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Blake Brown Fundamental Nourishing Shampoo - Wild Nectar Santal - Woody Floral Fragrance - 14 fl oz
$18.99 when purchased online
Target Online store #3991
About this item
Highlights
- CLINICALLY PROVEN: Up to 10x more moisture when using Nourishing Shampoo & Mask together
- HYDRATING FORMULA: Designed to cleanse your hair while revitalizing it with hydration and nutrition
- TAMES FRIZZ: Visibly smooths hair and reduces frizz
- LUXURIOUS FRAGRANCE: Wild Nectar Santal is infused with notes of Bergamot, Fig, Cardamon, and Sandalwood
Description
Our Fundamental Nourishing Shampoo is the first step in our Nourishing system.
Elevate your haircare routine with our Fundamental Nourishing Shampoo, a formula that delivers a daily infusion of moisture while keeping hair light and bouncy. It tames frizz, smooths flyaways, and enhances your hair’s natural shine. At the same time, it gently cleanses without stripping, leaving your hair feeling clean, replenished and healthy.
Complete the ritual with our Fundamental Nourishing Mask, a deeply conditioning treatment that replenishes and restores.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Elevate your haircare routine with our Fundamental Nourishing Shampoo, a formula that delivers a daily infusion of moisture while keeping hair light and bouncy. It tames frizz, smooths flyaways, and enhances your hair’s natural shine. At the same time, it gently cleanses without stripping, leaving your hair feeling clean, replenished and healthy.
Complete the ritual with our Fundamental Nourishing Mask, a deeply conditioning treatment that replenishes and restores.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Sodium Laureth Sulfate-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Nourishing
Net weight: 14 fl oz (US)
TCIN: 86947998
UPC: 810157940032
Item Number (DPCI): 063-00-5083
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, coco-glucoside, salvia hispanica seed extract, ppg-2 hydroxyethyl coco/isostearamide, panthenol, carthamus tinctorius (safflower) seed oil, hydrolyzed carrot protein/hydrolyzed kale protein/hydrolyzed lemon protein extract, helianthus annuus (sunflower) seed extract, aloe barbadensis leaf juice*, sodium pca, glycerin, cocamidopropyl pg-dimonium chloride, guar hydroxypropyltrimonium chloride, glycol stearate, cetyl alcohol, glycol distearate, carbomer, cetrimonium chloride, stearamidopropyl dimethylamine, phenoxyethanol, sodium benzoate, citric acid, sodium chloride, sodium hydroxide, fragrance. *certified organic ingredient
Allergens & Warnings:
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 2.07 inches length x 4.79 inches width x 5.06 inches height
Estimated ship weight: 1.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why is this product so bad?
submitted by Haircarequeen - 2 months ago
A: It's not, in fact many of the bad reviews aren't even verified and they (as well as the previous answer to this question, that I have reported) are examples of extreme ratings manipulation.
submitted byCarrotcake_ - 23 days agoA: Because it's created by a narcissist who just wants to make money and doesn't give a crap about anyone's hair or anything else.
submitted byTeam Justin - 2 months ago
Q: Is this sulfate / paraben free?
submitted by L - 3 months ago
A: All Blake Brown products are formulated without SLS/SLES, silicones, parabens, phthalates, synthetic dyes, and mineral oil.
submitted byThe Blake Brown Team - 3 months agoBrand expert
Q: The scents natural or artificial?
submitted by Heather - 3 months ago
A: Hi Heather, Our fragrances are comprised of both natural and synthetic ingredients.
submitted byThe Blake Brown Team - 3 months agoBrand expert
Q: Does this weigh hair down? I have very thin/ fine hair
submitted by Jess - 4 months ago
A: Hi Jess! No, this product is designed to be lightweight and won't weigh down thin or fine hair. It’s formulated to add hydration and nourishment to strands without leaving any heavy residue. Many of our customers with fine hair find that it helps to enhance their hair’s natural body and movement, giving it a fuller look without feeling heavy or greasy.
submitted byThe Blake Brown Team - 4 months agoBrand expert
Q: What’s wrong with conditioner?
submitted by Jada - 5 months ago
A: Hi Jada, great question! We believe in rethinking haircare routines to deliver better results. Traditional conditioners can often coat your hair without truly nourishing it, which is why we replaced it with our multitasking masks. Our Nourishing Mask and Strengthening Mask don’t just condition—they strengthen, repair, and boost elasticity for long-lasting benefits. Think of it as an upgrade, not an omission!
