar2_2000 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really liked this color, the difficult thing was that I had to adjust the amount of product to the amount of my hair, but it has good pigmentation. Thanks, Influenster, for sending me this product for free.
Simple to use
5 out of 5 stars
fabiiulous_910 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] L’Oreal make some of the best hair dye I loved using this. The color came out so pretty my hair felt so healthy afterward I love that it was only three solutions to mix together. It was super easy to apply and the color was true to what was on the box.
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Lor - 1 month ago, Verified purchaser
Absolutely awful experience with this hair dye kit. The dye smelled terrible, also Irritated my scalp which usually doesn't happen to me with hair dye. Color was nothing like the picture which isn't so bad since I have previously dyed hair so I knew it wouldn't be close. The conditioner in this kit smelled good but didn't completely rinse off my hair causing it to leave a sticky weird residue. Hair felt damaged after as well. Wouldn't recommend
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there Lor! We are sorry to hear about the experience you had with the Feria Permanent Hair Color . We would like to speak with you directly about it. Please give us a call at 1-800-856-7325 m-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
definitely buying again
5 out of 5 stars
thelifeofmonicaa_6329 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] this was my first time trying to go lighter with a box dye and i was so amazed by the results. my hair didn’t feel dry, it smelled like hair dye but it didn’t wash out. the packaging was amazing and super clear on instructions, made the process so easy.
Color 36 Deep Burgundy Brown
1 out of 5 stars
Thumbs down graphic, would not recommend
R - 1 month ago, Verified purchaser
This color turned my hair into a brighter red color, not at all the nice burgundy that was portrayed on the box. Also damaged my hair. Do not buy.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color, in the shade 36 . We are sad to hear that you did not get the results you expected. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-800-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you
ORANGE HAIR
1 out of 5 stars
Thumbs down graphic, would not recommend
sleepingbeauty - 2 months ago, Verified purchaser
NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO O O O O MADE MY HAIR ORANGE!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are so sorry to hear about your experience with our Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Works great for coverage or just fresh new look
5 out of 5 stars
amandae123_8458 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This color is a perfect balance to cover grays and roots, yet does not make my hair look washed out or way too dark! It’s easy to apply, has plenty of shade options, and as long as you aren’t sensitive to the smell of strong chemicals the smell doesn’t bother me. I make sure I am in well ventilated area and have some air flow going if inside. Definitely can be a mess if spilled or dropped so HIGHLY recommend wearing old clothes and making sure you cover floors or counters if accident prone!
Love it
5 out of 5 stars
therea07_4614 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this L’Oreal Perez multifaceted shimmering color three times highlight it has bold, prisma shimmering color bonding care, complex, conditioner, shimmering conditioning, color gel never dull, beautiful stunning color easy to use truly truly love it
Beautiful box hair dye 😍
5 out of 5 stars
tandras1_7042 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Gorgeous hair dye color! I haven't had the chance to use it (I'm going to dye my mom's hair because she has brownish hair already) but it is so pretty I've been thinking about actually using it on mine but my hair is bright blonde with super dark brown roots so I'm not sure how it would turn out. I love the packaging of this, all in one box, and easy to use. I love that it comes with a deep moisturizing conditioner so your hair doesn't feel damaged after dying it. 10/10 recommend!
Good product
5 out of 5 stars
fatiimaag_7022 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I think this hair dye works really well. I dyed it on my daughter and noticed that the color came out nice and bright. She loved the result. It didn't have a bad smell, on the contrary, it smelled nice.
Lovely color.
4 out of 5 stars
gabbypbc0b_7188 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It's not my 1st time using a loreal hair color. I love them because they don't make your hair dry after applying the product. The smell it's also not bad and you get a pretty similar shade after applying it. I recommend their products for any hair types.