$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes two (2) 5.1 oz tubes of Colgate Total Active Prevention Whitening Gel Toothpaste, Mint
- Fights bacteria, the root cause of many oral health issues including gingivitis, plaque, tartar, sensitivity, bad breath, and cavities
- This whitening fluoride toothpaste uses a clinically proven formula to help stop oral health issues before they start*
- The refreshing mint toothpaste formula helps freshen breath and removes surface stains
- This anticavity toothpaste gel offers long-lasting 24 hours of antibacterial protection when brushing twice daily with 4 weeks of continued use
- For superior prevention** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Toothpaste
- Helps Prevent Plaque, Tartar, Cavities & Gingivitis
Description
Help stop oral health problems* before they start with this Colgate Total Active Prevention Whitening Gel Toothpaste Pack. This anticavity toothpaste pack fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, bad breath, and cavities. In addition, this whitening toothpaste gel features cutting-edge cooling technology and blends peppermint and spearmint together for an invigorating minty flavor. This fluoride toothpaste uses a unique, clinically-proven stannous fluoride formula to help fight plaque bacteria. For superior prevention** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Toothpaste.
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free, Sugar-Free, Vegan
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Gel
Primary Active Ingredient: Stannous Fluoride
Sustainability Claims: Source-Reduced
Package Quantity: 2
Net weight: 10.2 Ounces
Features: Stain Shield, Tartar Control, Enamel-Safe, Whitening
TCIN: 13773799
UPC: 827854001911
Item Number (DPCI): 049-09-1232
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v flouride ion)(0.454%).
Purpose
Anticavity, Antigingivitis, Antisensitivity..Warnings
gingivitis, bleeding, or redness persists for more than 2 weeks,you have painful or swollen gums, pus from the gum line, loose teeth, or increasing spacing between the teeth. These may be signs of periodontitis, a serious form of gum disease.Directions
Do not swallow.Adults and Children 12 Years of Age and Older
Apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth.Children Under 12 Years of Age
Consult a dentist.Other information
Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist. This Colgate product is specially formulated to help prevent staining.Inactive ingredients
sorbitol, water, hydrated silica, glycerin, sodium lauryl sulfate, flavor, tetrasodium pyrophosphate, cellulose gum, potassium nitrate, sodium saccharin, xanthan gum, cocamidopropyl betaine, blue 1
Question or comments?
800-468-6502Shipping details
Estimated ship dimensions: 1.5 inches length x 7.7 inches width x 3.7 inches height
Estimated ship weight: 0.8 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests appreciate the Colgate Total Whitening Gel Toothpaste for its refreshing taste and effective cleaning properties. Many have noted improvements in their oral health, including whiter teeth and fresh breath. The gel formula is favored for its pleasant texture and ease of use, making it a go-to choice for daily dental care. While some guests have mixed feelings about its whitening effectiveness, the overall satisfaction with its performance is evident.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 652 reviews
effectiveness: 3.83 out of 5
quality: 3.89 out of 5
value: 3.78 out of 5
78% would recommend
14 recommendations
Old favorite replaced by new nauseating product!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Boo62 - 6 days ago, Verified purchaser
Thought I was buying Total Whitening 24 hour protection but apparently that has been replaced by Active Prevention. This new toothpaste tastes SO nasty and disgusting! Way, way too medicinal. I’m gonna have to switch because I can’t stomach this new product. 🤮
Worst Toothpaste Ever
1 out of 5 stars
Thumbs down graphic, would not recommend
Susan - 2 months ago, Verified purchaser
I accidentally bought this gel version rather than the regular version of Colgate Total Whitening toothpaste. This toothpaste caused my mouth to be extremely dry. I was waking up with the inside of my lips stuck to my teeth because they were so dry. One ingredient that this had compared to the non gel version was Blue 1 which I think caused this. I would give it 0 stars if I could.
Refrshinf and clena teeth
5 out of 5 stars
Thumbs up graphic, would recommend
Lin - 2 months ago, Verified purchaser
My new favorite toothpaste! It’s refreshing makes my teeth feel so clean.
Great toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
Tizztime - 6 months ago, Verified purchaser
This is a great toothpaste. Great flavor, great results.
Love Target
5 out of 5 stars
Thumbs up graphic, would recommend
Susan - 7 months ago, Verified purchaser
Love all Target brand products and ease of ordering online.
Target employees arenasty.
