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Sponsored

Dawn Ultra Dishwashing Liquid Dish Soap - Original

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4
$5.89 when purchased online
Target Online store #3991

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of eyes, do not use in dishwashers, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Removes Soil, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 38 fl oz (US)
TCIN: 75664776
UPC: 030772011584
Item Number (DPCI): 003-06-7432
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat. c10-16 alkyldimethylamine oxide c9-11 pareth-8 colorants deceth-8 fragrances methylisothiazolinone pei-14 peg-24/ppg-16 copolymer phenoxyethanol ppg-26 sodium chloride sodium lauryl sulfate water

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.68 inches length x 4.53 inches width x 11.17 inches height
Estimated ship weight: 2.69 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., American Samoa (see also separate entry under AS), Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU), United States Minor Outlying Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 1 year ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 3 months ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 5 months ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 7 months ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 1 year ago
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 1 month ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 7 months ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 1 year ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 1 year ago
    Brand expert
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 6 months ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 10 months ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 7 months ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 8 months ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 9 months ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 5 months ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLinda - 8 months ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 10 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 10 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 10 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 10 months ago
    Brand expert

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 6 months ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 6 months ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 8 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 8 months ago
    Brand expert

Q: Is Dawn septic safe?

submitted by buyer_beware - 1 year ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is Dawn Dishwashing Liquid Antibacterial? Can it be used to disinfect bacteria from raw meat?

submitted by Madi - 2 years ago
  • A: Thank you for asking if Dawn Dishwashing Liquid is antibacterial and if you can use Dawn to wash raw meat. Please know Dawn dish liquid is not designed for washing food. All Dawn works to clean dishes, but none of it acts as an antibacterial soap on dishes. Our Dawn Antibacterial Hand Soap and Dishwashing Liquid only has antibacterial properties on skin, when used as directed. Learn more about it here: https://dawn-dish.com/en-us/products/dawn-antibacterial-liquid-hand-soap-apple-blossom/

    submitted byDawn - 2 years ago
    Brand expert

Q: Item says 70oz, size options says 75oz. Which is it?

submitted by snappycomeback - 2 years ago
  • A: We're sorry for this confusion, and hope you'll give Target a call to ask them which size they're stocking. Their number is 1 (800) 440-0680.

    submitted byTheDawnTeam - 2 years ago
    Brand expert

Q: Can this be used to clean cefiontect surfaces?

submitted by Bill - 5 years ago
  • A: While we have not tested for that surface, you can check out the many uses of Dawn on our website!

    submitted byTheDawnTeam - 5 years ago
    Brand expert

Q: can it be used for cleaning stainless steel silverware?

submitted by SteelM - 7 years ago
  • A: It is safe to use our hand dish soap on stainless steel!

    submitted byDawn - 7 years ago
    Brand expert

Related Categories

Summary of reviews

The product has garnered mixed feedback from guests, with many praising its effectiveness in cutting through grease and its versatility for various cleaning tasks. However, the recent change in scent has led to dissatisfaction among long-time users, who find the new fragrance overpowering and unpleasant. Despite the scent controversy, guests appreciate the product's affordability, ease of use, and gentle formula on hands, making it a staple in many households.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 29268 reviews
    cleans effectively: 4.34 out of 5
    quality: 3.85 out of 5
    value: 3.8 out of 5
    57% would recommend
    998 recommendations

    Awful new scent

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Trhz64 - 1 day ago, Verified purchaser
    I've been using Dawn for 13 years and before that my mom always used it. I won't buy it again unless they change the scent back. This new scent is awful and makes my dishes taste like soap residue. I'm not sure what drove the decision to change a perfectly good product but if they were trying to save money, good luck, because it seems like a lot of other people don't like the new scent either.
    Did you find this review helpful?

    Disgusting....

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jamie - 2 days ago, Verified purchaser
    Can I give it zero stars? Because I would. The new scent is absolutely DISGUSTING. Not only that I can quite literally taste the soap on my dishes now many how good I rinse it off. Switching to a new brand!
    cleans effectively: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    New dawn smell

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Lip stain - 6 days ago, Verified purchaser
    I don’t like the new smell, I wish you could still buy the old Dawn without this overpowering smell. Other than that’s it’s still the best dish soap.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?

