$18.99 when purchased online
Target Online store #3991
About this item
Highlights
- INSTANT DETANGLING: Instantly detangles hair and improves combability
- FRIZZ CONTROL: Visibly tames flyways and fights frizz, leaving hair smooth and controlled
- HYDRATES: Nourishes hair leaving it soft, healthy-looking, and replenished
- PRIMES: Prepared hair for styling, ensuring a smoother, more manageable finish
- IMPROVES HAIR’S APPEARANCE: Helps improve the look of damaged hair and adds definition to natural hair texture
- SHINE BOOSTING: Imparts shine for a glossy, polished finish
- LUXURIOUS FRAGRANCE: Bergamot Woods infused with notes of Bergamot, Pink Peppercorn, Apricot, and Tonka
Description
Behold your hair hero. Our all-in-one, leave-in potion is built for anytime softening, detangling, frizz fighting, priming, hair styling, and perfuming. It’s versatile enough to use on both damp and dry strands –to prime and detangle for styling or to revive and refresh. Yes, it does all.
Luxurious Fragrance:
• Top: Bergamot, Green, Mandarin
• Heart: Violet, Lilly of the Valley
Base: Cedarwood, Tonka
Product Details:
• 87% agree is gentle enough for everyday use*
• 84% agree is gently cleanses while removing oil, sweat, direct and product buildup*
* In a blind consumer study involving 46 participants who used All-In-Wonder over 7 days
How to use:
1. Whether applying onto damp or dry hair, spray on hands first to control the amount desired.
2. Apply on damp hair, comb through to soften, prime, detangle, de-frizz or fragrance. On dry hair, use it to tame flyaways, add hydration, and smooth any unruly strands. For tough knots, apply generously for effortless detangling.
Formulated to be suitable for color treated hair
Luxurious Fragrance:
• Top: Bergamot, Green, Mandarin
• Heart: Violet, Lilly of the Valley
Base: Cedarwood, Tonka
Product Details:
• 87% agree is gentle enough for everyday use*
• 84% agree is gently cleanses while removing oil, sweat, direct and product buildup*
* In a blind consumer study involving 46 participants who used All-In-Wonder over 7 days
How to use:
1. Whether applying onto damp or dry hair, spray on hands first to control the amount desired.
2. Apply on damp hair, comb through to soften, prime, detangle, de-frizz or fragrance. On dry hair, use it to tame flyaways, add hydration, and smooth any unruly strands. For tough knots, apply generously for effortless detangling.
Formulated to be suitable for color treated hair
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Conditioning
Net weight: 6 fl oz (US)
TCIN: 86947994
UPC: 810157940063
Item Number (DPCI): 063-00-7664
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, propanediol, cetearyl alcohol, aloe barbadensis leaf juice*, c15-19 alkane, behentrimonium chloride, cocos nucifera (coconut) oil, trimethylolpropane tricaprylate/tricaprate, panthenol, hydrolyzed carrot protein/hydrolyzed kale protein/hydrolyzed lemon protein extract, helianthus annuus (sunflower) seed extract, hydrolyzed adansonia digitata seed extract, salvia hispanica seed extract, carthamus tinctorius (safflower) seed oil, glycerin, hydrolyzed quinoa, isopropyl alcohol, phenoxyethanol, ethylhexylglycerin, citric acid, fragrance. *certified organic ingredient
Allergens & Warnings:
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 1.4 inches length x 3.9 inches width x 5.25 inches height
Estimated ship weight: 0.48 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Would love to buy, but need to know what the full ingredient list is first. Thanks!
submitted by Erin - 6 months ago
A: Ingredients: Water, Propanediol, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice* , C15-19 Alkane, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Trimethylolpropane Tricaprylate/Tricaprate, Panthenol, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Baghamus Tinctorius (Safflower) Seed Oil, Glycerin, Hydrolyzed Quinoa, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance. * Certified organic ingredient Ingredients from blakebrownbeauty.com
submitted bykp - 6 months agoA: Zoom in the photos for ingredients
submitted byHCRN - 6 months ago
Q: Is the fragrance synthetic or natural?
