$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Fine
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Nourishing, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518831
UPC: 815402021269
Item Number (DPCI): 342-03-4945
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, peg-200 hydrogenated glyceryl palmate, cocamide mipa, parfum (fragrance), panthenol, cocoglucosides hydroxypropyltrimonium chloride, hydrolyzed keratin, biotin, salvia hispanica seed oil, cetrimonium chloride (anti-static agent/agent antistatique), hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, sodium lauroyl glycinate, peg-150 distearate, propoxytetramethyl piperidinyl dimethicone, trideceth-6, c11-15 pareth-7, peg-7 glyceryl cocoate, sodium chloride, polyquaternium-7, disodium edta, citric acid, sodium hydroxide, tetrasodium edta, potassium sorbate, sodium benzoate, phenoxyethanol, benzyl alcohol, acetic acid, sodium acetate, benzyl salicylate, limonene, hexyl cinnamal
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 5.67 inches length x 2.25 inches width x 2.21 inches height
Estimated ship weight: 0.81 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
This shampoo is designed specifically for fine hair, providing a lightweight formula that enhances volume and shine without weighing hair down. Many guests appreciate its pleasant scent and the way it leaves hair feeling clean and soft. While some have experienced issues with greasiness or strong fragrances, the overall feedback highlights its effectiveness in improving hair texture and health, making it a popular choice for those seeking a gentle yet effective hair care solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 913 reviews
47% would recommend
21 recommendations
Smells good, but that’s it
2 out of 5 stars
KIM C. - 7 days ago
originally posted on OUAI
A relative told me about Ouai and how amazing it was, so I bought a bottle of the shampoo for fine hair. It was 3x as expensive as the product I was currently using, so I expected better results than my current shampoo. I wasn’t at all dissatisfied with my current shampoo, but thought if Ouai was better it was worth the splurge. It wasn’t. Suffice it to say it was a huge disappointment. It turns out my current shampoo is the better product. The only reason I gave Ouai two stars instead of one was because it smelled good. No, I would not recommend Ouai.
Irritated my scalp and over drying
1 out of 5 stars
Jojo H - 12 days ago
originally posted on http://www.ulta.com
I have a lot of ine hair and was too overdrying to the point where it irritated my scalp. Wont buy again.
amazing product
5 out of 5 stars
MARIA G. - 15 days ago
originally posted on OUAI
i loveeee, love everything, had made so much difference in my hair, i am so happy very good quality, i really recomend buying the combo with the conditioner feature: it has a lof of quantity
I hesitantly purchased this and
5 out of 5 stars
Kori J. - 15 days ago
originally posted on OUAI
I hesitantly purchased this and was so impressed. My hair is fine and I just had a baby so it’s thin as well and this has made all the difference in the feel and look of my hair. It’s so soft and I don’t have tangles from breakage!
I will definitely be buying this in the big bottle!
5 out of 5 stars
Susan - 21 days ago
originally posted on http://www.ulta.com
Love everything about this shampoo and conditioner! The shampoo lathers good and leaves my hair so soft and smells amazing! Definitely recommend buying the shampoo and conditioner!
Love it!
5 out of 5 stars
- 21 days ago
originally posted on http://www.ulta.com
Smells fabulous, love it!
ok??
2 out of 5 stars
Daniela G. - 28 days ago
originally posted on OUAI
I miss the volume shampoo, this one is not doing the job. reminds me why i hate fine hair.
VERY Drying
1 out of 5 stars
Mik - 29 days ago
originally posted on http://www.ulta.com
This made my hair ao brittle and dry. Ive seen more breakage then ever before. It just does not hydrate. It make it feel thicker, but straw feels thicker than string so
Horrible scrnt
1 out of 5 stars
Thumbs down graphic, would not recommend
rebekah - 1 month ago
The smell is absolutely horrible. It smells like the paper flower soap from my childhood. And for the price, I was expecting a far better scent.
Greasy right out of the shower
1 out of 5 stars
Fine hair - 1 month ago
originally posted on http://www.ulta.com
I have fine haircand used this product for 3 years. Stopped after my refill started making my hair look greasy right out of the shower. My borther even used it when my family was visiting and his hair looked dark and dirty at breakfest. Whatever reformual happened undo!
Greasy
2 out of 5 stars
Zoraida U. - 1 month ago
originally posted on OUAI
I wash my hair early and by the end of the day it looks greasy 🤨
QUAI
5 out of 5 stars
Jorge P. - 1 month ago
originally posted on OUAI
My favorite shampoo!! Mikes my hair feel clean and fee full. Smells amazing.
I think my hair looks
5 out of 5 stars
Tina T. - 2 months ago
originally posted on OUAI
I think my hair looks and feels healthier and fuller
Very nice shampoo
5 out of 5 stars
Karen T. - 2 months ago
originally posted on OUAI
I have very fine hair on the thin side at this point in my life, and it's very nice to have a shampoo that helps me get some lift and doesn't irritate my scalp.
The smell
2 out of 5 stars
Jennifer - 2 months ago
originally posted on http://www.ulta.com
If you have read any of the reviews about the smell they're correct. Powerful perfume smell had to wash and condition with two different products and still smelled like my grandma, and I'm 51. Thankful I didn't waste my money on the full size bottles
I am impressed!
5 out of 5 stars
Patti D. - 2 months ago
originally posted on OUAI
I am impressed! I have fine, thin hair. After the first shampoo, I thought it might be my new haircut that improved the volume of my hair. Second shampoo, I was still a bit skeptical as I was once again looking at how great my hair looked and felt. A couple weeks have passed and I am confident the shampoo and conditioner have really done their job. My hair looks and feels thicker. I highly recommend them!
Fine hair shampoo
5 out of 5 stars
Brooke M. - 2 months ago
originally posted on OUAI
Love this shampoo! I also got the conditioner and my hair feels amazing! It always has a shine to it and it is so soft!
Fine-haired people rejoice
5 out of 5 stars
Cheyenne P. - 2 months ago
originally posted on OUAI
My hair usually feels weighted down by products but this shampoo make my hair feel light and manageable. The balance of moisture without being oily is great.
Love It
5 out of 5 stars
Della D. - 2 months ago
originally posted on OUAI
Finally a shampoo that gives fine hair fullness and body without sacrificing shine. My hair has never looked better.
Happy husband
4 out of 5 stars
Joy J. - 2 months ago
originally posted on OUAI
I bought it for my husband, who LOVES OUAI! It is EXTREMELY EXPENSIVE, I've never in my life paid this much for a little bottle of shampoo. But he's the only one who uses it and his hair is thin so it does last a long time. I'm very happy that he's happy with it. . .