Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 89432699
UPC: 075285222911
Item Number (DPCI): 063-01-5825
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 - aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: 1285278 l - aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, ammonium hydroxide, oleyl alcohol, 1-hydroxyethyl 4,5- diamino pyrazole sulfate, 1-naphthol, parfum/fragrance, erythorbic acid, thiolactic acid, edta, p-aminophenol, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, citric acid, sodium metabisulfite. moisture mask: 1213639ss-aqua/water/eau, cetearyl alcohol, stearamidopropyl dimethylamine, isopropyl myristate, cetyl esters, helianthus annuus seed oil/sunflower seed oil, butyrospermum parkii butter/shea butter, parfum/fragrance, tartaric acid, benzyl alcohol, caprylyl glycol, salicylic acid, tocopherol, ethylhexyl salicylate, limonene, linalool, citral, citric acid. f.i.l d209747/9. f.i.l t70029297/3. f.i.l t70026688/1.
Shipping details
Estimated ship dimensions: 6.42 inches length x 3.51 inches width x 2.32 inches height
Estimated ship weight: 0.507 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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4.4 out of 5 stars with 2457 reviews
effectiveness: 3.27 out of 5
quality: 3.27 out of 5
value: 3.48 out of 5
58% would recommend
99 recommendations
False advertiment with coloring
1 out of 5 stars
Lexi34 - 23 days ago
originally posted on softsheen-carson.com
I was hoping for a purple like the box had said “virtual violet” it came out more of a red/pink? The color isn’t bad but not at all, what I wanted. When we were in the process of dying my hair the dye was like a magenta but we didn’t think anything of it. I’m trying not to be upset because this is my hair at the end of the day and I’m stuck with it but it’s not at all what I had planned.
1 reply from SoftSheen-Carson team - 22 days ago
Hi Lexi34! We apologize you did not achieve the results you expected from Dark & Lovely Fade Resist, 421-Virtual Violet. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
How is this vegan
1 out of 5 stars
Thumbs down graphic, would not recommend
Verified buyer - 27 days ago, Verified purchaser
I’ve dyed my hair with different brands. This “vegan” formula is the only one that made my head feel WEIRD for hours until I went back home, washed again and applied coconut oil all over my scalp. I believe it left a chemical burn. My hair was heavily dried out. It came with a nourishing, natural ingredient hair mask, that did absolutely nothing. Will definitely never use or refer this brand again. Color didn’t come out right, and already washed out after 2 weeks.
Saddened
3 out of 5 stars
Thumbs down graphic, would not recommend
ChynaWhyte - 30 days ago
I wanted to love this but this was a slight miss for me. My hair is naturally a soft brown and I purchased 378-Honey Blonde. It BARELY tinted my hair and I left it in for 30mins. Kinda disappointed - the box color result images are way off. Will possibly use a lighter color but of this line of go back to using L’Oréal Féria.
1 reply from Soft Sheen Team team - 26 days ago
Hi ChynaWhyte! We apologize you did not achieve the results you expected from Dark and Lovely Fade Resist, 378-Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
Vibrant color! ❤️
5 out of 5 stars
natayay_9601 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Color is great. It came out vibrant and looked so much more alive. My curls popped after I washed and conditioned 🥰🥰 I recommend if you’re looking to liven your hair color
No shea please
3 out of 5 stars
Shea Averse - 2 months ago
Sounds like a great product! Too bad it has Shea. Not everyone can use shea products.
1 reply from Soft Sheen Team team - 2 months ago
Hi there Shea Averse! Thank you for your interest in Dark and Lovely Fade Resist Rich Conditioning Hair Color. The opinions of our customers are important to us when making decisions about our formulas. We appreciate your feedback. Please do not hesitate to contact us again if you have more feedback to share.
Like it a lot
5 out of 5 stars
destinyd982f_8292 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] ot this item because of the reviews and they hold up! Got the product and read the instructions which was easy to apply. The only thing I was a little confused on this was if I should apply to wet or dry hair, I applied to dry hair and it was fine. I left in for 45 minutes and washed out and the color turned out GREAT! My hair was also pretty soft and not a lot of damaged was done ( I say not a lot because anytime you color your hair some damage is done.) I was surprisingly shocked on how it turned out. For reference my hair was blue and purple and I used the Mocha hair color. Coverage was great, color was great, hair was soft. Highly recommend. I didn't take any before or after photos of my actual hair but here are some photos of what it was before and what it looks like now.
Gentle, Fun & healthy
5 out of 5 stars
corb22_3152 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It gives vibrant, long-lasting color while keeping my hair soft and healthy. The formula is gentle, and the rich color stays true, even after multiple washes. It’s a fantastic choice for anyone looking to keep their color looking fresh and radiant!
Mislead on my color.. box was correct, didn't turn
3 out of 5 stars
anna7696_7720 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It smells good but not overwhelming. It was plenty enough product for my long, medium thickness hair. My hair was super soft and shiny after applying, took about an hour to apply to all my hair. Unfortunately my hair turned more red than it did purple. Bummed about that part.
