Complete Toothpaste - up&up™

I wanted to try this because it is cheaper than Sensodyne & has the same ingredients. Unfortunately, it is terrible! It doesn't even feel like a paste. It's so liquidity that it doesn't even feel like you're brushing with anything. It doesn't taste like mint at all. It tastes horrible. I'm going back to Sensodyne. If I could I would give this 0 out of 5 stars.

This is an actually good toothpaste, people expect it to foam up but thats not what toothpaste is supposed to do when it comes to the ingredients in here. For cavities that aren't fully decayed you can use this to help hopefully reverse that decay. Also toothpaste is supposed to come after flossing & mouth wash. Think of it as your fave routine, lotion comes last...

Tastes terrible and doesn’t foam at all. I immediately rebrushed with a different toothpaste and returned it.

unfortutantely this product was terrible. It didn't work as toothpaste at all. I had to use another brand toothpaste to brush again to feel like my teeth and mouth got clean. Customer service was great in offering a refund and taking the feedback.

I would give this toothpaste zero stars if I could. Worst purchase ever. YOUR TEETH WILL BE YELLOW! Just the worst toothpaste I have ever used.

I understand the bubbles aren't need to work but I this doesn't seem to be very good toothpaste

It was the best thing for my buck for the toothpaste I needed. It works well for me.

Typically I love target brand stuff but this is not good. Target, send this recipe back to your chemists - it needs work

I got this as a cheaper version of the Paradontax toothpaste my dentist recommended as it has the same ingredients. You get what you pay for in this case. Even though I do feel it’s effective on what it claims, it’s hard to use. The mint flavor is very lacking and this has a moderate grittiness to it making an unenjoyable brushing experience. Sometimes it makes me want to gag! When I finish this I will gladly pay the $3 more for the more expensive brand.

This is a hard no. The only thing positive is the price compared to other brands like Crest. But the consistency is so pasty but also gritty a little. The taste is a mild mint vanilla or something. I don’t know, it is awful. Now I have to make another trip just to get my regular toothpaste because I can not go another day with this one.

It’s like brushing your teeth with milky water. Wanted to like this toothpaste so bad. I hope it can be improved and re-launched.

Not worth the price. It’s watered down and doesn’t have any flavor and much less cleaning sensation.

So disappointed:(( Normally I love target brand products so I picked up two boxes of two since I was out of toothpaste. I wish I just got one to try beforehand. This is sadly one of the worst toothpastes I’ve ever used in my life. I know this because I’ve honestly never realized there was a such thing as a terrible toothpaste until this one. First of, it had a pasty grainy consistency that makes me feel like I just got dental work done. It does not get foamy, but rather remains pasty and thick. It doesn’t have a pleasant taste or flavoring to it really. It tastes chalky in a sense. Overall does not leave my mouth or teeth feeling clean or brushed.

It’s an ok toothpaste but lacks strength. I have to put a bunch so my teeth feel clean.

I am I big fan of Target brands. I can't think of a Target brand item I have bought in the past that was bad - until now. This toothpaste needs to be reformulated quickly if you want the product to survive. And don't be afraid to add some flavor to it.

The audacity of Target to sell this as their store-brand toothpaste. Only the slightest hint of mint, so your mouth does not feel minty fresh. Just yucky.

Mild flavor, great clean! I like that the mint flavor doesn't linger too long, my breath is still fresh, my teeth are still very clean, but it's nice and mild! This is my new favorite toothpaste!

Value was good but the taste was so bland.

Great flouride protection. Keeps teeth feeling clean and refreshed. The minty taste is perfect. Its not too sweet or harsh. I also like that it gets our teeth feeling like we just came from the dentist.

I tried this toothpaste with two goals in mind: a) keeping my teeth clean and white b) keeping my breath smelling fresh. My principal observation is that while there is nothing wrong with the taste, (and it does in fact provide a clean fresh sensation in my mouth) the taste is kind of plain. I'm satisfied, but I don't have this on the shelf to be more than that so it works