$23.00 when purchased online
Target Online store #3991
About this item
Highlights
- 36-hour* brow pomade to fill, sculpt & define brows
- Waterproof**, smudge-proof** formula won’t dry out***!
- Built-in brush wiper for clean, controlled application
- 97% said it provides ultra-pigmented color****
- 96% said it creates dimension & depth****
- *Instrumental test on 20 women **Instrumental test on 21 women
- ***When stored with the container cap properly sealed, formula will not dry in container for up to 6 months
- ****Self-evaluation by 106 women after 1 week
Description
WHY WE LOVE IT:
POWer to your brows!
Take control of your brows with our 36-hour* full-pigment brow pomade! POWmade Brow Pomade glides on POWerful color and pairs perfectly with our Dual-Ended Angled Eyebrow Brush (sold separately) for controlled, precise application. The creamy feeling, waterproof**, non-drying*** formula allows you to fill, sculpt & define brows with natural-looking depth & dimension. The built-in brush wiper ensures the perfect amount of pomade on your brush to create clean lines and shape brows with precision.
TIPS & TRICKS:
Your BEST brows. Stress-free, mess-free!
Dip your Dual-Ended Angled Eyebrow Brush (sold separately) into jar & wipe off excess product on built-in brush wiper. Stroke onto brows & blend with spoolie. Keep jar tightly closed when not in use.
BEAUTY TIP:
Use a lighter shade of Precisely, My Brow Pencil to add hair-like strokes to the front of your brow for a natural-looking ombre effect.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
POWer to your brows!
Take control of your brows with our 36-hour* full-pigment brow pomade! POWmade Brow Pomade glides on POWerful color and pairs perfectly with our Dual-Ended Angled Eyebrow Brush (sold separately) for controlled, precise application. The creamy feeling, waterproof**, non-drying*** formula allows you to fill, sculpt & define brows with natural-looking depth & dimension. The built-in brush wiper ensures the perfect amount of pomade on your brush to create clean lines and shape brows with precision.
TIPS & TRICKS:
Your BEST brows. Stress-free, mess-free!
Dip your Dual-Ended Angled Eyebrow Brush (sold separately) into jar & wipe off excess product on built-in brush wiper. Stroke onto brows & blend with spoolie. Keep jar tightly closed when not in use.
BEAUTY TIP:
Use a lighter shade of Precisely, My Brow Pencil to add hair-like strokes to the front of your brow for a natural-looking ombre effect.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Pomade
Beauty Purpose: Shaping
Net weight: .17 Ounces
Features: Waterproof
TCIN: 88827456
UPC: 602004127068
Item Number (DPCI): 342-02-8804
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.87 inches length x 1.81 inches width x 1.02 inches height
Estimated ship weight: 0.17 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 4147 ratings
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Summary of reviews
The Benefit Brow Pomade is highly praised for its smooth application, long-lasting wear, and natural look. Guests appreciate its creamy texture and the ability to fill in sparse areas effectively. However, some guests noted issues with the product not being waterproof and the color drying down differently than expected. Overall, it is a popular choice for achieving well-defined brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2157 reviews
Great product that lasts forever!
5 out of 5 stars
Bbp - 3 months ago
originally posted on http://www.ulta.com
I wear makeup almost everyday and I bought this product 2 years ago and it still has more than half the product left. Super pigmented, a little goes along way, and it lasts all day. Would definitly recommend!
Great product that lasts forever!
5 out of 5 stars
Bbp - 3 months ago
originally posted on http://www.ulta.com
I wear makeup almost everyday and I bought this product 2 years ago and it still has more than half the product left. Super pigmented, a little goes along way, and it lasts all day. Would definitly recommend!
I luv this product. Stays on longer than anything.
5 out of 5 stars
Crawford - 4 months ago
originally posted on http://www.ulta.com
This is an excellent product. I bought 2 one for my friend also whom I introduced it to.
Brows
5 out of 5 stars
Brows - 5 months ago
originally posted on http://www.benefitcosmetics.com
Love all the brow products, especially the pomade. Been using them for years and will continue
I like the texture and the coverge
5 out of 5 stars
Cathie - 6 months ago
originally posted on http://www.ulta.com
Really like this brow powder
Ok, but not quite right
3 out of 5 stars
Rhi - 7 months ago
originally posted on http://www.benefitcosmetics.co.uk/
I like the application of the product, however I feel the colours are deceiving. The neutral medium brown is far too dark for me and the wrong tone. I should have gone for warm light brown or blonde. I feel like the pot will last forever as you only need the tiniest amount
Great product!
