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Sponsored

Premium Ultra Soft Toilet Paper - up&up™

Premium Ultra Soft Toilet Paper - up&up™ - 2 of 4Premium Ultra Soft Toilet Paper - up&up™ - 3 of 4Premium Ultra Soft Toilet Paper - up&up™ - 4 of 4
Premium Ultra Soft Toilet Paper - up&up™ - 1 of 4
$28.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-soft toilet paper gently cleans
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 264
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 15.4 inches length x 10.6 inches width x 19.9 inches height
Estimated ship weight: 4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this product use any kind of fragrance?

submitted by HAR - 3 years ago
  • A: Made from materials from sustainably maintained forests and controlled sources. No mention of any type of fragrance.

    submitted byMW - 3 years ago
    Target staff support
  • A: No, it has no fragrance.

    submitted byIrisB - 2 years ago
  • A: I never had an issue but yes the last 18 pack that I purchased in January of this year had a bug spray scent to it and I wouldn't have even known had it been for the bad irritation that I had discover

    submitted byMike - 1 year ago

Q: I currently have this product - 12 rolls but each roll has 284 sheets per roll. I see the "new versions" have 20 sheets less. WHY??

submitted by JoLu2 - 2 years ago
  • A: Hello JoLu2 - Great Question! As Target continues to bring innovation, product improvement and operational efficiencies to our up&up® products, sometimes that leads to changes in sizing or counts. We feel confident that the product we are putting on the shelf will meet and exceed our guests expectations -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: Shrinkflation. They've raised the prices and given you less product.

    submitted bysay my name - 2 years ago

Q: How many square feet are in the package?

submitted by CinBen - 2 years ago
  • A: says 862.4 sq ft on package

    submitted byjim - 9 months ago
  • A: Hello CinBen. Thanks for asking. The 18 Roll dimensions are 15.5" length x 10.6" width x 12" height. Have a great day. - Matt

    submitted byM - 2 years ago
    Target staff support

Q: is this toilet paper as soft as Charmin?

submitted by squeak - 3 months ago
  • A: Hello squeak- We appreciate your interest in this Premium Ultra Soft Toilet Paper. It is designed to offer a soft and gentle experience, made from materials from sustainably maintained forests and controlled sources but depends upon personal preferences. We know you will enjoy it. – Auria

    submitted byAuria - 3 months ago
    Target staff support

Q: Are these mega rolls?

submitted by Kenya - 6 months ago
  • A: Hello Kenya - Great Question! Thank you for your interest in this amazing Tiolet paper! Yes these are mega rolls. The dimensions are 15.5" length x 10.6" width x 12" height. Hope this information helps! – Luke

    submitted byLuke - 6 months ago
    Target staff support

Q: Are there PFAs is this toilet paper?

submitted by Lindsay - 7 months ago
  • A: Lindsay - Thank you for your interest in this item. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS . I hope this helps. - Kate

    submitted byKate - 7 months ago
    Target staff support

Q: What is the cost for 100 count sheets? Thank you.

submitted by Target customer - 1 year ago
  • A: It is $0.40/100 count. I copied this from the product description, so this should be right.

    submitted byIrisB - 7 months ago

Q: Why doesn't the package itself show how many sq. ft. TOTAL are in the package??? The 'Soft & Strong' version DOES state the total square feet on the package! WHAT IS BEING HIDDEN FROM US???

submitted by Careful - 2 years ago
  • A: Hello - Thanks for reaching out to us about our Premium Ultra Soft Toilet Paper - 18 Mega Rolls. Here are the details you have asked about. The 18 Rolls Bathroom Tissue has 264 2-Ply Sheets Per Roll, the total measurements are 517.4 SQ FT (48 m2) – 3.92 IN x 4 IN (9.9 cm x 10.1 cm). Thank you for pointing out the error, we will work with the internal team to put the correct information on the website. Thanks for being the best part of Target! - Tania

    submitted byT - 2 years ago
    Target staff support

Q: is there choline or formaldehyde in paper

submitted by Not rifht - 2 years ago
  • A: Hello - It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. Hope this helps! - Brenda

    submitted byBrenda - 2 years ago
    Target staff support

Q: Does the premium ultra soft toilet paper leave lint on the user?

submitted by Jayws - 3 years ago
  • A: Hello Jayws - No, this product should not leave lint on the user. We hope this information was helpful Thank you - Mechelle

    submitted byMechelle - 3 years ago
    Target staff support

Related Categories

4.6 out of 5 stars with 3273 reviews
quality: 4.37 out of 5
softness: 4.41 out of 5
thickness: 4.38 out of 5
value: 4.34 out of 5
82% would recommend
436 recommendations

Up & Up TP

5 out of 5 stars
Thumbs up graphic, would recommend
Momomonster - 2 days ago, Verified purchaser
It's actuallu better than a name-brand product, and it is reasonably priced!
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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Highway Robbery

1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 8 days ago, Verified purchaser
The size of the rolls has significantly diminished! I'm so annoyed by this because companies and manufacturers are price gouging while reducing the size and quality of products, and there is nothing the consumers can do about it, but just stop purchasing, but because sometimes it's essential items, you have to start shopping around again and deviate from a brand you once loved. So sad and disappointing at Target! Same tissue, same brand noticeably roll size. See photo
quality: 1 out of 5
softness: 2 out of 5
thickness: 2 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Love this toilet tissue

5 out of 5 stars
Thumbs up graphic, would recommend
PKW - 10 days ago, Verified purchaser
Up & Up Ultra Soft Tissue is nice quality that doesn't clog the toilet or septic tank! It's soft enough too! Love these big packs as they last a while!
quality: 5 out of 5
softness: 4 out of 5
thickness: 4 out of 5
value: 4 out of 5
Did you find this review helpful?