submitted by Heather - 19 days ago
A: Hi Heather, Our fragrances are comprised of both natural and synthetic ingredients.
submitted byThe Blake Brown Team - 18 days agoBrand expert
Q: Is this product color-safe?
submitted by Rachel - 5 months ago
A: All of our products are formulated to be suitable for color-treated hair (:
submitted byThe Blake Brown Team - 4 months agoBrand expert
Q: Does it have heat protection?
submitted by Kg212 - 5 months ago
A: Hi there! Our Potion does not have heat protection.
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: Is this also a heat protectant?
submitted by Abbie - 5 months ago
A: Hi Abbie! This is not a heat protectant, so please ensure to use another protectant before heat-styling your hair.
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: Heat Protecting? Unable to determine.
submitted by TargetShopper4Life007 - 6 months ago
A: Hi! This product does not have any heat protectant.
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: Does this product have heat protection in it?
submitted by LivLeigh - 6 months ago
A: Hi Liv, this product does not offer heat protectant. We suggest using a dedicated heat protectant for thermal styling!
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: Is it a heat protector as well??
submitted by Paula - 6 months ago
A: Hi Paula! Our Potion is not formulated with heat protectant.
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: Does this product offer heat protectuon? It is implied but does not state specifically.
submitted by TargetShopper4Life007 - 6 months ago
A: Hi there, thanks for your question! This product is not formulated with heat protection.
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: Does this offer heat protection?
submitted by Luluthiele1 - 6 months ago
A: Hi there! Heat protection is not included in this formula.
submitted byThe Blake Brown Team - 5 months agoBrand expert
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Summary of reviews
This leave-in conditioner has garnered mixed feedback from guests, with many praising its delightful scent and ability to soften hair. While some guests appreciate its detangling properties and moisturizing effects, others express concerns about its heaviness and packaging design. The product seems to work best for those with thicker hair, while guests with fine or thin hair report less favorable results. Overall, it offers a unique fragrance experience that stands out in the hair care market.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 490 reviews
effectiveness: 3.41 out of 5
quality: 3.45 out of 5
value: 3.26 out of 5
55% would recommend
318 recommendations
AMAZING
5 out of 5 stars
Thumbs up graphic, would recommend
Lil - 3 days ago, Verified purchaser
This stuff is truly AMAZING. I have no clue why the bad reviews are saying that stuff. Leaves my hair so much smoother and smells SOOOO GOOD
Does not work
1 out of 5 stars
Thumbs down graphic, would not recommend
Susan - 6 days ago
Don't know whether the 5 stars reviews were paid or not but this leave in conditioner is so ineffective. A complete waste of money compared with other hair care lines on the market.
Awful!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kimbot - 7 days ago
Drying and extremely herbal smelling. It ruins your hair.
Dislike
1 out of 5 stars
Thumbs down graphic, would not recommend
Caro - 7 days ago, Verified purchaser
I would give this 0 stars if I could!! Made my hair brittle, break off, dry and fall out! DO NOT BUY THESE PRODUCTS!!
Love this scent
3 out of 5 stars
thriveforlife33 - 7 days ago, Verified purchaser
Bottle design is pretty cool, but I find it’s very hard to hold in my hand and squeeze to spray where I want it to go. Easier to spray into hands then apply but I feel like some product gets lost and doesn’t go on as evenly when applying with my hands. Love this scent on my hair it’s very nice and seems to help with tiny baby hair frizz when I apply on my wet hair before blow drying so I’d buy again for that purpose!
Returning
1 out of 5 stars
Thumbs down graphic, would not recommend
Joyce - 9 days ago
Not good for its price. Returning it.
Love this line.
