Sponsored
John Frieda Blue Crush for Brunettes Shampoo, Blue Shampoo for Color Treated and Natural Hair - 8.3 fl oz
$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- ACHIEVE BRIGHTER, COOLER BRUNETTE - Crush orange brassy tones in one wash with this stain-minimizing blue shampoo colored hair or natural hair
- FORMULATED WITH CRUSHED BLUE PIGMENTS - Intense crushed blue pigments in this hydrating shampoo penetrate strands with stubborn orange, brassy tones for a cooler and revived brunette
- MINIMIZE STAINING - Formulated with a tri-dye blend and a dual penetration system to maximize hair penetration and minimize skin penetration so that you can say goodbye to bathroom stains and gloves
- SAFE FOR DYED HAIR OR NATURAL BROWN HAIR - Color safe shampoo for natural or colored brunette hair Peroxide-free, ammonia-free for a worry-free wash in the shower
- NOTICEABLE RESULTS IN ONE WASH - No empty promises about results after extended use here You will transform brassy tones and achieve a cooler, brighter brunette in just ONE wash Color care is just a shampoo away!
Description
This one's just for you, brunettes! This Blue Shampoo is uniquely formulated color protecting shampoo is designed specifically for brown hair to crush brassy tones. Let's step up your color extend game with blue pigments for color correcting and balancing those rich, non-brassy tones you love! Neutralize stubborn orange tones in just one use for cooler, brighter brunette color. Help keep the color off your skin and in your hair for intense cool color and brighter brunette. See results in one wash with this color depositing shampoo that's ideal for brunettes. With proprietary Tri-Dye Blend technology, this shampoo neutralizes and works by maximizing hair penetration and minimizing skin penetration. It targets high fade areas for even toning so you can get rid of brassy hair in 1 use. Achieve alignment, shine, and smoothing all while minimizing staining with our Blue Crush duo for brown hair, both natural and color treated. This blue pigment and anti-orange shampoo is peroxide free, ammonia free. Satisfaction Guaranteed. Limitations may apply.
Scent: Floral
Hair Type: Normal
Health Facts: Non-Toxic
Product Form: Gel
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Color Protection
Net weight: 8.3 fl oz (US)
Awards: Allure Best in Beauty
Features: Rinse-Off
TCIN: 80109119
UPC: 717226272011
Item Number (DPCI): 063-00-0540
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate, sodium lauryl sulfate, glycol distearate, sodium chloride, cocamide mea, fragrance, dimethyl isosorbide, propanediol, lactic acid, cocamidopropyl betaine, malic acid, cetyl alcohol, benzyl alcohol, hydroxypropyl methylcellulose, guar hydroxypropyltrimonium chloride, sodium hydroxide, polyquaternium-10, ext. violet 2, disodium edta, green 5, blue 1, glycine, sodium xylenesulfonate, methylchloroisothiazolinone, methylisothiazolinone, benzyl salicylate, hexyl cinnamal, linalool.
Shipping details
Estimated ship dimensions: 1.8 inches length x 2.15 inches width x 8.42 inches height
Estimated ship weight: 0.64 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this helpful for brown hair dyed red? I am getting orangey hair and want it to fade more naturally back to brown! will this help?
submitted by T - 6 months ago
A: Hi! We'd love to learn more about your hair type and goals in order to make a more personalized recommendation. Please give us a call at 800-521-3189 so we can learn more and further assist.
submitted byJohnFriedaExpert - 2 months ago
Q: Can it be used on hair dyed natural black to reduce the orange tones?
submitted by Blue - 6 months ago
A: Great question! This Blue Shampoo is uniquely formulated color protecting shampoo is designed specifically for brown hair to crush brassy tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Can redheads use this to cool down orange/brassy tones, too?
submitted by Mum23 - 1 year ago
A: Generally, Blue Crush Shampoo restores coolness, but red hair fades differently and needs more cool red tones added back. We advise using the John Frieda Radiant Red collection designed for red hair.
submitted byOliviacaridi - 1 year ago
Q: Hi! Is this safe for blonde highlights? I'm naturally brunette, but I dye my roots dark ash blonde and have highlights all over my hair. Some reviews say it left their hair green.
