$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes two (2) 5.1 oz tubes of Colgate Total Active Prevention Whitening Toothpaste
- Fights bacteria, the root cause of oral health issues like gingivitis, plaque, tartar, sensitivity, stains, bad breath, and cavities
- This whitening fluoride toothpaste pack uses a clinically proven formula to help stop oral health issues before they start*
- The refreshing mint toothpaste formula helps freshen breath and removes surface stains
- This anticavity toothpaste pack offers long-lasting 24 hours of antibacterial protection when brushing twice daily with 4 weeks of continued use
- For superior performance** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Toothpaste
- Helps Prevent Plaque, Tartar, Cavities & Gingivitis
- Now with Relief for Sensitive Teeth
Description
Help stop oral health problems* before they start with this Colgate Total Active Prevention Whitening Toothpaste Pack. This anticavity toothpaste pack fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, bad breath, and cavities. In addition, this whitening toothpaste blends peppermint and spearmint together for an invigorating minty flavor profile. This science-backed fluoride toothpaste uses a unique, clinically-proven stannous fluoride formula to help fight plaque bacteria.
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free, Sugar-Free, Vegan
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Stannous Fluoride
Sustainability Claims: Source-Reduced
Package Quantity: 2
Net weight: 10.2 Ounces
Features: Stain Shield, Tartar Control, Enamel-Safe, Whitening
TCIN: 13773430
UPC: 827854001942
Item Number (DPCI): 049-09-0352
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v fluoride ion)(0.454%).
Purpose
Anticavity, Antigingivitis, Antisensitivity..Warnings
gingivitis, bleeding, or redness persists for more than 2 weeks,you have painful or swollen gums, pus from the gum line, loose teeth, or increasing spacing between the teeth. These may be signs of periodontitis, a serious form of gum disease.Directions
Do not swallow.Adults and Children 12 Years of Age and Older
Apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth.Children Under 12 Years of Age
Consult a dentist.Other information
Product containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist. This Colgate product is specially formulated to help prevent staining.Inactive ingredients
water, sorbitol, hydrated silica, glycerin, peg-12, tetrasodium pyrophosphate, flavor, sodium lauryl sulfate, zinc phosphate, cellulose gum, sodium citrate, microcrystalline cellulose, sodium saccharin, cocamidopropyl betaine, xanthan gum, citric acid, sucralose, titanium dioxide
Question or comments?
800-468-6502Shipping details
Estimated ship dimensions: 7.7 inches length x 3.6 inches width x 1.6 inches height
Estimated ship weight: 0.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests appreciate this toothpaste for its effective cleaning, refreshing flavor, and whitening capabilities. They also commend the texture and value for money. However, some guests experienced sensitivity and unpleasant taste. A few guests also reported allergic reactions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1797 reviews
effectiveness: 4.47 out of 5
quality: 4.38 out of 5
value: 4.5 out of 5
71% would recommend
28 recommendations
Ingredients change
1 out of 5 stars
Thumbs down graphic, would not recommend
Hit or miss - 2 days ago, Verified purchaser
I’ve always used this toothpaste and the recently changed their ingredients and it’s not the same. Why!!!
Leaves teeth feeling fresh and strong
4 out of 5 stars
arickj_2360 - 6 days ago
originally posted on Colgate
The optic white brand from Colgate is a must. The flavor and ingredients leave the mouth feeling fresh. The bottle sits easy on the counter and it’s a great price for a two pack that last.
Keep your teeth white!
5 out of 5 stars
samanthale454_427 - 7 days ago
originally posted on Colgate
Need the perfect white teeth look no further. I have been using this for years and it’s the best. Whitens my teeth while leaving a minty fresh taste in your mouth. Great price point (especially when it’s a 2 pack).