1 out of 5 stars
Thumbs down graphic, would not recommend
Maserati - 9 months ago, Verified purchaser
Missing items and damaged items sold to me.Target strolled from me on last 2 orders.
FLAWLESS TOOTHPASTE
5 out of 5 stars
Alyx-2026 - 10 months ago
originally posted on Colgate
I have had naturally weak enamel for several years and for a while used only enamel repair toothpastes and I finally felt that my mouth could handle whitening toothpaste so I switch to this toothpaste and not only are my teeth whiter I had my first cavity free visit in four years since switching dentists and getting Proper care canyon pointe dental in Las Vegas is the best dentist they are sooooo accommodating I can Happily recommend this toothpaste to asnyone in need of an enamel friendly whitening toothpaste !!!!
1 reply from Customer Care team - 10 months ago
Colgate is known for giving your smile just what it needs to be its best!
Doesnt freshen breath
1 out of 5 stars
Thumbs down graphic, would not recommend
Not a Snowflake - 11 months ago, Verified purchaser
This toothpaste does not fragment breath. I brush and gargle twice a day, floss at night. I went to the dentist for the first time and years and the mini size of this toothpaste was in the goodie bag so I assumed it was one of the best. I noticed after using it my breath would stay fresh not as long as it did with even the cheapest toothpaste on the market which is what I would buy before buying this. I switched back to the usual and the difference was immediate. I’m very shocked that it did not work out.
Great gel
5 out of 5 stars
Mrsmoller - 1 year ago, Verified purchaser
My husband only likes "gel" toothpaste and not the paste kind. This is what we are looking for.
A must buy
5 out of 5 stars
Thumbs up graphic, would recommend
Ravens92 - 1 year ago, Verified purchaser
No other Toothpaste leaves my mouth feeling as fresh and clean as this one. Gets the job done.
My Tried & True
5 out of 5 stars
Thumbs up graphic, would recommend
Fit Babe - 2 years ago, Verified purchaser
I’ve been using this toothpaste for YEARS! It’s my go-to toothpaste. I’ve tried other brands, but I always end up coming right back to this version of Colgate. It foams up nicely and gets my teeth clean. It also keeps my gums healthy. I will always buy this toothpaste and I will hunt down & beat up the people at Colgate if they ever discontinue it LOL. Give it a try!
Works great
5 out of 5 stars
ABC124 - 2 years ago
Works and taste great.
Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Chloe - 2 years ago
Makes my mouth feel clean! Also noticed that it made my teeth much whiter. 😬 just grabbed it off the shelf not reading the label. Glad I grabbed it tho! Nice pearly whites
Great feature
5 out of 5 stars
- 2 years ago
originally posted on Colgate
I bought this paste time ago and the quality of thus was outstanding
1 reply from Customer Care team - 2 years ago
Colgate has been setting the standard for what toothpaste should do, be, look like, and taste, for a long time!
Gross toothpaste
1 out of 5 stars
Thumbs down graphic, would not recommend
Daisy - 3 years ago, Verified purchaser
This toothpaste should have a lower review. I’m sure the formula changed because it has a weird taste specially Gross aftertaste too. Not buying this again
Buh buy buy
4 out of 5 stars
Thumbs up graphic, would recommend
M2ria - 3 years ago
Good I prefer this than Fredy or any other paste. :)
Good product & cheap
4 out of 5 stars
Huai - 3 years ago, Verified purchaser
This brand of toothpaste is my favorite, highly recommend , cheap and good product
Colgate Total Whitening Toothpaste
5 out of 5 stars
Great Kori Krill Oil - 4 years ago, Verified purchaser
This is a great toothpaste. I use it regularly and get good checkups at the Dentist.
AVOID Burns my mouth, not the same as the old Floride
1 out of 5 stars
- 4 years ago
originally posted on Colgate
AVOID Burns my mouth, not the same as the old Floride No longer ADA Approved
1 reply from colgateuspwr team - 3 years ago
We are so sorry to hear this. Please call our toll-free number, 1-800-468-6502. We would like to gather more information in regards to your experience.
Good Gel Toothpaste
4 out of 5 stars
- 4 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] The Colgate Total Whitening Gel Toothpaste is a good product. It is supposed to clean, whiten teeth, give you fresh breath and more. It does make your teeth and mouth feel clean and fresh. Most whitening products do not have any affect on my teeth, so I can't say if it whitens.