$21.85 sale price when purchased online
$24.00 list price
Target Online store #3991
About this item
Highlights
- as your go-to hair product for styling
- This mens hair pomade is enhanced with elastic fibers that offer dimension shine and long-lasting control without a stiff crunchy feel
- This formula rinses clean with water
- It can be combined with other pomades from Baxter of California for a customized look
- Increase hold and definition with more of the hair product
Description
You’ll love Baxter of California Hard Water Pomade, 2 oz. as your go-to hair product for styling. This mens hair pomade is enhanced with elastic fibers that offer dimension, shine and long-lasting control without a stiff, crunchy feel. This formula rinses clean with water. It can be combined with other pomades from Baxter of California for a customized look. Increase hold and definition with more of the hair product. Increase or lower the definition in your finish by applying to damp or dry hair according to your preference.
Hair Type: All Hair Types
Product Form: Pomade
Beauty Purpose: Hair Styling
Net weight: 2 ounces
TCIN: 90046801
UPC: 838364004033
Origin: made in the USA
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Shipping details
Estimated ship dimensions: 12 inches length x 12 inches width x 6 inches height
Estimated ship weight: 0.5 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa, Guam, Northern Mariana Islands, Puerto Rico, United States Minor Outlying Islands, Virgin Islands, U.S., Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Baxter Hard Water Pomade has garnered a mix of praise and criticism from guests. Many appreciate its strong hold and shine, making it ideal for various hairstyles, especially for those with thick or longer hair. However, recent formula changes have led to dissatisfaction among some users, who feel the new version lacks the effectiveness of the original. Overall, it remains a popular choice for achieving a polished look with a lightweight feel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 59 reviews
Never run out!
5 out of 5 stars
Kenneth - 10 months ago
originally posted on Ambi Enterprises
I have been using this for several years and have always been pleased. I find that it works better for me when my hair is shorter.
I like it…
5 out of 5 stars
JG70 - 1 year ago
originally posted on Ambi Enterprises
Baxter hard water pomade was added recently, by me to my hairstyling regimen. My hair is longer than shoulder length. It’s pretty thick too. The hard water pomade provides strong hold and doesn’t look greasy. Great product. Thanks! JG
Hard Water Pade
5 out of 5 stars
T1000 - 1 year ago
originally posted on Ambi Enterprises
The hard water pomade has a great hold and shine. I like my hair a little long on top. I use this to comb to the side and keep it held there. The shine this gives is great and lasts several hours.
ONE OF MY FAVORITES
5 out of 5 stars
Baxter friend - 2 years ago
originally posted on Ambi Enterprises
Originally I ordered HARD WATER POMADE , but unfortunately received hard cream pomade which , did not disappoint, to be very clear the Baxter team were very generous to let me keep both after the error. I Can fully testify that hard water pomade and hard cream pomade are up there in my top choices for hair product. I would definitely recommend to anyone reading this, believe me these are solid picks. Now another point I want to touch up on is that their customer service team was absolutely on point and polite so far haven’t came across of a lot of customer service teams like theirs, so if there is an issue please note that you will be taken care of. As far as the hard water pomade it works really well , only thing I do want to Comment is that since I have very thick hair and wavy it doesn’t hold as much as I would like but don’t get that mixed up because I still use it when my hair is shorter. Typically when I just get a haircut and want something that’s going to make my hair have a bit of shine. Overall solid pick.
Great
5 out of 5 stars
Nunez53 - 2 years ago
originally posted on Ambi Enterprises
I purchased this for my son, and he love it highly recommended to anyone who wants great hair products
And We’re Back!
5 out of 5 stars
- 2 years ago
originally posted on Ambi Enterprises
Silver haired guys around the globe are rejoicing! This stuff is amazing! Gray hair needs high shine or one runs the risk of looking like Bea Arthur.
Excellent Pomade! So glad it’s back!
5 out of 5 stars
Derrick - 2 years ago
originally posted on Ambi Enterprises
This is by far my favorite hair styling product. It has a firm hold, but also doesn’t leave your hair feeling dry and tacky as other hair gels or pomade typically do. I’m so glad this product is back in stock!
new formula is just terrible!!!
1 out of 5 stars
Austin tx - 4 years ago
originally posted on Ambi Enterprises
like all the other reviews I have read about the new formula I completely agree that the product has changed for the worse. It dense and not smooth like the previous formula. Too bad. It was great while it lasted....