Cavity protection
4 out of 5 stars
medesanj_8676 - 7 days ago
originally posted on Colgate
One of the best things about this toothpaste is its affordability and availability. It’s easy to find in pretty much any drugstore or supermarket, and it does exactly what it promises: protects against cavities. I also appreciate that it foams well and doesn’t leave any weird aftertaste
A brighter smile starts here
4 out of 5 stars
famyr_1385 - 8 days ago
originally posted on Colgate
Colgate Optic White has a refreshing mint flavor and contains hydrogen peroxide for effective whitening. It noticeably brightens teeth with regular use and leaves your mouth feeling clean and fresh
Colagte Toothpaste
5 out of 5 stars
alanak5ec0_4857 - 9 days ago
originally posted on Colgate
Colagte Optic White is a solid choice for toothpaste. I always feel like my teeth are actually getting clean and the toothpaste is working to protect my teeth. After multiple uses, I do notice a whiter smile though it's never going to be like a chemical teeth whitener. It protects my enamel and polishes my teeth. My breath always feels fresher after brushing and my mouth had an all over clean.
Very nice
5 out of 5 stars
ladypurity__4220 - 16 days ago
originally posted on influenster.com
I love this toothpaste and my husband can’t stop using it . I got the value for my money and effectiveness . The ingredients aren’t hasn’t on in our mouth
Great product
5 out of 5 stars
louisem135_2593 - 25 days ago
originally posted on influenster.com
Live the minty flavor the packaging is recycled. Great value for money. The ingredients are all listed on the box. Very effective great product.
Very Good
5 out of 5 stars
jessicav701_2212 - 28 days ago
originally posted on influenster.com
I like colgate cavity protection toothpaste because it protects against cavities, freshens breath, and whitens teeth. I recommend ……………………
The taste isnt as strong
4 out of 5 stars
jaydena33_2811 - 29 days ago
originally posted on influenster.com
I feel like it was pretty good when I used it but I havent used it in a minute. I tend to not always buy the same type of toothpaste and when I saw this on sale I picked it up. It was good in a two pack.
, contains high-quality
5 out of 5 stars
noye1_8398 - 30 days ago
originally posted on influenster.com
Cleans the mouth, comes in convenient packaging with plenty of product, has a very good taste, refreshes the mouth, contains high-quality ingredients, and is very effective. Not expensive.
Excellentte
5 out of 5 stars
belkisa4_4816 - 1 month ago
originally posted on influenster.com
The Colgate Cavity Protection Toothpaste with Fluoride has a fresh, minty flavor that leaves a long-lasting clean feeling. Its price is affordable, offering excellent value for money. The packaging is practical and easy to use, allowing you to get the most out of the product. Its fluoride formula strengthens enamel, effectively preventing cavities while providing a refreshing and long-lasting clean feeling.
Great Toothpaste
5 out of 5 stars
fritzlenec_2697 - 1 month ago
originally posted on influenster.com
I love using Colgate toothpaste, the flavor is amazing, and my teeth look incredible clean.The packaging is good and not too expensive. My family loves Colgate toothpaste
Everything about this product is good.
5 out of 5 stars
wilnyd_2152 - 1 month ago
originally posted on influenster.com
It is a great product, I use it daily for my care, my teeth brighten just by using it. I Highly recomend using this product, the result Will shock you.
Good for everyday
4 out of 5 stars
sarap386_3351 - 1 month ago
originally posted on influenster.com
Colgate Cavity Toothpaste does a great job at keeping my teeth clean and fresh, though I wish it had a bit more of a minty taste. Light enough for the whole family to use.
It’s not too tangy but still keeps your mouth fres
4 out of 5 stars
vaneq_8706 - 1 month ago
originally posted on influenster.com
Very minty and keeps your breath fresh for a long period of time too! It’s not too expensive but the packaging is pretty. The ingredients aren’t too bad either.
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
Paki - 1 month ago, Verified purchaser
It’s very good for sensitive teeth
Is it actually whitening???
4 out of 5 stars
CaitG - 1 month ago
I'm confused as to what makes it whitening. Maybe I just don't have an understanding of some ingredients but there isn't an active or inactive ingredient that whitens
Value pack
5 out of 5 stars
paiger156_9021 - 1 month ago
originally posted on influenster.com
Great value. Sometimes I feel the cost of toothpaste out weighs what is in the container but I feel the value in the 2 pack from a costing standpoint.
Does the job
5 out of 5 stars
janiyab10_9853 - 2 months ago
originally posted on influenster.com
It is effective and good flavor from childhood. I grew up with fluoride toothpaste and didn’t have any issues. Easy to store and great price. Love it.