    This Scent is Disgusting!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Chelsea - 9 days ago, Verified purchaser
    I came to the reviews to see if other people hate the new scent as much as I do…they do! Why would you change such a good thing - this literally smells like laundry detergent for your dishes. Bring back the old scent ASAP!!!
    1 reply from Dawn team - 8 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    5 guests found this review helpful. Did you?

    If it ain’t broke, don’t fix it!

    1 out of 5 stars
    Bjp52 - 13 days ago
    originally posted on dawn-dish.com
    P&G apparently never learned the old saying: if it ain’t broke , don’t fix it”. If they had they would have left well-enough alone. I’ve used dawn since it first appeared on the market. I was attracted to its cleaning power, and the mild scent . P&G you really screwed up A great product by making it smell like cheap perfume. You know men use dish soap too. I’m looking for a different brand.
    1 reply from Customer Care team - 12 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    2 guests found this review helpful. Did you?

    What’s that smell?

    1 out of 5 stars
    DisappointedBubble - 14 days ago
    originally posted on dawn-dish.com
    Are there plans to bring the true original scent back? How do we get the idea to your product development department? I’m pretty good at gaslighting whoever is in charge to make it seem like their idea. LMK if I need to develop a PowerPoint or 4 part graphic.
    1 reply from Customer Care team - 13 days ago
    Thanks for reaching out to Dawn and asking about the previous scent of Dawn Ultra Original. Because we do not have plans to return to that fragrance, we hope you'll visit our website to learn more about the scents that we do offer. Our Fresh Rain is a great option, as is our Dawn Free & Clear Fragrance Free. We also suggest our Pomegranate & Rose Water Gentle Clean. If you'd like to talk more with us about the dish soaps we're currently offering, we hope you'll call us any Monday-Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
    3 guests found this review helpful. Did you?

    Effective but Smelly!

    3 out of 5 stars
    madysenw27_9568 - 15 days ago
    originally posted on influenster.com
    Dawn dish soap is widely known for its effectiveness in cutting through grease and tackling tough messes, and in that area, it truly delivers—just a small amount goes a long way, making it a great value for the money. However, the scent leaves much to be desired; it’s overly strong and somewhat chemical-smelling, which can be off-putting during use. The packaging is functional but uninspired, with the classic bottle design feeling a bit outdated and not particularly user-friendly when wet. Environmentally, Dawn has made efforts to promote sustainability, but it still contains ingredients that aren’t entirely eco-friendly, which is worth considering for more conscious consumers. Overall, it’s a powerful cleaner, but there’s room for improvement in scent, sustainability, and packaging design
    1 reply from Customer Care team - 13 days ago
    We thank you for sharing your feedback regarding your recently purchased bottle of Dawn Ultra Original. Because scent preference can be very personal, we respect your thoughts on the fragrance, and are sorry to hear you're not a fan of it. Know that we greatly value your feedback, and it will be relayed to our Research and Development team. To continue getting the clean you talked about, give Dawn E-Z Squeeze Free & Clear Fragrance Free a try. Not only does it have all of the cleaning power of Dawn, it's packaged in our innovative EZ-Squeeze style bottle. We hope you'll enjoy that bottle's style. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    1 guest found this review helpful. Did you?

    New scent

    1 out of 5 stars
    kw09 - 15 days ago
    originally posted on dawn-dish.com
    I don't like the new scent. I'm changing brands, going back to Ajax.
    1 reply from Customer Care team - 13 days ago
    Thank you so much for your feedback. We're very sorry that you're not a fan of the change. We did extensive quality and consumer testing to get the scent just right, so we made the change after getting positive feedback. While scent preferences will vary from person to person, feedback is important to us, and we'd love to ensure your feedback is heard. Please call us at (800) 725-3296.
    1 reply from Customer Care team - 13 days ago
    Thank you so much for your feedback. We're very sorry that you're not a fan of the change. We did extensive quality and consumer testing to get the scent just right, so we made the change after getting positive feedback. While scent preferences will vary from person to person, feedback is important to us, and we'd love to ensure your feedback is heard. Please call us at (800) 725-3296.
    2 guests found this review helpful. Did you?