5 out of 5 stars
Olga - 7 months ago
originally posted on http://www.ulta.com
10 out of 10
Benefit Cosmetics Brow Pomade
5 out of 5 stars
amandam1806 - 7 months ago
originally posted on http://www.benefitcosmetics.com
Benefit is definitely the queen of eyebrow products, it is a great, excellent quality product. Your eyebrows are more than perfect and beautiful all day. It is super creamy and incredibly pigmented, the colors are beautiful, everything is perfect in this product. I give it 100/10
I would buy again,
5 out of 5 stars
Jean - 9 months ago
originally posted on http://www.ulta.com
Easy application, looks great, stays on all day, easy removal
Meh
3 out of 5 stars
heatherw593 - 9 months ago
originally posted on http://www.benefitcosmetics.com
I wish I loved this product but it's not very pigmented and it's definitely not smudgeproof or waterproof. Next time I think I will stick to the tinted brow gel which works way better and looks more natural. I also like their brow pencil. Easier to apply than this pomade.
Easy application and great coverage
4 out of 5 stars
Mary Jane - 10 months ago
originally posted on http://www.ulta.com
The good: this is a super soft formula and applies nicely to a brush and transfers to brows quite easily. With the right tool I can get some amazingly hairlike strokes and fill in brows amazingly well. The not so good but tolerable: Because it is so soft is doesn't really "set" once applied. It smudges off easily. It definitely needs a little brow freeze and she's not budging.
Very good
5 out of 5 stars
alesia_i - 10 months ago
originally posted on http://www.benefitcosmetics.com
I like this brow pomade because I fill some spaces on my eyebrows. I used morphe before, but this one is better and more expensive. It is creamy and when you apply it stays for a long time.
Amazing!
5 out of 5 stars
RG - 11 months ago
originally posted on http://www.benefitcosmetics.com
Everything advertised has been accurate for me! Buildable, long lasting, smudge proof, creamy, easy to apply, and looks great all day! Best brow product I've ever used. Please don't ever change/discontinue!
My fav!!
5 out of 5 stars
eveg43 - 1 year ago
originally posted on http://www.benefitcosmetics.com
This is my absolute favorite, go-to brow pomade! It is smooth and does not clump (like most others do a month after opening) and goes on great. I am a natural blonde but my eyebrows are not as light as my hair, so this is the perfect color to naturally shade in my brows. I will buy again and again!
I definitely would buy this product again
5 out of 5 stars
Cheri - 1 year ago
originally posted on http://www.ulta.com
The best brow filler that I have ever had. A little sure goes a long way and this will last me…who knows how long. I would definitely recommend it if you have sparse eyebrows and need and instant filler or just extra volume to existing eyebrows. Such a game changer!
worth the money
4 out of 5 stars
sophs11 - 1 year ago
originally posted on http://www.benefitcosmetics.com
beautiful on my brows! love the packaging! texture feels very good on my brows. the pigment is alot which is perfect!! very easy to apply. and i love how theres so much colors!'
Former Anastasia Beverly Hills Lover- Converted!
5 out of 5 stars
ashton - 1 year ago
originally posted on http://www.ulta.com
I have usually bought the Anastasia Beverly Hills Brow Pomemade but wanted to change it up since I was no longer loving the formula. Took a chance on Benefit Brow Pomemade and could not be happier!! Color is pigmented and absolutely love the smooth application! I am now a Benefit lover!!
Does what it's supposed to
4 out of 5 stars
nonarygamed - 1 year ago
originally posted on http://www.benefitcosmetics.com
Decent brow product. Very old school despite being a newer product. I love the scrape inside the pot, helps with not putting too much on my brows. The spoolie was a bit expensive for what it was but my Benefit tool always last a long time.
Doesn't budge
5 out of 5 stars
alexandriaa38 - 1 year ago
originally posted on http://www.benefitcosmetics.com
Love how creamy this formula is.. and how well it glides on the skin, I struggle with my brows because they're very sparse on the ends from over plucking from when I was younger and I have a scar on one as well and this covers everything up beautifully!
I love it goes on so smooth
5 out of 5 stars
- 1 year ago
originally posted on http://www.ulta.com
Great product