submitted by Nice - 2 years ago
A: Blue Crush is safe for highlighted brunette hair. This is to be used every day until you reach desired level of toning, then alternate the Blue Crush Shampoo & your regular shampoo to maintain results
submitted byJohnFriedaExpert - 2 years ago
Q: if I have dark blonde hair, will it make a difference?
submitted by mary - 2 years ago
A: Hey Mary, Great question! Yes, the John Frieda Blue Crush Shampoo will help cancel any orangey/ brassy tones in dark blonde hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Does this come with a conditioner, or is it just the shampoo?
submitted by XXX - 2 years ago
A: Hey, Great question! The John Frieda Blue Crush for Brunettes does not come with a conditioner in the collection. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: does this have sulfates and parabens?
submitted by Tamiro - 2 years ago
A: Hi there! Our Blue Crush Shampoo is Cruelty Free and Phthalate Free, but is not Sulfate or Paraben Free.
submitted byJohnFriedaExpert - 2 years ago
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Summary of reviews
This blue shampoo has received mixed reviews from guests. While some have found it effective in toning down brassiness and orange tones in their hair, others have experienced issues such as staining, residue, and lack of noticeable results. The product is praised for its pigmentation and ability to neutralize unwanted tones, but it may require careful application to avoid staining skin and surfaces.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 303 reviews
value: 3.67 out of 5
quality: 3.72 out of 5
effectiveness: 3.62 out of 5
64% would recommend
75 recommendations
Save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
OnTarget - 1 day ago, Verified purchaser
I didn’t notice any changes to my hair after use. The container leaked in my white shower, permanently dying tile blue. Avoid!
Wonderful.
5 out of 5 stars
Thumbs up graphic, would recommend
Jami T - 9 days ago, Verified purchaser
I have blond highlights in my brunette hair this took the brassiness away and they can be seen again.
Totally works after a few washes.
4 out of 5 stars
Thumbs up graphic, would recommend
lbh0126 - 12 days ago, Verified purchaser
I accidentally dyed my hair darker than expected and it did turn red. I let this shampoo sit for up to 5 minutes on my hair, I should have waited longer. After about 3 washes I could tell a difference on my hair. It took longer for the my hairline to not be so red anymore. I followed with a deep conditioner and my hair looks great.
saved my hair!!!
5 out of 5 stars
Thumbs up graphic, would recommend
hanna - 26 days ago, Verified purchaser
for a backstory, I got my hair lightened and did not like how I looked with a lighter shade of hair, for months I packed on brown dye to cover up the orange but nothing stuck, my goal is to grow my natural hair out without looking crazy for having a straight line of orange hair, I completely forgot I could actually tone the orange so I ran to target for this product, some reviews made me skeptical but I tried it regardless. after the first was I immediately noticed a difference I haven’t felt so happy with a product in so long, I feel so relieved that I can finally rid myself of the orange. I use it on wet hair in the shower, I us shampoo first, get it sudsy in my hair, then clip the hair up and leave the product on throughout the shower. It truly has worked wonders if you are looking to get rid of orange you need to try this, I can’t recommend it more!!!!! the picture below is after 3 washes leaving it on about 7-10 minutes each!
Does NOT give results in 1 wash
1 out of 5 stars
KDub - 2 months ago
originally posted on johnfrieda.com
I bought this hoping it would take the orange and brassy tones out of my hair. It says results in only 1 wash but that absolutely didn't happen! So disappointing. I saw zero change at all after using this shampoo and conditioner and can't believe this company makes this claim how great it is when my hair looks the exact same as it did before from using their over priced products. What a waste of money. My hair as you can see is literally brassy as can be and this product has done NOTHING for me. Thumbs down 👎
Actually worked!
5 out of 5 stars
Thumbs up graphic, would recommend
Ari - 3 months ago, Verified purchaser
It did what it said it would do! I highly recommend for any one struggling with orange tones
A mess
1 out of 5 stars
Thumbs down graphic, would not recommend
Dandme1016 - 4 months ago, Verified purchaser
Lid was cracked blue shampoo was everywhere stained my hands and fingernails
love john frida products but...
4 out of 5 stars
Thumbs down graphic, would not recommend
Mamaofthree - 4 months ago, Verified purchaser
love john frida products but this one didn't really work for me. it didn't neutralize any of the brass that was going on
Works well
5 out of 5 stars
Thumbs up graphic, would recommend
Mgotravel - 5 months ago, Verified purchaser
The shampoo worked well, especially for the price. I am a dark blonde/light brunette with some grays. I used L'Oreal Nutrisse Dark Blonde Creme with Drew Barrymore on the box. My hair looked great, but a bit too reddish. This shampoo worked great at toning down the reds. I highly recommend it.
