$10.29 when purchased online
Target Online store #3991
About this item
Highlights
- Kit contains everything needed for one-application (two kits may be needed for very long or thick hair; results dependent on porosity and condition of hair
- Best for brunettes looking for rich, velvety results without pre-lightening hair
- Baobab Seed Oil moisturizes, adds shine, and helps protect from UV rays
- Quinoa Extract is packed with vitamins and minerals to help prevent breakage
- This Temporary Hair Color is free of Parabens, Sulfates, PPDs, and Ammonia
- Easy to apply, and conditions while it colors, keeping hair smooth and soft
- *Strand test: We advise that you test a small section of your hair first to determine how long you want to keep your color in.
Description
Created to make the at-home hair coloring process a little easier and less messy for our brunette beauties or for our lovelies with lighter locks, this complete kit has everything you need to achieve rich red hair color that lasts up to six weeks in one package. The unique conditioning formula conditions hair while you color, ensuring a soft and lustrous result. There’s no bleach necessary, which makes it a perfect damage-free solution for those of you with dark hair. Kit contains everything needed for one-application. Get it today and try some of our temporary hair dye colors!
Video tutorials and hair ideas at: https://www.splathaircolor.com/tutorials/
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Gluten-Free, Formaldehyde-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Hair Coloring
Processing Time: 45 Minutes
Net weight: 6 fl oz (US)
TCIN: 86901388
UPC: 857169020048
Item Number (DPCI): 063-01-5611
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
splat color ingredients: aqua (water, eau), benzyl alcohol, propylene glycol, polyquaternium-37, propylene glycol dicaprylate/dicaprate, hydrolyzed adansonia digitata seed extract, hydrolyzed quinoa, panthenol, phenoxyethanol, ethylhexylglycerin, trideceth-6, cocamidopropyl betaine, basic orange 31, basic yellow 87, basic brown 17, fragrance deep reconstructor conditioner ingredients: aqua (water, eau), trimethylsiloxyamodimethicone, cetearyl alcohol, cetyl alcohol, behentrimonium chloride, cocodimonium hydroxypropyl hydrolyzed soy protein, cetrimonium chloride, stearyl alcohol, laureth-23, laureth-4, ethylhexylglycerin, phenoxyethanol, disodium edta, fragrance
Allergens & Warnings:
WAIT AT LEAST 14 DAYS AFTER BLEACHING, RELAXING OR PERMING BEFORE COLORING. STRAND TEST BEFORE APPLYING BLEACH OR COLOR TO HAIR. TAKE CARE NOT TO OVERLAP PREVIOUSLY BLEACHED HAIR WITH BLEACH, AS THIS MAY CAUSE DAMAGE TO THE HAIR. DO NOT APPLY BLEACH TO HAIR THAT HAS BEEN PREVIOUSLY COLORED WITH METALLIC DYES. DO NOT BLEACH RELAXED OR PERMED HAIR., IMPORTANT SAFETY WARNING: ALL HAIR COLOR AND BLEACHES CONTAIN INGREDIENTS WHICH CAN CAUSE SKIN IRRITATION, WHICH IN RARE CASES, CAN BE SEVERE. IF YOU HAVE A TATTOO, THE RISK OF SKIN IRRITATION MAY BE INCREASED. READ ALL LABELING AND INSTRUCTIONS CAREFULLY., THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE DONE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. USE UNDER ADULT SUPERVISION. NOT FOR CONSUMPTION., HAIR COLOR CAN CAUSE SKIN IRRITATIONS. IMPORTANT: FOLLOW THE USAGE ADVISORY AND SAFETY WARNINGS., DO NOT USE IF YOU HAVE ALREADY HAD A REACTION TO HAIR COLOR OR IF SCALP IS SENSITIVE, ITCHY OR DAMAGED. READ AND FOLLOW DIRECTIONS LOCATED ON THE INSTRUCTION SHEET INCLUDED. CAUTION: PERFORM A SKIN IRRITATION TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (SEE INSERT). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME THIS PRODUCT IS A DIRECT DYE AND WILL STAIN. AVOID CONTACT WITH CLOTHING, FURNITURE, COUNTER-TOPS, ETC. PROTECT HAIRLINE AND TOP OF EARS WITH PETROLEUM JELLY TO PREVENT PRODUCT FROM STAINING SKIN AVOID CONTACT WITH EYES AND SKIN. THIS PRODUCT MUST NOT BE USED FOR DYEING EYELASHES OR EYEBROWS; DOING SO MAY CAUSE BLINDNESS WEAR GLOVES PROVIDED IN KIT THOROUGHLY RINSE HAIR AND SCALP AFTER APPLICATION UNTIL WATER RUNS CLEARShipping details
Estimated ship dimensions: 2.81 inches length x 3.5 inches width x 6.75 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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3.7 out of 5 stars with 2194 reviews
effectiveness: 3.35 out of 5
quality: 3.04 out of 5
value: 3.29 out of 5
52% would recommend
164 recommendations
A bit too watery compared to the other Midnight Color dyes.
