Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 89432702
UPC: 075285222904
Item Number (DPCI): 063-01-0319
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: 1285277 b-aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, 1-hydroxyethyl 4.5-diamino pyrazole sulfate, 1-naphthol, ammonium hydroxide, oleyl alcohol, parfum/fragrance, erythorbic acid, thiolactic acid, edta, octadecyl di-t-butyl-4hydroxyhydrocinnamate, citric acid. moisture mask: 1213639ss-aqua/water/eau, cetearyl alcohol, stearamidopropyl dimethylamine, isopropyl myristate, cetyl esters, helianthus annuus seed oil/sunflower seed oil, butyrospermum parkii butter/shea butter, parfum/fragrance, tartaric acid, benzyl alcohol, caprylyl glycol, salicylic acid, tocopherol, ethylhexyl salicylate, limonene, linalool, citral, citric acid. f.i.l. d209747/9. f,i,l, t70029296/2. f.i.l. t70026688/1.
Shipping details
Estimated ship dimensions: 6.42 inches length x 3.51 inches width x 2.32 inches height
Estimated ship weight: 0.507 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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4.4 out of 5 stars with 2457 reviews
effectiveness: 3.27 out of 5
quality: 3.27 out of 5
value: 3.48 out of 5
58% would recommend
99 recommendations
Review
5 out of 5 stars
lorieh16_3142 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I liked the color and how nice my hair looks after having used this product. I didn't make my hair dry or bald and liked that it didn't take long to work
How is this vegan
1 out of 5 stars
Thumbs down graphic, would not recommend
Verified buyer - 29 days ago, Verified purchaser
I’ve dyed my hair with different brands. This “vegan” formula is the only one that made my head feel WEIRD for hours until I went back home, washed again and applied coconut oil all over my scalp. I believe it left a chemical burn. My hair was heavily dried out. It came with a nourishing, natural ingredient hair mask, that did absolutely nothing. Will definitely never use or refer this brand again. Color didn’t come out right, and already washed out after 2 weeks.
Saddened
3 out of 5 stars
Thumbs down graphic, would not recommend
ChynaWhyte - 1 month ago
I wanted to love this but this was a slight miss for me. My hair is naturally a soft brown and I purchased 378-Honey Blonde. It BARELY tinted my hair and I left it in for 30mins. Kinda disappointed - the box color result images are way off. Will possibly use a lighter color but of this line of go back to using L’Oréal Féria.
1 reply from Soft Sheen Team team - 28 days ago
Hi ChynaWhyte! We apologize you did not achieve the results you expected from Dark and Lovely Fade Resist, 378-Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
No shea please
3 out of 5 stars
Shea Averse - 2 months ago
Sounds like a great product! Too bad it has Shea. Not everyone can use shea products.
1 reply from Soft Sheen Team team - 2 months ago
Hi there Shea Averse! Thank you for your interest in Dark and Lovely Fade Resist Rich Conditioning Hair Color. The opinions of our customers are important to us when making decisions about our formulas. We appreciate your feedback. Please do not hesitate to contact us again if you have more feedback to share.
Pinky baby
4 out of 5 stars
nasrins8_6470 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color is absolutely vibrant. It was beautiful. It was quite simple to do as well. I won’t lie but my hair has been growing way too fast, I may need to add some more color.
Great results
5 out of 5 stars
latoyacf056_4985 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It was a nice and vibrant color that I would definitely use again. The application was easy and it did not dry my hair out. The packaging was also very nice.
Strong Colour
5 out of 5 stars
vycious_6948 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The colour is extremely bright not sure if I really liked it after doing it but would have been better applied to a wig for me but the colour is strong
It’s nice
5 out of 5 stars
tatybabii_9334 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is really nice it took no time to apply. It kept my hair strong the entire time. I love the color. I say if you’re going to dye your hair then this product is the one for you! I like it!
Not pink. It's a reddish plum color.