Messy and irritating to scalp
1 out of 5 stars
Thumbs down graphic, would not recommend
Brittney - 6 months ago, Verified purchaser
Too messy to be used as a shampoo gets almost everywhere and splashes everything blue. The smell is also really strong and burns your nose, this would have been better as a mask. I will say I’ve used the blonde version of the shampoo and loved it but this one was strangely irritating
Worked but careful
2 out of 5 stars
Curt - 6 months ago
I will say this made a difference but it also made my hair fall out like crazy! Maybe I left it in too long or maybe it’s because I applied it dry. But I’ve never had something make my hair fall out so bad and quickly. Got real scary for a second
Saved me hours and a $300 trip to the salon!
5 out of 5 stars
Thumbs up graphic, would recommend
Minnimom - 6 months ago, Verified purchaser
Lifesaver! One of the best hair care purchases I have ever made! With rising prices, my paycheck doesn't go far enough to keep up with professional color services, and I want to highlight to slowly transition to grey, but my roots aren't there yet so a lot of the highlighting turns orange - esp since I am too scared to process long times and risk the breakage I had at the hands of seeing a colorist every few months. This blue shampoo is a game changer. I was using purple conditioner without getting results - but this is the proof after one washing and leaving it in my hair for slightly less than 10 minutes followed by K18 leave-in. It smells good too and I did use a glove to protect my hand and manicure. For reference my 56 y/o hair is fine and thinning and I brushed in highlights using a mix of 20-30 developer from Ion and their lightning cream.
Great shampoo
5 out of 5 stars
Ken Akers - 7 months ago
originally posted on johnfrieda.com
I love this beautiful blue shampoo. I colaor my hair, and I am always in the sun, so this shampoo really helps keep my brunette color, with not a lot of red from the sun.
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
BK - 7 months ago, Verified purchaser
Didn't work. Very strong odor.
Product dyed my hair blue
1 out of 5 stars
Thumbs down graphic, would not recommend
- 7 months ago, Verified purchaser
I used this product on my hair and it stained the lighter pieces of my hair blue. I’m a natural brunette with no bleach, and this product dyed my hair blue for days even after using multiple methods to try and get it out. You’re better off spending more money on a higher quality product than this.
Does not work
1 out of 5 stars
Kat - 9 months ago, Verified purchaser
I was really hopeful this would work based off other people’s reviews and pictures, but it has not made a difference on my hair. I have gotten highlights in my hair that have turned almost orangish and I’ve used this shampoo multiple times now with no change
It definitely works in dark briwn brassy hair, way better than purple.
5 out of 5 stars
Thumbs up graphic, would recommend
Jeniva - 9 months ago
I did a test strand on a human hair extension I have that is the same color as mine to see how it toned the brassiness. I put in on one section of towel dry hair, left it on for 10 minutes. You can clearly see the darker section where it toned out the brassy color. Exactly what I wanted. I used the same process on my hair and had similar results. This will stain your scalp, it does contain blue color. So just be mindful when you apply. Really happy with the results. I have also used the purple and wasn’t seeing a result, tried it on the same piece of extension and you can’t see it because the purple neutralizes yellow and blue neutralizes the orange.
Leaves residues on scalp
1 out of 5 stars
Thumbs down graphic, would not recommend
Shay - 10 months ago, Verified purchaser
This shampoo leaves residue on my scalp, I use a shampoo brush to massage my scalp too and it still leaves the residue. I noticed a few days after washing my hair that my scalp became flakey and itchy, I itched and I get a mix of flake and blue stuff in my nails. I was teriffied. I've never had such a build up of product before, it was so scary and such a waste of money
One time deal
1 out of 5 stars
Thumbs down graphic, would not recommend
Lineka - 11 months ago
Noticed an immediate difference after my first shampoo, but after that, it did absolutely nothing for my brassiness
Does not work
1 out of 5 stars
Thumbs down graphic, would not recommend
Alex - 1 year ago, Verified purchaser
Didn’t notice a difference after consistently using it!