2 out of 5 stars
Stella - 1 month ago
originally posted on http://www.splathaircolor.com
I love Splat Midnight edition colors especially not having to bleach your hair. The only issue I had with the indigo blue was that it was so watery that without properly mixing it with another color, it would have made a disaster mess for a first time user. I have a license from Paul Mitchell and I'm excellent at coloring and creating beautiful ombré styles with Splat.
1 reply from Splat Hair Color team - 1 month ago
Thank you for your feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Never buy again
1 out of 5 stars
Frida Ponce - 2 months ago
originally posted on http://www.splathaircolor.com
Horrible,
1 reply from Splat Hair Color team - 1 month ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing.
I would definitely but this again
5 out of 5 stars
TheMs. - 2 months ago
originally posted on http://www.splathaircolor.com
I loved the color that it gave me I was completely Satisfied
1 reply from Splat Hair Color team - 2 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. We are so happy to hear that our product worked for you and gave you the results you were expecting. Thanks for sharing with us!
Clairol for Old People this is a Modern Salón Color
5 out of 5 stars
annieB - 2 months ago
originally posted on http://www.splathaircolor.com
My husband wanted for me to look modern and confident. But really all I see Clairol, L'Oreal even Garnier for Old People I don't blame them nobody wants to express their self they want to look like a photocopy of YouTube. It amazed me easy to use, great ingredients and true to color.
1 reply from Splat Hair Color team - 2 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Best hair dye ive ever used.
5 out of 5 stars
G - 2 months ago
originally posted on http://www.splathaircolor.com
I had black hair, i used one bottle of bleach and I have thick long hair, it covered the whole thing, didnt do any damage and ive been dying my hair for years. It came out a beautiful bright red. My hair dye still wont come out even i dyed it 3 months ago, i wash my hair with hot water every other day and ive been waiting for it to fade away because i am planning to dye it a different color when it fades more but its still so bright. which is truley amazing.
1 reply from Splat Hair Color team - 2 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. We are so happy to hear that our product worked for you and gave you the results you were expecting. Thanks for sharing with us!
Would buy the product again.
5 out of 5 stars
Jaz - 2 months ago
originally posted on http://www.splathaircolor.com
It's my first time dyeing my hair by myself. A month ago, I went to the hair salon to dye my hair red, but I was disappointed because it wasn't the color I wanted. But thanks to Splat it looks a lot better and the hair color I wanted. I get a lot of compliments, calling me a doll. :) It's not hard to use, but it easily stains skin, such as the ears, forehead, and neck. Beware of that; other than that, I like it.
1 reply from Splat Hair Color team - 2 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. We are so happy to hear that our product worked for you and gave you the results you were expecting. Thanks for sharing with us!
I am totally obsessed
5 out of 5 stars
Chloe - 3 months ago
originally posted on http://www.splathaircolor.com
I am naturally strawberry blonde/auburn but I have thin platinum blonde money pieces and highlights throughout. I typically try to keep them rose gold/pink but have been struggling to find the right product that gives me the tone & vibrancy I am craving. A friend told me about Splat & I will never be the same. The dye is so easy to apply, I left it on for about two hours to ensure a super rich color & wow. I am so impressed. Will never use another product, this is totally it. Hopefully the color lasts after many washes but either way I am in love.
1 reply from Splat Hair Color team - 3 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. We are so happy to hear that our product worked for you and gave you the results you were expecting. Thanks for sharing with us!
