Sponsored
John Frieda Violet Crush for Blondes Shampoo for Blonde Hair, Knock Out Brassy Tones Purple - 8.3 fl oz
$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your color with this shampoo for blonde hair
- SALON-FRESH BLONDE - Enhance your color with John Frieda Violet Crush, and discover your best blonde
- CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones and brassy hair, for cooler, brighter color-treated or highlighted blonde hair in as little as one use
- BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results
- CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair with this purple shampoo, leaving hair feeling revitalized and salon-fresh
Description
John Frieda Violet Crush Purple Shampoo crushes brassiness in as little as one wash. This intense formula cleanses while instantly neutralizes brassy tones for fresh and cooler hair. This anti-yellow shampoo deposits crushed violet pigments into blonde hair to counteract yellow tones to make color-treated hair or highlighted blonde hair appear cooler and brighter in as little as one use. Refresh your blonde strands and cool your highlights with the advanced formula in this purple shampoo for blonde hair. Satisfaction Guarantee. Limitations may apply.
Scent: Scented, Floral
Hair Type: Colored, Normal, All Hair Types
Health Facts: Phthalate-Free, Paraben-Free
Product Form: Cream
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Color Protection, Tone Correction
Net weight: 8.3 fl oz (US)
Features: Rinse-Off
TCIN: 76150407
UPC: 717226260353
Item Number (DPCI): 063-00-0493
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate, sodium lauryl sulfate, glycol distearate, sodium chloride, cocamide mea, fragrance, lactic acid, dimethyl isosorbide, cocamidopropyl betaine, malic acid, cetyl alcohol, benzyl alcohol, guar hydroxypropyltrimonium chloride, sodium hydroxide, disodium edta, glycine, benzophenone-4, ethylhexyl methoxycinnamate, sodium xylenesulfonate, methylchloroisothiazolinone, methylisothiazolinone, blue 1, ext. violet 2
Allergens & Warnings:
CAUTION: AVOID CONTACT WITH FABRICS & HOUSEHOLD SURFACES TO PREVENT STAINING. IF CONTACT OCCURS, CLEAN IMMEDIATELY. USE TOWEL TO PROTECT CLOTHING & FABRICS FROM WET HAIR. FOR EXTERNAL USE ONLY. DO NOT APPLY TO A SENSITIVE, IRRITATED OR DAMAGED SCALP. DISCONTINUE USE IF RASH OR IRRITATION OCCURS. AVOID EYE CONTACT. IF CONTACT OCCURS, RINSE THOROUGHLY WITH WATER. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 8.5 inches length x 2 inches width x 3 inches height
Estimated ship weight: 0.7 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I just got gray highlights on brown hair. will this work for my hair to keep my hair from fading out so fast or turning a yellow color?
submitted by megan - 3 years ago
A: you might want the blue shampoo for brunettes by John Frieda
submitted byHP - 3 years agoA: Hello Megan! The John Frieda Violet Crush for Blondes Shampoo is designed for color-treated or highlighted blonde hair in as little as one use. We hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: is it paraffin free and sulfate free? And is it OK to use on color treated hair for a grays
submitted by Amy - 2 years ago
A: Hey Amy, Great question! This product does not claim paraben and sulfate free. It is perfect for blonde hair to counteract yellow tones to make color-treated hair or highlighted blonde hair appear cooler and brighter in as little as one use. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: is this good for natural grey hair?
submitted by TKay - 2 years ago
A: Hey TKay, Yes, you can use the John Frieda Violet Crush shampoo on natural grey hair. It will help counter-act the yellow tones and brassy hair, for cooler, brighter hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Is this only for colored treated hair? .I'm using the GO BLONDER shampoo and conditioner right now so which is best to make my hair a lighter blonde?
submitted by YOMMY - 4 years ago
A: Hi YOMMY! This purple shampoo will get rid of the brassy tones and brighten your blonde hair. If this does not get your hair as light as you would like, you can try coloring your hair 1-2 shades lighter at a time until you achieve the desired results. When dyeing your hair, we recommend following the instructions included in the box. If you’re looking for more assistance, our Virtual Beauty Consultants can help make shade recommendations and answer other hair coloring questions. Use the “Chat with a Virtual Beauty Consultant” button on any beauty product page to launch or text “BeautyChat” to 82738 from your phone. Hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: Will this shampoo be helpful with removing/masking brassy tint on my natural gray hair?