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: Is this good for gray hair?
submitted by Gappy - 5 months ago
A: Hi there! Our products are formulated to work on all hair types. The Nourishing Shampoo, specifically, leaves hair feeling hydrated, manageable, and soft.
submitted byThe Blake Brown Team - 5 months agoBrand expert
Q: is this color safe?
submitted by Color Safe - 8 months ago
A: Hi, good question! All of our products are formulated to be suitable for color treated hair.
submitted byThe Blake Brown Team - 8 months agoBrand expert
Q: Is this product color-safe?
submitted by Rachel - 9 months ago
A: Hi Rachel! Short answer...YES! All of our products are formulated to be suitable for color treated hair.
submitted byThe Blake Brown Team - 8 months agoBrand expert
Q: Is this line cruelty free?
submitted by Shan127d - 9 months ago
A: We are proud to be vegan and cruelty free! In addition, we do not formulate with SLS/SLES, Silicones, Phthalates, Parabens, Synthetic Dyes, and Mineral Oils.
submitted byThe Blake Brown Team - 8 months agoBrand expert
Q: What hair type is this for?
submitted by CC - 9 months ago
A: Hi CC! Our products are formulated to be suitable for all hair types and we suggest people listen to their own hair on what it needs most (strengthening, nourishment, etc).
submitted byThe Blake Brown Team - 7 months agoBrand expert
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Summary of reviews
The shampoo is celebrated for its nourishing and hydrating properties, leaving hair feeling soft, healthy, and manageable. Many guests appreciate its pleasant scent and lightweight formula, which does not weigh hair down. However, some guests have experienced dryness and irritation, indicating that results may vary based on hair type. Overall, it is a popular choice for those seeking a gentle yet effective shampoo that enhances hair health and appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.1 out of 5 stars with 909 reviews
effectiveness: 3.05 out of 5
quality: 3.04 out of 5
value: 2.93 out of 5
48% would recommend
529 recommendations
Smell nice works well
5 out of 5 stars
Thumbs up graphic, would recommend
Moni7 - 4 days ago, Verified purchaser
Scent is lovely on washed hair, lasts too. I think that this works great for my hair personally. My only complaint is thought the packaging is visually appealing it's impractical. I've bought this many times now.
I would love to buy this product again
5 out of 5 stars
Caro - 10 days ago
originally posted on https://www.blakebrownbeauty.com/
This product makes my hair feel so good and hydrated!
Recommending this product to EVERYBODY
5 out of 5 stars
Des - 15 days ago
originally posted on https://www.blakebrownbeauty.com/
I use this shampoo every other day with the nourishing hair mask and oh my gosh my hair has never felt so soft and smelled so good the smell lasts for dayssss!! My future kids will be using this trusttt!
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
SR - 16 days ago, Verified purchaser
Love the smell and the way may hair feels.
Bring back to life
5 out of 5 stars
Paloma - 16 days ago
originally posted on https://www.blakebrownbeauty.com/
Best shampoo ever, my hair is shining again and it looks healthy. Not heavy at all and doesn't leave greasy hair
Soft hair
5 out of 5 stars
Skin_couture - 18 days ago
originally posted on https://www.blakebrownbeauty.com/
My hair felt alive and healthy! It makes them so soft and smells incredible! Definitely a holy grail for my hair!
Best shampoo
5 out of 5 stars
Valentina Torres - 21 days ago
originally posted on https://www.blakebrownbeauty.com/
This is the best shampoo I have ever trying , my hair looks so brighter softy than my hair before , it's always my favorite part of my routine
made my hair feel like straw.
