Sponsored
L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color
$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Hair Color for Gray Hair Coverage: L’Oréal Paris Excellence Universal Nudes offers 100% gray coverage and all the intensity of a permanent hair color in a formula without ammonia, parabens, phthalates and mineral oil; Gentle on scalp and hair
- Enhance Your Copper Hair Color with Universal Natural Reflect: The natural reflect in Excellence Universal Nudes Hair Dye is a blend of dyes to enhance warm & cool tones; Enriched with Pro-Keratin Complex and caring agents to protect hair as it colors
- Triple Care Color Routine: Excellence Universal Nudes permanent hair dye offers an ammonia-free Triple Care Color routine; This copper hair dye kit includes a Caring Gentle Shampoo and Caring Deep Conditioner infused with ceramides that cleanse the scalp and nourish hair
- L’Oréal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Color without compromise. Introducing Excellence Universal Nudes, permanent hair color with 100% gray coverage and no ammonia, no parabens, no phthalates, and no mineral oil. Excellence Nudes Ammonia Free Hair Color enhances your natural hair color, with a blend of cool and warm reflects for long-lasting permanent gray coverage. The Triple Care Color Routine results in rich, radiant, natural looking copper hair color and offers 100% gray coverage. The Ammonia Free Hair Dye Caring Color Creme is enriched with Pro-Keratin Complex and caring agents to protect that hair as it colors. After coloring with copper hair dye, follow with the Caring Gentle Shampoo to delicately cleanse the scalp and smooth hair and the Caring Deep Conditioner, infused with Ceramides, to nourish hair without weighing it down.
Instructions vary by shade. Follow the complete instructions included inside the packaging.
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_
Questions on how to apply Excellence hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Instructions vary by shade. Follow the complete instructions included inside the packaging.
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_
Questions on how to apply Excellence hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 25 Minutes
TCIN: 92450816
UPC: 071249692684
Item Number (DPCI): 063-01-3167
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua /water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate aqua / water / eau, cetearyl alcohol, propylene glycol, deceth.3 laureth-12, ethanolamine, oleth-30, lauric acid, polyquaternium-6, glycol distearate, sodium metasilicate, silica dimethyl silylate, parfum / fragrance, sodium metabisulfite, p-aminophenol, hydroxybenzomorpholine, carbomer, ascorbic acid, edta, 2-methyl-5-hydroxyethylaminophenol, 6-hydroxyindole, toluene-2,5-diamine, 2-amino-3-hydroxypyridine, mica, m-aminophenol, c177491 / iron oxides, ci 77891 / titanium dioxide, tetrasodium edta, thioglycerin aqua / water / eau, sodium laureth sulfate, cocamidopropyl betaine, dimethicone, sodium chloride, parfum / fragrance, citric acid, hexylene glycol, sodium benzoate, sodium hydroxide, amodimethicone, carbomer, guar hydroxypropyltrimonium chloride, trideceth-10, glycerin, salicylic acid, glycol distearate, mica, linalool, hexyl cinnamal peg-100 stearate, steareth-6, phenoxyethanol, isoeugenol coco-betaine, trideceth-3, ci 77891 / titanium dioxide, benzyl alcohol, acetic acid, fumaric acid aqua / water / eau, amodimethicone, stearyl alcohol hydroxypropyl starch phosphate, isopropyl myristate, behentrimonium chloride, cetyl alcohol, parfum / fragrance, phenoxyethanol, trideceth-5, isopropyl alcohol, trideceth-6, glycerin, peg-150 distearate, caprylyl glycol, panthenol, trideceth-10, linalool, cetrimonium chloride, hexyl cinnamal, isoeugenol, acetic acid, benzyl alcohol, 2-oleamido-1,3-octadecanediol, hydroxypropyltrimonium hydrolyzed wheat protein propylene glycol, soluble collagen, trisodium edta, potassium sorbate
Allergens & Warnings:
USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: you have already had a reaction to a haircolor product. you have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see the insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME., Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching or perming or relaxing before coloring. Keep out of the reach of children. Do not apply on children., CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS.Shipping details
Estimated ship dimensions: 2.75 inches length x 3.5 inches width x 6.5 inches height
Estimated ship weight: 0.589 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1173 reviews
effectiveness: 2.78 out of 5
quality: 3.11 out of 5
value: 3.17 out of 5
32% would recommend
25 recommendations
NOT NATURAL BROWN
1 out of 5 stars
Thumbs down graphic, would not recommend
triplejjj - 5 days ago
Got “Natural Brown” and it turned my hair nearly black. My hair was a medium golden brown before. Also after conditioning my hair was barely soft. Normally used Garnier Olia which always makes my hair feel amazing. It was a mistake to switch and this was more expensive.