submitted by il lady - 5 years ago
A: While we don't have shampoo specifically designed for gray hair, our Violet Crush can be used on gray hair to help crush any brassy tones that may be present. However, we recommend rinsing right after applying to help prevent purple tones from appearing. We hope this helps!
submitted byJohnFriedaExpert - 5 years agoBrand expert
Q: will this turn my hair purple?
submitted by Sharont - 5 years ago
A: Depending on the state of your hair or extended leave on times, purple tones may be visible immediately after use. But don't worry, these tones are temporary and can be removed with a clarifying shampoo!
submitted byJohnFriedaExpert - 5 years agoBrand expert
John Frieda Violet Crush Collection
About the collection
Violet Crush collection: Crush brassy tones for cooler, brighter blonde in one wash. With crushed violet pigments, let the Purple Shampoo instantly transform even the most stubborn brassy yellow and orange tones into cooler, brighter blonde. Then, let the Purple Conditioner hydrate, nourish, and restore bright, beautiful blonde. Safe for use on natural, color-treated, and platinum blonde.
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Summary of reviews
The John Frieda Violet Crush Purple Shampoo has garnered a mix of enthusiastic praise and some cautionary feedback from guests. Many appreciate its ability to effectively tone down brassiness in blonde hair, leaving it looking vibrant and healthy after just a few uses. Guests also highlight its pleasant scent and the softness it imparts to their hair. However, some guests experienced adverse reactions, including scalp irritation and dryness, suggesting that results may vary based on individual hair types and sensitivities.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2821 reviews
effectiveness: 4.24 out of 5
quality: 4.16 out of 5
value: 4.31 out of 5
78% would recommend
65 recommendations
Not for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Yesi - 1 month ago, Verified purchaser
A chemical or the fragrance gave me a strong nasal allergy. It didn't tone as expecting either.
1 reply from JohnFriedaExpert team - 1 month ago
How horrible! Do you know what you were allergic to? We would love to hear more about your experience. Please contact our Consumer Care 1-800-521-3189 to speak with someone directly!
The best purple shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Jenjen0514 - 5 months ago, Verified purchaser
I love this shampoo. It gives my hair a nice ashy look, people always ask where I get my hair done, but I give the shampoo the credit. Best purple shampoo out there
Love it a lot but stains
4 out of 5 stars
Thumbs up graphic, would recommend
AshleyL - 6 months ago, Verified purchaser
I love love love this shampoo! It smells so good, doesn’t dry out my hair and I’ve noticed it very subtly toning brassyness. The only negative is that it stains my fingertips. To the point where a Dr was looking at my fingertips at an appt & thought I had bad blood flow because of purple lightly tinted fingertips. So just a fair warning. Would buy again though.
El mejor matizante con el mejor cuidado
5 out of 5 stars
Cristina - 7 months ago
originally posted on johnfrieda.com
Soy una rubia natural que luego de ser pelirroja volví al rubio con mechas así q he me decoloraron. La textura de mi cabello se arruinó y lo peor es que el color se tornó muy naranja. use varios matizantes y la textura solo empeoraba y el resultado de color duraba solo par de lavadas. Compré este shampoo y acondicionar y tenía años que mi cabello no estaba tan suave y lindo. El color ha sido hermoso, volví a mi rubio cenizo en solo 2 lavadas y el cabello luce hidratado y sano. Ha sido la mejor compra en artículos de cuidado del cabello tanto así que al otro día compré el de cerámidas para mantener cuidada mi hebra de cabello
Do Not Use if you have sensitve skin
1 out of 5 stars
Thumbs down graphic, would not recommend
LisaCan - 1 year ago, Verified purchaser
I used this product 2 times 2 days in a row. I followed the instructions and did not exceed more than 2 minutes on my hair. I was left with a horrible reaction which included scalp irritation, swelling and pain. I threw it out and will NEVER use it again. Buyer BEWARE!
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Jolene - 1 year ago, Verified purchaser
Works the way it should, and it’s even budget friendly!
This is really poor product
1 out of 5 stars
Thumbs down graphic, would not recommend
- 1 year ago, Verified purchaser
this product is not good. My gry blond hair is now dull, mousey blond. I want to return this. What do I need to do?
Bye bye brass!
