$5.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 4.2 oz tube of Colgate Optic White Purple Toothpaste for Teeth Whitening, Fluoride Toothpaste
- This purple toothpaste removes 95% of daily surface stains for a brighter smile* (*after 2 weeks of twice daily use)
- The refreshing Mint Paste flavor helps freshen your breath every time you brush with this mint toothpaste
- Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
- This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
- Colgate Optic White Purple Toothpaste is an anticavity toothpaste made with a fluoride based formula
- For whitening that works, choose the Colgate Optic White Purple Toothpaste
Description
Remove everyday surface stains for a brighter smile with the Colgate Optic White Purple Toothpaste for Teeth Whitening. This whitening stain removal toothpaste removes 95% of daily surface stains for a brighter smile.* The Colgate Optic White Purple Toothpaste uses a patented whitening formula to remove 95% of daily surface stains.* With micro-polishing action, this anticavity toothpaste removes 5X more surface stains.**
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
Suggested Age: Adult
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 89382489
UPC: 827854011262
Item Number (DPCI): 049-09-1496
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion) 0.24%
Directions
Directions Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physicianOther information
Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.Inactive ingredients
inactive ingredients: water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, benzyl alcohol, sodium saccharin, blue 1, red 33, titanium dioxide
Shipping details
Estimated ship dimensions: 6.2 inches length x 2 inches width x 1.6 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it have hydrogen peroxide?
submitted by SusanM - 2 months ago
A: Hi there, our Colgate Optic White Purple toothpaste is a non-hydrogen peroxide whitening toothpaste.
submitted byColgate Palmolive Consumer Affairs - 2 months agoBrand expert
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4.5 out of 5 stars with 387 reviews
effectiveness: 3.83 out of 5
quality: 3.83 out of 5
value: 3.72 out of 5
70% would recommend
17 recommendations
Disappointing
2 out of 5 stars
Thumbs down graphic, would not recommend
Wondering - 4 days ago, Verified purchaser
This product did not work
It works
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 26 days ago, Verified purchaser
I have been using this toothpaste for several months and notice a difference with every use. My teeth always look much whiter after using it, more so than with any other toothpaste I’ve used. I drink coffee (too much) throughout the day and this seems to keep the yellow away.
Good results
4 out of 5 stars
sll98x_4897 - 29 days ago
originally posted on influenster.com
I’ve recently started using this and already amazed at the results. After just a couple of uses my teeth already look whiter. The flavour is good and not to over powering. Also at a very good price as well.
Did not work for me
1 out of 5 stars
Thumbs down graphic, would not recommend
targetgirly2468 - 1 month ago, Verified purchaser
Did not like this. Somehow made my teeth look more yellow. Returned. I use this same kind but for sensitivity relief. I also use a different brand too. These ones are white paste. Much better. I don’t recommend this one.
10/10
5 out of 5 stars
valshinnart_9585 - 1 month ago
originally posted on influenster.com
Helps whiten teeth, tastes decent. Gives mediate results. Easy on sensitive teeth. Easy to find packaging, just look for "purple". Fair price, and sometimes there are coupons.
Whiter smile
5 out of 5 stars
Thumbs up graphic, would recommend
Kari - 2 months ago, Verified purchaser
I use x2 daily and no teeth sensitivity I do see a difference after a week n my teeth feel so clean and love the taste
Mrs
5 out of 5 stars
Thumbs up graphic, would recommend
Ginny - 3 months ago, Verified purchaser
Tastes great cleans great
Your Optic Whitening toothpaste is a joke
1 out of 5 stars
Bimbers - 3 months ago
originally posted on shopsmiles
I've been using it for about 2 weeks 2-3 times daily. It does nothing to whiten my teeth from coffee/tea stains, EVEN THOUGH I'M NOT DRINKING TEA/COFFEE.
Good purchase!
5 out of 5 stars
Thumbs up graphic, would recommend
azumy - 3 months ago, Verified purchaser
Good product. Would buy it again.
Waste of Mula for me
2 out of 5 stars
Debk - 3 months ago
originally posted on Colgate
does nothing to remove coffee and cigarette stains. And I don't need more flouride. I will stick with Colgate Pro. Big Disappointment
Colgate optic white
5 out of 5 stars
Thumbs up graphic, would recommend
Fabran - 3 months ago, Verified purchaser
This purple tooth paste is absolutely the best.
Whitened nicely
5 out of 5 stars
Thumbs up graphic, would recommend
Teen Bedroom Decor - 3 months ago, Verified purchaser
So good! Love this new concept of color correcting yellow teeth with purple toothpaste! Noticed whitening right away!
Great whitening toothpaste!
4 out of 5 stars
Thumbs up graphic, would recommend
Ansley Marie - 4 months ago, Verified purchaser
This toothpaste makes my teeth very white! It works well and I would recommend this to anyone who wants white teeth and doesn’t want to spend a lot of money!
Part of my self care routine
5 out of 5 stars
stephaniew84 - 6 months ago
originally posted on influenster.com
My goodness. My sister told me about this toothpaste. She bought me a tube. After using it for a week I got two more. My teeth look fantastic. Talk about removing stains on YEAH.
I like it!
4 out of 5 stars
bayleep6 - 6 months ago
originally posted on influenster.com
Pretty good toothpaste. Nice minty flavoring. It's a lil more expensive than average toothpaste but it does seem to help whiten. I dont find any issues with sensitivity.
Not sure the purple does anything, but great toothpaste!
5 out of 5 stars
jacquelinem189 - 7 months ago
originally posted on influenster.com
I think the purple is a little gimmicky and I’m not sure if this is even something that works. Regardless, the toothpaste was on sale so I got it and it works just as well as the other toothpastes in their optic white line. The flavor is nice and minty and I am happy with this toothpaste overall.
Not only is the taste amazing but it's super effective too
5 out of 5 stars
brookeh433 - 7 months ago
originally posted on influenster.com
Leaves my breath smelling minty fresh all day, super cool and refreshing way to start the day. Its made such a difference in my teeth since I started, bye bye yellow spots
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Kf1111 - 8 months ago
This won’t work without hydrogen peroxide if you’re looking for whitening. It seems whiter because of the contrast between purple and sudden white when your rinse. Don’t be fooled and waste your money
whitens stubborn yellow teeth
5 out of 5 stars
Jmrqz - 8 months ago
I’ve been using optic white for a very long time. And I’ll be honest, didn’t notice much of difference. I visibly noticed the stubborn yellow face away. My teeth are noticeably whiter after using it twice. It leaves my mouth feeling super clean. This will definitely be my new go to toothpaste!
Not bad!
3 out of 5 stars
Thumbs up graphic, would recommend
charlene - 8 months ago, Verified purchaser
I personally noticed a small difference. I think this is a great quick fix if you are going out to an event or on a date. However, do not use TOO much product and try to not get too much on your lips (wipe off right away) or you will get blue-ish lips!