No picture available!

5 out of 5 stars
Thumbs up graphic, would recommend
Cym - 12 days ago, Verified purchaser
This toilet paper is kinda tick so be careful on the amount you unroll to use. You will clog the toilet 🚽
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?

Shrinkflation

1 out of 5 stars
Thumbs down graphic, would not recommend
Kf - 14 days ago, Verified purchaser
Target changed the size and thought no one would notice! Same price less product and the new size does not feel as high quality. Bottom purchased January 23, top purchased April 4.
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

TP for the soft connoisseur

5 out of 5 stars
Thumbs up graphic, would recommend
Dilsnick - 17 days ago, Verified purchaser
Super soft and durable
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Comparable to top brands

5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 18 days ago, Verified purchaser
We love this toilet paper. It is comparable to top brands. Why pay more when this works just as well?
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Not soft anymore

2 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 26 days ago, Verified purchaser
Used to be so soft! What happened? The quality declined and the price increased. I’m disappointed :(
quality: 2 out of 5
softness: 1 out of 5
thickness: 2 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?

Question WHY was the product sent

1 out of 5 stars
Thumbs up graphic, would recommend
Ultra Soft Toliet Paper - 27 days ago, Verified purchaser
I just have one question WHY was this product shipped when it was totally open. It is as if someone just sliced it opened. Rolls are damaged and in such disarray, I will no longer order from Target. Workers need to take more pride in there job and when they see an item or items damaged DO NOT send that to a customer. I am paying $18 for really damaged product that I can not even use all of it. I should have taken pictures or returned the product but I did not do either but order again from Target NO
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

Something seems to have changed

1 out of 5 stars
Thumbs down graphic, would not recommend
TK - 28 days ago, Verified purchaser
Causes irritation and beyond the first few layers there seem to be puffed up waves making feel full from the outside when new, but I seem to be replacing toilet paper much more frequently as the roll seems to be going very quickly and much moreso than before.
quality: 3 out of 5
softness: 3 out of 5
thickness: 2 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?

Changed

1 out of 5 stars
Thumbs down graphic, would not recommend
Tinited - 28 days ago, Verified purchaser
My family and I have used this for years but I think they changed the quality of it. It used to be great but now it just falls apart easily. Will not be buying this again.
quality: 1 out of 5
5 guests found this review helpful. Did you?

Soft and strong

5 out of 5 stars
Thumbs up graphic, would recommend
Fabulous - 28 days ago, Verified purchaser
The most soft and strong toilet paper to be a store brand, I was pleasantly surprised, will be my go to brand.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Why did they change it??

1 out of 5 stars
Thumbs down graphic, would not recommend
MAT211 - 1 month ago, Verified purchaser
This used to be the best toilet paper. Idk why they changed it but it’s absolutely terrible now. It was once comparable to Charmin and is now comparable to Scott’s. I won’t be purchasing this again.
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?

PERFUMED tp

1 out of 5 stars
Thumbs down graphic, would not recommend
bummed out - 1 month ago
Even though it's not labeled as scented, this tp contains a strong perfume. If I had known I would not have purchased.
2 guests found this review helpful. Did you?

Best toilet paper

5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 2 months ago, Verified purchaser
Love this toilet paper. Very soft and high quality.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Good stuff

5 out of 5 stars
Thumbs up graphic, would recommend
Mommy12 - 2 months ago, Verified purchaser
If you want to save money but get a premium toilet paper, get this. We have tried so many brands, and because one of my kids has really sensitive skin, they all don't work for us. This is similar to the ultra soft name brand that begins with the letter C. It doesn't cause skin irritation, and it's not thin or one ply. Really soft and does the job. Septic Safe.
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Soft is Better

5 out of 5 stars
Thumbs up graphic, would recommend
Mamalovey - 2 months ago, Verified purchaser
Not sure this is premium but it is soft.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Declining Quality :(

3 out of 5 stars
Thumbs down graphic, would not recommend
Dafina - 2 months ago, Verified purchaser
Quality is declining. I switched to this brand during Covid because of supply issues, and was so so happy that I’ve remained a dedicated customer for 4 years now. Unfortunately the quality of this product is declining. It’s rougher than it was, and weirdly thicker. I’ll still buy it occasionally but I’ve mostly switched back to Charmin.
quality: 3 out of 5
softness: 3 out of 5
thickness: 4 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?

Best toilet paper

5 out of 5 stars
Thumbs up graphic, would recommend
Lady b - 2 months ago, Verified purchaser
I used to be a diehard Charmin user, but since covid it lost it quality. I started trying different brands and this one is the best. I will never go back to Charmin. I even have my mother using this now.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Pleasantly surprised

5 out of 5 stars
Thumbs up graphic, would recommend
Lilybee - 2 months ago, Verified purchaser
A popular 3-ply toilet paper I have used for years has diminished in quality. I’ve tried several other brands with no luck. I bought this brand and am truly satisfied. The toilet paper is soft enough yet strong; no visible lint, and it tears along perforation as it should. It’s gentle to use. Please preserve the integrity of this toilet paper.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?

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