1 reply from L'OrealParisProductExpert team - 3 days ago
Hey there! Thank you for your feedback on ou Excellence Universal Nudes Ammonia Free Permanent Hair Color, we are sad to hear that this did not meet your expectations. We understand that this can be frustrating, and we will share this information with our production team. We would like to help you find the best suited product for you, please call us at 1-800-631-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Dissapointed and frustrated
1 out of 5 stars
Thumbs down graphic, would not recommend
T - 10 days ago
It is pure brown it does not show up as described in the picture. Very disappointed and frustrated about my hair… if I could I would give it no stars.
1 reply from L'OrealParisProductExpert team - 7 days ago
Hi there! Thank you for reaching out to us about the Excellence Universal Nudes Ammonia Free Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-800-631-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Jeanie
5 out of 5 stars
Thumbs up graphic, would recommend
Jeanie - 10 days ago, Verified purchaser
Love it. Good coverage and my hair felt good afterwards. Love the smell of shampoo and conditioner included.
Doesn't cover roots
1 out of 5 stars
Thumbs down graphic, would not recommend
Natalie - 12 days ago, Verified purchaser
I should have listened to the other reviews. I already have copper red hair, and I was simply looking to cover my roots without paying to go to the salon. I followed the instructions exactly and after I washed out and started to dry my hair, I could see that my roots remained uncolored, but the rest of my hair had slightly changed to a different shade of red copper. What a waste of money.
Very pleased!
4 out of 5 stars
Thumbs up graphic, would recommend
Mama Bella - 28 days ago, Verified purchaser
My hair has damage from salon over processing 8 months ago so I wanted less harmful color. It's soft, shiny. Covered my gray! It did have a slight odor. Easy to follow instructions. I have used Loreal for decades. If it lasts about 12 weeks then I will give it 5 stars.
Does not cover grey
2 out of 5 stars
Thumbs down graphic, would not recommend
Ang - 1 month ago, Verified purchaser
Does not cover 100% grey for the medium/ash brown. If I go one shade darker it’s better, but definitely should not be advertised like that for the lighter colors. Other than that I do like the color on my non grey areas and like that it’s ammonia free.
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there, Ang! Thank you for reaching out about our Excellence Universal Nudes Ammonia Free Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Turned hair black, not brown!
1 out of 5 stars
Thumbs down graphic, would not recommend
shouldvereadthereviews - 2 months ago, Verified purchaser
I use the medium golden brown color regularly so I figured I would try the medium brown color since it doesn't have ammonia. This color turned my hair black, it is nowhere near a medium brown color. I have now died my hair with medium golden brown and it barely lightened it. I tried a week later with the light golden brown, and it's now closer to a dark brown than just black. Do not recommend this product at all if you are looking for a medium brown.
Doesn't cover grey hair. Choose original Excellence instead.
1 out of 5 stars
Thumbs down graphic, would not recommend
Kara1983 - 2 months ago, Verified purchaser
Doesn’t cover grey hair
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Kara1983! We are sorry to hear about the experience you had with L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color in the shade 6N Nudes Natural Light Blonde. We would like to speak with you directly about it. Please give us a call1-800-322-2036 M-F 9am to 5:30pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Beautiful color, didnt cover gray
4 out of 5 stars
Thumbs up graphic, would recommend
Dinoryder - 4 months ago
My hair was rich medium brown, with highlights, I usually use Age Beautiful from Sally’s but I used loreal 7n dark blond today, which I would say lightened it a level .. I’m 59 years old with lots of gray…While this is a beautiful color it didn’t color my grays…I did love the shampoo and conditioner that was included which made my hair silky …If I didn’t have grays this would be a 5!
Does not cover grays!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Tombraider98 - 4 months ago, Verified purchaser
Wanted to like this with the aspect of it being ammonia free. I have light to med brown hair with mid tone highlights. I've used nice n easy to touch up my roots in between colorings. It was good and covered my grays but I wanted to try something that would maybe be a little easier on my hair considering it's a bit damaged now from bleach due to highlighting. Tried this in 6N, light neutral brown. Says it works with ash, golden and obviously neutral shades of brown. I do have some stubborn grays, not going to lie. So instead of leaving this on the suggested I left it on for a little over an hour. After rinsing out and shampooing and conditioning I began to dry my hair to see what color I wound up with. So the color is ok but he's the kicker. It did nothing to cover my grays at all!!! It's actually highlighted them and they look far worse than before I dyed them. Never using this agin. What a waste of time. Now I have to wait a few days and buy a real dye to actually cover my grays. Do yourself a favor and avoid this hair color if your have grays to cover. Will not cover them at all.