1 reply from Consumer Care Center team - 4 years ago
Hi there! Thanks for sharing some feedback with us on our Hard Water Pomade! We are sorry that you are not satisfied with the formula update. We appreciate you sharing your personal experience and will be sharing it with others on our team.
Disappointed with new Formula
1 out of 5 stars
BringItBack - 4 years ago
originally posted on Ambi Enterprises
My husband has been using your Hard Water Pomade for years, but not anymore! After stocking up on the old version, he finally started using the new version of the product. The formula is nothing like the old one. It is oily, does not provide the same hold and is WAY too shiny. His hair looks wet and greasy - yuck! Not what either of us relied on in using your products for years. Very disappointing. Bring back the old formula.
1 reply from Consumer Care Center team - 4 years ago
Hi there, we can understand how frustrating it can be when a product does not perform as you expected. Consumer feedback is very important to us and helps us improve all our products and we will be forwarding your feedback along.
It's just okay
3 out of 5 stars
Anton - 4 years ago
originally posted on Ambi Enterprises
I do like the application, very easy, no pulling. It does have a 'Gel' kind of shine and reminds me of Hanz De Fuko's Hybridized Wax. The hold is fairly relaxed, and there is not a whole lot of texture, which is what I wanted. I think another product would be better for me and my current hair style. It looks okay on just cleaned hair, it would probably not look very good with second day hair or people with more oily hair types. I'll keep trying to find new ways to use it though.
1 reply from Consumer Care Center team - 4 years ago
Hi there! Thanks for sharing some feedback with us on our Hard Water Pomade. We appreciate you sharing your personal experience and will be sharing it with others on our team. We hope you keep trying our products in the future!
Best product out on the market
5 out of 5 stars
NickP - 4 years ago
originally posted on Ambi Enterprises
I have tried all the products out on the market. I’ve used American Crew, Old Spice, etc. and by far this is the best pomade for slick back look. And it does not damage my hair like the other products did. Highly recommended
Big NO for me.
1 out of 5 stars
NotAFan - 5 years ago
originally posted on Ambi Enterprises
I’ve been wanting to try this pomade for a while and I finally ordered a jar. HUGE disappointment. It has minimum hold, and it only weighs down the hair, making it look and feel greasy. Maybe this would be good for a person with very thick hair.
1 reply from Consumer Care Center team - 5 years ago
Hi there! Thank you for sharing your experience with our Hard Water Pomade. We're sorry to hear that you don't love this product! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
Sucks
1 out of 5 stars
Baxxxxter - 5 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] New formula sucks you guys gotta start selling the old one with the lighter blue colour your going to lose a lot of costumers
1 reply from Consumer Care Center team - 5 years ago
Hi there! We are sorry to hear you did not love our Hard Water Pomade. We can understand how frustrating it is when a product does not meet your expectations. We hope you can give another one of our products a try!
Horrible new formula
1 out of 5 stars
LFM12 - 5 years ago
originally posted on Ambi Enterprises
I have used this product for years and loved it. The new formula is a total waste of money.
1 reply from Consumer Care Center team - 5 years ago
Hi there! We appreciate your comments and concerns about our Hard Water Pomade and want to assure you that you are being heard. Consumer feedback is so important to us as it helps us when making decisions about our products, such as this. We will be forwarding this along to the appropriate department. Thank you for taking the time to share your concerns.
New formula is no good
1 out of 5 stars
BlueCollarHipster - 5 years ago
originally posted on Ambi Enterprises
Why Baxter why? Why downgrade your terrible products, because of cost cutting? Don't even bother to reply with the automated response "we only changed the color" because that's untrue. Besides the darker green color, new hardwater's consistency, strength and texture is drastically compromised. It is more like greasy hard oil now. It does NOT hold firm like original formula so you have to use tons of product, and it does not wash off easily because it is so oily. Read all the recent reviews, we all say it is terrible. Listen to your customers and revert to old formula.
1 reply from Consumer Care Center team - 5 years ago
We're sorry to hear that our new formula of the Hard Water Pomade does not meet your expectations. We understand your frustration. We would be disappointed too! Thank you for your feedback! We will be sure to pass along your comments.