    Dawn stinks.

    1 out of 5 stars
    Stinkysoap - 15 days ago
    originally posted on dawn-dish.com
    I switched to the generic brand soap because it smells more like original dawn than dawn does now and it’s cheaper. It’s a light clean smell like dawn used to be. Now dawn just stinks. These automated corporate responses are just here to make it sound like they care, they really don’t. Show them we also don’t care by switching soap brands. These companies never show their customers loyalty, so why should we? The new formula stinks, doesn’t rinse well, and the scent lingers. I shouldn’t have to “rinse my dishes in a vinegar bath” to ensure perfumes are removed from my dishes. Dawn, do better.
    1 reply from Customer Care team - 13 days ago
    We thank you for stopping by and sharing your thoughts regarding Dawn Ultra Original. Please know, we truly value all of our consumers, and are saddened that you don't agree. We understand you're not happy with the scent update, and hope you've explored our other fragrance options. We have many available, from Fresh Rain to Fragrance Free to Apple Blossom. You can learn more about what we can bring to your kitchen sink at our website. Please know, no dish should hold onto any Dawn scent. However, if you're using plastic dishes, they can hold onto scent if they're older. Older dishes can retain scent if they've been soaked or not rinsed well. We'd be happy to talk more with you about this any Monday through Friday, from 9 AM to 6 PM, EST. Give us a call at 1 (800) 725-3296
    1 guest found this review helpful. Did you?

    New scent awful

    1 out of 5 stars
    Shedoesthedishes - 16 days ago
    originally posted on dawn-dish.com
    The new scent is a huge turn off. I will not repurchase.
    1 reply from Customer Care team - 13 days ago
    Thank you so much for your feedback. We made the change after getting positive during extensive consumer testing. We're sorry that you're not a fan of the scent, but know that while scent preferences will vary from person to person, feedback is incredibly important to us, and we'd like to make sure your feedback is heard. Please call us at (800) 725-3296.
    2 guests found this review helpful. Did you?

    Terrible New Scent

    1 out of 5 stars
    Scotty - 16 days ago
    originally posted on dawn-dish.com
    You look at all the reviews and they were five star until they changed the scent and then everything has dropped to one star for most recent reviews. I am sure P&G thinks this always happens when you change a product. We have been using only Dawn for years and the smell is so bad that we are now switching. I really hope P&G wakes up and realizes that people loved the original before they lose customers to other brands.
    1 reply from Customer Care team - 16 days ago
    We appreciate you taking the time to share your thoughts with us, Scotty, and we're sorry to hear that you're disappointed with the scent of your Dawn Ultra. When we design our products, we do extensive research and product testing to ensure that we're creating scents that our consumers will love, so please know that we value your feedback greatly, and we'll be sure to share this with the rest of our Team. Consumer comments are vital in helping us improve our products and in guiding the Dawn Team as they continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Your satisfaction means a lot to us, and we'd love to hear more about your experience to be able to assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    2 guests found this review helpful. Did you?

    Dawn's New Fragrance is HORRIBLE!

    1 out of 5 stars
    Cathleen - 16 days ago
    originally posted on dawn-dish.com
    Haven't bought Dawn since the Fragrance has changed. They ruined Dawn! The Original Scent is gone. Even the Apple Scent STINKS OF PERFUME! This stuff is horrible. We've bought 4 different types in the last week, and they are all disgusting. Why would you try to fix what's not broken? Now I have to find a new brand of dish detergent. I cannot stand the smell of this!
    1 reply from Customer Care team - 16 days ago
    We're sorry to hear that you're unhappy with the scent of your Dawn Ultra, Cathleen. We do extensive research and testing when we design our products to make sure we're creating scents that meet the needs/preferences of our consumers, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    2 guests found this review helpful. Did you?