4n warm but very dark
4 out of 5 stars
Thumbs up graphic, would recommend
Dillydally - 4 months ago, Verified purchaser
Great coverage! I absolutely should have picked a lighter shade than 4N because it feels black to me. There is still warmth tho- reddish brown tint in the light. It’s a beautiful color but too dark for my complexion
Color is off
2 out of 5 stars
Thumbs down graphic, would not recommend
CeCe - 5 months ago
Well it covered my gray hair. But the color is off very off. I purchased 5N natural brown. It came out very dark. Not even close to the color on the box.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for reaching out to us about the Excellence Universal Nudes Ammonia Free Permanent Hair Color. We are disappointed to hear that you did not get the results you expected. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Okay color
3 out of 5 stars
Thumbs down graphic, would not recommend
VKA - 5 months ago, Verified purchaser
Pulls red on me instead of neutral. I’m sure it’s a “me” issue.. but still good to know. Used 2 boxes for hair halfway down back. Loved the conditioner included. To be honest, I wouldn’t pick this color again
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for your feedback on the Excellence Universal Nudes Ammonia Free Permanent Hair Color, in the shade 7N Nudes Natural Dark Blonde. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
7N RUINED my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
user - 5 months ago
I used 7N in order to even out my hair tone. I have naturally dark blonde hair that is neutral but tends to lean cool. I have grown out highlights and often tone my hair with gloss (the gloss is normally use was out of stock). I used this and it turned my hair ORANGE. I kid you not it turned my roots a copper color and ruined my natural hair. It looks like it may have lightened my hair even though it’s ammonia free.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for reaching out to us about the Universal Nudes Ammonia Free Permanent Hair Color, in the shade 7N. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Color is very off
1 out of 5 stars
Thumbs down graphic, would not recommend
Libby - 6 months ago, Verified purchaser
Purchased 5N natural brown and my hair came out black. I expected a medium brow shade. Not a happy camper.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there! Thank you for reaching out to us about the Excellence Universal Nudes Ammonia Free Permanent Hair Color, in the 5N Nudes Natural Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
This color...
2 out of 5 stars
Thumbs down graphic, would not recommend
Rosie - 7 months ago, Verified purchaser
Made my hair black not brown very disappointed. Ya the scent is very good, it doesn’t have a overpowering smell that you start coughing. I started to shed hair wouldn’t purchase it based on the color turn out.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there, Rosie! Thank you for reaching out about our Excellence Universal Nudes Ammonia Free Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Came out much darker than advertised.
2 out of 5 stars
Thumbs down graphic, would not recommend
ang - 8 months ago, Verified purchaser
I have to join the others who have used 5N natural brown. My medium brown hair turned black with a normal application. Two stars for leaving it shiny, but the color is way off and I'm not pleased.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi ang! Thank you for sharing your experience with Excellence Universal Nudes Ammonia Free Permanent Hair Color in the shade 5N. It's so disappointing when a product doesn't deliver the expected results, especially when it comes to something as noticeable as hair color. We appreciate you sharing your feedback as will be forwarding them to others in our team. We wish you great success with our products in the future!
Great Coverage and Smell, Color is Inaccurate
3 out of 5 stars
Thumbs down graphic, would not recommend
Kima - 8 months ago, Verified purchaser
A bit messier and more drippy than the John Frieda Foam Color that I enjoyed using. The smell (or lack thereof) was a total win! I wish there were more color options. I naturally have warm dark brown hair and based on the hair color samples I went with the 5N. I followed the directions and my hair came out wayyy too dark, similar to the experience of another reviewer. It is dark dark brown. To the point where wearing black washes me out with the dark hair. I would not say it was an accurate color match. Everyone I knew commented on my new (unintentional) dark hair color, which isn't great since that's not what I wanted. The color washed out a little bit and became lighter but not ideal from start. The grey coverage has been excellent though. Better than John Frieda Foam. There was no red/orange undertone seen on my greys. I'm at about 6 weeks now and I'll need to color again soon but now I'm debating what brand/color to use because the 5N just came out way too dark. The next option is 4N, which claims it's blonde. They need a light brown option.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for reaching out to us about theUniversal Nudes Ammonia Free Permanent Hair Color, in the 5N Medium Brown. We would like to speak to you directly so we can find the best suited product for you, if you are trying to go lighter we suggest the shade 6n,Light brown, the 4n is darker and is a dark brown. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Buyer beware! Color not accurate!
3 out of 5 stars
Thumbs down graphic, would not recommend
Sara E - 8 months ago, Verified purchaser
I first used the shade 6N when I wanted to cover some highlights and go darker. The color was stunning! The highlights started to come through a lot after about 2 months so I decided to use shade 5N and I regret it so much! My hair almost came out black! I have used L’Oréal hair dye off and on for years and years and I’ve never had a color come out so bad. Definitely beware.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! We are so sorry to hear about your experience with our Excellence Universal Nudes Ammonia Free Permanent Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Still gray hair visible
4 out of 5 stars
Thumbs up graphic, would recommend
Sabrinasmom - 9 months ago, Verified purchaser
Worked well at lightening my hair a few shades, but not great for gray coverage. Left on for the instructed time. Next time, I'll try an extra 5 minutes