$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 3.0 oz tube of Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
- Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Toothpaste (*when used as directed)
- This 5% hydrogen peroxide toothpaste uses a patented whitening formula that is safe for daily use and comes in a refreshing mint toothpaste flavor
- Effectively removes tea, coffee and wine stains with the 5% hydrogen peroxide formula
- Use this teeth whitening toothpaste to deeply whiten beyond surface stains
- Colgate Optic White Pro Series Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities
- This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
- For whitening that works, choose the Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
Description
Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste. Use this teeth whitening toothpaste with a 5% hydrogen peroxide-based formula to deeply whiten beyond surface stains. Colgate Optic White Pro Series Stain Prevention Toothpaste is a patented whitening toothpaste that effectively removes tea, coffee, and wine stains and is enamel-safe. This teeth whitening toothpaste is also an anticavity fluoride toothpaste to help prevent cavities.
*when used as directed
*when used as directed
Suggested Age: Adult
Health Facts: Gluten-Free, Contains Fluoride, Contains Hydrogen Peroxide, Contains Peroxide, Vegan
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3.0 Ounces
TCIN: 83388534
UPC: 035000993380
Item Number (DPCI): 049-09-3126
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate (0.12% w/v fluoride ion) 0.76%
Purpose
AnticavityDirections
Directions Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physicianOther information
Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.Inactive ingredients
inactive ingredients: propylene glycol, calcium pyrophosphate, pvp, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, sucralose, bht
Shipping details
Estimated ship dimensions: 6.2 inches length x 2 inches width x 1.7 inches height
Estimated ship weight: 0.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1294 reviews
65% would recommend
52 recommendations
Helps whiten teeth
5 out of 5 stars
giannac46_5682 - 4 days ago
originally posted on Colgate
I have been using this toothpaste for years now and have loved it. I always get compliments on how bright my smile it with all thanks to this toothpaste. Tastes great and isn’t awful for you.
Effective and smooth toothpaste with a fresh flavo
5 out of 5 stars
idalisn1_5329 - 5 days ago
originally posted on Colgate
The Colgate Optic White Pro Series Stain Prevention with 5% hydrogen peroxide is highly effective at whitening, with visible results in just a few days. The flavor is a refreshing mint, though some may notice a slight aftertaste from the peroxide. Its texture is smooth and creamy, making it easy to apply. The packaging is sleek and travel-friendly, and the price is reasonable for the quality and results it delivers.
Bad tubing
2 out of 5 stars
Lynda 61 - 5 days ago
originally posted on Colgate
I like the toothpaste but I do not like the tube. When I tried to close the lid it doesn't close all the way leaving my toothpaste hard on the top. I have to squeeze and and get hard stuff off to put on my tooth brush. A thing I do not want to do everyday.
1 reply from Customer Care team - 3 days ago
We're very sorry to hear about your experience but we greatly appreciate your feedback and can assure you that we will pass it along to our team. In the meantime, please give us a call at 1-800-468-6502 so that we can better help you.
Does nothing.
1 out of 5 stars
Sure - 5 days ago
originally posted on Colgate
I have used Optic White Stain Fighter for over two weeks now and have noticed absolutely no difference.Do not waste your money.
1 reply from Customer Care team - 3 days ago
Hi there, we're sorry to hear about your experience. Please give us a call at 1-800-468-6502 so that we can better help you.
Whitening paste that actually works
4 out of 5 stars
shra9125_7048 - 6 days ago
originally posted on Colgate
I’ve been using the Colgate Optic White Pro Series and honestly, it’s a game changer for my smile! 😁 The hydrogen peroxide formula feels like a professional-level clean right at home — it gently lifts stains without feeling too harsh on my teeth or gums. What I love most is the noticeable brightness I started seeing in just a few days. It has a fresh, minty taste that leaves my mouth feeling super clean and refreshed after every brush. And the stain prevention actually works — my morning coffee no longer dulls my smile! ☕✨ It’s now a solid part of my daily routine, and I finally feel confident showing off my teeth in photos without needing a filter. Highly recommend if you’re looking for a whitening toothpaste that really delivers!
Fresh so clean
5 out of 5 stars
kherma3_4449 - 8 days ago
originally posted on Colgate
I’ve been using Colgate Optic White Toothpaste for a few weeks now, and I’m genuinely impressed with the results. I drink a lot of coffee and tea, so keeping my teeth looking bright is always a bit of a struggle. After using this consistently, I started noticing a difference in just a few days — nothing dramatic overnight, but definitely a gradual brightening that felt natural, not fake or overly harsh. The taste is classic Colgate — minty and fresh without being overpowering — and it leaves my mouth feeling clean and refreshed. I also like that it doesn’t feel gritty like some whitening toothpastes can. It’s smooth and easy to use daily without irritating my gums or making my teeth feel sensitive, which has been a problem for me with other whitening products in the past. Overall, if you’re looking for a whitening toothpaste that actually delivers noticeable results without being too aggressive, I’d definitely recommend giving Colgate Optic White a try. It’s become a staple in my routine!
nope
1 out of 5 stars
KR1244 - 9 days ago
originally posted on Colgate
used as directed for 2 months and it did not do anything for my yellow teeth : (
1 reply from Customer Care team - 7 days ago
Hi there, we're sorry to hear about your experience. Please give us a call at 1-800-468-6502 so that we can better help you.
Great product, great taste and results
5 out of 5 stars
viktoriaf22_4130 - 11 days ago
originally posted on Colgate
I love this product very affordable and has a great taste! I use it every morning, and it keeps my smile bright and fresh breath. It is very effective and easy to use.
No sensitivity and WHITE teeth
5 out of 5 stars
amyl743_5765 - 17 days ago
originally posted on influenster.com

