Sponsored
Benefit Cosmetics Fluff Up Flexible Hold Brow Texturizing Wax - Ulta Beauty
$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- Fluffs, feathers and texturizes brows
- Flexible, reworkable hold
- Flake-free and dries clear
- 12-hour* longwear
- Waterproof, sweatproof and humidity-proof
- 93% said it easily feathers brows**
- 97% said it has reworkable hold**
- *instrumental test on 30 participants and **self-evaluation by 115 participants after 1 week
Description
WHY WE LOVE IT:
The Good Fluff
Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. How the fluff does it work? The specially developed bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered and texturized brows that last 12 hours*.
TIPS & TRICKS:
Fluff ’em up!
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
BEAUTY TIP:
Layer Fluff Up Brow Wax over Precisely, My Brow Pencil for a fuller, richer, precisely defined look.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
The Good Fluff
Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. How the fluff does it work? The specially developed bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered and texturized brows that last 12 hours*.
TIPS & TRICKS:
Fluff ’em up!
Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.
BEAUTY TIP:
Layer Fluff Up Brow Wax over Precisely, My Brow Pencil for a fuller, richer, precisely defined look.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: Adult Use Only
Color Palette: Translucent
Product Form: Brush-On
Beauty Purpose: Shaping
Net weight: .42 fl oz (US)
TCIN: 87886589
UPC: 602004143846
Item Number (DPCI): 342-02-0490
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), synthetic candelilla wax, steareth-21, glyceryl stearate, butylene glycol, acacia senegal gum, butyrospermum parkii (shea) butter, cellulose, silica, simmondsia chinensis (jojoba) seed oil, dimer dilinoleyl dimer dilinoleate, cera carnauba (copernicia cerifera (carnauba) wax), argania spinosa kernel oil, cetyl alcohol, polyglyceryl-10 myristate, oryza sativa (rice) starch, phenoxyethanol, caprylyl glycol, sodium benzoate, potassium sorbate, arginine, tocopherol, chondrus crispus powder, dimethicone.
Shipping details
Estimated ship dimensions: 0.93 inches length x 0.94 inches width x 4.02 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Benefit Fluff Up Brow Wax is a versatile product that helps achieve beautifully styled brows with a natural finish. Guests appreciate its long-lasting hold, lightweight texture, and ease of application. While some experienced issues with white residue and flakiness, many found it effective for creating fluffy, well-groomed brows. The cute packaging and ability to work well with other makeup products add to its appeal, making it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4341 reviews
100% would recommend
1 recommendations
LOVE IT
5 out of 5 stars
Anonymous - 3 months ago
originally posted on http://www.benefitcosmetics.co.uk/

I thought I would always prefer their brow gel but no, this is amazing it provides a good hold but looks so natural which I love!
LOVE IT!!
5 out of 5 stars
buyer - 3 months ago
originally posted on http://www.benefitcosmetics.co.uk/

styles brows so easily doesnt go white and flakey like most others
Fantastic
4 out of 5 stars
ldn13 - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/

The Fluff Up Brow Wax by Benefit Cosmetics is a fantastic product for achieving full, feathered brows. Its lightweight, flexible formula provides a natural hold that lasts all day without feeling stiff or flaky. The wax is easy to apply and works well on its own or layered with other brow products. It's ideal for taming unruly hairs while adding volume and definition. A great choice for effortless, fluffy brows!
LOVE
5 out of 5 stars
pip - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/

i have tried so many brow gels and this is actually the best one, it keeps your brows in place ALL day without looking stiff and crusty. would buy over and over again x
Great for my thin brows
5 out of 5 stars
Mirka - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/

I have overplucked brows that need volume and this product is perfect for me. It gives my brows a lovely shape. It has a clear and creamy texture and it doesn't get stiff, you can still reshape your brows later in case you need to.
A Great Brow Addition
4 out of 5 stars
Rebecca - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/

