$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- Powerful brightening facial serum to improve dull tone and texture
- Tri-Ceramide Complex to support skin barrier health
- Niacinamide + hyaluronic acid to brighten & hydrate
- Dermatologist tested & approved skincare
- Alcohol & fragrance-free
- Vegan & cruelty free
- Recyclable bottles with reusable pump.
- Refills now available!
Description
This powerful brightening facial serum helps significantly improve skin’s tone and texture for even, glowing results.
The lightweight serum visibly brightens while helping to ease signs of hyperpigmentation and uneven tone from first use. Infused with our barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids), niacinamide to brighten and even tone and hyaluronic acid to intensely hydrate, this serum works to strengthen skin barrier function, while helping to defend against environmental aggressors, providing antioxidant benefits.
Daily application delivers significantly brighter, radiant, more hydrated skin.
Dermatologist tested and approved, oil-free, non-comedogenic, alcohol and fragrance-free, vegan and cruelty free skincare.
How to Use: Apply 4-6 drops to cleansed skin, gently pressing until fully absorbed. Follow with hydrating serum + moisturizer.
How to Recycle: Unscrew pump, rinse out bottle and recycle in normal household plastic waste.
The lightweight serum visibly brightens while helping to ease signs of hyperpigmentation and uneven tone from first use. Infused with our barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids), niacinamide to brighten and even tone and hyaluronic acid to intensely hydrate, this serum works to strengthen skin barrier function, while helping to defend against environmental aggressors, providing antioxidant benefits.
Daily application delivers significantly brighter, radiant, more hydrated skin.
Dermatologist tested and approved, oil-free, non-comedogenic, alcohol and fragrance-free, vegan and cruelty free skincare.
How to Use: Apply 4-6 drops to cleansed skin, gently pressing until fully absorbed. Follow with hydrating serum + moisturizer.
How to Recycle: Unscrew pump, rinse out bottle and recycle in normal household plastic waste.
Scent: Unscented
Health Facts: Vegan, Contains Hyaluronic Acid, Contains Ceramides
Product Warning: Eye irritant
Product Form: Serum
Beauty Purpose: Brightening
Recommended Skin Type: Normal
Net weight: 1.01 fl oz (US)
TCIN: 83670782
UPC: 5060489792327
Item Number (DPCI): 037-12-4188
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (carrier), methylpropanediol (solvent), niacinamide (skin-conditioner), 1,2-hexanediol (solvents), glycerin (humectant), polyglyceryl-10 laurate (emulsifier), sodium hyaluronate (skin-conditioner), ceramide np (skin-conditioner), cholesterol (skin-conditioner), caprylic/capric triglyceride (skin-conditioner), phytosphingosine (skin-conditioner), sodium phytate (chelating agent), ascorbic acid (skin-conditioner), stearic acid (skin-conditioner), oleic acid (skin-conditioner), hydrogenated lecithin (emulsifier), ethylhexylglycerin (skin-conditioner), xanthan gum (viscosity controlling), squalane (skin-conditioner), tocopherol (antioxidant), lactic acid (ph adjuster), carbomer (viscosity controlling), tromethamine (ph adjuster), caprylyl glycol (preservative), caprylhydroxamic acid (chelating agent).
Allergens & Warnings:
WARNING FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES.Shipping details
Estimated ship dimensions: 3.54 inches length x 1.38 inches width x 1.34 inches height
Estimated ship weight: 0.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What percentage on niacinamide does it have?
submitted by Clara - 1 year ago
A: I'm very sorry to confirm that we are not able to share the ingredient levels in our products, including percentage ranges. If you know that you are sensitive to a particular ingredient at a specific percentage or are unsure how this will interact with your skin, we would always recommend carrying out a patch test 24 hours prior to the first application.
submitted byByoma Team - 7 months agoBrand expert
Q: can I use this with tretinoin?
submitted by Mita - 3 years ago
A: Hey Mita, We would recommend consulting your derm if you have any concerns before starting a new regime, to ensure you receive advice that is 100% tailored to your individual needs. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: I used mine when I was on tret! If your using it at night, I reccomend applying it to damp skin before you apply tretinoin.
submitted byL - 2 years ago
Q: The ingredient lactic acid, which is rated a 4 by EWG, can be harmful in higher concentrations. Cosmetic use is restricted in Canada. What is the concentration of lactic acid?
submitted by M - 3 years ago
A: The ultra-gentle level of lactic acid we use in our serums is totally safe for sensitive skin, as its primary purpose is a pH adjuster to ensure optimum performance.
submitted byBrand Expert - 3 years agoA: Look at the ingredients list. Lactic acid is near the bottom, which means it could have as low as 0.1%, one tiny drop. There's definitely not enough in this product to harm or help.
submitted byLisa P - 3 years ago
Q: Are there silicones in this serum?
submitted by RJ - 2 months ago
A: Hey RJ, Great question! No, the BYOMA Brightening Serum is silicone free. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: is this good as a night serum?
submitted by Beya - 1 year ago
A: Hey, Great question! You can apply the BYOMA Brightening Serum for both day and night! This powerful brightening facial serum helps significantly improve skin’s tone and texture for even, glowing results. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: can this be the only serum in my routine? I noticed the directions said to follow with a hydrating serum.
submitted by christina - 3 years ago
A: Hello Christina! Your gonna love BYOMA brightening serum and this can be your only serum, you can just follow up with a moisturizer for added hydration. - hope that helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: What is the concentration of niacinamide? Is it comparable to 10% serums?
submitted by cabbage413 - 3 years ago
A: We’re happy to share the role of our ingredients to understand what you’re putting on your skin, however, if we were to share the percentage too, that would be giving away our secrets!
submitted byBrand Expert - 3 years ago
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BYOMA Collection
About the collection
Meet BYOMA: skincare that strengthens your skin barrier with scientifically backed formulas, powered by actives for the ultimate skin-compatible solution. Clinically proven and dermatologist-approved, BYOMA’s products boost, balance, and brighten- delivering your best skin yet.
