$18.99 when purchased online
Target Online store #3991
About this item
Highlights
- INSTANT DETANGLING: Instantly detangles hair and improves combability
- FRIZZ CONTROL: Visibly tames flyways and fights frizz, leaving hair smooth and controlled
- HYDRATES: Nourishes hair leaving it soft, healthy-looking, and replenished
- PRIMES: Prepared hair for styling, ensuring a smoother, more manageable finish
- IMPROVES HAIR’S APPEARANCE: Helps improve the look of damaged hair and adds definition to natural hair texture
- SHINE BOOSTING: Imparts shine for a glossy, polished finish
- LUXURIOUS FRAGRANCE: Bergamot Woods infused with notes of Bergamot, Pink Peppercorn, Apricot, and Tonka
Description
Behold your hair hero. Our all-in-one, leave-in potion is built for anytime softening, detangling, frizz fighting, priming, hair styling, and perfuming. It’s versatile enough to use on both damp and dry strands –to prime and detangle for styling or to revive and refresh. Yes, it does all.
Luxurious Fragrance:
• Top: Bergamot, Green, Mandarin
• Heart: Violet, Lilly of the Valley
• Base: Cedarwood, Tonka
Product Details:
• 87% agree is gentle enough for everyday use*
• 84% agree is gently cleanses while removing oil, sweat, direct and product buildup*
* In a blind consumer study involving 46 participants who used All-In-Wonder over 7 days
How to use:
1. Whether applying onto damp or dry hair, spray on hands first to control the amount desired.
2. Apply on damp hair, comb through to soften, prime, detangle, de-frizz or fragrance. On dry hair, use it to tame flyaways, add hydration, and smooth any unruly strands. For tough knots, apply generously for effortless detangling.
Formulated to be suitable for color treated hair
Luxurious Fragrance:
• Top: Bergamot, Green, Mandarin
• Heart: Violet, Lilly of the Valley
• Base: Cedarwood, Tonka
Product Details:
• 87% agree is gentle enough for everyday use*
• 84% agree is gently cleanses while removing oil, sweat, direct and product buildup*
* In a blind consumer study involving 46 participants who used All-In-Wonder over 7 days
How to use:
1. Whether applying onto damp or dry hair, spray on hands first to control the amount desired.
2. Apply on damp hair, comb through to soften, prime, detangle, de-frizz or fragrance. On dry hair, use it to tame flyaways, add hydration, and smooth any unruly strands. For tough knots, apply generously for effortless detangling.
Formulated to be suitable for color treated hair
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Sodium Laureth Sulfate-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Conditioning
Net weight: 6 fl oz (US)
TCIN: 86947994
UPC: 810157940063
Item Number (DPCI): 063-00-7664
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, propanediol, cetearyl alcohol, aloe barbadensis leaf juice*, c15-19 alkane, behentrimonium chloride, cocos nucifera (coconut) oil, trimethylolpropane tricaprylate/tricaprate, panthenol, hydrolyzed carrot protein/hydrolyzed kale protein/hydrolyzed lemon protein extract, helianthus annuus (sunflower) seed extract, hydrolyzed adansonia digitata seed extract, salvia hispanica seed extract, carthamus tinctorius (safflower) seed oil, glycerin, hydrolyzed quinoa, isopropyl alcohol, phenoxyethanol, ethylhexylglycerin, citric acid, fragrance. *certified organic ingredient
Allergens & Warnings:
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 1.4 inches length x 3.9 inches width x 5.25 inches height
Estimated ship weight: 0.48 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Would love to buy, but need to know what the full ingredient list is first. Thanks!
submitted by Erin - 7 months ago
A: Ingredients: Water, Propanediol, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice* , C15-19 Alkane, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Trimethylolpropane Tricaprylate/Tricaprate, Panthenol, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Baghamus Tinctorius (Safflower) Seed Oil, Glycerin, Hydrolyzed Quinoa, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance. * Certified organic ingredient Ingredients from blakebrownbeauty.com
submitted bykp - 7 months agoA: Zoom in the photos for ingredients
submitted byHCRN - 7 months ago
Q: Is there synthetic fragrance?
submitted by Tay - 20 days ago
A: Hi Tay - Our fragrances are comprised of both natural and synthetic ingredients.
submitted byThe Blake Brown Team - 20 days agoBrand expert
Q: Is the fragrance synthetic or natural?
submitted by Heather - 2 months ago
A: Hi Heather, Our fragrances are comprised of both natural and synthetic ingredients.
submitted byThe Blake Brown Team - 2 months agoBrand expert
Q: Is this product color-safe?
submitted by Rachel - 6 months ago
A: All of our products are formulated to be suitable for color-treated hair (:
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: Does it have heat protection?
submitted by Kg212 - 6 months ago
A: Hi there! Our Potion does not have heat protection.
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: Is this also a heat protectant?
submitted by Abbie - 7 months ago
A: Hi Abbie! This is not a heat protectant, so please ensure to use another protectant before heat-styling your hair.
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: Heat Protecting? Unable to determine.
submitted by TargetShopper4Life007 - 7 months ago
A: Hi! This product does not have any heat protectant.
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: Does this product have heat protection in it?
submitted by LivLeigh - 7 months ago
A: Hi Liv, this product does not offer heat protectant. We suggest using a dedicated heat protectant for thermal styling!
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: Is it a heat protector as well??
submitted by Paula - 7 months ago
A: Hi Paula! Our Potion is not formulated with heat protectant.