I received this product as part of the Benefit Beauty Panel. This product is perfect if you love a fluffier brow, and it allows you to have a more laminated brow effect. The product feels really light and is comfortable on the skin. For me personally, my preference is for my brows to be stuck down, so I just went through with some 24 Hour Brow Setter afterwards and this worked perfectly!
I would definitely buy this product again ❤️
5 out of 5 stars
Jade - 5 months ago
originally posted on http://www.benefitcosmetics.co.uk/

Great product. Easy to apply and keeps brows in place all day long with no flaking
Would definitely buy this product again
5 out of 5 stars
SJC - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

This is a great product that helps to keep my brows looking great. I have quite sparse brows and this definitely helps to keep my eyebrow shape.
Loved it since the day it came out
5 out of 5 stars
Dolly - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

My go to product for finishing my brows I like the natural fluffy finish so this is perfect
Brow wax
4 out of 5 stars
Jinni - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

Super easy formula to give brows great shape and long lasting texture. Easy to use and quick. Love the packaging. Super lightweight.
Fluff up Brow Wax
5 out of 5 stars
floozie20 - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

I received this Fluff up Brow Wax as a member of the Benefit Beauty Panel. Easy to apply and my brows look fluffed up. It buildable and leaves my brows in place all day long. I love that it is buildable and doesn't flake
I would buy this product again
4 out of 5 stars
Molly - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

Keeps brows in place and feels more natural than benefits eyebrow gel.
Great brow wax!
5 out of 5 stars
Elle - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

Love this brow wax - really easy to apply and stays put all day! Fabulous!
Best Brow Wax
5 out of 5 stars
HarpK80 - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

I love a good eyebrow product and this brow wax is just top tier. I can achieve fluffy brows in seconds using this product, my brows are left clear without any white residue that most wax products have. There is a brush applicator which has thin bristles and is great at achieving precision brows. I brush my brows the opposite way to which they grow, this helps enough product to be distributed on the brow and then I always brush upwards to set. I love how the wax remains waxy on the brows, doesn't dry into hardness and my brows are set for the rest of the day. I love that the product contains Argan oil, Jojoba seed oil and Shea butter - helping condition my brows each time I use it! This is by far my favourite Benefit brow product to use!
Goes on great and does not look caked on so to speak
5 out of 5 stars
yvonnel6c56 - 6 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I really enjoyed the way the fluff up brow wax helped my eyebrows, the fluffiness fullness, and not to mention they just look very natural I get from using the brow wax
Really liked the hold!
5 out of 5 stars
Kristie - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

I used this over the top of Gimme Brow to set and seal. I've never used a brow setter before so wasn't really sure if it was a needed added step, but it really works! My brows aren't long or particularly unruly, but it helped keep them defined and neat all day. It does feel quite 'stiff' to touch but that was just me checking the hold. You wouldn't notice it otherwise. My daughter has laminated brows which she likes to look perfect and she really liked this product too, she said they remained in place until she removed her makeup at the end of the day.
I would buy this again
4 out of 5 stars
Lucy - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

I usually apply this after using the brow pencil. I don't have thin eyebrows but they definitely aren't thick and this makes them the perfect shape. However after a while it does dry out and you can see it above the eyebrow.
My favourite
5 out of 5 stars
Maxine - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

I can't live without this! I have fairly thin brows and these definitely give them some volume I genuinely cannot go a day without using this sometimes even just to help shape even if I'm not using the pencil that day!
Goes on great and does not look caked on so to speak
5 out of 5 stars
- 6 months ago
originally posted on benefitcosmetics.com
[This review was collected as part of a promotion.] I really enjoyed the way the fluff up brow wax helped my eyebrows, the fluffiness fullness, and not to mention they just look very natural I get from using the brow wax
Great product
5 out of 5 stars
jucole07 - 6 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] This is a great product that really helps. Keep my brows intact and looking great. I'm not big on using eyebrow products, especially for coloring my eyebrows as my eyebrows are pretty thick but in order to help keep my eyebrow shape looking great this product does the job.