1 out of 5 stars
Ladenya - 4 months ago
originally posted on softsheen-carson.com
I was hoping it would come out just like the picture said for black hair but even when it changed it. It was no where near plum or pink... To me it looks more red. And it didn't changed much on my hair. I waited for 40 mins. I would thought my hair in the back would've got more color but nope the front did
1 reply from Consumer Care Center team - 3 months ago
Hi Ladenya, We are sorry that Dark & Lovely Fade Resist Hair Color in Poppin Pink didn't turn out as expected please contact us directly at 800-442-4643 M-F 9am to 5pm EST and use reference #39327558. Please have the product available when calling.
Fashion influencer
5 out of 5 stars
Thumbs up graphic, would recommend
Joi Ashley - 4 months ago, Verified purchaser
I absolutely loveeeeee this color! It came out more like a magenta and it looks stunning in my opinion. I’m sure when I re apply it in another 8 weeks, the pink will even be more noticeable. I’ve used dark and lovely on my hair for years and I recommend keeping the dye on longer than 30 mins. The color will last longer. After about 5/6 weeks it will turn into a copper like color. Still pretty.
Pretty Color
4 out of 5 stars
kandiceknecole_6523 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Nice vibrant color but it fades pretty quickly. It's a lot of upkeep in the long run but a great option as a base color to expand on. You have to lift your hair very light to get true color
Love
5 out of 5 stars
lavishij_7156 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Same as the bleaching kit I love this color . It’s not too bright but also isn’t too dark. Has no smells and comes with every thing you need to care for you colored hair. 9/10 definitely recommend
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
kiki - 6 months ago, Verified purchaser
I usually get the lightest blonde then out a rinse over to get the cookie I want. I decided to use Honey Blonde and it is a complete upset. Started from the back and work my to the front. My front edges took fine but my new growth slightly got light(I have dark brown hair). Gray coverage some but not the ones I was hoping for. Oh and it was super runny. Mind you I put the color on them prior to starting because I did not want to be disappointed. In the end I'll go back to the lightest blonde. This was a waste of money for two boxes.
1 reply from Soft Sheen Team team - 6 months ago
Hi kiki We apologize you did not achieve the color results you were exppecting from Dark and Lovely Fade Resist Rich Conditioning Hair Color, Honey Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Great Color
4 out of 5 stars
briab18 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I had already previously used the Bleach kit so the mixing process was easy. The packaging included gloves to use which was great. I found it easier to pull the gloves from the bottom of the paper. The color did not come out as vibrant but it was a nice color.
Bleach doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
alice - 7 months ago, Verified purchaser
I bought the light golden blonde and I’d barely even lifted the color on my hair. I went MAYBE one shade lighter
Great
3 out of 5 stars
staceyt28 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging was nice and easy to get into. Color was bright, too bright for my liking. Applying the color was simple and easy, no hassle anyone can do it. Scent was same as always, it smelt like coloring ( if that’s even a thing).
1 reply from Consumer Care Center team - 7 months ago
Hi staceyt28 ! Thank you for sharing your experience with our Fade Resist, Rich Conditioning Hair Color - Poppin Pink. Fade Resist, Rich Conditioning Hair Color - Poppin Pink happy to hear that you love the packaging and application even though you were not fond of the brightness! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
Simple
3 out of 5 stars
lexyllove - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I colored my friend’s hair, but she didn’t like it so we didn’t get a picture however, I really liked how the pink popped on her hair. It was very easy to use. The instructions are very clear.
1 reply from Consumer Care Center team - 7 months ago
Hi lexyllove! We are so glad you like the Fade Resist, Rich Conditioning Hair Color - Poppin Pink. We appreciate you taking the time to tell us.
Color fades quick but nice color at first.
3 out of 5 stars
A James - 7 months ago
Nice bright color but it fades after first wash quite a bit.
Easy subtle Poppin Pink
5 out of 5 stars
raebaereality - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love how the kit came in a pretty pink box. Also it came with easy to re-instructions and the application process was easy. It didn’t lift the hair too fast too bright and the pink did not come out to BRIGHT,. There was not a foul or unbearable smell, which was great to work with.
Love it!
5 out of 5 stars
kennedim2 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The product came in nice packaging when opening the box the smell isn’t horrible after applying the color it came out great and my hair was soft!!