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Summary of reviews
The brightening serum has received positive feedback for its lightweight texture and hydrating properties, making it a great addition to any skincare routine. Many guests have noted improvements in skin brightness and texture, with some experiencing a reduction in dark spots and acne scars. While some guests reported minimal results or breakouts, the majority appreciate its gentle formulation, making it suitable for sensitive skin. Overall, it is a well-received product that enhances skin radiance and hydration.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 604 reviews
effectiveness: 4.36 out of 5
quality: 4.44 out of 5
value: 4.42 out of 5
88% would recommend
149 recommendations
Great serum
5 out of 5 stars
Thumbs up graphic, would recommend
Ncc - 14 days ago, Verified purchaser
This product seems to be helping to even skin tone and lighten areas of skin
Byoma never does me wrong
5 out of 5 stars
Thumbs up graphic, would recommend
Aubrey - 23 days ago, Verified purchaser
I love this serum. It immediately made a difference in my skin and did not break me out.
I like it
4 out of 5 stars
Thumbs up graphic, would recommend
Amelia - 1 month ago, Verified purchaser
For the first few days using this my skin kinda freaked out adjusting to a new product but I pushed forward with it and my skin has calmed down, I have sensitive acne prone skin and this serum has not given me any problems yet after a few weeks of use. I do think my skin has felt and looked more hydrated since using this product. I like the way it feels going on, doesn’t have any smell, and soaks into the skin quick
works wonders
5 out of 5 stars
Thumbs up graphic, would recommend
Samia Segero - 2 months ago, Verified purchaser
been using this product for a couple months and it has been the only product that has faded (not completely yet) stubborn dark spots i’ve had for 8+ years. i rlly recommend.
Jane
5 out of 5 stars
Thumbs up graphic, would recommend
Just_Jane - 3 months ago, Verified purchaser
This works like it is supposed to. I love it. It's making my skin baby soft.
Must buy!
5 out of 5 stars
Thumbs up graphic, would recommend
D - 3 months ago, Verified purchaser
You can really start seeing a difference within days!
Face Glow
5 out of 5 stars
Thumbs up graphic, would recommend
DevineMeli1 - 3 months ago, Verified purchaser
I received compliments on my skin after a few days use. Made my skin glow for sure!
RUN DONT WALK!!
5 out of 5 stars
Thumbs up graphic, would recommend
Taylin Mohler - 4 months ago
i loved this so much! it made my face so glowy after i used it and my face felt so so so soft. i would HIGHLY recommend. ( in the photo i compared it to other products so you can see the size of it )
Must buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Byoma brightening serum - 4 months ago, Verified purchaser
Super soft and feels nice rubbing in. I use it under my eyes and it seems to be working so far!
Recommended!
5 out of 5 stars
Thumbs up graphic, would recommend
E7521 - 4 months ago
I love skincare and was excited to try this product out! My skin immediately felt refreshed and SO glowyyy! It’s so worth it!
Not my fav
1 out of 5 stars
Thumbs down graphic, would not recommend
Raegan - 4 months ago, Verified purchaser
Made me break out a lot
Maybe /maybe not
3 out of 5 stars
Just Shopping - 9 months ago, Verified purchaser
Have this product for over a month. Haven't seen even the slightest improvement. Will give more time
Idkkkk
3 out of 5 stars
Thumbs up graphic, would recommend
hailee2254 - 9 months ago, Verified purchaser
I don’t know if this product worked or not because I generally have great skin. I mean I notice a little bit of difference but not much, might just be me!!
Great for acne scarring
5 out of 5 stars
Thumbs up graphic, would recommend
Faycheyenne - 10 months ago, Verified purchaser
If you have acne/acne scarring this is amazing! Since I introduced this into my nighttime routine, even fresh pimples are less red and my skin is so much bouncier and brighter!
Byoma Serum
5 out of 5 stars
Thumbs up graphic, would recommend
Byoma Serum - 11 months ago, Verified purchaser
I love this product. I love everything that I have tried from the Byoma brand, there products are such good quality.
Solid but doesn't do much brightening
4 out of 5 stars
Thumbs up graphic, would recommend
Annie - 11 months ago, Verified purchaser
I get sensitive skin and am happy this doesn't irritate my skin. Plus the price is not bad. I don't see too much brightening though. I'll probably still repurchase (if the price doesn't go up) and alternate with other serums with more diverse ingredients
Rash
1 out of 5 stars
Thumbs down graphic, would not recommend
Honestmama - 1 year ago, Verified purchaser
Caused perioral dermatitis rash
Good for texture. not for kids
5 out of 5 stars
Thumbs up graphic, would recommend
Shelly - 1 year ago
I don't know what brightening serum means, but this makes my skin so smooth for under my makeup, I think this is not meant for kids so be careful.
Byoma Brightening Serum
2 out of 5 stars
Thumbs down graphic, would not recommend
Ava - 1 year ago
It didn’t do much to my skin. I also ran out of it very quickly. For the price, I don’t see a difference after using it. The packaging is cute and all, but I will not be repurchasing
Didnt notice
1 out of 5 stars
Thumbs down graphic, would not recommend
Leslie - 1 year ago, Verified purchaser
BORING! Nothing special about this, felt like water on my skin.