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: Does this product offer heat protectuon? It is implied but does not state specifically.
submitted by TargetShopper4Life007 - 7 months ago
A: Hi there, thanks for your question! This product is not formulated with heat protection.
submitted byThe Blake Brown Team - 6 months agoBrand expert
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Summary of reviews
This leave-in conditioner has garnered mixed feedback from guests, with many praising its delightful scent and ability to soften hair. While some guests appreciate its detangling properties and moisturizing effects, others express concerns about its heaviness and packaging design. The product seems to work best for those with thicker hair, while guests with fine or thin hair report less favorable results. Overall, it offers a unique fragrance experience that stands out in the hair care market.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 526 reviews
effectiveness: 3.36 out of 5
quality: 3.41 out of 5
value: 3.21 out of 5
55% would recommend
333 recommendations
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
katied004 - 4 days ago, Verified purchaser
Works great and smells amazing!
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
frequent target shopper - 7 days ago
Awful. Not worth the money, left my hair feeling gross.
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Lily - 7 days ago, Verified purchaser
Terrible product. Dries your hair. Will for sure damage it because of the dull dryness. Zero shine added to it. Also, causes severely oily hair.
Favorite hair product period!
5 out of 5 stars
Chef - 9 days ago
originally posted on https://www.blakebrownbeauty.com/
This product is amazing! I have hair that can be a bit wild and difficult and this is the best product I've found to manage my hair. Perfect for curly or straight and great for that day later pick up!
Fave product to use when air drying my hair
5 out of 5 stars
Thumbs up graphic, would recommend
Razzaberry - 10 days ago, Verified purchaser
Smells Amazing and makes my hair SO SOFT!!
No
1 out of 5 stars
Thumbs down graphic, would not recommend
Bad - 11 days ago
Just bad worst thing ever
Would buy again
4 out of 5 stars
Thumbs up graphic, would recommend
rissxveu - 11 days ago, Verified purchaser
So I got the shampoo, mask, leave in, and dry shampoo. This leave in is the only one I would consider buying again. I enjoyed the smell and it’s just a lil something something not anything aggressive.
My current favorite leave-in
5 out of 5 stars
Thumbs up graphic, would recommend
BeautyAddict5225 - 12 days ago, Verified purchaser
I'm on my third bottle of this. I've tried *a lot* of leave in products and this has been my favorite since it came out. It smells amazing and seems to detangle and protect my hair better than others. I actually spray some into my hands and then use my hands to put into my wet hair in the shower, and then I comb it through, and then dry it. My hair is easier to style and looks better when I use this. I don't notice that it weighs it down and I have pretty fine hair. It just makes it look and feel healthier!
Excellent multitasking product
5 out of 5 stars
Thumbs up graphic, would recommend
erin731 - 14 days ago, Verified purchaser
Smoothing shine enhancing
Skip it
1 out of 5 stars
Thumbs down graphic, would not recommend
Hair2hair - 15 days ago
I like the smell of this one but it has a very light moisturizing. I world recommend to those with very fine hair, not past that.
Not worth the money
2 out of 5 stars
Thumbs down graphic, would not recommend
CurlyM - 20 days ago
The bottle is really awkward to hold and try to spray at the same time. I can't do it. I have to spray into my hands and then apply it to my hair. The scent is fine. I can't say the product is a miracle worker but it doesn't make things worse. Definitely wouldn't pay full price for this.
Hair fall out
1 out of 5 stars
Thumbs down graphic, would not recommend
Shary - 22 days ago
Made my hair fall out
1 reply from The Blake Brown Team team - 20 days ago
Hi Shary, We are sorry to hear about your experience. At Blake Brown, we are committed to the highest standards of quality, and our products undergo rigorous third-party testing to ensure they meet industry-recognized safety standards. We understand that hair loss can be influenced by various factors such as genetics, diet, hormonal changes, medical conditions, or simply the natural process of aging. However, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. We would love the opportunity to learn more about your experience and help in any way we can. Please feel free to reach out to us directly at hello@blakebrownbeauty.com.
Diapprove
1 out of 5 stars
Thumbs down graphic, would not recommend
Yuliya - 23 days ago
Heavy on the hair, odd masculine smell and overpriced
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
kelsy - 25 days ago
Terrible smell, dry ends, oily roots, terrible don’t buy!
No frizz and smooth
5 out of 5 stars
Thumbs up graphic, would recommend
cg - 25 days ago, Verified purchaser
Makes hair not frizzy and straight manageable n cc an run my fingers thru my hair
What a fantastic leave-in product!
5 out of 5 stars
Grace - 27 days ago
originally posted on https://www.blakebrownbeauty.com/
This is the cherry on top of BB products! I can't live without this - it's helped my hard-water hair better than any more expensive products that I've tried. It's perfect! Thank you!!!
Obsessed with it!
5 out of 5 stars
Silvia - 27 days ago
originally posted on https://www.blakebrownbeauty.com/
I've been dying to get my hair on the Blake Brown products and my sister sent me the All-In-Wonder Leave In Potion all the way to Venezuela and now I can't live without it! Can't wait to get the Glam Mousse!
Love it <3
4 out of 5 stars
Thumbs up graphic, would recommend
EFinn - 28 days ago
Smells good. Lightweight but adds so much softness to the hair. If applied while wet, will help define curls. Excellent product. Great Packaging.
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
Janelle - 1 month ago, Verified purchaser
Love this! Leaves hair feeling soft and smooth! Love the smell! Can’t wait for it to be humid to try it!
It's okay
3 out of 5 stars
Anna - 1 month ago
originally posted on https://www.blakebrownbeauty.com/
So I do like it in the sense it does a good job with frizz and smells great. I'm a little sad it's also not a heat protecting. But I'd much rather prefer Lolavie's glossing detangler. It's got everything plus is a heat protecting and it's detangling is much better imho