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
Jenn - 4 months ago
Purple hair color was an amazing color for me. It came out beautifully and will definitely recommend if you need to retouch your color.
1 reply from Developlus Product Expert team - 3 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Never again
1 out of 5 stars
Allison - 4 months ago
originally posted on http://www.splathaircolor.com
My son went swimming and it all washed out
1 reply from Splat Hair Color team - 4 months ago
We're sorry to hear you weren't satisfied with our product. Splat is a semi-permanent color which means it's not oxidative. So going into a swimming pool with chlorine will make the color fade and or wash out. In the future we recommend wearing a swimming cap to protect the hair color.
Love
4 out of 5 stars
Thumbs up graphic, would recommend
Eileen - 5 months ago
Love the color is great have done 3 times but little hard to see on dark hair. Did on my own at 12.
1 reply from Developlus Product Expert team - 3 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
won't use again
2 out of 5 stars
Ja - 5 months ago
originally posted on http://www.splathaircolor.com
I used this hair dye last night and the color was pretty nice but this literally will not wash out and it stains everything you own i swear this would not come out of my shower and was staining my bed even after i rinsed and shampooed right after as listed and it won't come out of my scalp and i don't know how to fix this. i can't lay down or even brush my hair or anything because it will just stain everything. Also this literally gave me so much irritation on my skin which has NEVER happened to me with any other hair dye so i think i won't be using this again
1 reply from Splat Hair Color team - 5 months ago
Thank you for your feedback. We appreciate our customer's input. Here are some helpful tips that our Splat users find very helpful
STAINS:
Stains on the bathtub:
- Spray Scrubbing Bubbles, or Lysol disinfecting spray that contains hydrogen peroxide. Let the spray sit on the stains for 10 minutes, scrub for 2 minutes, rinse, and repeat the process as needed.
- You can also scrub the stains with a Mr. Clean Magic Eraser and it will help lift the stains.
- Dampen the surface and sprinkle Ajax or Comet cleaner. Lightly scrub with a moist sponge to make a paste and scrub till the stains start to lift. Rinse and repeat as needed.
- Clorox Foamer, Scrubbing Bubbles or Lysol with Hydrogen. Spray the cleaner on the stains and let sit for 10-20 minutes. Scrub, rinse, and repeat as needed.
- https://youtu.be/lJwxMqF3SNI
FACE/SKIN:
Stains on your face or skin:
- Use a non-gel toothpaste and a damp washcloth, and scrub the stains for about 5 minutes, rinse and repeat as needed.
- Mix together baking soda and dish soap, using a damp washcloth, scrub the stains for 5 minutes, rinses and repeat as needed.
- Use baby wipes on your face, hands, neck, ears. Rub the stains till the wipe no longer has any moisture in it.
- For your hands, use an exfoliating scrub to wash your hands and the stains will lift.
- Use hairspray to help remove the stains on skin.
- Hand sanitizer with a cotton ball
- Facial astringent with a cotton ball
- Zep Cherry Bomb Industrial Hand Cleaner (customer's fave)
- Apply shave cream to the areas of the skin that are stained then with a damp cloth(not completely wet)rub off the shave cream.
Scalp:
Stains on your scalp
* Mix some sugar with coconut oil, rub on stained areas and then shampoo.
In order to stop all the bleeding and staining we recommend that you do a really good rinse with cooler water, rinse the hair until the water runs clear, shampoo the hair really good making sure all excess color is being shampooed out, rinse again with cooler water until the water runs clear, apply conditioner allowing it to set for a few minutes then do the last final rinse with cooler water until the water runs clear. Splat is a semi-permanent color / direct dye and these types of dyes just coat the hair meaning they sit on the hair shaft and don't really penetrate unless the hair is very porous.
Beautiful hair color
5 out of 5 stars
Dani - 5 months ago
originally posted on http://www.splathaircolor.com
Love this hair product and the color is beautiful after a few washes
1 reply from Splat Hair Color team - 5 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Excellent.
5 out of 5 stars
Mel - 5 months ago
originally posted on http://www.splathaircolor.com
Great color. Works on dark brunette hair. However, it washes out too easily. I had to re-apply it and keep my hair untouched for 2 days until I could finally confirm it was safe to wash. But it stays for over a month (if applied correctly), which I really like.