New Formula is Terrible
1 out of 5 stars
Matte32669 - 5 years ago
originally posted on Ambi Enterprises
Recently Baxter changed the formula of the Hard Water Pomade and it has wrecked a great product. They say it was only a color change (more green now than it's previous blue tone), but the consistency of the product has also changed making it near impossible to evenly distribute through your hair. The pomade is also much more difficult to clean off your hands than its previous version. I will be looking for a new product shortly - very disappointed.
1 reply from Consumer Care Center team - 5 years ago
Hey there! Thanks for reaching out! We are disappointed to hear about the results that you are having with our Hard Water Pomade. In an effort to control this, we recently adjusted the color to set a new standard. This product has been tested in the market since late 2018, and was officially introduced in the past few weeks. This update is in color change alone, and does not have any impact on product performance. We strive to bring our customers premium products, that are consistent every single time. Please feel free to reach out to us directly so we can best assist you. We look forward to hearing from you.
What happened, Baxter?
1 out of 5 stars
BringBackTheOldPomade - 5 years ago
originally posted on Ambi Enterprises
I bought a new batch of this, and it looks and feels nothing like it used to. It felt like it was stale and clumpy. It no longer washes off your hands as easily, and if you don't spend a lot of time with it to even it out, it is hard to get an even application on your hair. But I have a question for Baxter--why would you downgrade this formula? I looked at the reviews and almost every review before was a 5* and now they're all 1*s. Doesn't that tell you to bring back the old formula?
1 reply from Consumer Care Center team - 5 years ago
Hey there! We are very disappointed to hear about the results that you had with our Hard Water Pomade. In an effort to control this, we recently adjusted the color to set a new standard. This product has been tested in the market since late 2018, and was officially introduced in the past few weeks. This update is in color change alone, and does not have any impact on product performance. We strive to bring our customers premium products, that are consistent every single time. We recommend trying our Hard Cream Pomade. You can find it here: http://tinyurl.com/yb7kw93l We would love to hear what you think once you've had the opportunity to try it! Please feel free to reach out to us directly with any additional information or if you need any further assistance!
Horrible results
1 out of 5 stars
Slimon - 5 years ago
originally posted on Ambi Enterprises
I have been using hard water pomade for years. My barber said the formula had changed. And it has. I tried it today and within a couple hours into my work day my scalp became irritated and itchy. I had to rinse it immediately. I had small bumps all over my scalp. Switching to the hard cream and hope that it hasn't changed.
1 reply from Consumer Care Center team - 5 years ago
Hey Slimon! We are sorry to hear about the experience you had with Hard Water Pomade. We would like to speak with you directly about it! Please have the product with you and please give us a call at your earliest convenience (800) 421-3614 from 9 am - 5 pm EST for further assistance and provide the reference # 08915002. Looking forward to speaking with you!
Product Recently Changed for the Worse
1 out of 5 stars
opperator - 5 years ago
originally posted on Ambi Enterprises
I have been buying this product for years and recently noticed a change in color. It wasn't just the change in color when I opened it, but also in the dryness and application - it holds the hair firmly but it feels like the product has been sitting on a shelf for a year. I returned one batch thinking that something was just off with the one I got, but the replacement is the exact same thing: dry, difficult to apply, and stickier. It's not the same and I will be returning it and looking for a new pomade supplier assuming that the product has changed for good.
1 reply from Consumer Care Center team - 5 years ago
Hi there! We are very disappointed to hear that you are no longer satisfied with our Hard Water Pomade! We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We recommend trying our Thickening Style Gel as it has great strong hold with a shine finish! You can find it here: http://tinyurl.com/yy9ua9aw We really hope you will enjoy it and would love to hear what you think! Please feel free to reach out if you need any additional assistance!
New Formulation is Terrible
1 out of 5 stars
JL93248 - 5 years ago
originally posted on Ambi Enterprises
The old hard water pomade is amazing. It was the single best product in the market. The new formulation is ugly and sticky. It's green and hard to wash off your hands. So disappointing to downgrade such an amazing product. You lost me as a customer.
1 reply from Consumer Care Center team - 5 years ago
Hi JL93248! Our hard Water Pomade is a new and improved formula. There’s a slight color change so it’s more aqua looking but no performance issues, just a change in color. We can understand your frustration as a loyal customer we will be sure to share your comments with our Marketing team. We appreciate your feedback!