The only home whitening I use! No sensitivity at all and I can use it regularly for effective results. I drink a lot of coffee and red wine so this is a MUST to have if I don’t want a dingy smile.
Best bang for your buck whitening toothpaste
5 out of 5 stars
jeffreyr26_6277 - 17 days ago
originally posted on influenster.com

I love this toothpaste. It really whitens my teeth unlike some other products. For the price to performance there’s no better value. Tastes great, easy to find on the shelf and does what it says.
White smile
5 out of 5 stars
sarahj799_7930 - 19 days ago
originally posted on influenster.com

I recently tried the Colgate Optic White Pro Series, and I'm thoroughly impressed with the results. After using it consistently, I noticed a significant improvement in the whiteness of my teeth. The formula is easy to apply and doesn't cause any sensitivity, which is often a concern with whitening products. My teeth feel incredibly fresh after every use, and the minty flavor is refreshing without being overpowering. Easy to unpackage. Great value. The product is easy to incorporate into my daily routine, and the visible results are undeniable. I highly recommend Colgate Optic White Pro Series to anyone looking for a simple and effective way to whiten their teeth.
Highly recommended
5 out of 5 stars
Kimbo - 20 days ago
originally posted on Colgate
My grandson loves this toothpaste, it makes his smile so beautiful.
Purple is a great indicator
4 out of 5 stars
amandat472_6813 - 28 days ago
originally posted on influenster.com

I have been buying whitening toothpaste for years. I grab this kind to try. The purple freaked me out to begin with but I mended up liking it’s. This is a great product for parents if they do think their kids are fully brushing their teeth because it can leave purple behind.
This product definitely shows results
5 out of 5 stars
pamc78_6575 - 29 days ago
originally posted on influenster.com

Very easy on the teeth. Does not leave your teeth feeling sensitive after. With continued use after about 2 weeks you can see the difference. Whitens gradually but hang in there it really works
Just as expected
4 out of 5 stars
tzekwany_2471 - 29 days ago
originally posted on influenster.com

I've tried several whitening toothpastes that ended up irritating my mouth. This one gives a slight tingle but doesn’t cause any irritation. While it’s not a miracle worker, it’s effective for maintenance.
Buy
5 out of 5 stars
waheedas4_6643 - 1 month ago
originally posted on influenster.com

I like to use natural thighs to whiten my teeth most of the time. Hydrogen peroxide is good for that and baking soda also. I use this in between whitening strips
Fav toothpaste whitest smile !
5 out of 5 stars
lck_watgc_8810 - 1 month ago
originally posted on influenster.com

My favorite tooth paste ever! I notice a visible difference when using this after 1-2 days. It keeps your smile so radiant and tastes good. I even like to cocktail it with another toothpaste for fresh breath but works incredibly fine one it’s own
Good paste
5 out of 5 stars
kovalchukliaa_416 - 1 month ago
originally posted on influenster.com

Good paste, I use them daily. I see the whitening result. Convenient packaging, there are also mini formats. Everyone will find what they like.
Love
5 out of 5 stars
zinetaa1_878 - 1 month ago
originally posted on influenster.com

I love these, they work super super good! They took away lots of yellow spots from my teeth and keep my breath fresh. I definitely recommend this!
Whitens teeth like a dream!
5 out of 5 stars
lck_watgc_8810 - 1 month ago
originally posted on influenster.com

The best whitening toothpaste I have ever used. Makes my teeth sparkle! I always go back to it. It tastes good and the results will speak for themselves