1 reply from Splat Hair Color team - 5 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Buyer be ware of this seller!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jojo - 6 months ago, Verified purchaser
I’d rather give a negative review! This box had been opened and resealed shut! No gloves or instructions in the box. The dye was horrible, it dyed my scalp and not my hair. I’ve dyed my hair for so many years I don’t read instructions anymore, Iuckily I had gloves. Seller obviously doesn’t check returns. I DO NOT RECOMMEND THIS SELLER OR PRODUCT! My roots are still blonde, my scalp is splotchy orange! 😡😡
1 reply from Developlus Product Expert team - 6 months ago
Please contact Target customer service.
Color
5 out of 5 stars
Thumbs up graphic, would recommend
Oscalating fan - 6 months ago, Verified purchaser
The color is more vibrant than it use to be! I love it!
1 reply from Developlus Product Expert team - 6 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Worst hair coloring experience ever!!
1 out of 5 stars
Alex - 8 months ago
originally posted on http://www.splathaircolor.com
I've been coloring my hair since my early teens and am now in my mid 40s. So I've experimented with many colors, brands, and types of coloring. This product did not leave any color onto my naturally dirty blonde hair that I even used bleach kit on just to be safe. Followed bleaching directions to a T resulting in pale blonde, yay. Then applied entire 6oz splat midnight darker purple and let sit for 2+ hours. After rinsing and sulphate free shampooing, then Deep conditioning provided all with cold water I have 1 hardly dime size splat of purple and rest light blonde. I was so excited only to become even more disappointed with results. I will never buy this product again unless I want to pour more $ down the drain.
1 reply from Splat Hair Color team - 8 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Looked great, felt soft afterward.
5 out of 5 stars
Thumbs up graphic, would recommend
Gladwill - 8 months ago, Verified purchaser
I loved the color that come out. I did it over highlight that I already had from the salon and it looked great on the highlights and on my natural black hair.
1 reply from Developlus Product Expert team - 8 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Traffic stopping color
5 out of 5 stars
Shane - 8 months ago
originally posted on http://www.splathaircolor.com
When I say I get multiple compliments every single day on my hair color I'm not exaggerating. I put it in my natural brown hair (been doing this for years) I absolutely love the bright brilliant color and it truly lasts for weeks.
1 reply from Splat Hair Color team - 8 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
BUYER BEWARE!
1 out of 5 stars
Thumbs down graphic, would not recommend
KrisC - 8 months ago, Verified purchaser
BUYER BEWARE! I would give this negative stars if I could! My daughter and I used this on her virgin hair on May 4, 2024. On August 27, 2024 I decided to let her get highlights put into her hair for the first time. As it had been 4 months since she used Splat, there were no more remnants of the Ruby color since it claims to last “up to 30 washes.” LIE! Somewhere, this stuff was still lingering in her hair and as the bleach was on her head, it turned HOT PINK! Four hours in the salon, three rounds of toner, and a lot of money later, and her hair still has pink in it. She is devastated and the company has yet to respond to me.
1 reply from Developlus Product Expert team - 8 months ago
Thank you for your feedback. We appreciate our customer's input. Your feedback will help us improve as we continue to grow. Direct dyes do not require oxidation or developer for the color to stain the hair. In areas where the hair is more porous, this type of color will show greater intensity. Caution must be exercised when utilizing a semi-permanent hair color on porous hair; it can stain the hair permanently. Sometimes, using strong bleaches will make the direct dye go further into the hair shaft and lodge even more stubbornly inside the hair. There are ways to strategically fade or remove the direct dye from the hair. Thanks for sharing with us!
The Effects are Showstoppers!
5 out of 5 stars
Star718Gemini - 8 months ago
originally posted on http://www.splathaircolor.com
I have professional experience and training as a certified Paul Mitchell Colorist and Cosmetologist from working with MAC Cosmetics over the years. I love the Splat Midnight series because I don't like the damage from using bleach so I dye my hair with Splat's vast variety of color in the Midnight series. Whether it's touching up my color from time to time or changing it into a new color. Today I used a blend to touch up my hair and used the Midnight Magenta and Amethyst to get this awesome effect.
1 reply from Splat Hair Color team - 8 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!