$5.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 4.2 oz tube of Colgate Optic White Whitening Toothpaste with Charcoal, Whitening with Charcoal Toothpaste
- This whitening toothpaste with charcoal removes 95% of daily surface stains for a bright smile* (*after 2 weeks of twice daily use)
- Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
- The refreshing Cool Mint flavor helps freshen your breath every time you brush with this mint toothpaste
- This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
- Colgate Optic White Toothpaste with Charcoal is a fluoride toothpaste with charcoal
- For whitening that works, choose the Colgate Optic White with Charcoal Toothpaste
Description
Help remove everyday surface stains with the Colgate Optic White Whitening Toothpaste with Charcoal. This whitening toothpaste removes 95% of daily surface stains* for a brighter smile. Colgate Optic White Whitening Toothpaste with Charcoal also uses a patented whitening formula to remove 5X more surface stains with micro-polishing action**. Plus, this whitening stain removal toothpaste comes in a refreshing Cool Mint toothpaste flavor so you can enjoy minty freshness every time you brush.
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
Suggested Age: Adult
Health Facts: Gluten-Free, Contains Fluoride, Contains Activated Charcoal
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Active Ingredient(s): Sodium Fluoride .24%
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 79700064
UPC: 035000978721
Item Number (DPCI): 049-09-8155
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v flouride ion)(0.24%).
Purpose
Anticavity..Adults and Children 2 Years of Age and Older
Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.Children 2 to 6 Years
Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing).Children Under 2 Years
Ask a dentist or physician.Inactive ingredients
water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, sodium saccharin, benzyl alcohol, charcoal powder, blue 1, red 40, titanium dioxide
Question or comments?
1-800-468-6502Ingredients:
inactive ingredients: water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, sodium saccharin, benzyl alcohol, charcoal powder, blue 1, red 40, titanium dioxide
Shipping details
Estimated ship dimensions: 1.614 inches length x 6.26 inches width x 1.969 inches height
Estimated ship weight: 0.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 630 reviews
effectiveness: 3.46 out of 5
quality: 3.62 out of 5
value: 3.54 out of 5
57% would recommend
14 recommendations
Gimmicky and gooey
3 out of 5 stars
Thumbs down graphic, would not recommend
Luxurater - 1 month ago, Verified purchaser
I saw no improvement in whiteness whatsoever and it’s a big mess in your sink!
Colgate
5 out of 5 stars
liliial1_7634 - 2 months ago
originally posted on influenster.com
I love this toothpaste! It has a nice texture and aroma. It cleans and whitens teeth very well. The pleasant mint aroma remains for a long time. The packaging is very convenient. I also really like the fact that there are several options for this toothpaste with different aromas and flavors. The price for it is affordable and pleasant.
Olcsó, hatékony.
5 out of 5 stars
lilip47_8900 - 3 months ago
originally posted on influenster.com
Ár-érték arányban olcsó. A tubuson kívüli papír doboz csomagolást fölöslegesnek érzem. Hatékonyan szagtalanít, tisztít látszatra enyhén fehérít is hosszú távon. Összetevőket tekintve, íze kellemes, nem tolakodó, kellemetlen.
Great toothpaste
5 out of 5 stars
jonac15 - 4 months ago
originally posted on influenster.com
We love Colgate..household name for high quality oral care. Extreme effective in cleaning your teeth and mouth. Fresh flavor. Texture is firm and great. Amazing value for money!
Husband's go-to toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
B2022 - 8 months ago, Verified purchaser
He likes how it removes red wine and coffee stains from his teeth
My shiny teeth and me
5 out of 5 stars
Thumbs up graphic, would recommend
rl2792 - 9 months ago, Verified purchaser
Gonna be honest I think the charcoal thing is a gimmick…regardless the toothpaste cleans and is affordable!
Polishing and fresh!
5 out of 5 stars
bytesoftea - 9 months ago
originally posted on influenster.com
Before I opened it I thought it was going to just be an all-black toothpaste, but the charcoal is only present as strips, so you don't have to worry about black teeth. There's a slight abrasive texture to it that really gets the plaque off. Does a good job at freshening breath.
1 reply from Customer Care team - 9 months ago
Even though Colgate Optic White with Charcoal Toothpaste has charcoal in it, it makes your smile, really white!
Love this tooth paste!
5 out of 5 stars
aprilw205 - 1 year ago
originally posted on influenster.com
I have seen a noticeable change in the whiteness of my teeth! The packaging is easy to use. The texture is smooth and the flavor is amazing and leaves my breath fresh!
Colgate calling
5 out of 5 stars
Thumbs up graphic, would recommend
Bree - 1 year ago, Verified purchaser
This paste is not gritty, but smooth texture. The charcoal is wrapped within the paste like a paste itself. My teeth didn't have a leftover residue either. I am a smoker and coffee drinker so hopefully this will take away some staining. I do use a whitening pen after brushing and that helps tremendously.
Strong minty flavor!
4 out of 5 stars
vernmonell - 1 year ago
originally posted on influenster.com
I have been using this for the past 6 months and I really like the flavor and I know charcoal is good for whitening your teeth. It also has a strong mint flavor I love!
Dont love the taste
4 out of 5 stars
Thumbs up graphic, would recommend
Purdymama - 1 year ago, Verified purchaser
Works great but I don’t love the taste. Went back to the one I was using before when I finished the tube.
Do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Ac22 - 1 year ago, Verified purchaser
I regret not looking closer to the ingredients prior to purchasing and using. There is no need for this product to have blue 1 or red 40 in it. Definitely would not recommend for children’s use.
Steer Clear!
1 out of 5 stars
Thumbs down graphic, would not recommend
Emily Taylor - 1 year ago, Verified purchaser
I came to reviews to see if anyone else had a similar experience as me and it appears a few have... after using this toothpaste for a week and a half, I've developed FIVE canker sores in my mouth. It's absolutely awful. After doing some research, I read that "sodium lauryl sulphate" can be linked to canker sore development, and sure enough, it's an ingredient used here. This ingredient is banned in other countries. Sadly now I know why
Doesnt clean
2 out of 5 stars
Thumbs down graphic, would not recommend
Riri - 2 years ago, Verified purchaser
Makes my breath smell bad. Not a fan
The charcoal is helpful
5 out of 5 stars
erins370 - 2 years ago
originally posted on influenster.com
I like this toothpaste because regular toothpastes are too intense with their minty flavorings soni prefer this specific brand because its not as over powering.
great
5 out of 5 stars
feli - 2 years ago
originally posted on Colgate
nice product man this was the best purchase ever i cant believe this YAY
1 reply from Customer Care team - 2 years ago
We’re glad you like it! Your best smile is just a few brush strokes away!
awesome
5 out of 5 stars
john - 2 years ago
originally posted on Colgate
nice product dudeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
1 reply from Customer Care team - 2 years ago
Thanks dude!
Tooth paste
4 out of 5 stars
adutl - 2 years ago
originally posted on influenster.com
Very good !!!! This tooth past whitenined my teeth!!! Kelts my bretahe minty fresh and my teeth shining I very much recommend this toothpaste go get u on of them!!! I’m
I have use this product it does work
5 out of 5 stars
Kendra - 2 years ago, Verified purchaser
This product is nice I like it
Colgate charcoal
3 out of 5 stars
sarah433 - 2 years ago
originally posted on influenster.com
It had a weird consistency and didn’t feel like it was actually cleaning my teeth even though it was (?). Is a bit TOO fresh for me