5 out of 5 stars
Thumbs up graphic, would recommend
Gretch - 11 days ago, Verified purchaser
I love this whole line. The smell is absolutely divine. Amazing. My damaged hair is feeling good again!! This line is fun to use and I love how the bottles stack on top of each other. Love the wooden look at the top. I can grip the bottle to open in the shower and my hand doesn’t slip. This line is beautiful.
Too greasy for my curly coarse hair
2 out of 5 stars
Nick - 11 days ago
originally posted on https://www.blakebrownbeauty.com/
Smells really nice but the problem is that the hair doesn't soak it in. Might be the oils inside, I should have checked the ingredients before buying. Was hoping it will make the hair softer but it didn't do that for my type of hair. So I'd suggest that if you have curly coarse hair this wouldn't really be of any real use, except for the smell.
Smelly straw hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Pilateslover - 12 days ago
It made my hair feel like straw and smelled awful. Returned it. Another basic celebrity product fail.
I would buy this product again & again!
5 out of 5 stars
Nic - 13 days ago
originally posted on https://www.blakebrownbeauty.com/
I absolutely love this product. It makes my hair manageable without weighing it down. It leaves my hair silky, & soft and the scent is so lovely. I have very thick long wavy hair that is coloured.
Drying
2 out of 5 stars
Thumbs down graphic, would not recommend
Llssandiego - 14 days ago
Not at good as lower dollar cost solutions. Found it dried out my long hair (which is colored). Used for a couple weeks and stopped sadly. Hoping this could be a good product
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Lindsey - 14 days ago, Verified purchaser
I get out of the shower and out this in my hair before towel drying and go to sleep. Wake up and get compliments. Also, the bottle has lasted over 2 months. Wash my hair 2 to 3 times a week. I used to use multiple products but now just this one, except if I need a refresher with some dry shampoo ( have not tried this one) or some spray leave in on day 2 ( I could use this for that too but I have other things left over).
Not made for all hair types
1 out of 5 stars
Thumbs down graphic, would not recommend
Allergies - 15 days ago
Not made for my hair type completely dried it out.
Didnt work on my long hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
JuliaR - 16 days ago
It was heavy and made my hair feel sticky.
Gimick
1 out of 5 stars
Thumbs down graphic, would not recommend
TargetEric - 17 days ago
Not worth the money. Didn’t do much. Felt like it was just undoing the dryness the shampoo left you with.
Not bad, but not for me...
3 out of 5 stars
Jenn - 17 days ago
originally posted on https://www.blakebrownbeauty.com/
The pros: This is great for detangling and smells divine. The cons: Unfortunately, it leaves my ends feeling a little coarse/dry, when I air-dry my hair. I use a different detangler/leave-in conditioner that doesn't leave my hair feeling this way, and I plan to stick with that. A total overhaul of the design of these bottles - across the board - is needed as well. Very impractical and uncomfortable to hold, if Blake is looking for loyalty & longevity in this hair care line.
Save your hard earned money
1 out of 5 stars
Thumbs down graphic, would not recommend
Evergreen - 18 days ago
You’ll need leave in conditioner if you decide to try the colossal failure of this shampoo. There’s not enough conditioner to stop hair from becoming dry and brittle. Knotting when there was no knotting before trying.
Great! Will purchase again
5 out of 5 stars
Thumbs up graphic, would recommend
AT - 18 days ago, Verified purchaser
Used this for the first time last night. I have had issues with the ends of my hair being really dry. This really helped! I bought after I heard that a hair stylist said the line was actually really great products and I was happy with the results!
Awesome
5 out of 5 stars
Thumbs up graphic, would recommend
MVee - 18 days ago, Verified purchaser
I've been using the shampoo, mask, and this amazing potion for a month and am so incredibly happy with the results. I have thin, fine wavy hair that I blow dry straight and this does a great job of straightening, controlling frizz, volume, and shine. Love it!
DAMAGING TO YOUR HAIR
1 out of 5 stars
Thumbs down graphic, would not recommend
Blair - 19 days ago
Completely dried my hair out, my hair now feels like hay. The bottle is not practical to hold and does not spray well either