5 out of 5 stars
Thumbs up graphic, would recommend
Mandyfay - 1 year ago, Verified purchaser
LOVE THIS STUFF! My hair had become super brassy after an at home highlight job (I know I know…) I thought I would give this a try at an attempt to combat the brass and I am so happy I did! I let it sit on my dry hair for about 15 minutes and rinsed. The brassiness was eliminated by at least 80%! I am hopeful that within a few more washes the brassiness will be fully removed! For a relatively inexpensive product this is above and beyond!!
Starts working with one use
5 out of 5 stars
Thumbs up graphic, would recommend
Lurel - 1 year ago
This shampoo made a difference on my daughters natural blonde hair after one use! Her fine hair has been getting brassy looking and weighed down- I think due to our hard water. I used a clarifying shampoo first (Odele) and then this purple shampoo, leaving it on for about 4 minutes. I blow dried it with B&B thickening spray. You can tell in the before/after that her hair is a lot less brassy after just the one use. It seems like it will work well for her!
Worth it!
5 out of 5 stars
Thumbs up graphic, would recommend
MsBrown - 1 year ago, Verified purchaser
Love this product! It's keep my blonde toned without drying out my hair or making my scalp itchy.
So good!
5 out of 5 stars
Thumbs up graphic, would recommend
hi - 2 years ago
Hydrating purple shampoo! I have used high end purple shampoos and I prefer this one over others. Smells really good too. If you leave it in too long it will leave a purple tint, really only need like 2-3 minutes and it makes my hair look like I came back from the salon. Love!!
2 years strong!
5 out of 5 stars
Thumbs up graphic, would recommend
Dry hair - 2 years ago
This was the first shampoo i ever bought when i dyed my hair grey. Its been 2 years and i still love it! It smells great and keep my hair looking good. Although one thing i will say is it can add a purple tone to your hair if you use it a lot like me but i dont mind it. If you dont want that hint of purple I recommend to use the shampoo every other day!
Buy this now!!
5 out of 5 stars
Thumbs up graphic, would recommend
Kayla - 2 years ago
This purple shampoo is amazing!! I have dark brown hair and got a balayage but a lot of it came out orange and brassy and this literally took out all of the brass and left me with beautiful balayage. It also made my hair super soft which a lot of purple shampoos don’t do.
Perfect for removing the brass in blond
4 out of 5 stars
Thumbs up graphic, would recommend
Luckybug1616 - 2 years ago, Verified purchaser
Great product for getting the brassiness out of your blond hair. It will turn your hair purple if you leave it in to long but it's a pretty purple
Perfect purple shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Cole - 2 years ago
Love this purple shampoo! Smells good & makes my hair soft unlike most purple shampoo! Made a difference in my blonde after the first use! Highly recommend!
Terrible Terrible Product
1 out of 5 stars
Samantha - 2 years ago
originally posted on johnfrieda.com
I bought this shampoo & conditioner a last week & tried it twice. I left it on for 2 minutes and rinsed.. My results both times were dry unmanageable hair with blue all over!!! I would not recommend this product if you like your hair!!! SAVE YOUR MONEY!!!!
1 reply from Marketing team - 1 year ago
We're sorry to hear this and want to look into what happened and how we can help. Can you please call our customer care team at 800-521-3189? Thanks!
actually works!!
5 out of 5 stars
Thumbs up graphic, would recommend
stunning - 2 years ago
i have blonde highlights and when i notice they get brassy, this helps them in one wash! not too drying if u condition afterwards! definetly recommend!
Easy and efficient!
5 out of 5 stars
Thumbs up graphic, would recommend
shastings1203 - 2 years ago
Made a big difference! Left it in 5 minutes, washed it out, and then washed it again for 5 minutes and these were the results. My hair is still brassy in the light but I am going to keep washing my hair with it for the next few days and am hopeful after what I’ve seen so far!
Totally disappointed....
1 out of 5 stars
Big Momma - 2 years ago
originally posted on johnfrieda.com
Bought this EXPENSIVE shampoo & conditioner... So dissatisfied, I would not recommend to anyone. Wait, I take that back.. If you want your hair to turn blue streaks of real dry then this is for you!!!
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
mo - 2 years ago
When I bleached my hair it was super brassy and made my hair look like it’s natural color. As soon as I massaged this purple shampoo in my hair and left it for 3 minutes it came out a light platinum blonde!! I LOVE this product!!