    No one wanted an “improved scent”

    1 out of 5 stars
    jawnydee - 16 days ago
    originally posted on dawn-dish.com
    I always buy the original Dawn but my last purchase has me breaking out in a rash all over my hands whenever I wash dishes. Hate this new formula, not sure why it had to be changed! I’ll try buying the dye free version but not happy about it
    1 reply from Customer Care team - 13 days ago
    We’re sorry to hear about your experience with your recently purchased bottle of Dawn Ultra Original. The only formula change for this dish soap related to the fragrance, and we’re sorry you’re not getting the experience we both expect. For your comfort and safety, we ask you to stop using this bottle, and give us a call for more help. Your safety is our top priority, and we recommend trying our unscented dish soap, called Dawn Free and Clear, Fragrance Free. It may become your new favorite Dawn. Give us a call for more help with this, or any Dawn purchase. Call us Mondays-Fridays, from 9 AM to 6 PM, EST. at 1 (800) 725-3296.
    2 guests found this review helpful. Did you?

    New scent is bad.

    1 out of 5 stars
    Donny - 17 days ago
    originally posted on dawn-dish.com
    No one likes the new scent! We haven't bought any since the change.
    1 reply from Customer Care team - 16 days ago
    We appreciate you taking the time to share your thoughts with us, Donny, and we're sorry to hear that you're disappointed with the scent of your Dawn Ultra. When we design our products, we do extensive research and product testing to ensure that we're creating scents that our consumers will love, so please know that we value your feedback greatly, and we'll be sure to share this with the rest of our Team. Consumer comments are vital in helping us improve our products and in guiding the Dawn Team as they continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Your satisfaction means a lot to us, and we'd love to hear more about your experience to be able to assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    2 guests found this review helpful. Did you?

    This stinks!

    1 out of 5 stars
    JLS88 - 17 days ago
    originally posted on dawn-dish.com
    I don't know who's great idea it was to change the scent of original dawn but, eww, it is awful. This new scent immediately gave me a headache. I'm just so disappointed. We had been using platinum for a while and I was missing the clean scent of the original, much to my dispair, it has been ruined. Not only is the scent awful, it seems like it dries out my skin much more than the previous version. Please bring back the old formula!
    1 reply from Customer Care team - 16 days ago
    We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    2 guests found this review helpful. Did you?

    DO NOT BUY!

    1 out of 5 stars
    Unsudsibly devoted - 17 days ago
    originally posted on dawn-dish.com
    To see the company denying people experiencing the same side affects (nausea, headaches, skin irritation) is atrocious. I bought the reformulated back in maybe October/November of last year, and everything people said is true. I felt sick when doing my dishes, my hands are STILL recovering. Even the strongest topical cortisteroid is having a hard time keeping the rashes at bay. The smell is so strong that it would STICK to my dishes even though I’d rinsed them for 3 minutes every time. Do yourself a favor, get anything else than this garbage.
    1 reply from Customer Care team - 16 days ago
    We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so this is not the experience we want or expect you to have when using Dawn. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent. Your satisfaction means a lot to us, and we'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    2 guests found this review helpful. Did you?

    Awful new scent

    1 out of 5 stars
    Kl420 - 17 days ago
    originally posted on dawn-dish.com
    The new scent is just awful and gives me a headache. Why In the world was it changed?
    1 reply from Customer Care team - 16 days ago
    We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    2 guests found this review helpful. Did you?

    Horrible new smell

    1 out of 5 stars
    NeeshD - 18 days ago
    originally posted on dawn-dish.com
    The new scent gives me headaches. It actually stinks up the kitchen. Please change it back!
    1 reply from Customer Care team - 16 days ago
    We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    2 guests found this review helpful. Did you?

    Can’t use anymore

    1 out of 5 stars
    DJZi - 18 days ago
    originally posted on dawn-dish.com
    New scent gives me a headache. Sorry, loved it for years but can’t use it anymore. What change just for the sake of change?
    1 reply from Customer Care team - 16 days ago
    We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    2 guests found this review helpful. Did you?

    Broken Cap

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Perfect T - 18 days ago, Verified purchaser
    The cap broke during shipping and spilled all through my entire order. Lost half the container of soap. Tissues and toilet paper completely ruined. The items should have been packaged better.
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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