1 out of 5 stars
Thumbs down graphic, would not recommend
ARM - 21 days ago
I have pretty healthy hair, always have. this stuff dried it out SO badly. 0 stars do not recommend.
1 reply from The Blake Brown Team team - 12 days ago
Thank you so much for reaching out, and we're sorry to hear you're not having the best experience with our products! We always like to remind new users that when transitioning to using our products, it can take a while to adjust, especially if your previous products had silicones, parabens, and other harsh ingredients. The transition period can take around 30 days, so we definitely encourage you to take that full time and keep monitoring your results. We also want to ensure you're always following up our shampoo with the Nourishing Mask for optimal results.
Seriously Stronger & Softer
5 out of 5 stars
Andy - 21 days ago
originally posted on https://www.blakebrownbeauty.com/
My routine: I alternate between the Nourishing Shampoo + Mask and the Strengthening Shampoo + Mask, and use the Leave-In Potion and Glam Mousse every time. Immediately: hair felt SO much smoother after the first wash and noticeably voluminous after my first blow dry By Week 1: immediately stronger, shiny, healthier Now: I constantly catch myself running my fingers through it—it's just that soft and smooth. For reference: I used to swear by Kérastase or Hempz, and would get so bummed if I forgot my JVN Styling Milk when traveling. These blow them out of the water!! If hair comes up in conversation, I'm recommending this line. I truly love it—and my hair shows it.
Luxurious and efficacious
5 out of 5 stars
Mandabaer - 22 days ago
originally posted on https://www.blakebrownbeauty.com/
This shampoo leaves my hair and scalp feeling so cleansed and nourished. The packaging and formula is super luxurious!
Amazing shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Cheesy1 - 23 days ago, Verified purchaser
Not only does this smell amazing, but it also keeps my hair looking amazing for many days in a row. I have thin hair, so shampoo choices are very important, this gives me volume and shine. A little also goes a long way.
Amazing shampoo
5 out of 5 stars
Sos11 - 23 days ago
originally posted on https://www.blakebrownbeauty.com/
Perfect for everyday use - leaves my hair feeling so nice and soft and nourished. I'd recommend this to any hair type as it's really gentle and nourishing. Definitely a great shampoo especially when paired with the conditioner.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Horrible product - 24 days ago
Very drying, left a weird film on my hair
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Boymom - 26 days ago
Smells terrible, bottle is ugly, dry out hair. No conditioner.. what a joke.
Amazing!!!
5 out of 5 stars
Valeria - 26 days ago
originally posted on https://www.blakebrownbeauty.com/
Love the product in all the ways, the texture, the smell and how it leaves my hair. So soft and hydrated
In love
5 out of 5 stars
Zebaaaaa - 26 days ago
originally posted on https://www.blakebrownbeauty.com/
Best ever shampoo ever use. Made my hair soo nice and perfect ❤️❤️❤️🔥
Probably not
2 out of 5 stars
SAM - 26 days ago
originally posted on https://www.blakebrownbeauty.com/
I dont this product works for many hair types, including mine. It feels very heavy on my hair and makes it look limp and thin, the opposite of what I was going for.
Best shampoo
5 out of 5 stars
Pooja - 27 days ago
originally posted on https://www.blakebrownbeauty.com/
I have used it thrice and hair are softer and nourished! Love it
This product is to die for!
5 out of 5 stars
Pihu - 27 days ago
originally posted on https://www.blakebrownbeauty.com/
My hair feels so soft, healthy and strong after use. Its very light weight and doesn't feel anything like other shampoos that are loaded with heavy chemicals. Doesn't leave any layer after wash and feels so fresh!
Great shampoo!!
5 out of 5 stars
JJ - 27 days ago
originally posted on https://www.blakebrownbeauty.com/
This shampoo makes my hair feel nice and soft, and smells amazing! Would buy again!