1 reply from Consumer Care Center team - 3 months ago
Hi anna7696_7720! Thank you for giving the new Dark & Lovely Fade Resist, Rich Conditioning Hair Color - Virtual Violet a try! We appreicate you sharing some honest feedback. Your review will be shared with our product development team! Thanks so much for giving Fade Resist, Rich Conditioning Hair Color - Virtual Violet a try!
Fashion influencer
5 out of 5 stars
Thumbs up graphic, would recommend
Joi Ashley - 4 months ago, Verified purchaser
I absolutely loveeeeee this color! It came out more like a magenta and it looks stunning in my opinion. I’m sure when I re apply it in another 8 weeks, the pink will even be more noticeable. I’ve used dark and lovely on my hair for years and I recommend keeping the dye on longer than 30 mins. The color will last longer. After about 5/6 weeks it will turn into a copper like color. Still pretty.
Wear a mask
3 out of 5 stars
tonittat_7265 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the color but not only was the smell outrageous (you definitely want to wear a mask), it was a bit messy to apply it to the virgin hair. The direction was straight forward but I’d suggest checking out a tutorial on YT, if you never done this before. After I dyed and cleansed the hair, it still stained some of my things (ie, pillow, tops, towels). Outside of that, it’s a great product to try.
1 reply from Consumer Care Center team - 4 months ago
Hello tonittat_7265. Thank you for your feedback on Fade Resist, Rich Conditioning Hair Color - Virtual Violet. We appreciate your comments and will forward them to our Product Development Team. We hope you will continue to explore the many products we have to offer with greater confidence and satisfaction in the near future.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
kiki - 6 months ago, Verified purchaser
I usually get the lightest blonde then out a rinse over to get the cookie I want. I decided to use Honey Blonde and it is a complete upset. Started from the back and work my to the front. My front edges took fine but my new growth slightly got light(I have dark brown hair). Gray coverage some but not the ones I was hoping for. Oh and it was super runny. Mind you I put the color on them prior to starting because I did not want to be disappointed. In the end I'll go back to the lightest blonde. This was a waste of money for two boxes.
1 reply from Soft Sheen Team team - 6 months ago
Hi kiki We apologize you did not achieve the color results you were exppecting from Dark and Lovely Fade Resist Rich Conditioning Hair Color, Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Long lasting
5 out of 5 stars
mavery - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have been wanting to add a new hue to my hair and with purple being my favorite color, this worked perfectly! It lasted some months on me and I think my curls enhanced the color. It didn’t dry my hair out or mess with my curl pattern so that was a plus! The smell was also bareable.
The dye my wife desires
4 out of 5 stars
waynexenterprise - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Wife used it on her wigs and loved the dye. It didn’t mess her wigs up and made it smell so good. She would buy it again and use it on all her wigs. Highly recommended!
Bleach doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
alice - 7 months ago, Verified purchaser
I bought the light golden blonde and I’d barely even lifted the color on my hair. I went MAYBE one shade lighter
Color fades quick but nice color at first.
3 out of 5 stars
A James - 7 months ago
Nice bright color but it fades after first wash quite a bit.
JUST GET IT
5 out of 5 stars
Thumbs up graphic, would recommend
saulvatore - 7 months ago, Verified purchaser
Went from dark brown to this beautiful honey blonde. I had to leave the product more than recommended on the box to get the color. But overall pretty nice.
I love it
4 out of 5 stars
neleighh - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this color. It’s beautiful especially when the sun hits it. And it’s dark enough that indoors it’s not that bright so you would never know you had a purple color for business jobs. I get compliments on it daily and super recommend this color.
Never again
1 out of 5 stars
morganra2d1 - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I recently had a very unfortunate experience with the Dark and Lovely hair dye. After applying the product as directed, I experienced a severe allergic reaction. My scalp became extremely itchy and red, and small bumps began to form. The discomfort was unbearable and I had to wash out the dye immediately. I have never had any issues with other hair dye products before, so this was a very alarming and distressing situation for me. I would strongly advise anyone with sensitive skin or a history of allergies to be cautious when using this product. Overall, I was extremely disappointed with my experience and would not recommend the Dark and Lovely hair dye to anyone. It is important to always do a patch test before using any new hair dye product to avoid potential allergic reactions.
1 reply from Consumer Care Center team - 7 months ago
Hi morganra2d1. We are sorry to hear about the experience you had with [Product]. We would like to speak with you directly about it. Please give us a call @ 800-442-4643 M-F 9am to 5pm EST for assistance and provide the reference # 37178944. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Absolutely Horrendous
1 out of 5 stars
Jandrewf83 - 8 months ago
originally posted on softsheen-carson.com
Used on prelightened hair. The color was not even close to a violet hue or purple. My hair is ruined!! This color is a dark red hue! I strongly dislike hair that is colored red especially on myself!!! I am so upset! This turned out just really awful. I may have to buzz cut my hair.
1 reply from Consumer Care Center team - 8 months ago
Hi Jandrewf83! Thank you for your review and for trying our Dark & Lovely Fade Resist Hair Color in Virtual Violet. We are sorry you didn't achieve the color shown on the box and would like to assist you. Please contact us directly at 800-631-7358 and use reference #36991931
Fake good reviews. Dye is pink
1 out of 5 stars
Thumbs down graphic, would not recommend
G - 8 months ago
High star reviews are fake. Dye is hot pink, not purple. Beware